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市场调查报告书
商品编码
1836719

行动商业智慧：市场占有率分析、产业趋势、统计数据和成长预测（2025-2030）

Mobile Business Intelligence - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2025年行动商业智慧市场规模将达199.3亿美元，到2030年将扩大至555.6亿美元。

行动商务智慧-市场-IMG1

这一成长反映了将资料存取从固定桌面扩展到大众的紧迫性，以便分散式员工能够即时根据洞察采取行动。强大的推动因素包括：5G 的成熟降低了延迟；边缘运算的广泛应用使资料处理更接近资料来源；以及生成式人工智慧的采用简化了非技术用户的查询创建。儘管软体解决方案的表现持续优于服务，但随着企业努力应对复杂的云端、人工智慧和安全需求，对实施和託管产品的需求正在迅速增长。北美凭藉其日趋成熟的行动框架保持主导，但亚太地区拥有最大的上升空间，因为当地企业在「行动优先」的指导下加速数位转型。

全球行动商业智慧市场趋势与洞察

大型企业采用云端优先移动 BI

大型企业正在以云端原生行动商业智慧 (BI) 取代本地部署堆迭，使全球各地的员工无需 VPN 即可存取仪表板。超过 52,000 家公司积极使用 Microsoft Power BI 将分析功能嵌入其 Microsoft 365 工作流程。这种转变透过消除伺服器维护并在高峰使用期间扩展弹性资源，降低了整体拥有成本。 SAP Analytics Cloud 同样将即时交易资料与行动视觉化相链接，同时保持严格的身份控制。随着这种模式的普及，行动商业智慧市场正在向先前抵制云端迁移的受监管产业扩展。

5G/Edge 部署快速成长，实现即时分析

目前，亚太地区有七个国家已运作独立的5G网络，支撑着该地区8,800亿美元的移动经济。边缘运算将处理流程转移到本地网关，使行动仪表板能够在几毫秒内更新。东京的金融交易部门已开始使用亚毫秒的资料流在手持设备上对衍生性商品进行定价。这些案例表明，5G与边缘运算的结合将如何提升行动商业智慧市场的使用强度。

对个人设备安全和隐私的持续担忧

儘管业务绩效显着提升，但 60% 的企业认为行动安全是广泛采用商业智慧 (BI) 的主要障碍。 BYOD 政策（混合使用消费者和企业应用程式）增加了资料外洩的风险，而 Apple 的新隐私宣言只能部分缓解此风险。银行和医院通常将行动商业智慧 (BI) 限制在公司配发的行动电话上，即使加密和生物识别登入技术有所改进，也仍然会减缓高价值领域的应用。

报告中分析的其他驱动因素和限制因素

  1. 中小企业中 BYOD 和 MDM 整合的扩展
  2. 嵌入在 SaaS 应用程式和行动工作流程中的分析
  3. 行动仪表板的可用性有限，无法进行复杂的分析

細項分析

提供视觉化工具、查询引擎和管治层的软体仍然是收益的关键，到2024年将占66.5%的份额。这些产品支撑着大多数企业分析堆迭，并与身分套件、资料仓储和低程式码平台整合。然而，由于对实施、客製化和託管营运的需求激增，服务供应商的签约速度比授权供应商更快。许多客户正在外包大规模语言模型、边缘部署脚本和零信任控制的微调。随着企业从纯软体投资转向基于结果的合同，预计到2030年，行动商业智慧服务市场规模将以两位数的高复合年增长率扩张。

顾问公司将资料工程、使用者培训和第二天优化捆绑在一起，帮助客户在部署后立即获得价值。託管服务合作伙伴签订多年期协议，以修补行动应用程式、监控使用情况并优化语义层，从而使企业能够专注于获取洞察，而不是维护平台。 MicroStrategy 在 Google Cloud Marketplace 上的上市体现了这一趋势：自动化配置加速了部署，认证合作伙伴提供持续的管治。此类模式进一步证明，即使自助服务工具不断改进，服务丰富的成长曲线仍将持续。

大型企业凭藉其全球企业发展、充足的IT人员以及支援强大行动BI套件的合规义务，将占2024年收入的75.1%。大型企业正在将分析图表整合到ERP和CRM工作流程中，使数千名员工能够即时追踪关键绩效指标（KPI）。多租户管治、单一登入和精细的角色管理能够满足金融、医疗和公共部门审核。儘管存在这些优势，中小企业市场目前扩张最为迅速，因为承包SaaS降低了进入门槛。

中小企业青睐计量收费量付费的订阅模式、自动扩展功能以及基于嚮导的报表构建器，这些功能都包含在熟悉的生产力套件中。预计中小企业的行动商业智慧市场将快速成长，因为创办人希望能够即时了解现金流、库存和客户情绪，而无需建立昂贵的本地资料库。克罗埃西亚的调查数据显示，成功的应用落地与高层的支持和明确的绩效目标息息相关。随着应用程式商店充斥着 Shopify、QuickBooks 和 Stripe 的预置连接器，中小企业无需聘请资料科学家即可融入数据主导的文化，这也印证了为什么这类群体的表现持续优于整个行动商业智慧产业。

区域分析

2024年，北美市场将维持全球收入的36.7%，这得益于无处不在的LTE-Advanced覆盖范围、5G的快速部署以及企业对行动安全框架的熟悉。硅谷供应商正在其国内地区试行语音查询和基于摄影机的资料撷取等新功能，之后再在全球发布，从而推动该地区的早期生产力提升。与微软Entra ID和Okta的深度整合简化了从桌面到行动电话的身份传播，从而增加了有效用户数量。高昂的人事费用也促使企业追求分析主导的效率，因此需要持续为行动商业智慧市场升级分配预算。

亚太地区尤为突出，预计到2030年，该地区的复合年增长率将达到23.2%，因为各国政府将补贴5G频谱，并强制要求数据本地化，以支援其境内的云端区域。中国的电商巨头将PB级遥测Petabyte导入即时仪錶板，以便在几分钟内优化闪购。印度的统一支付介面将数十亿的每日交易推送到分析云端，使银行能够在农村代理商的智慧型手机上完善诈骗模型。许多东协製造商正在跳过传统的MES系统，率先采用行动仪錶板，这显示出一种跨越式的效应，其行动商业智慧市场规模的扩张速度超过了其他任何地区。

在 GDPR、永续性目标和工业 5.0 策略的压力下，欧洲正在稳步扩张。公共产业正在使用行动 BI 来监控可再生能源发电，汽车製造商正在使用手持式分析设备来协调准时交货。严格的隐私法规正在推动假名化和设备加密，这增加了开发的复杂性，但也区分了透过合规性审核的供应商。同时，新的领域正在拉丁美洲、中东和非洲扩张。巴西的 PIX即时支付网路正在向渴望获得行动洞察的金融科技公司提供行为数据。墨西哥湾沿岸的电信业者正在将分析仪表板捆绑到企业资料方案中，向油田营运商、医院和智慧城市管理者出售一站式行动和智慧服务。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场状况

  • 市场概况
  • 市场驱动因素
    • 大型企业采用云端优先移动 BI
    • 5G/Edge 的快速采用实现了即时分析
    • 中小企业中 BYOD 和 MDM 整合的扩展
    • 将分析嵌入到 SaaS 应用程式和行动工作流程中
    • 生成式人工智慧自然语言查询介面
    • 通讯业者主导的「网路分析即服务」产品
  • 市场限制
    • 个人设备持续存在的安全和隐私问题
    • 行动仪表板对于复杂分析的可用性限制
    • 多重云端中的分散化资料管理
    • 应用商店政策变更限制 SDK 资料获取
  • 价值链分析
  • 监管状况
  • 技术展望
  • 波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 评估宏观经济趋势对市场的影响

第五章市场规模及成长预测（金额）

  • 按解决方案
    • 软体
      • 行动BI平台
      • 数据视觉化工具
      • 仪表板彙报应用程式
    • 服务
      • 专业服务
      • 託管服务
  • 按组织规模
    • 大公司
    • 中小企业
  • 按用途
    • 销售和行销分析
    • 财务和风险分析
    • 营运和供应链分析
    • 人力资源和劳动力分析
    • 客户体验分析
  • 按行业
    • BFSI
    • 资讯科技/通讯
    • 医疗保健和生命科学
    • 零售与电子商务
    • 政府及公共机构
    • 其他行业
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 墨西哥
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 西班牙
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 韩国
      • 澳洲
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美
    • 中东和非洲
      • 中东
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 土耳其
      • 其他中东地区
      • 非洲
      • 南非
      • 埃及
      • 奈及利亚
      • 其他非洲国家

第六章 竞争态势

  • 市场集中度
  • 策略趋势
  • 市占率分析
  • 公司简介
    • Microsoft Corporation
    • SAP SE
    • IBM Corporation
    • Salesforce Inc.（Tableau）
    • Oracle Corporation
    • QlikTech International AB
    • SAS Institute
    • MicroStrategy Inc.
    • TIBCO Software
    • Sisense Inc.
    • ThoughtSpot Inc.
    • Google LLC（Looker）
    • Domo Inc.
    • Yellowfin International
    • Phocas Software
    • Zoho Corporation
    • Board International
    • Dundas Data Visualization
    • TARGIT A/S
    • e-Zest Solutions Ltd.
    • Information Builders Inc.

第七章 市场机会与未来展望

简介目录
Product Code: 62320

The mobile business intelligence market size reached USD 19.93 billion in 2025 and will advance to USD 55.56 billion by 2030, translating to a 22.8% CAGR and confirming a rapid scale-up in enterprise spending on mobile analytics platforms.

Mobile Business Intelligence - Market - IMG1

This growth reflects the urgency to democratize data access beyond fixed desktops so that distributed employees can act on insights in real time. Strong tailwinds include 5G maturation that lowers latency, the spread of edge computing that keeps processing close to data sources, and the injection of generative AI that simplifies query creation for non-technical users. Software solutions continue to outsell services, yet demand for implementation and managed offerings expands quickly as firms wrestle with complex cloud, AI, and security requirements. North America retains leadership because of mature mobility frameworks, but Asia-Pacific offers the highest upside as local enterprises accelerate digital transformation under mobile-first mandates.

Global Mobile Business Intelligence Market Trends and Insights

Cloud-first Mobile BI Adoption Among Large Enterprises

Large corporations are swapping on-premises stacks for cloud-native mobile BI so global staff can reach dashboards without VPN friction. More than 52,000 companies actively use Microsoft Power BI, embedding analytics into Microsoft 365 work streams. The shift lowers total cost of ownership because server upkeep disappears and elastic resources scale during peak usage. SAP Analytics Cloud similarly links live transactional data with mobile visualizations while preserving strict identity controls. As this model proliferates, mobile business intelligence market penetration deepens across regulated sectors that once resisted cloud migration.

Surge in 5G/Edge Deployments Enabling Real-time Analytics

Standalone 5G networks now run in seven Asia-Pacific countries, undergirding a USD 880 billion regional mobile economy that prizes responsive analytics. Edge computing moves processing to local gateways so mobile dashboards refresh in milliseconds, a necessity for factory predictive-maintenance alerts and retail shelf-stocking decisions. Financial-trading desks in Tokyo already exploit sub-millisecond feeds to price derivatives on handheld devices. These examples illustrate how 5G plus edge collectively raise usage intensity inside the mobile business intelligence market.

Persistent Security and Privacy Concerns on Personal Devices

Sixty percent of enterprises cite mobile security as the main barrier to broader BI rollout despite clear sales-performance gains. BYOD policies mingle consumer and corporate apps, raising leakage risks that new Apple privacy manifests only partly mitigate. Banks and hospitals often restrict mobile BI to company-issued phones, slowing penetration in high-value verticals even as encryption and biometric log-ins improve.

Other drivers and restraints analyzed in the detailed report include:

  1. BYOD Expansion and MDM Integration in SMEs
  2. Embedded Analytics Within SaaS Apps and Mobile Workflows
  3. Limited Mobile Dashboard Usability for Complex Analysis

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Software remains the revenue cornerstone, supplying visualization tools, query engines and governance layers that earned a 66.5% share in 2024. These offerings anchor most enterprise analytics stacks and integrate with identity suites, data warehouses and low-code platforms. Still, surging demand for implementation, customization and managed operations means service providers are booking faster contracts than license vendors. Many clients now outsource fine-tuning of large language models, edge-deployment scripts and zero-trust controls because internal teams lack bandwidth. The mobile business intelligence market size for services is projected to expand at high double-digit CAGR through 2030 as organizations shift from pure software spend toward outcome-based engagements.

Consulting firms bundle data engineering, user-training and day-two optimization so clients can unlock value soon after go-live. Managed-services partners sign multiyear agreements to keep mobile apps patched, monitor usage and refine semantic layers, freeing business units to focus on insight consumption instead of platform care. MicroStrategy's listing on Google Cloud Marketplace illustrates the trend: automated provisioning trims deployment timelines, while certified partners step in for ongoing governance. These patterns reinforce a service-rich growth arc likely to continue even as self-service tooling improves.

Large enterprises controlled 75.1% revenue in 2024 because they possess global operations, ample IT staff, and compliance obligations that favor robust mobile BI suites. They embed analytic graphs into ERP and CRM workflows so thousands of employees can track KPIs in the field. Multi-tenant governance, single sign-on, and fine-grained role controls satisfy auditors in finance, healthcare, and public-sector domains. Despite this dominance, the small-business segment now logs the briskest expansion as turnkey SaaS lowers entry barriers.

SMEs appreciate pay-as-you-go subscriptions, automated scaling, and wizard-based report builders that appear within familiar productivity suites. The mobile business intelligence market size for SMEs is forecast to climb steeply as founders seek instant visibility into cash flow, inventory, and customer sentiment without spinning up expensive on-prem databases. Croatian survey data shows that adoption success correlates with top-management sponsorship and clear performance targets. As app stores flood with pre-built connectors to Shopify, QuickBooks, and Stripe, smaller firms can join data-driven cultures without hiring data scientists, underscoring why this cohort will keep outpacing the overall mobile business intelligence industry.

The Mobile Business Intelligence Market Report is Segmented by Solution (Software and Services), Organization Size (Large Enterprises and Small and Medium Enterprises (SMEs)), Application (Sales and Marketing Analytics, Finance and Risk Analytics, and More), End-User Vertical (BFSI, IT and Telecommunications, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America kept 36.7% of global revenue in 2024, anchored by ubiquitous LTE-Advanced coverage, swift 5G roll-outs, and enterprise familiarity with mobile security frameworks. Silicon Valley vendors pilot novel features-voice query, camera-based data capture-domestically before global releases, giving the region early productivity gains. Tight integrations with Microsoft Entra ID and Okta simplify identity propagation from desktop to phone, boosting active-user counts. High labor costs also motivate firms to chase analytics-driven efficiency, ensuring continued budget allocation for upgrades in the mobile business intelligence market.

Asia-Pacific stands out with a projected 23.2% CAGR through 2030 as governments subsidize 5G spectrum and mandate data-localization that favors cloud regions inside national borders. China's e-commerce giants stream petabyte-scale telemetry into real-time dashboards that optimize flash sales in minutes. India's Unified Payments Interface pushes billions of daily transactions into analytics clouds, letting banks refine fraud models on smartphones carried by rural agents. Many ASEAN manufacturers skip legacy MES systems and adopt mobile dashboards first, illustrating a leapfrog effect that expands the mobile business intelligence market size faster than any other region.

Europe posts steady expansion under the weight of GDPR, sustainability targets, and Industry 5.0 strategies. Utilities use mobile BI to monitor renewable generation, while carmakers rely on handheld analytics to coordinate just-in-sequence deliveries. Strict privacy rules encourage pseudonymization and on-device encryption, raising development complexity but also differentiating vendors that pass compliance audits. Meanwhile, Latin America and the Middle East and Africa open fresh territory. Brazil's PIX instant-payment network feeds behavioral data to fintechs hungry for mobile insights. Gulf telcos bundle analytics dashboards with enterprise data plans, selling one-stop mobility plus intelligence to oil-field operators, hospitals, and smart-city managers.

  1. Microsoft Corporation
  2. SAP SE
  3. IBM Corporation
  4. Salesforce Inc. (Tableau)
  5. Oracle Corporation
  6. QlikTech International AB
  7. SAS Institute
  8. MicroStrategy Inc.
  9. TIBCO Software
  10. Sisense Inc.
  11. ThoughtSpot Inc.
  12. Google LLC (Looker)
  13. Domo Inc.
  14. Yellowfin International
  15. Phocas Software
  16. Zoho Corporation
  17. Board International
  18. Dundas Data Visualization
  19. TARGIT A/S
  20. e-Zest Solutions Ltd.
  21. Information Builders Inc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Cloud-first mobile BI adoption among large enterprises
    • 4.2.2 Surge in 5G/edge deployments enabling real-time analytics
    • 4.2.3 BYOD expansion and MDM integration in SMEs
    • 4.2.4 Embedded analytics within SaaS apps and mobile workflows
    • 4.2.5 Generative-AI-powered natural language query interfaces
    • 4.2.6 Telco-led "network analytics-as-a-service" offerings
  • 4.3 Market Restraints
    • 4.3.1 Persistent security and privacy concerns on personal devices
    • 4.3.2 Limited mobile dashboard usability for complex analysis
    • 4.3.3 Data-governance fragmentation across multi-cloud estates
    • 4.3.4 App-store policy changes throttling SDK data capture
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Consumers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Assessment of the Impact of Macroeconomic Trends on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Solution
    • 5.1.1 Software
      • 5.1.1.1 Mobile BI Platforms
      • 5.1.1.2 Data Visualization Tools
      • 5.1.1.3 Dashboard and Reporting Apps
    • 5.1.2 Services
      • 5.1.2.1 Professional Services
      • 5.1.2.2 Managed Services
  • 5.2 By Organization Size
    • 5.2.1 Large Enterprises
    • 5.2.2 Small and Medium Enterprises (SMEs)
  • 5.3 By Application
    • 5.3.1 Sales and Marketing Analytics
    • 5.3.2 Finance and Risk Analytics
    • 5.3.3 Operations and Supply-chain Analytics
    • 5.3.4 HR and Workforce Analytics
    • 5.3.5 Customer Experience Analytics
  • 5.4 By End-user Vertical
    • 5.4.1 BFSI
    • 5.4.2 IT and Telecommunications
    • 5.4.3 Healthcare and Life Sciences
    • 5.4.4 Retail and E-commerce
    • 5.4.5 Government and Public Sector
    • 5.4.6 Other End-user Verticals
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
    • 5.5.2 Europe
      • 5.5.2.1 Germany
      • 5.5.2.2 United Kingdom
      • 5.5.2.3 France
      • 5.5.2.4 Italy
      • 5.5.2.5 Spain
      • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
      • 5.5.3.1 China
      • 5.5.3.2 Japan
      • 5.5.3.3 India
      • 5.5.3.4 South Korea
      • 5.5.3.5 Australia
      • 5.5.3.6 Rest of Asia-Pacific
    • 5.5.4 South America
      • 5.5.4.1 Brazil
      • 5.5.4.2 Argentina
      • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East and Africa
      • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
      • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Egypt
      • 5.5.5.2.3 Nigeria
      • 5.5.5.2.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Microsoft Corporation
    • 6.4.2 SAP SE
    • 6.4.3 IBM Corporation
    • 6.4.4 Salesforce Inc. (Tableau)
    • 6.4.5 Oracle Corporation
    • 6.4.6 QlikTech International AB
    • 6.4.7 SAS Institute
    • 6.4.8 MicroStrategy Inc.
    • 6.4.9 TIBCO Software
    • 6.4.10 Sisense Inc.
    • 6.4.11 ThoughtSpot Inc.
    • 6.4.12 Google LLC (Looker)
    • 6.4.13 Domo Inc.
    • 6.4.14 Yellowfin International
    • 6.4.15 Phocas Software
    • 6.4.16 Zoho Corporation
    • 6.4.17 Board International
    • 6.4.18 Dundas Data Visualization
    • 6.4.19 TARGIT A/S
    • 6.4.20 e-Zest Solutions Ltd.
    • 6.4.21 Information Builders Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment