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市场调查报告书
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LTE 和 5G 广播：市场份额分析、行业趋势、统计数据和成长预测（2025-2030 年）

LTE And 5G Broadcast - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 102 Pages | 商品交期: 2-3个工作天内

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简介目录

LTE 和 5G 广播市场预计在 2025 年达到 10.4 亿美元，在 2030 年达到 17.8 亿美元，复合年增长率为 11.24%。

LTE 和 5G 广播市场-IMG1

对高效频谱视讯分发、现代化紧急警报以及快速设备普及的需求日益增长，推动着商业试验向全国范围的部署迈进。通讯业者正在从传统的 LTE eMBMS 迁移到 5G FeMBMS，以实现多播灵活性和 AI主导的资源分配；广播公司也在试验 ATSC 3.0-5G 混合工作流程。融合端到端蜂窝和广播专业知识的供应商正在赢得早期订单；Release 18多播增强功能的专利申请暗示着新的授权模式，这可能会进一步重塑竞争格局。

全球 LTE 和 5G 广播市场趋势和洞察

行动视讯和直播活动串流需求不断增长

随着行动观众对 4K、360 度和扩增实境广播的需求不断增长，营运商正在转向多播以缓解单播拥塞。德国电信和爱立信为 2024 年欧洲杯的无线摄影机提供了低于 25 毫秒的延迟和 500Mbps 的上行链路，证明了专业製作的可行性。马来西亚透过网路切片的 5G 连结直播了国庆阅兵式，即使在尖峰负载下也能确保始终如一的品质。广播公司目前要求每台摄影机保持 50Mbps 的持续上行链路速度，但只有当多个观众共用同一个多播串流时才能满足这项要求。 Verizon 正在其私人 5G 广播套件中添加基于人工智慧的观众密度感知功能，以即时微调位元率。

5G 设备数量激增

NTT Docomo 展示了 5G 独立网路，下载速度达 6.6Gbps，显示该装置能够接收高位元率广播。 BMW将为其所有 2025 年车型配备 5G 天线，以实现广播内容的串流传输和韧体更新的同步推送。在中国，高阶行动电话必须支援 700MHz，这扩大了能够接收 FeMBMS的装置量，并加速了服务的使用。虽然目前广播专用晶片组仍然很少，但汽车资讯娱乐供应商正在率先整合这些晶片组，为更广泛的消费者应用奠定基础。

广播升级资金投入高

与仅提供资料通讯的5G相比，增加多播控制器、重新调整天线以及部署密集的毫米波小型基地台可能会使单站成本增加50%。诺基亚指出，由于营运商为了节省资金而推迟了广播模组的订单将出现下降。对于体育场馆至关重要的毫米波广播所需的基地台是Sub-6 GHz频段的1.5到2倍，这进一步压缩了预算。一些通讯业者正在采用分阶段部署的方案，只允许在承载70%尖峰时段视讯流量的10%的小区上进行广播，但这种策略延长了全国覆盖的时间。

細項分析

到2024年，直播赛事串流媒体将维持28%的收益，这主要得益于对品质有严格要求的大型体育和文化节目的播出。然而，随着汽车原始设备製造商同时向数百万辆汽车推送无线更新，到2030年，连网汽车的复合年增长率将达到12.12%。 BMW全面支援5G的车款系列和特斯拉的工厂内专用网络，彰显了广播在生产分析和车载资讯娱乐领域的双重作用。 LTE和5G广播市场将支援远距离诊断、V2X安全讯息以及无需用户干预的地图资料更新。

第二条增长通道是公共。 FirstNet 的升级正在添加无人机多播影像和即时随身摄影机馈送，以提高紧急应变人员的情境察觉。行动电视和视讯点播依靠广播来减少选举之夜等突发人群聚集情况下的回程传输流量，而广告网路正在测试基于位置的多播广告，将本地优惠插入全国视讯串流中。这种用例的多样化确保了应用层的多样性，并保持了对任何单一细分市场低迷时期的韧性。

到2024年，LTE eMBMS将占据LTE和5G广播市场份额的61%，而随着营运商在其现有5G核心上迭加Release 18软体，5G FeMBMS的年增长率将达到14.23%。中国移动在100个城市推出FeMBMS证明了其可扩展性，其到2025年将覆盖范围扩大两倍的计划也表明了其雄心勃勃的时间表。营运商看重FeMBMS在满足受众阈值的情况下在单播和多播之间无缝切换的功能，从而优化每一兆赫兹。

ATSC 3.0 混合广播为地面电波媒体公司进入行动传输提供了切入点。巴西已製定了在 2026 年世界杯前在全国范围内推广 ATSC 3.0 的蓝图，美国通信委员会 (FCC) 的试验也正在进行中，展示了行动电话和地面电波融合的潜力。 Release 18 的 AI 调度程式可减少小区边缘封包遗失并提升移动性。随着设备生态系统的成熟，LTE eMBMS 迁移场景很可能在未来十年内从共存状态转变为日落规划。

LTE 和 5G 广播市场报告按应用（公共、联网汽车、广告等）、广播技术（LTE EMBMS、5G FeMBMS 等）、频段（sub-6 GHz（6 GHz 以下）、 L波段（1-2 GHz）等）、最终用户（行动网路营运商、汽车 OEM 等）和地区细分。

区域分析

到2024年，亚太地区将占全球总收入的38%，复合年增长率为14.43%。由中国、日本和韩国政府支援的5G-Advanced部署将从第一天起就纳入多播。中国通讯将涵盖100个城市，到2025年将扩展到300个城市，在同一平台上提供超高清串流媒体、工业IoT和群体警报。日本通讯业者将在2024年将基地台数量增加20%，结合中频段和毫米波，实现人口稠密的大都会的广播覆盖。韩国正在加速製造业和物流业的广播应用，并透过为工厂提供私人5G补贴来补充消费者5G。

北美位居第二，这得益于FirstNet Authority斥资80亿美元打造的十年计划，其中包括63亿美元用于以广播为中心的5G增强。福特、通用和特斯拉等汽车巨头正在部署私人5G网络，以同步工厂机器人，并在一夜之间将软体推送到汽车上。儘管设备生态系统日趋成熟，但资本支出的严格限制阻碍了全国广播的快速升级。

欧洲的监管协调正在推进。欧洲广播联盟的5G和卫星混合测试广播将缩小农村覆盖差距，同时符合欧盟绿色新政的能源目标。德国在汽车广播整合方面处于领先地位。 BMW的5G连接计划涵盖了组装和售后更新。中东/非洲和南美等较小的地区也反映了5G的整体时间表。频谱竞标较早完成的地区将在18个月内开始广播试验，儘管规模较小。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场状况

  • 市场概况
  • 市场驱动因素
    • 行动视讯和实况活动串流媒体的需求不断增长
    • 5G相容设备普及率快速提升
    • 利用 5G FeMBMS多播提高频谱效率
    • 紧急警报现代化授权（3GPP Rel-17+）
    • 使用广播频道进行车载 OTA 更新
    • 卫星和移动混合（NTN）融合
  • 市场限制
    • 广播级升级的高资本投入
    • 频宽碎片化和监管不确定性
    • FeMBMS 支援仅限于某些晶片组/设备
    • 边缘快取和 Wi-Fi 卸载导致投资回报率下降
  • 价值链分析
  • 监管状况
  • 技术展望
  • 波特五力分析
    • 新进入者的威胁
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 投资和资本趋势

第五章市场规模及成长预测

  • 按用途
    • 公共
    • 连网汽车
    • 实况活动直播
    • 行动电视串流媒体
    • 广告投放
    • 内容/数据分发
    • 视讯点播
  • 透过广播技术
    • LTE eMBMS
    • 5G FeMBMS
    • ATSC 3.0混合广播
  • 按频宽
    • Sub-6 GHz（低于 6 GHz）
    • L波段（1-2 GHz）
    • 毫米波（24 GHz 以上）
  • 按最终用户
    • 行动网路营运商
    • 媒体和娱乐公司
    • 汽车原厂设备製造商
    • 公共机构
    • 其他的
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 南美洲
      • 巴西
      • 其他南美
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 日本
      • 韩国
      • 印度
      • 其他亚太地区
    • 中东和非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 南非
      • 其他中东和非洲地区

第六章 竞争态势

  • 市场集中度
  • 策略倡议
  • 市占率分析
  • 公司简介
    • Huawei Technologies Co. Ltd.
    • ZTE Corporation
    • Ericsson AB
    • Nokia Corp.
    • Qualcomm Technologies Inc.
    • Samsung Electronics Co. Ltd.
    • KT Corporation
    • Verizon Communications Inc.
    • AT&T Inc.
    • China Unicom（HK）Ltd.
    • SK Telecom Co. Ltd.
    • KDDI Corporation
    • Telstra Corp. Ltd.
    • Reliance Jio Infocomm Ltd.
    • Rohde and Schwarz GmbH
    • Enensys Technologies SA
    • Harmonic Inc.
    • Ateme SA
    • MediaTek Inc.
    • Rohde & Schwarz GmbH & Co KG

第七章 市场机会与未来展望

简介目录
Product Code: 66933

The LTE and 5G broadcast market size is USD 1.04 billion in 2025 and is forecast to reach USD 1.78 billion by 2030, advancing at an 11.24% CAGR.

LTE And 5G Broadcast - Market - IMG1

Rising demand for spectrum-efficient video delivery, emergency-alert modernization, and rapid device proliferation are expanding commercial trials into nationwide rollouts. Operators are migrating from legacy LTE eMBMS toward 5G FeMBMS to gain multicast flexibility and AI-driven resource allocation, while broadcasters experiment with hybrid ATSC 3.0-5G workflows. Vendors that combine end-to-end cellular and broadcast know-how secure early contracts, and patent filings around Release 18 multicast enhancements hint at new licensing models that could further reshape competition.

Global LTE And 5G Broadcast Market Trends and Insights

Rising demand for mobile video and live event streaming

Operators pivot to multicast to curb unicast congestion as mobile viewers demand 4K, 360-degree, and augmented-reality feeds. Deutsche Telekom and Ericsson delivered sub-25 ms latency and 500 Mbps uplinks for Euro 2024 wireless cameras, proving viability for professional production. Malaysia streamed its National Day parade over a network-sliced 5G link, ensuring stable quality even at peak load. Broadcasters now request 50 Mbps sustained uplink per camera, a requirement met only when several viewers share the same multicast flow. Verizon has added AI-based audience-density recognition inside its private 5G broadcast suite to fine-tune bitrate in real time.

Surge in 5G-enabled device penetration

NTT Docomo demonstrated 6.6 Gbps downlink on 5G Stand-Alone, signaling handset readiness for high-bitrate broadcast reception. BMW equips all 2025 models with 5G antennas to stream broadcast content and push simultaneous firmware updates. China's mandate that premium phones support 700 MHz expanded the installed base capable of FeMBMS reception, accelerating service availability. While broadcast-specific chipsets remain scarce, automotive infotainment suppliers are integrating them first, creating a beachhead for wider consumer adoption.

High CapEx for broadcast-capable upgrades

Adding multicast controllers, re-tuning antennas, and deploying dense mmWave small cells can raise per-site cost by 50% versus data-only 5G. Nokia noted weaker equipment orders in 2024 as operators deferred broadcast modules to preserve cash. mmWave broadcast, essential for stadiums, needs 1.5-2X more base stations than Sub-6 GHz, further stretching budgets. Some carriers adopt phased rollouts, enabling broadcast only on 10% of cells that carry 70% of peak video traffic, yet this tactic elongates nationwide coverage timelines.

Other drivers and restraints analyzed in the detailed report include:

  1. Spectrum-efficiency gains via 5G FeMBMS multicast
  2. Emergency-alert modernization mandates
  3. Limited chipset/device support for FeMBMS

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Live Event Streaming retained 28% of 2024 revenue by exploiting marquee sports and cultural broadcasts that demand guaranteed quality levels. Still, Connected Vehicles will post a 12.12% CAGR through 2030 as automotive OEMs push over-the-air updates to millions of cars simultaneously, a task unicast networks struggle to scale. BMW's fully 5G-equipped model line and Tesla's factory private networks show broadcast's dual role in production analytics and in-vehicle infotainment. The LTE and 5G broadcast market underpins remote diagnostics, V2X safety messages, and map data refresh without user intervention.

A second growth lane appears in public safety. FirstNet's upgrade adds multicast drone imagery and real-time body-camera feeds that improve situational awareness for first responders. Mobile TV and video on demand rely on broadcast to reduce backhaul in flash-crowd situations like election nights, while advertising networks test location-based multicast spots that insert local offers into a national video stream. These varied use cases cement application-layer diversity and maintain resilience against single-segment downturns.

LTE eMBMS still commands 61% of the LTE and 5G broadcast market share in 2024 on the strength of earlier deployments, yet 5G FeMBMS grows 14.23% annually as operators overlay Release 18 software onto existing 5G cores. China Mobile's 100-city launch validated FeMBMS scalability, and plans to triple coverage by 2025 illustrate aggressive timelines. Operators appreciate FeMBMS's seamless switch between unicast and multicast when audience thresholds are met, thereby optimizing every megahertz.

ATSC 3.0 hybrid broadcast gives terrestrial media companies an entry point to mobile distribution. Brazil's roadmap to nationwide ATSC 3.0 by the 2026 World Cup and ongoing FCC trials in the United States demonstrate convergent cellular-terrestrial standards. Release 18's AI schedulers cut cell-edge packet loss and boost mobility, benefits that accrue across both LTE and 5G implementations. As device ecosystems mature, the transition narrative will shift from coexistence to sunset planning for LTE eMBMS in the next decade.

The LTE and 5G Broadcast Market Report is Segmented by Application (Public Safety, Connected Vehicles, Advertising, and More), Broadcast Technology (LTE EMBMS, 5G FeMBMS, and More), Frequency Band (Sub-6 GHz (less Than 6 GHz), L-Band (1-2 GHz), and More), End User (Mobile Network Operators, Automotive OEMs, and More), and Geography.

Geography Analysis

Asia Pacific commands 38% of 2024 revenue and grows at 14.43% CAGR. Government-backed 5G-Advanced rollouts in China, Japan, and South Korea embed multicast from day one. China Mobile's coverage of 100 cities, expanding to 300 in 2025, serves UHD streaming, industrial IoT, and mass alerts on the same platform. Japanese operators added 20% more base stations in 2024, pairing mid-band with mmWave for broadcast in dense metros. South Korea complements consumer focus with private 5G grants for factories, accelerating broadcast adoption in manufacturing and logistics.

North America ranks second, propelled by the FirstNet Authority's USD 8 billion ten-year plan, including USD 6.3 billion earmarked for broadcast-centric 5G enhancements. Automotive majors-Ford, GM, Tesla-install private 5G to synchronize plant robots and push software to vehicles overnight. The device ecosystem is mature, yet CapEx discipline tempers rapid nationwide broadcast upgrades.

Europe advances on regulatory harmonization. The European Broadcasting Union's hybrid 5G/satellite pilot reduces rural coverage gaps while complying with EU Green Deal energy targets. Germany leads automotive broadcast integration; BMW's 5G connectivity plan covers both assembly lines and post-sale updates. Smaller regions-Middle East, Africa, South America-mirror overall 5G timelines; where spectrum auctions conclude early, broadcast trials begin within 18 months, albeit at modest scale.

  1. Huawei Technologies Co. Ltd.
  2. ZTE Corporation
  3. Ericsson AB
  4. Nokia Corp.
  5. Qualcomm Technologies Inc.
  6. Samsung Electronics Co. Ltd.
  7. KT Corporation
  8. Verizon Communications Inc.
  9. AT&T Inc.
  10. China Unicom (HK) Ltd.
  11. SK Telecom Co. Ltd.
  12. KDDI Corporation
  13. Telstra Corp. Ltd.
  14. Reliance Jio Infocomm Ltd.
  15. Rohde and Schwarz GmbH
  16. Enensys Technologies SA
  17. Harmonic Inc.
  18. Ateme SA
  19. MediaTek Inc.
  20. Rohde & Schwarz GmbH & Co KG

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising demand for mobile video and live event streaming
    • 4.2.2 Surge in 5G-enabled device penetration
    • 4.2.3 Spectrum-efficiency gains via 5G FeMBMS multicast
    • 4.2.4 Emergency-alert modernization mandates (3GPP Rel-17+)
    • 4.2.5 Automotive OTA updates leveraging broadcast channels
    • 4.2.6 Hybrid satellite-to-mobile (NTN) convergence
  • 4.3 Market Restraints
    • 4.3.1 High CapEx for broadcast-capable upgrades
    • 4.3.2 Fragmented spectrum and regulatory uncertainty
    • 4.3.3 Limited chipset/device support for FeMBMS
    • 4.3.4 Edge-caching and Wi-Fi offload diluting ROI
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry
  • 4.8 Investment and Funding Trends

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Application
    • 5.1.1 Public Safety
    • 5.1.2 Connected Vehicles
    • 5.1.3 Live Event Streaming
    • 5.1.4 Mobile TV Streaming
    • 5.1.5 Advertising
    • 5.1.6 Content/Data Delivery
    • 5.1.7 Video on Demand
  • 5.2 By Broadcast Technology
    • 5.2.1 LTE eMBMS
    • 5.2.2 5G FeMBMS
    • 5.2.3 ATSC 3.0 Hybrid Broadcast
  • 5.3 By Frequency Band
    • 5.3.1 Sub-6 GHz (<6 GHz)
    • 5.3.2 L-Band (1-2 GHz)
    • 5.3.3 mmWave (>24 GHz)
  • 5.4 By End User
    • 5.4.1 Mobile Network Operators
    • 5.4.2 Media and Entertainment Firms
    • 5.4.3 Automotive OEMs
    • 5.4.4 Public Safety Agencies
    • 5.4.5 Others
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
    • 5.5.2 South America
      • 5.5.2.1 Brazil
      • 5.5.2.2 Rest of South America
    • 5.5.3 Europe
      • 5.5.3.1 Germany
      • 5.5.3.2 United Kingdom
      • 5.5.3.3 France
      • 5.5.3.4 Rest of Europe
    • 5.5.4 Asia Pacific
      • 5.5.4.1 China
      • 5.5.4.2 Japan
      • 5.5.4.3 South Korea
      • 5.5.4.4 India
      • 5.5.4.5 Rest of Asia Pacific
    • 5.5.5 Middle East and Africa
      • 5.5.5.1 United Arab Emirates
      • 5.5.5.2 Saudi Arabia
      • 5.5.5.3 South Africa
      • 5.5.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Huawei Technologies Co. Ltd.
    • 6.4.2 ZTE Corporation
    • 6.4.3 Ericsson AB
    • 6.4.4 Nokia Corp.
    • 6.4.5 Qualcomm Technologies Inc.
    • 6.4.6 Samsung Electronics Co. Ltd.
    • 6.4.7 KT Corporation
    • 6.4.8 Verizon Communications Inc.
    • 6.4.9 AT&T Inc.
    • 6.4.10 China Unicom (HK) Ltd.
    • 6.4.11 SK Telecom Co. Ltd.
    • 6.4.12 KDDI Corporation
    • 6.4.13 Telstra Corp. Ltd.
    • 6.4.14 Reliance Jio Infocomm Ltd.
    • 6.4.15 Rohde and Schwarz GmbH
    • 6.4.16 Enensys Technologies SA
    • 6.4.17 Harmonic Inc.
    • 6.4.18 Ateme SA
    • 6.4.19 MediaTek Inc.
    • 6.4.20 Rohde & Schwarz GmbH & Co KG

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment