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市场调查报告书
商品编码
1906232

印尼电子商务物流市场：市场占有率分析、产业趋势与统计、成长预测（2026-2031）

Indonesia E-Commerce Logistics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计到 2026 年，印尼电子商务物流市场规模将达到 57.1 亿美元，高于 2025 年的 52.7 亿美元，预计到 2031 年将达到 85.6 亿美元，2026 年至 2031 年的复合年增长率为 8.42%。

印尼电子商务物流市场-IMG1

预计到2024年，数位订单量将成长35%，这得益于政府专案不断推进，将各州物流枢纽与国家平台连结起来，进而持续提升网路整合效率。对公路、港口和自动化分类中心的投资正在缩短配送週期，而都市区消费者则要求供应商加快当日达和隔天达服务的提供。分散式竞争虽然抑制了价格上涨，但也对利润率造成了压力，促使承运商升级人工智慧驱动的路线规划和仓储机器人技术。同时，针对价值低于1500美元小包裹的监管改革正在简化跨境规流程，并为小规模出口商开闢新的收入管道。

印尼电子商务物流市场趋势及洞察

区域城市小包裹处理量迅速成长

4G网路的扩展和智慧型手机的普及推动了主要城市以外网路购物的扩张，导致三宝垄和玛琅等区域性城市的小包裹量激增。营运商被迫重新设计网络，透过将区域自提点与都市区微型仓配中心相结合，在人口密度较低的地区提供更具成本效益的服务。像Tokopedia Now这样的电商平台正越来越多地在附近区域设立多个自提点，迫使物流公司协调更大范围内的快速收货、包装和配送流程。国家物流生态系统计画正在建构连接区域仓库和国家物流公司的通用资料基础设施，从而降低中小企业的进入门槛。

政府计划将物流成本降低至国内生产毛额的8%。

印尼2025-2029年国家中期发展计画（RPJMN）将物流效率认定为经济韧性的支柱之一。各部会正在协调公路、港口和资讯通信技术（ICT）的发展，以减少空驶返程和行政延误。新的《国家物流局法案》旨在集中政策，防止2024年发生的港口拥堵事件再次发生，当时有26415个货柜滞留。资讯通信部（Kominfo）已被指定为中立的数据整合机构，鼓励承运商提供API接口，以实现货物可视性和动态舱位预订。

群岛国家的区域特征推高了岛际「最后一公里」运输成本。

为17500个岛屿提供服务，为承运商带来了额外的航程、天气风险和回程货物短缺问题，导致运输成本比爪哇岛的标准高出40%至60%。由于港口水深较浅和海事法规重迭，近海航运仍然服务不足，季风季节也会扰乱船期和库存预测。虽然「海运费」补贴提供了一些支持，但商业航运公司仍需承担前往马鲁古群岛和巴布亚可靠航线的额外成本。

细分市场分析

至2025年，运输业将占印尼电子商务物流市场规模的76.35%。这主要得益于爪哇岛内发达的公路网络以及连接整个群岛的海运。然而，以贴标和套件组装为代表的附加价值服务预计将以6.98%的复合年增长率增长，从而满足品牌对客製化包装的需求。营运商正积极采用机械臂和RFID闸机来提高准确性并缩短停留时间。卡车运输、仓储和定制系统的整合正在赢得大型电商平台的订单。

儘管基础设施建设的持续推进提高了道路可靠性，但不断上涨的燃油价格和日益严格的环保目标正迫使运输公司优化路线并试用电动货车。仓储需求主要集中在雅加达和泗水港口附近，客製化建造的自动化物流中心租赁业务激增。能够灵活调整运能以应对诸如双十一和斋月等季节性高峰的履约运营商，已在各大平台获得了高收益的仓储时段。

预计到2025年，B2C将在印尼电子商务物流市场占据73.40%的份额，这主要得益于电商平台的规模和都市区较高的客户密度。消费者对价格的高度敏感迫使物流公司降低成本，导致大量配送和众包配送人员在最终配送环节的使用率上升。 B2B领域预计将以6.59%的复合年增长率成长，这主要得益于製造商采购流程的数位化以及对即时补货需求的不断增长。工厂管线服务供应商正在增加库存审核、品质检验和供应商管理库存（VMS）等服务，以提高客户留存率。

C2C市场目前仍属于小众市场，但随着二手时尚和手工艺品社交电商平台的兴起，预计该市场将持续成长。在这些平台中，产品认证和低成本退货机制是其服务提案。由市场平台管理的网路可以部署混合模式，整合B2C和B2B长途货运，从而提高卡车运转率，并可能挤压独立货运代理商的利润空间。

其他福利：

  • Excel格式的市场预测（ME）表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

  • 市场概览
  • 市场驱动因素
    • 来自区域城市（二、三线城市）的小包裹处理量迅速成长
    • 政府计划将物流成本降低至国内生产毛额的8%。
    • 当日达和隔日达配送选项快速成长
    • 印尼400兆印尼币的基础建设投资将推动电子商务配送网路的扩张
    • 基础设施投资（新收费公路、港口、机场）正在缩短交货时间，并开启二、三线市场。
    • 由于资本转移到努沙登加拉群岛，需要对履约基地进行重组。
  • 市场限制
    • 群岛地区增加了岛际「最后一公里」运输成本
    • 分散的CEP定价竞争降低了提供者的利润率
    • 印尼的岛屿地区推高了最后一公里配送成本。
    • 现代甲级仓库技术纯熟劳工短缺
  • 价值/供应链分析
  • 监管环境
  • 技术展望
  • 供需分析
  • 产业吸引力—五力分析
    • 新进入者的威胁
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 逆向/退货货物流洞察
  • 地缘政治事件如何影响供应链转型

第五章 市场规模与成长预测

  • 透过服务
    • 运输
      • 路
      • 铁路
      • 航空邮件
      • 海上运输
    • 仓储和履约
    • 附加价值服务（贴标籤、包装、套件组装）
  • 按经营模式
    • B2C
    • B2B
    • C2C
  • 按目的地
    • 国内的
    • 跨境（国际）
  • 按配送速度
    • 当日送达（24小时内）
    • 隔日送达（24-48小时）
    • 标准（3-5天）
    • 其他（5天或以上）
  • 按产品类型
    • 食品/饮料
    • 个人护理及家居用品
    • 时尚与生活方式（配件、服装、鞋履）
    • 家具
    • 家用电器/电器产品
    • 其他产品
  • 按城市级别
    • 第一大都会区
    • 第二层
    • 三级及以下
  • 按州
    • 中爪哇
    • 东爪哇
    • 西爪哇
    • 雅加达
    • 万丹省
    • 其他州

第六章 竞争情势

  • 市场集中度
  • 策略趋势
  • 市占率分析
  • 公司简介
    • JNE Express
    • J&T Express
    • SiCepat Ekspres
    • Ninja Xpress
    • Lion Parcel
    • Wahana Express
    • TIKI
    • Pos Indonesia
    • Paxel
    • DHL Express
    • UPS
    • FedEx
    • GoSend（Gojek）
    • Grab Express
    • Shipper
    • Shopee Express
    • Lazada eLogistics
    • Kuehne+Nagel
    • DSV
    • Kerry Logistics

第七章 市场机会与未来展望

简介目录
Product Code: 93727

Indonesia E-Commerce Logistics Market size in 2026 is estimated at USD 5.71 billion, growing from 2025 value of USD 5.27 billion with 2031 projections showing USD 8.56 billion, growing at 8.42% CAGR over 2026-2031.

Indonesia E-Commerce Logistics - Market - IMG1

Digital ordering volumes climbed 35% in 2024, and government programs that connect provincial logistics hubs with national platforms continue to streamline network integration. Investments in roads, ports, and automated sortation centers shorten delivery cycles, while urban consumers push providers to accelerate same-day and next-day options. Fragmented competition keeps prices low but pressures profit margins, prompting carriers to upgrade AI-driven route planning and warehouse robotics. Meanwhile, regulatory reforms for parcels below USD 1,500 ease cross-border compliance, opening new revenue channels for small exporters.

Indonesia E-Commerce Logistics Market Trends and Insights

Explosive Parcel-Volume Surge from Tier-2/3 Cities

Improved 4G coverage and smartphone affordability are propelling online shopping outside metropolitan cores, lifting parcel counts in Semarang, Malang, and other secondary markets. Providers must redesign networks to serve lower-density zones cost-effectively, blending regional depots with city-level micro-fulfillment points. Quick-commerce operators such as Tokopedia Now increasingly stock multiple pick points nearby, forcing carriers to orchestrate rapid pick-pack-ship flows across a wider geography. The National Logistics Ecosystem program supplies common data rails that link provincial warehouses to national carriers, lowering onboarding barriers for smaller players.

Government Push to Cut Logistics Cost-to-GDP to 8%

Indonesia's RPJMN 2025-2029 embeds logistics efficiency as a pillar of economic resilience. Ministries coordinate road, port, and ICT upgrades to shrink empty backhauls and administrative delays. A new National Logistics Agency bill aims to centralize policy, preventing port congestion episodes such as the 2024 container backlog that stranded 26,415 boxes. Kominfo has been assigned as a neutral data integrator, incentivizing carriers to expose API feeds that enable shipment visibility and dynamic slot booking.

Archipelagic Geography Inflates Inter-Island Last-Mile Costs

Serving 17,500 islands saddles carriers with extra sea legs, weather risks, and scarce return loads that push delivery costs 40-60% above Java norms. Short sea shipping remains underserved due to shallow ports and overlapping maritime rules, while monsoon seasons upend schedules and inventory forecasts. The Sea Toll subsidy helps, yet commercial providers still shoulder cost premiums for reliable sailings to Maluku or Papua.

Other drivers and restraints analyzed in the detailed report include:

  1. Rapid Uptake of Same-Day/Next-Day Delivery Options
  2. IDR 400 Trillion Infrastructure Investment
  3. Fragmented CEP Price War Eroding Provider Margins

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Transportation captured 76.35% of the Indonesia e-commerce logistics market size in 2025 as road networks carry bulk intra-Java traffic and sea freight stitches together the archipelago. Yet value-added services, led by labeling and kitting, are projected to grow 6.98% CAGR, feeding brands' need for curated packaging. Operators increasingly embed robotic arms and RFID gates to elevate accuracy and shrink dwell times. Integrated setups that blend trucking, storage, and customization win large marketplace contracts.

Ongoing infrastructure upgrades enhance road reliability, but rising fuel prices and environmental targets nudge carriers to optimize routing and test electric vans. Warehousing demand clusters near Jakarta and Surabaya ports, prompting a surge in build-to-suit leases for automated hubs. Fulfillment players that can flex capacity around seasonal peaks, such as Singles Day or Ramadan, secure higher-margin slots with leading platforms.

B2C retained 73.40% of Indonesia e-commerce logistics market share in 2025 on the back of marketplace scale and urban customer density. Price sensitivity compels carriers to strip costs, spurring batch deliveries and crowdsourced riders for the final mile. B2B, forecast to rise 6.59% CAGR, benefits from manufacturers' digitizing procurement and demanding just-in-time replenishment. Providers targeting factory lines add inventory audit, quality checks, and vendor-managed stock to deepen client stickiness.

C2C stays niche but receives lift from social-commerce platforms that trade preloved fashion and crafts. Here, authentication and low-cost return loops differentiate service propositions. Marketplace-controlled networks could roll out hybrid models that pool B2C and B2B line-haul to boost truck utilization, compressing independent forwarders' margins.

The Indonesia E-Commerce Logistics Market Report is Segmented by Service (Transportation, Warehousing & Fulfilment, and Value-Added Services), Business Model (B2C, B2B, and C2C), Destination (Domestic and Cross-Border), Delivery Speed (Same-Day, and More), Product Category (Foods & Beverages, and More), City Tier (Tier 1, 2, and More), and Province (Jakarta, and More). Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

  1. JNE Express
  2. J&T Express
  3. SiCepat Ekspres
  4. Ninja Xpress
  5. Lion Parcel
  6. Wahana Express
  7. TIKI
  8. Pos Indonesia
  9. Paxel
  10. DHL Express
  11. UPS
  12. FedEx
  13. GoSend (Gojek)
  14. Grab Express
  15. Shipper
  16. Shopee Express
  17. Lazada eLogistics
  18. Kuehne + Nagel
  19. DSV
  20. Kerry Logistics

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Explosive parcel-volume surge from tier-2/3 cities
    • 4.2.2 Government push to cut logistics cost-to-GDP to 8 %
    • 4.2.3 Rapid uptake of same-day / next-day delivery options
    • 4.2.4 Indonesia's IDR 400 Trillion Infrastructure Investment Set to Boost E-Commerce Delivery Reach
    • 4.2.5 Infrastructure Investments (new toll roads, ports, airports) is shrinking delivery transit times and opening tier-2/3 markets
    • 4.2.6 National-capital move to Nusantara redrawing fulfilment hubs
  • 4.3 Market Restraints
    • 4.3.1 Archipelagic geography inflates inter-island last-mile costs
    • 4.3.2 Fragmented CEP price war eroding provider margins
    • 4.3.3 Indonesia's Island Geography Drives Up Last-Mile Delivery Costs
    • 4.3.4 Skilled-labour gap in modern Grade-A warehouses
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Demand & Supply Analysis
  • 4.8 Industry Attractiveness - Porter's Five Forces
    • 4.8.1 Threat of New Entrants
    • 4.8.2 Bargaining Power of Buyers
    • 4.8.3 Bargaining Power of Suppliers
    • 4.8.4 Threat of Substitutes
    • 4.8.5 Competitive Rivalry
  • 4.9 Reverse / Return Logistics Insights
  • 4.10 Impact of Geo-Political Events on Supply Chain Shifts

5 Market Size & Growth Forecasts

  • 5.1 By Service
    • 5.1.1 Transportation
      • 5.1.1.1 Road
      • 5.1.1.2 Rail
      • 5.1.1.3 Air
      • 5.1.1.4 Sea
    • 5.1.2 Warehousing & Fulfilment
    • 5.1.3 Value-Added Services (Labelling, Packaging, Kitting)
  • 5.2 By Business Model
    • 5.2.1 B2C
    • 5.2.2 B2B
    • 5.2.3 C2C
  • 5.3 By Destination
    • 5.3.1 Domestic
    • 5.3.2 Cross-border (international)
  • 5.4 By Delivery Speed
    • 5.4.1 Same-day (less than 24 h)
    • 5.4.2 Next-day (24-48 h)
    • 5.4.3 Standard (3-5 days)
    • 5.4.4 Others (more than 5 days)
  • 5.5 By Product Category
    • 5.5.1 Foods & Beverages
    • 5.5.2 Personal & Household Care
    • 5.5.3 Fashion & Lifestyle (accessories, apparel, footwear)
    • 5.5.4 Furniture
    • 5.5.5 Consumer Electronics & Household Appliances
    • 5.5.6 Other Products
  • 5.6 By City Tier
    • 5.6.1 Tier 1
    • 5.6.2 Tier 2
    • 5.6.3 Tier 3 and Below
  • 5.7 By Provinces
    • 5.7.1 Central Java
    • 5.7.2 East Java
    • 5.7.3 West Java
    • 5.7.4 Jakarta
    • 5.7.5 Banten
    • 5.7.6 Rest of Provinces

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Information, Market Rank/Share, Products & Services, Recent Developments)
    • 6.4.1 JNE Express
    • 6.4.2 J&T Express
    • 6.4.3 SiCepat Ekspres
    • 6.4.4 Ninja Xpress
    • 6.4.5 Lion Parcel
    • 6.4.6 Wahana Express
    • 6.4.7 TIKI
    • 6.4.8 Pos Indonesia
    • 6.4.9 Paxel
    • 6.4.10 DHL Express
    • 6.4.11 UPS
    • 6.4.12 FedEx
    • 6.4.13 GoSend (Gojek)
    • 6.4.14 Grab Express
    • 6.4.15 Shipper
    • 6.4.16 Shopee Express
    • 6.4.17 Lazada eLogistics
    • 6.4.18 Kuehne + Nagel
    • 6.4.19 DSV
    • 6.4.20 Kerry Logistics

7 Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-need Assessment