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市场调查报告书
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1937363

中国豪华乙烯基瓷砖（LVT）：市场份额分析、产业趋势与统计、成长预测（2026-2031）

China Luxury Vinyl Tile (LVT) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

中国豪华乙烯基瓷砖市场预计将从 2025 年的 24.9 亿美元增长到 2026 年的 26.9 亿美元，预计到 2031 年将达到 39.2 亿美元，2026 年至 2031 年的复合年增长率为 7.83%。

中国豪华乙烯基瓷砖（LVT）市场-IMG1

二、三线城市的大规模维修热潮，以及全国范围内的基础设施建设，支撑了对硬芯材产品的持续需求。公共，例如投资超过2.6兆元人民币用于6.6万个城市更新计划，正在拓展市场机会，并增加陶瓷和实木地板等经济型地板材料替代品的采购管道。国内SPC（人造石材地板材料）和WPC（复合材料）产能的扩大正在降低单价，而更严格的低VOC排放法规则推动了对高端环保产品的购买。数位零售平台正在提升沿海地区以外消费者对产品的认知度，使中国中小型城市的一般家庭更容易接触到高端PVC地板市场。

中国豪华乙烯基瓷砖（LVT）市场趋势与洞察

区域城市维修热潮

中国的城市更新策略催生了区域城市前所未有的维修活动，住宅负担能力压力和基础设施现代化需求推动了LVT地板的普及。国家发展和改革委员会2024年报告预测，GDP成长率约为5.03%，这意味着住宅和住宅装饰领域将迎来大规模投资。这个政策框架直接惠及LVT地板生产商，因为地方政府优先考虑既经济实惠又美观的地板材料解决方案，同时避免了传统材料的高昂价格。拥有区域仓库的生产商能够缩短交货时间并提高市场份额。可支配收入的成长进一步强化了对符合国家生活水准目标的现代室内装潢的需求。

透过「老旧建筑维修」政策促进商业设施维修

国务院的《既有资产优化框架》已将重点从先前的新建设转移到了现有资产。公共支出主要集中在医疗、教育和文化设施，要求加快维修进度，因此卡扣式硬​​体LVT地板成为合理的选择。设施管理人员优先考虑能够支援中国碳排放和碳中和目标的材料，而LVT地板的可回收特性恰好满足了这项要求。重庆和广州的示范计划表明，耐磨地板有助于提高零售店的客流量。长期的实施週期也使供应商能够了解多年的采购计画。

PVC树脂价格波动对利润率带来压力

PVC树脂价格波动是LVT（豪华乙烯基瓷砖）生产商盈利面临的最紧迫挑战，而中国将于2025年1月起将进口关税从1%提高至5.5%，这加剧了整个供应链的成本压力。依赖海外原料的生产商面临更高的成本，而在这个价格敏感的市场中，这些成本难以转嫁。拥有后向整合树脂生产能力的公司能够更好地缓衝这种衝击，但小规模的加工商则面临利润率压缩。外汇波动又增加了另一层波动性，使采购计画更加复杂。避险策略和供应商多元化是重要的风险管理工具。

细分市场分析

2025年，硬质LVT（SPC）将占据中国高端PVC地砖市场67.45%的份额，预计到2031年将以9.95%的复合年增长率成长。其矿物填充芯材结构可降低热膨胀係数，使其适用于温差较大的地区。 WPC（木塑复合材料）产品兼具舒适性和隔音性，在高端住宅维修占据独特地位。柔软性LVT在需要高度适应不平整基材的领域仍保持一定的市场份额，但其市场份额持续下降。为符合旨在减少排放和温室气体排放的“双重碳指令”，製造商正加强研发不含PVC的芯材，这标誌着产品差异化进入了一个新的阶段。

第二代硬地板采用数位印刷技术，增强了视觉真实感，并拓展了款式选择。工厂预涂抗菌涂层正推动其在医疗保健和养老机构的应用。当地企业利用其接近性石化产业丛集的优势，快速取得树脂，从而增强了成本竞争力。与设计机构的合作打造出符合都会都市区美感的潮流色彩。连续印刷技术提高了生产效率，缩短了前置作业时间，并保持了该领域的销售领先地位。

2025年，卡扣式地板材料在中国高阶PVC地板市场占有41.38%的份额，预计到2031年将以8.55%的复合年增长率成长。其无需工具的组装方式深受DIY爱好者和专业安装团队的青睐。其浮动结构允许即时行走，使其成为短期维修的理想选择。在人流量大的走廊等需要永久黏合强度的区域，胶合安装仍然适用；而免胶铺装方案则适用于快闪店和临时展览。

改良的型材形状提升了接缝黏合力和防水性能，消除了传统接缝的弱点。製造商正在发布培训模组，以规范安装质量，确保其承包商网路的一致性。提供绿色金融计画的金融机构已将ClickLock SPC认证为符合其能源效率标准的合格材料，从而促进其在公共工程项目中的应用。随着物流成本的上升，可堆迭的纸板设计优化了货柜利用率，降低了交付成本。这种包装形式在安装速度和可靠性之间实现了完美平衡，巩固了其作为领先安装方式的地位。

其他福利：

  • Excel格式的市场预测（ME）表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

  • 市场概览
  • 市场驱动因素
    • 区域城市翻新需求日益增长
    • 透过「旧建筑维修」政策促进商业设施的维修。
    • 由于成本和耐用性方面的考虑，人们开始从陶瓷/实木地板转向硬芯LVT地板。
    • 由于国内SPC/WPC产能扩张，价格下降
    • 低VOC标准推动了对优质绿色LVT的需求。
    • 抗菌LVT在医疗和教育领域的应用
  • 市场限制
    • PVC树脂价格波动对利润率带来压力
    • 住宅建设长期低迷
    • 「排放与温室气体减量双重排放」政策下的废弃物处理与回收问题
    • 关税导致的出口不确定性抑制了大规模投资。
  • 价值/供应链分析
  • 监管环境
  • 技术展望
  • 波特五力模型
    • 新进入者的威胁
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场规模及成长预测（以金额为准，2020-2030 年）

  • 依产品类型
    • 刚性LVT
      • SPC（石塑复合材料）
      • WPC（木塑复合材料）
    • 柔性LVT
  • 按安装类型
    • 点击锁定/浮动
    • 黏合剂类型
    • 鬆散地
  • 最终用户
    • 住宅
    • 商业
      • 饭店及休閒
      • 零售商店和购物中心
      • 医疗设施
      • 教育
      • 公司总部
      • 公共和政府设施
      • 其他商业用户
  • 依建筑类型
    • 新建工程
    • 维修和维修工程
  • 透过分销管道
    • B2C/零售消费者
      • 家居建材商店
      • 专业地板商店
      • 在线的
      • 其他分销管道
    • B2B/承包商/建筑商
  • 按地区
    • 华东地区
    • 中国西南地区
    • 华北地区
    • 中国中南部
    • 中国东北
    • 中国西北地区

第六章 竞争情势

  • 市场集中度
  • 策略趋势
  • 市占率分析
  • 公司简介
    • CFL Flooring
    • Novalis Innovative Flooring
    • Zhejiang Kingdom Flooring
    • Zhejiang Walrus New Material
    • Protex Flooring
    • Zhejiang Dajulong
    • Zhejiang GIMIG
    • Zhejiang Fudeli
    • Haining Taomei
    • LG Hausys
    • Tarkett
    • Gerflor
    • Armstrong Flooring
    • Mohawk Industries
    • Shaw Industries
    • Mannington Mills
    • Debo Flooring
    • Anhui Sentai WPC
    • Zhejiang Licheer

第七章 市场机会与未来展望

简介目录
Product Code: 71939

The China luxury vinyl tile market is expected to grow from USD 2.49 billion in 2025 to USD 2.69 billion in 2026 and is forecast to reach USD 3.92 billion by 2031 at 7.83% CAGR over 2026-2031.

China Luxury Vinyl Tile (LVT) - Market - IMG1

A renovation wave across Tier-2 and Tier-3 cities, combined with nationwide infrastructure upgrades, underpins sustained demand for rigid-core products. Public policies that channel more than CNY 2.6 trillion into 66,000 active urban renewal projects widen the opportunity set and intensify procurement of cost-effective flooring that substitutes ceramic and hardwood. Domestic SPC and WPC capacity expansion lowers unit costs, while stricter low-VOC regulations steer purchasing toward premium green lines. Digital retail platforms amplify product visibility beyond coastal hubs, making the Chinese luxury vinyl tile market more accessible to household buyers in smaller municipalities

China Luxury Vinyl Tile (LVT) Market Trends and Insights

Renovation Boom in Tier-2 & Tier-3 Cities

China's urban renewal strategy has catalyzed unprecedented renovation activity across secondary and tertiary cities, where housing affordability pressures and infrastructure modernization needs converge to drive LVT adoption. The National Development and Reform Commission's 2024 report projects GDP growth of around 5.03%, with significant investments channeled toward the housing and home furnishing sectors. This policy framework directly benefits LVT manufacturers as municipalities prioritize cost-effective flooring solutions that deliver aesthetic appeal without the premium pricing of traditional materials. Manufacturers with regional warehouses shorten delivery cycles and capture incremental share. Rising disposable incomes further reinforce demand for modern interior finishes that align with national living-standard goals.

Commercial Refurbishment Push from "Old Building Revamp" Policy

The State Council's framework for optimizing existing assets replaces the previous focus on new builds. Public spending targets healthcare, education and cultural venues that stipulate quick-turn renovation schedules, making click-lock rigid LVT a logical choice. Facility managers favor materials that support China's dual-carbon targets, and LVT's recyclable content meets these specifications. Demonstration projects in Chongqing and Guangzhou showcase traffic-resistant installations that boost retail footfall. The long implementation window ensures multi-year procurement visibility for suppliers.

Volatile PVC Resin Prices Squeezing Margins

PVC resin price volatility presents the most immediate challenge to LVT manufacturers' profitability, with China's import tariff increase from 1% to 5.5% effective January 2025 exacerbating cost pressures across the supply chain. Manufacturers reliant on overseas feedstocks confront cost inflation that is difficult to pass through in a price-sensitive market. Firms with backward-integrated resin capacity cushion the shock, but smaller converters face margin compression. Currency swings add another layer of volatility, complicating procurement planning. Hedging strategies and diversified supplier bases become critical risk-management tools.

Other drivers and restraints analyzed in the detailed report include:

  1. Shift from Ceramic / Hardwood to Rigid-Core LVT for Cost & Durability
  2. Domestic SPC/WPC Capacity Expansion Lowering Prices
  3. Prolonged Slowdown in New Residential Construction

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Rigid LVT (SPC) accounted for 67.45% of China's luxury vinyl tile market share in 2025 and is projected to grow at a 9.95% CAGR through 2031. The format's mineral-filled core minimizes expansion under thermal stress, supporting installations in temperature-fluctuating zones. WPC variants add comfort and acoustic buffering, carving a niche in premium residential refurbishments. Flexible LVT retains a foothold where uneven subfloors demand high conformability, though share erosion persists. Manufacturers intensify R&D on PVC-free cores to align with dual-carbon directives, signalling the next frontier of product differentiation.

Second-generation rigid planks incorporate digital printing that elevates visual realism and widens style assortments. Factory-applied antimicrobial coatings broaden adoption in healthcare and aged-care settings. Local firms leverage proximity to petrochemical clusters for fast resin sourcing, reinforcing competitive cost positions. Partnerships with design institutes yield trend-forward color palettes that resonate with urban consumers. Continuous press technologies raise throughput and shorten lead times, sustaining the category's volume leadership.

Click-lock floors held 41.38% share of the China luxury vinyl tile market size in 2025 and are expected to expand at 8.55% CAGR up to 2031. Their tool-free assembly appeals to DIY enthusiasts and professional crews alike. Floating structures permit immediate foot traffic, an advantage in quick-turn refurbishments. Glue-down alternatives stay relevant for heavy-load corridors where permanent bond strength is vital, while loose-lay solutions cater to pop-up stores and temporary exhibitions.

Advances in profile geometry enhance joint tightness and water resistance, solving earlier seam weaknesses. Manufacturers release training modules that standardize installation quality across contractor networks. Lenders offering green financing programs now regard click-lock SPC as an eligible material under energy-efficiency criteria, encouraging adoption in public projects. As logistics costs climb, stackable carton designs optimize container utilization and lower delivered prices. The format's balance of speed and reliability secures its trajectory as the preferred installation method.

The China Luxury Vinyl Tile Market Report is Segmented by Product Type (Rigid LVT SPC, Rigid LVT WPC, and More), Installation Type (Click-Lock/Floating, Glue-Down, and More), End-User (Residential, Commercial), Construction Type (New Construction, Remodeling/Retrofit), Distribution Channel (Offline, Online/E-commerce), and Geography (East China, North China, and More). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

  1. CFL Flooring
  2. Novalis Innovative Flooring
  3. Zhejiang Kingdom Flooring
  4. Zhejiang Walrus New Material
  5. Protex Flooring
  6. Zhejiang Dajulong
  7. Zhejiang GIMIG
  8. Zhejiang Fudeli
  9. Haining Taomei
  10. LG Hausys
  11. Tarkett
  12. Gerflor
  13. Armstrong Flooring
  14. Mohawk Industries
  15. Shaw Industries
  16. Mannington Mills
  17. Debo Flooring
  18. Anhui Sentai WPC
  19. Zhejiang Licheer

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Renovation boom in Tier-2 and Tier-3 cities
    • 4.2.2 Commercial refurbishment push from "Old Building Revamp" policy
    • 4.2.3 Shift from ceramic / hardwood to rigid-core LVT for cost & durability
    • 4.2.4 Domestic SPC/WPC capacity expansion lowering prices
    • 4.2.5 Low-VOC standards driving premium green LVT demand
    • 4.2.6 Antimicrobial-treated LVT adoption in healthcare & education
  • 4.3 Market Restraints
    • 4.3.1 Volatile PVC resin prices squeezing margins
    • 4.3.2 Prolonged slowdown in new residential construction
    • 4.3.3 Disposal & recycling challenges under "dual-carbon" policy
    • 4.3.4 Tariff-driven export uncertainty dampening large-scale investment
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Competitive Rivalry

5 Market Size & Growth Forecasts (Value, 2020-2030)

  • 5.1 By Product Type
    • 5.1.1 Rigid LVT
      • 5.1.1.1 Stone Plastic Composite
      • 5.1.1.2 Wood Plastic Composite
    • 5.1.2 Flexible LVT
  • 5.2 By Installation Type
    • 5.2.1 Click-Lock / Floating
    • 5.2.2 Glue-Down
    • 5.2.3 Loose-Lay
  • 5.3 By End User
    • 5.3.1 Residential
    • 5.3.2 Commercial
      • 5.3.2.1 Hospitality and Leisure
      • 5.3.2.2 Retail and Shopping Centers
      • 5.3.2.3 Healthcare Facilities
      • 5.3.2.4 Education
      • 5.3.2.5 Corporate Offices
      • 5.3.2.6 Public and Government Buildings
      • 5.3.2.7 Other Commercial Users
  • 5.4 By Construction Type
    • 5.4.1 New Construction
    • 5.4.2 Remodeling / Retrofit
  • 5.5 By Distribution Channel
    • 5.5.1 B2C/Retail Consumers
      • 5.5.1.1 Home Centers
      • 5.5.1.2 Specialty Flooring Stores
      • 5.5.1.3 Online
      • 5.5.1.4 Other Distribution Channels
    • 5.5.2 B2B/Contractors/Builders
  • 5.6 By Geography
    • 5.6.1 East China
    • 5.6.2 Southwestern China
    • 5.6.3 North China
    • 5.6.4 South Central China
    • 5.6.5 Northeast China
    • 5.6.6 Northwestern China

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 CFL Flooring
    • 6.4.2 Novalis Innovative Flooring
    • 6.4.3 Zhejiang Kingdom Flooring
    • 6.4.4 Zhejiang Walrus New Material
    • 6.4.5 Protex Flooring
    • 6.4.6 Zhejiang Dajulong
    • 6.4.7 Zhejiang GIMIG
    • 6.4.8 Zhejiang Fudeli
    • 6.4.9 Haining Taomei
    • 6.4.10 LG Hausys
    • 6.4.11 Tarkett
    • 6.4.12 Gerflor
    • 6.4.13 Armstrong Flooring
    • 6.4.14 Mohawk Industries
    • 6.4.15 Shaw Industries
    • 6.4.16 Mannington Mills
    • 6.4.17 Debo Flooring
    • 6.4.18 Anhui Sentai WPC
    • 6.4.19 Zhejiang Licheer

7 Market Opportunities & Future Outlook

  • 7.1 Integration of Digital Printing for Custom LVT Designs
  • 7.2 Expansion of Eco-Friendly and Recyclable LVT Products