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市场调查报告书
商品编码
1394214
全球奢华服装市场评估:按产品类型、性别、最终用户、分销管道、地区、机会和预测(2016-2030)Luxury Apparels Market Assessment, By Product Type, By Gender, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
全球奢侈服装市场规模预计将从 2022 年的 1,215 亿美元增至 2030 年的 2,012 亿美元,2023 年至 2030 年复合年增长率为 6.5%。
消费者的愿望正在推动奢华服饰领域的发展。 拥有顶级品牌的商品代表着排他性和地位,并且是强大的动力。 消费者寻求认同这些品牌的价值和美学,使奢华时尚成为强大的象征。 创新已成为奢侈品牌的标誌,因为它们拥抱永续发展,发布限量版系列,并与艺术家合作创造独特的产品。 电子商务开闢了一个新的维度,在保持排他性的同时提高了可访问性。 例如,2023年8月,奢侈品牌Gucci与中国JD.com合作,在JD.com推出首家官方数位旗舰店,加强其市场覆盖和数位行销创新。
良好的行销技巧透过利用高端时尚的奢华感和魅力,在塑造全球奢华服装市场方面发挥着至关重要的作用。 这些技术创造并维持品牌知名度,增加消费者的兴趣,并提升奢华服饰的理想吸引力。 透过精心打造品牌形象,奢侈品行销人员可以传达其产品的传统、工艺和独特性。 这些策略通常包括与有影响力的人合作、沉浸式店内体验以及透过数位故事讲述与消费者建立联繫。 此外,利用限量版和引人注目的活动的力量来培养紧迫感和期待感。 奢侈品领域的有效行销不仅可以推动销售,还可以培养品牌忠诚度并确保品牌在这个充满活力和竞争的市场中的存在。 例如,2022 年 3 月,珍妮佛洛佩兹 (Jennifer Lopez) 和大卫甘迪 (David Gandy) 参加了杜嘉班纳 (Dolce & Gabbana) 的眼镜广告活动。 该系列以别緻的猫眼镜框、超大镜框和飞行员镜框为特色,从 2000 年代初大胆的美学中汲取灵感。 这些镜框可在 DolceGabbana.com、SunglassHut.com 和 LensCrafters.com 上购买。
电子商务销售额激增的主要因素是它为消费者提供的巨大便利。 此线上平台提供多种产品选择,增强整体购物体验。 此外,各大公司正在将名人代言纳入其行销策略,以吸引来自不同经济背景的不同消费者群体。 实体店的成长潜力比网上商店更有限,因此在可预见的未来,线上通路对奢侈品服装销售的影响力预计将越来越大。
奢侈品零售中直接面向消费者 (D2C) 平台的兴起是对消费者在担心假冒产品的同时对正品的渴望的回应。 因此,领先的公司越来越多地推出网站来改善消费者的线上购物体验并确保产品的正品和高品质。 2023 年 10 月,Ralph Lauren 推出了专门的电子商务平台,并在加拿大开设了一家豪华实体店。 该品牌的线上商务网站 RalphLauren.ca 展示了其整个产品组合,包括 Purple Label、Ralph Lauren Collection、Polo Ralph Lauren、Double RL 和 Lauren。 我们为男士、女士和儿童提供各种配件、鞋类和精心挑选的家居用品。
政府法规对全球奢侈服饰市场产生重大影响,特别是在贸易、智慧财产权和劳工实践领域。 关税和进出口法规会影响优质材料和商品的成本,进而影响定价和市场准入。 智慧财产权法保护设计师品牌免遭假冒和模仿,并维护奢侈品的排他性和完整性。 此外,劳工法规涉及道德实践,并规定权利和奢侈服装生产遵守公平劳工标准。 环境法规,例如对异国皮革采购的限制,也会影响该行业的永续发展努力。 例如,2022年12月,欧盟颁布了一项法律,禁止进口与砍伐森林有关的皮革及相关材料。 为了遵守这项法律,组织必须深入了解其皮革原料的来源。
本报告研究和分析了全球奢侈服装市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global luxury apparels market represents the pinnacle of fashion, where elegance, style, and exclusivity converge. Luxury apparel is more than clothing; it's a statement of individuality and prestige, marked by using the finest materials, impeccable craftsmanship, and iconic designs. At the heart of this market are factors that shape its unique character. The market reached a value of USD 121.5 billion in 2022 and is expected to reach USD 201.2 billion in 2030, indicating a projected compound annual growth rate of 6.5% from 2023 to 2030.
Brand power plays a pivotal role, with luxury fashion houses and designer brands like Louis Vuitton, Gucci, and Chanel setting the gold standard. Their enduring heritage, sterling reputation, and unwavering commitment to uncompromising quality make them the most coveted labels in the industry.
Consumer aspirations drive the luxury apparel segment. Owning a piece from a prestigious brand is a powerful motivator, representing exclusivity and status. Consumers seek to align themselves with these brands' values and aesthetics, making luxury fashion a powerful symbol. Innovation is a hallmark, as luxury brands embrace sustainability, introduce limited-edition collections, and collaborate with artists to create unique offerings. E-commerce has opened up a new dimension, enhancing accessibility while maintaining exclusivity. For instance, in August 2023, luxury brand Gucci partnered with China's JD.com, launching its official digital flagship store for the first time on JD.com, enhancing market reach and digital marketing innovations.
Global luxury apparels market is an embodiment of tradition, innovation, and timeless elegance. It symbolizes richness, excellence, and the fusion of art with fashion, continually evolving to meet the changing values and expectations of consumers while remaining rooted in its heritage.
Great marketing techniques play a pivotal role in shaping the global luxury apparels market by leveraging the aura of exclusivity and desirability associated with high-end fashion. These techniques create and sustain brand recognition, drive consumer engagement, and promote the aspirational charm of luxury apparel. By carefully crafting a brand's image, luxury marketers can convey the heritage, craftsmanship, and uniqueness that define their products. These strategies often involve influencer collaborations, immersive in-store experiences, and digital storytelling to connect with consumers. Furthermore, they utilize the power of limited editions and high-profile events to promote a sense of urgency and anticipation. Effective marketing in the luxury segment not only drives sales but also cultivates brand loyalty, securing a brand's presence in this dynamic and competitive market. For instance, in March 2022, Jennifer Lopez and David Gandy joined forces for Dolce & Gabbana's eyewear campaign. The collection, featuring chic cat-eye frames, oversize styles, and pilot shapes, drew inspiration from the bold early 2000s aesthetic. One can find these frames on DolceGabbana.com, SunglassHut.com, and LensCrafters.com.
The surge in e-commerce sales is primarily driven by the remarkable convenience it offers to consumers. Online platforms provide an extensive selection, enhancing the overall shopping experience. Additionally, the incorporation of celebrity endorsements in marketing strategies by key players is attracting a diverse consumer base with varying financial backgrounds. As the growth potential of physical retail stores is limited compared to their online counterparts, they are expected to exert a growing influence on luxury apparel sales via online channels in the foreseeable future.
The rise of direct-to-consumer (D2C) platforms in luxury retail responds to consumer desires for authentic products amid concerns about counterfeiting. Consequently, key players are increasingly launching their websites to enhance consumers' online shopping experiences, assuring them of authenticity and top-quality products. In October 2023, Ralph Lauren extended its footprint in Canada by introducing a dedicated e-commerce platform and inauguring its luxury physical store in the country. The brand's online commerce site, RalphLauren.ca, showcased its entire portfolio, including Purple Label, Ralph Lauren Collection, Polo Ralph Lauren, Double RL, and Lauren. It provides a wide range of accessories, footwear, and select home products catering to men, women, and children.
Status and symbolism profoundly influence the global luxury apparel market, shaping consumer behavior and brand choices. Luxury fashion is not merely about clothing; it's a powerful symbol of social status, affluence, and personal success. Individuals who purchase luxury apparel often do so to signal their elevated status and distinguish themselves from the mainstream. Owning and wearing luxury items signifies exclusivity, sophistication, and a refined taste. Many consumers are motivated to invest in high-end fashion to project an image of success and to be part of an exclusive club of like-minded individuals. This desire for status and symbolism is a driving force in the continued appeal of luxury fashion, making it a significant player in the global fashion industry. Companies are trying to expand and capture a larger market share by opening more stores. For instance, in September 2022, Hermes International S.A. launched a new duplex store featuring a premium apparel selection at the Union Square shopping mall in Ho Chi Minh City, Vietnam.
Government regulations have a notable impact on global luxury apparels market, particularly in the areas of trade, intellectual property, and labour practices. Tariffs and import/export regulations can affect the cost of luxury materials and goods, influencing pricing and market accessibility. Intellectual property laws protect designer brands from counterfeiting and imitation, preserving the exclusivity and integrity of luxury products. Additionally, labour regulations address ethical practices and that rights and luxury apparel production adhere to fair labour standards. Environmental regulations, such as restrictions on exotic leather sourcing, also impact the industry's sustainability efforts. For instance, in December 2022, the European Union enacted a law prohibiting the import of leather and related materials associated with deforestation. To adhere to this law, organizations must gain insights into the sources of their leather raw materials.
Global luxury apparels market, renowned for its resilience, experienced substantial shifts due to the COVID-19 pandemic. Temporary closures of physical stores led to a surge in online luxury shopping. Consumers displayed a preference for casual and comfortable luxury wear, influencing brand offerings. International travel restrictions disrupted luxury tourism shopping, impacting sales in major fashion capitals. Luxury brands accelerated their digital presence, embracing virtual runway shows and online marketing to engage homebound consumers. Supply chain disruptions affected production and sustainability considerations gained importance. While the market faced challenges, it demonstrated adaptability, reaffirming the enduring allure of luxury brands despite global uncertainties.
Global luxury apparels market features an array of key players, including renowned fashion brands like Gucci, Louis Vuitton, and Chanel, alongside emerging brands and niche designers. These players are distinguished by their innovation, craftsmanship, and brand heritage. The outlook for the market remains promising, driven by increasing global affluence, the growing importance of digital channels, and a shift towards sustainable luxury. The trend of collaboration with celebrities and influencers is expected to continue, as it effectively expands brand reach.
Additionally, mergers and acquisitions impact luxury apparel brands, promoting growth, diversification, and global expansion in a highly competitive and dynamic industry. For instance, in April 2023, LVMH Moet Hennessy Louis Vuitton S.E. acquired a majority stake in Platinum Invest Group, aiming to boost production capacity for its US jeweler, Tiffany, in France. Platinum Invest will maintain its jewelry production for current non-LVMH clients and other luxury brands under the group, such as Bulgari and Chaumet.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.