市场调查报告书
商品编码
1394591
全球睫毛膏市场评估:按类型、形状、颜色系列、价格范围、最终用户、分销管道、地区、机会、预测(2016-2030)Mascara Market Assessment, By Type, By Form, By Colour Family, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
全球睫毛膏市场规模预计将从 2022 年的 67.8 亿美元增至 2030 年的 110.5 亿美元,2023-2030 年预测期间复合年增长率为 6.3%。Masu。 由于影响消费者偏好和行业动态的因素的综合作用,市场持续显着增长。 在社群媒体影响者和名人代言的推动下,不断变化的美容趋势对睫毛膏的选择产生了巨大影响。 对不同类型睫毛膏(包括防水、丰盈、纤长和捲翘)的需求反映了世界各地消费者多样化的化妆品偏好。
睫毛膏分销通路日趋多元化,消费者选择从超市、大卖场、专卖店、百货商店以及影响力日益增强的线上零售平台购买。 网上购物的可近性和便利性正在进一步扩大市场基础。
以地区来看,睫毛膏市场的趋势各不相同。 北美、欧洲、亚太地区、南美和中东/非洲都对全球事务做出了贡献,受到文化偏好、经济因素和美学标准的影响。
价格细分反映了市场的全面性并适应了各种消费者预算。 此外,天然有机睫毛膏的兴起是为了满足具有环保意识的消费者对清洁美容产品日益增长的需求。 多种颜色的睫毛膏的可用性是消费者接受度的一个主要因素,因为它允许消费者根据个人喜好和需求进行选择。
全球睫毛膏市场仍然充满活力,并能满足不断变化的消费者需求。 该产业发展轨蹟的特点是持续的产品创新、策略行销以及对包容性和永续性的关注,塑造了全球睫毛膏消费的未来。
化妆师在各种平台上的激增,尤其是社群媒体,对全球睫毛膏市场产生了重大影响。 透过展示多样化和独特的绘画技巧,这些艺术家成为有影响力的潮流引领者,并鼓励消费者的兴趣和尝试。 美容影响者的崛起正在使美容标准民主化,并促进更具包容性和多样化的代表性。 化妆师与化妆品品牌合作开发创新产品并为行销策略做出贡献。 它的存在已遍布世界各地,创造了对睫毛膏的广泛需求并促进了该行业的成长。
化妆师和睫毛膏市场之间的共生关係凸显了影响者在塑造现代美容趋势和消费者选择方面的重要作用。 例如,2023年7月,美国彩妆品牌Benefit加入社群应用程式购物平台,成为第一个测试者。 该睫毛膏自 7 月 26 日起在 TikTok 上独家推出,持续 48 小时,并已广泛销售。 Benefit 在 TikTok Shop 上举办了 24 小时直播活动,这对美容品牌来说尚属首次。
随着美容品牌越来越重视多元化表现,包容性正在重塑全球睫毛膏市场。 认识不同的肤色、眼睛形状和文化背景有助于我们创造出吸引广大消费者的睫毛膏。 以不同年龄、性别和种族模特儿为特色的综合行销活动与世界各地的消费者产生共鸣,培养归属感和自信。 这种向包容性的转变反映了社会价值观,扩大了市场范围,并吸引了更广泛的消费者群体。 睫毛膏市场向包容性的演变与不断变化的美容标准相一致,强调个性并庆祝世界各地美丽的多样性。
本报告研究和分析了全球睫毛膏市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global mascara market was valued at USD 6.78 billion in 2022, expected to reach USD 11.05 billion in 2030, with a CAGR of 6.3% for the forecast period between 2023 and 2030. The market continues to grow substantially, driven by a convergence of factors shaping consumer preferences and industry dynamics. Evolving beauty trends, propelled by social media influencers and celebrity endorsements, significantly impact mascara choices. The demand for various types of mascaras, including waterproof, volumizing, lengthening, and curling, reflects the diverse cosmetic preferences of consumers worldwide. For instance, in September 2023, color cosmetics brand Color Street launched Tri-Flex Mascara, claiming a non-flaking, non-clumping, smudge- and transfer-proof 24-hour wear. Dermatologist and ophthalmologist tested, this serum-infused, caffeine-enriched mascara was developed using the vegan formula, with a unique double-sided brush, that provided lift, volume, and length in one swipe.
The distribution channels for mascara have diversified, with consumers opting for purchases through supermarkets, hypermarkets, specialty stores, departmental stores, and the increasingly influential online retail platforms. The accessibility and convenience of online shopping have further expanded the market reach.
Regionally, the mascara market experiences varying trends. North America, Europe, Asia-Pacific, South America, and the Middle East and Africa each contribute to the global landscape, influenced by cultural preferences, economic factors, and beauty standards.
Price range segmentation reflects the market's inclusivity, catering to diverse consumer budgets. Additionally, the rise of natural and organic mascara options responds to the growing demand for clean beauty products driven by environmentally conscious consumers. The diverse availability of mascara in various colors is a significant factor that appeals to consumers, as it allows them to choose based on personal preferences and needs.
The global mascara market remains dynamic and responsive to shifting consumer demands. The industry's trajectory is marked by continuous product innovation, strategic marketing, and an increasing emphasis on inclusivity and sustainability, shaping the future of mascara consumption worldwide.
The surge in makeup artists on various platforms, especially social media, has significantly impacted the global mascara market. As these artists showcase diverse and creative application techniques, they serve as influential trendsetters, driving consumer interest and experimentation. The rise of beauty influencers has democratized beauty standards, fostering a more inclusive and diverse representation. Makeup artists collaboratively engage with cosmetic brands, contributing to innovative product development and marketing strategies. Their reach extends globally, creating a widespread demand for mascaras and amplifying the industry's growth.
The symbiotic relationship between makeup artists and the mascara market emphasizes the pivotal role of influencers in shaping contemporary beauty trends and consumer choices. For instance, in July 2023, the US-based makeup brand, Benefit, joined the social app's shopping platform as its initial testers. The mascara was launched exclusively on TikTok for 48 hours starting July 26, followed by wider availability. Benefit planned a 24-hour live session on TikTok Shop, a first for a beauty brand.
Inclusivity is reshaping the mascara market, globally, as beauty brands increasingly prioritize diverse representation. Acknowledging various skin tones, eye shapes, and cultural backgrounds drives the creation of mascaras catering to a broad spectrum of consumers. Inclusive marketing campaigns featuring models of different ages, genders, and ethnicities resonate with a global audience, fostering a sense of belonging and empowerment. This shift toward inclusivity reflects societal values and expands market reach, appealing to a more extensive consumer base. The mascara market's evolution towards inclusivity aligns with changing beauty standards, emphasizing individuality and celebrating the diversity of beauty worldwide. In October 2023, MAC Cosmetics sponsored the fifth National Trans Visibility March in New York City, an ongoing commitment since 2019. The brand's team marched, provided makeup touch-ups, and supported the LGBTQIA+ community through the Viva Glam program, donating proceeds from Viva Glam lipsticks year-round.
The clean beauty movement significantly influences the global mascara market as consumers increasingly prioritize natural, sustainable, and cruelty-free products. Demand for mascaras free from harmful chemicals, parabens, and sulfates has surged. Brands responding to this shift by offering clean, transparent formulations are gaining traction. The movement aligns with eco-conscious consumer values, driving the adoption of environmentally friendly packaging and responsible sourcing. As awareness of the environmental impact of beauty products grows, the Clean Beauty Movement propels innovation, shaping the mascara market towards a more ethical and planet-friendly approach, reflecting the broader sustainability trend in the cosmetics industry. In May 2023, Sweden-based Idun Minerals launched a vegan mascara, Mascara Vatn Volume 38°C. This mascara offers volume, length, and separation with a long-wearing, water-resistant formula, which is easily removable in warm water above 38°C and is entirely vegan.
Volumizing mascara asserts dominance, holding the major market share in the global mascara market. Its popularity stems from its ability to add thickness and fullness to lashes, meeting the demand for a bold and dramatic eye makeup look. With formulations featuring volumizing agents such as waxes and polymers, this mascara type aligns with a broad consumer base seeking enhanced lash volume. Beauty trends, celebrity endorsements, and consumer preferences merge in favor of volumizing mascaras, solidifying their leading position in the market. As consumers continue to prioritize impactful eye makeup, the widespread appeal of volumizing mascara sustains its significant market share globally. For instance, in August 2023, Clinique, under the umbrella of The Estee Lauder Companies Inc., introduced the latest High Impact High-Fi Full Volume Mascara, featuring a fiber-infused, polymer gel-based formula. It claimed to deliver an impressive 230% instant volume. The weightless formula included a nourishing oil blend for lash care without compromise.
A large consumer base has been shifting towards and focussing on environmentally friendly, plant-based, and sustainable cosmetics and personal care products, creating a demand for mascaras that lead to zero wastage. Cosmetic manufacturers constantly improvise in their production lines and produce products using the reduce, reuse, and recycle concepts. Elate Cosmetics, Dab Herb, Clean Faced Cosmetics, Zao, and Nudi Goods are some brands offering zero water mascaras, including their packaging. In July 2023 , Lush announced the launch of a naked mascara, which will not have any traditional plastic tube. The product is based on 100% bio-based materials.
The COVID-19 pandemic significantly impacted the global mascara market. Lockdowns, reduced social gatherings, and remote work trends led to declining consumer demand for cosmetics, including mascara. Supply chain disruptions, factory closures, and logistical challenges affected production and distribution. With face masks becoming commonplace, there was a shift in consumer priorities toward eye makeup, but overall sales were subdued. The closure of physical retail outlets also hampered traditional sales channels. However, the market showcased resilience through the rise of e-commerce, as consumers turned to online platforms for beauty product purchases. As the world adapts to the "new normal," the mascara market navigates a transformed landscape with shifting consumer behaviors and preferences.
Global mascara market boasts a competitive landscape with key players driving innovation and market expansion. Esteemed companies like L'Oreal S.A., The Estee Lauder Companies Inc., and Revlon, Inc. remain dominant, leveraging extensive product lines and global presence. Emerging brands like Celesty are disrupting traditional norms. The outlook emphasizes sustainable formulations, cruelty-free products, and eco-friendly packaging, aligning with evolving consumer preferences. Strategic collaborations with influencers and digital marketing emphasize the industry's dynamic nature. The mascara market is poised for growth, characterized by ongoing product advancements and a focus on inclusivity and sustainability.
In February 2023, Maybelline New York, a L'Oreal S.A. brand, introduced Falsies Surreal Extensions Mascara with its first-ever avatar, May. Featured with Gigi Hadid, the campaign blended real and virtual, boasting up to 24-hour wear and a lash-transforming formula for extreme volume and visibly longer lashes.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.