市场调查报告书
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全球 4K 电视市场评估:按类型、技术、萤幕尺寸、销售管道、应用、区域、机会、预测(2016-2030 年)4K TV Market Assessment, By Type, By Technology, By Screen Size, By Sales Channel, By Application, By Region, Opportunities and Forecast, 2016-2030F |
全球4K电视市场近年来呈现显着成长,预计未来将维持强劲的扩张速度。 预计收入将从 2022 年的约 1,512 亿美元增至 2030 年的 5,025.7 亿美元,2023 年至 2030 年复合年增长率为 16.2%。
由于物价范围缩小及消费者兴趣增加,市场呈现稳定成长。 透过串流媒体平台、游戏机和 4K 蓝光媒体存取 4K 内容正在推动这些显示器的采用。 此外,技术进步和更大萤幕尺寸的趋势进一步推动了市场扩张,使其成为更广泛人群的可行选择。
4K 内容的日益普及也推动市场向前发展。 随着4K电视的成本持续下降,越来越多的消费者能够负担得起。 如此低廉的价格以及来自 Netflix、Amazon Prime Video 和 Disney+ 等 OTT 平台的 4K 媒体的吸引力正在推动客户更换电视。 因此,对 4K 电视的需求不断增长正在推动市场成长。 此外,HDR 和杜比视界等持续技术发展正在改善观看体验并创造互利的需求循环。 随着 4K 影片库的发展,市场可能会显着成长,展示内容和技术的共生关係。
加强网路连线对于推动 4K 电视的需求至关重要。 更快、更可靠的网路连线的普及将极大地影响这些先进电视的吸引力。 消费者被这些电视透过无缝串流高品质 4K 内容所提供的卓越观看体验所吸引。 高速网路的广泛普及使得 4K 电影、电视剧和直播的发行变得更加容易,从而吸引了消费者投资 4K 电视。 此外,串流媒体服务和游戏平台也越来越多地提供 4K 内容,提高了消费者对一流视讯品质的期望,增强了市场的成长轨迹。
游戏产业对4K解析度的推动将显着提振市场。 这种需求是由追求沉浸式高品质体验的游戏玩家所推动的。 PlayStation 5 和 Xbox Series X 等主要游戏机都支援 4K 游戏,为玩家提供令人惊嘆的视觉效果和沈浸感。 《Cyber□□punk 2077》和《地平线零之曙光》等 4K 优化游戏会促使您投资购买 4K 电视,以充分欣赏卓越的细节和图形水平。 游戏玩家的强劲需求将推动电视销售,鼓励更多4K游戏内容的创作,并确保4K电视市场的持续成长。
LCD 技术在 4K 电视市场的优势在于其多功能性和成本效率。 LCD 面板是 4K 电视製造的好选择,因为它们兼具经济性、能源效率和高解析度,极具吸引力。 这项技术使製造商能够创造出各种萤幕尺寸和设计,以满足消费者的多样化需求。 此外,LED 背光和局部调光可提高对比度和影像质量,使基于 LCD 的 4K 电视成为寻求出色视觉性能和成本效率之间平衡的人们的有吸引力的选择。
亚太地区在4K电视市场的主导地位主要得益于其庞大的人口和不断增长的中等收入群体。 再加上消费者对创新电子设备的强烈偏好,正在推动巨大的需求。 此外,三星、LG 和索尼等该地区的知名电视製造商已享誉全球,并为这一领导地位做出了贡献。
本报告研究和分析了全球 4K 电视市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global 4K TV market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 151.2 billion in 2022, the market is forecasted to reach a value of USD 502.57 billion by 2030, displaying a robust CAGR of 16.2% from 2023 to 2030. 4K TVs have four times the resolution of full high definition and produce crisper and clearer images. It improves image quality by adding more detail, brilliant colors, and sharpness for a more immersive and pleasurable watching experience.
The 4K TV market is experiencing consistent growth driven by declining price points and heightened consumer interest. Accessibility to 4K content through streaming platforms, gaming consoles, and 4K Blu-ray media has spurred the adoption of these displays. Additionally, technological advancements and the trend toward larger screen sizes have further propelled the expansion of 4K TV market, establishing it as a prominent choice for a wider demographic.
The increasing availability of 4K content is propelling the market forward. As the costs of 4K TVs continue to fall, they are becoming more affordable to a wider range of consumers. This low cost, along with the allure of 4K media from OTT platforms, such as Netflix, Amazon Prime Video, and Disney+, is pushing customers to replace their televisions. As a result, the increased demand for 4K TVs is propelling market growth. Furthermore, continued technology developments such as HDR and Dolby Vision improve the viewing experience, creating a mutually beneficial demand cycle. The 4K TV market is primed for significant growth as 4K video libraries develop, demonstrating a symbiotic link between content and technology.
For instance, in September 2023, LG and Bang & Olufsen introduced a high-end package that combines the 136-inch LG MAGNIT Micro LED display with Bang & Olufsen Beolab 90 speakers, providing a top-tier home cinema experience.
Enhanced internet connectivity is pivotal in driving the demand for 4K TVs. The prevalence of faster and more reliable internet connections profoundly impacts the appeal of these advanced televisions. Consumers are drawn to the superior viewing experience offered by these TVs with seamless streaming of high-quality 4K content. The wide availability of high-speed internet facilitates the effortless delivery of 4K movies, TV series, and live broadcasts, creating a compelling incentive for consumers to invest in 4K TVs. Additionally, streaming services and gaming platforms increasingly offer 4K content, reinforcing the market's growth trajectory by elevating consumer expectations for top-notch visual quality.
For example, in August 2023, LG's innovative 97-inch OLED TV offers 4K 120Hz wireless connectivity, priced at USD 29,999, and stands out with the Zero Connect Box, providing cable-free, immersive viewing experiences. It features LG's stylish one wall design and significantly advances the ultra-large premium TV sector.
The 4K TV market experiences a significant boost from the gaming industry's encouragement for 4K resolution. Gamers, known for pursuing immersive, high-quality experiences, are driving this demand. Leading gaming consoles like the PlayStation 5 and Xbox Series X support 4K gaming, offering players stunning visuals and heightened realism. Games optimized for 4K, such as "Cyberpunk 2077" and "Horizon Zero Dawn," incentivize gamers to invest in 4K TVs to fully appreciate the exceptional level of detail and graphics. This gamer-fueled demand propels TV sales and stimulates the creation of more 4K gaming content, ensuring sustained growth in 4K TV market.
For example, in April 2023, Samsung and Xbox collaborated to establish a 'Gaming Zone' with Samsung screens at Microsoft Experience Centers in London and New York, providing gamers with a distinctive experience on 4K televisions.
The dominance of LCD technology in the 4K TV market can be attributed to its versatility and cost-effectiveness. LCD panels are the preferred choice for 4K TV production as they offer a compelling blend of affordability, energy efficiency, and high resolution. The technology enables manufacturers to create various screen sizes and designs, catering to diverse consumer demands. Additionally, LED backlighting and local dimming enhance contrast and image quality, rendering LCD-based 4K TVs an appealing option for those seeking a balance between superior visual performance and cost-efficiency.
For instance, in August 2023, TCL introduced the 98" S5 Smart S Class TV, offering top-notch performance and a sleek bezel-less design. Due to significant investments in large LCD panels, TCL is set to revolutionize home entertainment with these feature-packed extra-large televisions.
Asia-Pacific dominance in the 4K TV market is primarily driven by its vast population and the expanding middle-class demographic with rising incomes. This, combined with a strong consumer preference for innovative electronic items, fuels substantial demand. Moreover, prominent regional TV manufacturers such as Samsung, LG, and Sony have achieved global prominence, contributing to this leadership. Government-led initiatives like "Make in India" have bolstered local production. Rapid technological adoption and infrastructure growth, including robust internet connectivity, further reinforce the region's position as a 4K TV market player.
For instance, in August 2023, Samsung unveiled its latest outdoor TV, the 85" Class Terrace Full Sun, offering Neo QLED 4K technology, Direct-Sun Protection for a clear view in bright sunlight, and enhanced durability with an IP56 rating. This model is designed for outdoor enjoyment.
Government initiatives significantly impact the expansion of the 4K TV market. One notable initiative involves offering financial incentives and subsidies to encourage the adoption of advanced television technologies. These measures can encompass tax incentives for manufacturers and retailers, thereby reducing production costs and ultimately making 4K TVs more affordable for consumers. Additionally, government regulations mandating broadcasters to transition to higher-resolution standards like ATSC 3.0 can drive demand for 4K TVs, as they become necessary for accessing enhanced broadcast quality. Such governmental support acts as a catalyst, motivating both industry and consumers to embrace 4K television technology and, consequently, propelling market growth.
The 4K TV market experienced a notable transformation due to COVID-19 pandemic. Before the outbreak, the market steadily expanded, driven by growing consumer interest in high-quality home entertainment. However, in the post-pandemic landscape, the significance of home entertainment soared as lockdowns and social distancing measures took hold. It led to a surge in sales of larger and more advanced 4K TVs, especially those over 65 inches, as people increasingly relied on them for work, leisure, and communication, making these TVs an indispensable part of the market's growth.
In global 4K TV market, the competition is increasing, with prominent industry leaders like Samsung Electronics Co., Ltd., Sony Corporation, TCL Electronics Holdings Limited, LG Corporation, and Hisense International Co., Ltd. These companies are the vanguards of innovation and market expansion. They consistently push the boundaries of display technology, introducing state-of-the-art features like OLED and QLED displays, AI-driven enhancements, and sleek, user-centric designs. The market's prospects indicate sustained growth due to increasing consumer demand for premium viewing experiences. The proliferation of 4K content and the incorporation of intelligent features are expected to propel market growth. Additionally, the advent of 8K technology presents an exciting avenue for future differentiation and expansion.
In August 2023, in collaboration with Amazon, LG Electronics is introducing Amazon Luna, a cloud gaming service, on their 2021-2023 Smart TV models in the United States. This move enriches LG's gaming-focused Smart TV offerings.
In March 2023, Samsung unveiled the S95C and S90C OLED TV series, powered by the Neural Quantum processor, enhancing brightness, color vibrancy, and contrast for a captivating viewing experience. These TVs offer Dolby Atmos sound and sleek and modern design.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.