市场调查报告书
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1400717
全球户外 LED 显示器市场评估:按实施类型、最终用途、地区、机会、预测(2016-2030 年)Outdoor LED Display Market Assessment, By Mount Type [Surface Mounted, Individually Mounted], By End-use [Billboards, Mobile LED Display, Perimeter Board, Traffic Lights, Video Wall, Others], By Region, Opportunities and Forecast, 2016-2030F |
全球户外LED显示器市场近年来呈现显着成长,预计未来将保持强劲的扩张步伐。预计2022年营收约67.3亿美元,预计到2030年将达到163.1亿美元,2023年至2030年复合年增长率为11.7%。
随着数位广告和品牌的需求推动采用,市场正在迅速扩大。更高的解析度和更高的能源效率等技术进步也增加了它们的吸引力。因此,体育赛事和户外娱乐的激增产生了对更大显示器的需求,从而推动了市场成长。
Gillette Stadium新建了14块LED显示屏,其中包括体育场内最大的户外视频板,标誌着LED显示屏在体育和户外娱乐行业的使用不断增加。这些显示器提供现场录影、即时重播、统计数据、图形和赞助讯息,带来身临其境的体验。这一趋势体现了产业致力于提高粉丝参与度和整体体验,并推动户外LED显示器市场的成长。随着更大、更高解析度的动态显示器在体育设施和户外活动中变得越来越普遍,LED 技术在改变观众与体育和娱乐材料互动的方式方面发挥关键作用。
大都会地区的增加以及交通枢纽、商业中心和公共空间等关键基础设施的相关建设正在推动户外LED显示器市场的发展。这些现代化努力需要有效的沟通和宣传空间。户外 LED 显示器作为交通枢纽的动态标牌解决方案至关重要,可为通勤者和乘客提供即时资讯。购物中心透过展示促销和吸引人的内容来增强购物体验。此外,在公共场所,这些显示器可以为人们提供资讯和娱乐,同时提供利润丰厚的广告机会。随着城市对现代通讯基础设施的投资,城市景观中对这些适应性强、引人注目的显示器的需求不断增加,这展示了市场发展的潜力。
户外 LED 显示器的成本效率已成为市场成长的关键催化剂。传统的印刷广告需要大量的持续製造和运输成本。另一方面,户外 LED 显示器是一种经济上可行的选择,因为它们允许远端内容更新和集中控制。这项重要功能可大幅降低持续运作成本,使 LED 显示器成为一项经济上合理的长期投资。因此,企业和行销人员越来越被经济策略所吸引,从而增加了各行业对 LED 显示器的需求,寻找经济高效的方式来接触大量目标受众。我就是。这种现象对于户外LED显示器市场的成长至关重要。
表面贴装户外LED显示器因其耐用性和适应性而在当前细分市场中占据主导地位。这些显示器能够承受极端天气,非常适合户外使用。此外,它又薄又轻,易于安装和维护。表面安装的 LED 即使在阳光下也非常明亮且可见。低能耗和长使用寿命降低了营运成本。此外,这些显示器可以修改为各种尺寸和设计,从而实现创意安装。这些优点使表面贴装LED显示器成为户外广告和通讯的合适选择。
本报告针对全球户外LED显示器市场进行研究和分析,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global outdoor LED display market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 6.73 billion in 2022, the market is forecasted to reach a value of USD 16.31 billion by 2030, displaying a robust CAGR of 11.7% from 2023 to 2030.
Outdoor LED displays provide several advantages, including excellent visibility in a variety of lighting settings, energy efficiency, a long lifespan, weather resistance, and dynamic content possibilities. They let organizations attract attention, efficiently transmit messages, and alter material on the go, making them a versatile and cost-effective tool for successful communication and advertising.
The outdoor LED display market is expanding rapidly as the desire for digital advertising and branding drives adoption. Also, technical advances such as improved resolution and energy efficiency boost attractiveness. Consequently, the surge in sporting events and outdoor entertainment creates a need for large-scale displays, propelling market growth.
The construction of 14 new LED displays at Gillette Stadium, including the largest outdoor videoboard at a sports arena, demonstrates the rising usage of LED displays in the sports and outdoor entertainment industries. Immersive experiences are provided by these displays, which offer live video, immediate replays, statistics, graphics, and sponsorship messages. The trend demonstrates the industry's dedication to improving fan engagement and overall experiences, which is fueling the growth of the outdoor LED display market. LED technology is playing a critical role in revolutionizing how audiences interact with sporting and entertainment material, as bigger, high-resolution, and dynamic displays become typical at sports facilities and outdoor events.
For instance, in November 2022, Leyard's "made-in-China" LED displays, which covered 1500m2, drew a lot of attention at the FIFA World Cup Qatar 2022, serving a variety of event scenarios ranging from stadiums to fan zones. It helped Leyard build a global footprint in VFX technology.
The increase of metropolitan regions, as well as the concurrent construction of vital infrastructure such as transportation hubs, commercial centers, and public spaces, are driving the outdoor LED display market. These attempts at modernization demand efficient communication and promotional outlets. Outdoor LED displays are essential as dynamic signage solutions in transportation hubs, providing commuters and passengers with real-time information. They improve the shopping experience at shopping malls by displaying promotions and appealing content. Furthermore, in public places, these displays enlighten and entertain people while providing lucrative advertising opportunities. As cities invest in modern communication infrastructure, the growing need for these adaptable, attention-grabbing displays in urban landscapes highlights their market development potential.
For example, in September 2022, Leyard, a well-known LED manufacturer, reached a key milestone by getting the Product Carbon Label Evaluation Certificate. This award recognizes their dedication to environmentally friendly production techniques and coincides with the industry's green initiatives.
The cost-effectiveness associated with outdoor LED displays has emerged as a critical catalyst in fueling the market's rise. Traditional print advertising requires significant ongoing costs for manufacturing and delivery. Outdoor LED displays, on the other hand, provide an economically beneficial option due to their ability for remote content updates and centralized control. This critical feature significantly reduces ongoing running expenses, making LED displays an economically sound, long-term investment. As a result, companies and marketers alike are increasingly lured to economic strategy, driving the demand for LED displays across varied industries looking for a cost-effective way to reach large target audiences. This phenomenon is critical to the expanding growth of the outdoor LED display market.
For example, in May 2023, The General Specifications of Micro LED Screens, produced by industry giants such as BOE, TCL, and Hisense, have been released, establishing standards for Micro LED chip size, encouraging industry growth.
Surface-mounted outdoor LED displays currently dominate the market segment owing to their durability and adaptability. These displays are built to resist extreme weather, making them perfect for usage outside. Furthermore, their thin and lightweight form makes installation and maintenance easy. Surface-mounted LEDs are extremely bright, allowing for vision in full sunshine. Their low energy consumption and long lifespan, lower operating expenses. Furthermore, these displays may be modified in a variety of sizes and designs, allowing for imaginative installations. Due to these benefits, surface-mounted LED displays have become the preferred choice for outdoor advertising and communication.
Asia-Pacific dominated the market with nearly 50% of the total market share in 2022 and it is expected that the market will grow at a double digit CAGR reach a projected value in 20230. Asia-Pacific has gained control of the outdoor LED display market. Demand for outdoor displays at transit hubs, commercial areas, and public places has increased due to rapid urbanization and considerable infrastructure investments. Production prices have decreased because of the region being the hub of LED component and manufacturing, particularly in China and South Korea. Furthermore, Asia-Pacific is at the forefront of LED technology innovation, continually producing cutting-edge solutions. A vibrant advertising and entertainment business increases demand for enormous outdoor displays. These elements, when combined, solidify Asia-Pacific as the leader in the outdoor LED display market, supported by powerful market dynamics and technological capability.
For instance, in November 2022, Lighthouse Technologies has teamed with AVITCOM System to offer its indoor and outdoor LED video display solutions exclusively in Singapore. The agreement seeks to increase Lighthouse's footprint in Singapore and provide high-quality LED goods to clients.
The United States leads the supremacy in the outdoor LED display market and it is expected that the market will grow at a CAGR of 9.95% to reach a projected value in 2030. In the United States, schools and universities widely embrace outdoor LED displays for effective communication and engagement. These displays serve as informational hubs, showcasing announcements, event details, and educational content. With vibrant visuals and real-time updates, outdoor LED displays enhance campus communication, fostering a dynamic and interactive environment for students, faculty, and visitors.
The top five players operating in the global outdoor LED display market are Daktronics, Inc., LG Electronics Inc., Panasonic Corporation, Leyard Optoelectronic Co Ltd, and Unilumin Group Co Ltd. Daktronics, Inc. held the dominant position in the global outdoor LED display market. Daktronics' outdoor LED solutions are advantageous for transportation hubs, where displays are essential for delivering advertising, wayfinding, and information in aesthetically pleasing formats. The company's technology is used in entertainment settings and events, enhancing the immersive visual experiences that are offered at outdoor events like festivals and concerts. Most of the manufacturing of daktronics products take place in South Dakato, the United States. The company has manufacturing facilities in China and Ireland as well, this large number of manufacturing units across the globe strengthens the company's global presence.
The government is aggressively pushing energy-efficient outdoor LED display technology through several initiatives. These activities attempt to cut energy usage, reduce greenhouse gas emissions, and improve overall sustainability. Incentives such as tax credits, rebates, and grants encourage enterprises and governments to switch to LED displays, promoting wider adoption. Furthermore, rules and standards guarantee that LED goods fulfill high energy efficiency criteria, leading to a more ecologically aware industry. Government-funded research and development initiatives stimulate innovation, leading to superior LED technology and lower costs. These combined initiatives enhance the growth of the outdoor LED display market while harmonizing with wider environmental and energy conservation aims.
Before COVID-19, the outdoor LED display market grew due to digital signs and urbanization. Following COVID-19, the market first experienced a slowdown because of gathering limitations, which impacted demand. Moreover, the advent of the pandemic disrupted the supply chain of outdoor LED display screens. Shipments decreased by about 25% in comparison to the fourth quarter of the pandemic, despite the Y-o-Y growth of the outdoor LED video display industry in the first quarter. However, the business remained resilient since LED screens played an important role in conveying pandemic-related information, promoting outdoor eating, and permitting drive-in events. Accelerated digitalization and a greater emphasis on outdoor communication solutions are likely to fuel future market expansion, highlighting outdoor LED displays' versatility and continuing significance in the emerging post-pandemic context. China's quick internal economic recovery and government-backed policies helped the country show its resilience during the pandemic. Furthermore, supply chain improvements in lead time and cost led to excellent performance for fine pixel pitch categories in broadcast applications, particularly for 1.00-1.49 mm products. Fine pixel pitch outdoor LED video displays seemed to compete parallelly with LCD video walls for projects with a display area of more than 20 to 30 sq meters.
The promotion of events like festivals, exhibitions, and sporting events will continue to benefit the outdoor LED display market, fueling the demand for big and high-resolution displays.
Outdoor LED displays will be used in healthcare and educational buildings to disseminate information, provide instructions, and enhance learning settings.
As businesses seek to engage customers in new ways, the use of outdoor LED displays for advertising and enriching consumer experiences will increase in the retail sector.
The outdoor LED display market is highly competitive, with significant players such as Intel Corporation, Kingston Technology Company, Inc., Seagate Technology LLC, ADATA Technology Co., Ltd., and Samsung Electronics Co., Ltd. The market forecast is positive, owing to factors such as expanding demand for high-performance storage solutions, greater data center deployment, and an ongoing fall in SSD pricing. With advances in NAND technology, firmware breakthroughs, and the dominance of interfaces like as NVMe and PCIe, the SSD market is projected to grow further, delivering greater capacities, increased cost-efficiency, and enhanced performance to meet a wide range of consumer and corporate applications.
In December 2022, Lighthouse Technologies, a well-known global pioneer in LED video display technology, formed a distribution relationship with Zodiac Investment Corporation. The agreement is planned to capitalize on Lighthouse's expertise in LED displays to enter the rapidly increasing Vietnamese market, strengthening Zodiac's position in visual information solutions.
In November 2023, Lighthouse Technologies has established a distribution collaboration with AVLS, the Philippines' largest provider of audio-visual solutions. This alliance seeks to provide quality LED video display goods and services to corporate, educational, hotel, and government organizations in the country, boosting the audio-visual experience.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
Table 2: Global Outdoor LED Display Market Share, By End-use, 2016-2030F
Table 3: Global Outdoor LED Display Market Share, By Region, By Value (%), 2016-2030F Table 4: G