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市场调查报告书
商品编码
1679231
户外 LED 显示器市场预测至 2030 年:按产品类型、类型、部署类型、彩色显示器、应用、最终用户和地区进行的全球分析Outdoor LED Display Market Forecasts to 2030 - Global Analysis By Product Type, Type, Deployment Type, Color Display, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球户外 LED 显示器市场预计在 2024 年达到 104 亿美元,到 2030 年将达到 205 亿美元,预测期内的复合年增长率为 12%。
户外 LED 显示器使用发光二极体(LED),是适合户外使用的高亮度数位萤幕,即使在阳光直射下也能产生生动的影像。这些显示器节能、防水、耐用,非常适合数位看板、公共活动、体育场、交通枢纽和广告。高解析度、动态内容功能和远端控制选项只是户外 LED 显示器适合各种商业和资讯应用的部分功能。
根据 IAB Global (2023) 的预测,2022 年使用户外 LED 显示器的数位户外 (DOOH) 广告预计将年增与前一年同期比较%。
户外数位广告需求不断扩大
户外 LED 显示器市场受到数位户外广告需求旺盛的推动。这是因为品牌寻求在城市中心、交通枢纽和零售环境中实现动态、有影响力的视觉互动。与静态广告相比,这些显示器可以实现即时内容更新、受众定位和更高的可见度,符合资料驱动行销的转变。 8K 解析度和节能面板等创新正在吸引越来越多的广告商,而零售、娱乐和交通等行业则优先使用 LED 广告看板来实现品牌差异化。
能耗高
户外 LED 显示器由于能耗高而面临成长障碍,尤其是白天可见度所需的高亮度面板。不断上升的营运成本和环境问题对采用带来了挑战,特别是在欧盟等效率法规严格的地区。液晶广告看板和印刷广告看板等竞争对手提供了能耗更低的替代品,迫使製造商进行创新。太阳能电池整合和自适应调光等解决方案正在兴起,但领先研发成本和不确定性的投资回报率正在阻碍小型企业的参与,从而形成了分散的竞争格局。
与物联网和智慧技术的集成
物联网与户外 LED 显示器的融合释放了变革潜力,能够根据交通、天气和受众分析即时调整内容。智慧城市计画正在利用这些系统进行交通管理、安全警告和环境监测,并将其用途扩展到广告之外。与 5G 和 AI 供应商合作将增强远端系统管理和预测性维护,以减少停机时间。这种整合使 LED 显示器成为城市数位化的关键基础设施,推动交通、零售和公共服务的需求。
网路安全风险
联网 LED 系统越来越容易受到网路攻击,包括资料外洩和勒索软体,威胁其运作的完整性。广告看板被骇客入侵并显示恶意内容等引人注目的事件破坏了相关人员的信任。遵守不断发展的法规(GDPR、CCPA 等)正在推高成本,迫使製造商采用强大的加密和存取控制。这些风险在公共和交通应用中尤其严重,因为一旦漏洞就可能破坏关键服务,因此需要对网路安全基础设施进行大量投资。
新冠疫情最初导致市场停摆、供应链中断和广告支出减少。公共活动和零售推广被推迟,导致收益减少。然而,在疫情过后,由于数位户外广告具有成本效益,且在交通枢纽、医疗机构和汽车影院具有覆盖范围,因此受到了欢迎,復苏速度加快。混合活动和非接触式互动预计将进一步刺激需求,帮助市场在 2023 年恢復疫情前的水平。
预测期内,LED 广告看板市场预计将成为最大的市场
由于 LED 广告看板在数位户外 (DOOH) 广告和公共基础设施中的重要作用,预计在预测期内将占据最大的市场占有率。这些显示器具有超过 10,000 尼特的亮度和 IP65 的耐候性,在高速公路、体育场和市中心等人流量大的区域表现出色。市政当局利用其耐用性进行即时交通警报和紧急广播,品牌则利用其全天候可见性来吸引消费者的兴趣。此外,曲面 LED 配置和 AI主导的动态内容等创新进一步巩固了其优势。
预计预测期内表面黏着技术部分将达到最高的复合年增长率。
受高阶应用对超高清视觉解决方案的需求推动,表面黏着技术领域预计将在预测期内实现最高成长率。 SMD 的 1.5 毫米以下像素间距可为近距离环境(例如豪华零售建筑幕墙、公司大厅和智慧城市指挥中心)提供影院般的清晰度。其模组化架构允许在非平坦表面快速部署,与传统系统相比,安装成本降低 20-30%。其在建筑计划和娱乐场所中的应用正在激增,而板载晶片(COB) 技术的进步使其更能抵抗破坏和潮湿。因此,SMD被定位为快速成长的产业。
由于快速的都市化、智慧城市计划以及中国、印度和东南亚的广告业蓬勃发展,预计亚太地区将在预测期内占据最大的市场占有率。世界各国政府都在大力投资公共基础设施,在交通枢纽和城市标誌上安装 LED 显示器。中国在 LED 製造业的主导地位确保了具有成本竞争力的供应链,而印度不断扩大的零售和娱乐业正在推动需求。此外,高人口密度和精通技术的消费者进一步巩固了该地区的领导地位,日本和韩国等国家在先进的显示技术方面处于领先地位。
在预测期内,由于基础设施投资和数位转型,预计亚太地区将出现最高的复合年增长率。印尼和越南等新兴国家将采用 LED 显示器用于旅游和零售,而中国的 5G 部署将实现智慧广告解决方案。印度「数位印度」倡议等支持性政策将推动LED在公共服务中的应用。该地区较低的製造成本和不断增长的可支配收入为创新创造了肥沃的土壤,确保了持续的高成长。科技巨头与地方政府之间的合作进一步加速了这项技术的采用,巩固了亚太地区作为成长最快的市场的地位。
According to Stratistics MRC, the Global Outdoor LED Display Market is accounted for $10.4 billion in 2024 and is expected to reach $20.5 billion by 2030 growing at a CAGR of 12% during the forecast period. Using light-emitting diodes (LEDs), an outdoor LED display is a high-brightness digital screen made for outdoor settings that produces vibrant images even in direct sunlight. These displays are perfect for digital billboards, public events, sports stadiums, transit hubs, and advertising since they are energy-efficient, waterproof, and long-lasting. High-resolution, dynamic content capabilities and remote control choices are just a few of the features that make outdoor LED displays ideal for a wide range of commercial and informational applications.
According to IAB Global (2023), digital-out-of-home (DOOH) advertising, powered by outdoor LED displays, grew by 24% year-over-year in 2022.
Growing demand for digital out-of-home (DOOH) advertising
The outdoor LED display market is propelled by the exponential demand for DOOH advertising, driven by brands seeking dynamic, high-impact visual engagement in urban centers, transit hubs, and retail environments. These displays enable real-time content updates, audience targeting, and superior visibility compared to static ads, aligning with the shift toward data-driven marketing. Innovations like 8K resolution and energy-efficient panels further attract advertisers, while sectors like retail, entertainment, and transportation prioritize LED billboards for brand differentiation.
High energy consumption
Outdoor LED displays face growth barriers due to high energy demands, particularly for high-brightness panels required for daylight visibility. Elevated operational costs and environmental concerns challenge adoption, especially in regions with stringent efficiency regulations like the EU. Competitors such as LCDs or printed billboards offer lower energy alternatives, pressuring manufacturers to innovate. While solutions like solar integration and adaptive dimming are emerging, upfront R&D costs and ROI uncertainties deter smaller players, creating a fragmented competitive landscape.
Integration with IoT and smart technologies
The fusion of IoT with outdoor LED displays unlocks transformative potential, enabling real-time content adjustments based on traffic, weather, or audience analytics. Smart city initiatives leverage these systems for traffic management, safety alerts, and environmental monitoring, expanding applications beyond advertising. Partnerships with 5G and AI providers enhance remote management and predictive maintenance, reducing downtime. This integration positions LED displays as critical infrastructure in urban digitization, driving demand in transportation, retail, and public services.
Cybersecurity risks
Networked LED systems are increasingly vulnerable to cyberattacks, including data breaches and ransomware, threatening operational integrity. High-profile incidents, such as hacked billboards displaying malicious content, erode stakeholder trust. Compliance with evolving regulations (e.g., GDPR, CCPA) escalates costs, while manufacturers face pressure to embed robust encryption and access controls. These risks are acute in public safety and transportation applications, where breaches could disrupt critical services, necessitating heavy investments in cybersecurity infrastructure.
The covid-19 pandemic initially stalled the market due to lockdowns, supply chain disruptions, and reduced ad spending. Public events and retail deployments were postponed, shrinking revenues. However, recovery accelerated post-COVID as DOOH advertising gained traction for its cost efficiency and reach in transit hubs, healthcare facilities, and drive-in venues. Hybrid events and contactless interactions further boosted demand, with the market rebounding to pre-pandemic levels by 2023, driven by pent-up infrastructure investments and digitalization trends.
The LED billboards segment is expected to be the largest during the forecast period
The LED billboards segment is expected to account for the largest market share during the forecast period driven by their critical role in digital out-of-home (DOOH) advertising and public infrastructure. Engineered for 10,000+ nits brightness and IP65-rated weather resistance, these displays excel in high-traffic zones such as highways, sports arenas, and urban centers. Municipalities leverage their durability for real-time traffic alerts and emergency broadcasts, while brands capitalize on 24/7 visibility to amplify consumer engagement. Moreover, innovations like curved LED configurations and AI-driven dynamic content further solidify dominance.
The surface mounted segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the surface mounted segment is predicted to witness the highest growth rate, fueled by demand for ultra-high-definition visual solutions in premium applications. SMDs' sub-1.5mm pixel pitch delivers cinematic clarity for close-proximity environments, including luxury retail facades, corporate lobbies, and smart city command centers. Modular architectures enable rapid deployment on non-planar surfaces, slashing installation costs by 20-30% versus conventional systems. Adoption surges in architectural projects and entertainment venues while advancements in Chip-on-Board (COB) technology enhance durability against vandalism and moisture. This positions SMDs as the rapidly growing segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by rapid urbanization, smart city projects, and booming advertising industries in China, India, and Southeast Asia. Governments invest heavily in public infrastructure, deploying LED displays for transportation hubs and urban signage. China's dominance in LED manufacturing ensures cost-competitive supply chains, while India's expanding retail and entertainment sectors drive demand. Additionally, the high population density and tech-savvy consumers further cement the region's leadership, with countries like Japan and South Korea pioneering advanced display technologies.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by infrastructural investments and digital transformation. Emerging economies like Indonesia and Vietnam adopt LED displays for tourism and retail, while China's 5G rollout enables smart advertising solutions. Supportive policies, such as India's Digital India initiative, promote LED integration in public services. The region's low manufacturing costs and rising disposable incomes create a fertile ground for innovation, ensuring sustained high growth. Collaborations between tech giants and local governments further accelerate adoption, solidifying Asia Pacific as the fastest-growing market.
Key players in the market
Some of the key players in Outdoor LED Display Market include Samsung Electronics Co., Ltd., LG Electronics Inc., Sony Corporation, Panasonic Corporation, NEC Corporation, Barco NV, Daktronics, Inc., Leyard Optoelectronic Co., Ltd., Absen Optoelectronic Co., Ltd., Lighthouse Technologies Limited, Unilumin Group Co., Ltd., Shenzhen AOTO Electronics Co., Ltd., Delta Electronics, Inc., SiliconCore Technology, Inc., Yaham Electronics Co., Ltd., Liantronics Co., Ltd. and QSTECH Co., Ltd.
In July 2023, Samsung launched the 2023 Outdoor LED Display Series with enhanced brightness (5,000 nits) for sunlight visibility and IP65 weatherproofing.
In July 2023, LG Electronics Inc. introduced LG Magnit, a modular MicroLED outdoor display with 4K resolution and HDR10+ support.
In June 2023, NEC Corporation partnered with global stadiums to deploy NEC Canvas LED Video Walls with 10,000-nit brightness for outdoor sports.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.