市场调查报告书
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全球美甲配件市场评估:按产品类型、按成分偏好、按价格范围、按最终用户、按分销管道、按地区、机会、预测(2017-2031)Nail Accessories Market Assessment, By Product Type, By Ingredient Preferences, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
全球美甲配件市场规模预计到 2023 年将达到 28.4 亿美元,到 2031 年将达到 62.2 亿美元,2024-2031 年预测期间复合年增长率为 10.3%。我是。 近年来,在美甲艺术和美容趋势日益普及的推动下,市场显着成长。 随着美容和自我护理习惯变得越来越普遍,消费者越来越多地投资于指甲护理产品和配件。
主要的市场成长因素包括对个人外表的日益重视、社交媒体对美容趋势的影响以及创新和多样化的美甲产品的可用性。 该市场的特点是竞争环境,老牌公司和新兴公司都推出创新的新产品以增加消费者的兴趣。
除了传统零售通路外,电商平台在拓展市场方面也发挥着重要作用,让消费者可以轻鬆获得各种美甲配件。 COVID-19 大流行进一步加速了网上购物的发展,并塑造了消费者行为和购买模式。
从地理上看,北美和欧洲是市场的主要贡献者,对高端美甲产品和特殊美甲产品的需求很高。 然而,在中国和印度等国家不断提高的美容意识的推动下,亚太地区是成长最快的市场。
由于持续的美容趋势、产品创新以及社交媒体影响者对美甲艺术偏好的影响力不断增强,全球美甲配件市场预计将在未来几年保持成长轨迹。
美甲艺术的日益普及是影响全球美甲配件市场的主要因素。 随着以精緻和艺术设计为特色的社交媒体平台的使用,消费者越来越被各种美甲配件所吸引。 美甲爱好者寻求专业工具、优质抛光剂和自黏指甲贴等产品来表达他们的个性。 这种趋势不仅限于美容院,DIY美甲也变得越来越流行。 随着世界各地的消费者接受并庆祝富有表现力的美甲设计的艺术性和创造力,对创新和视觉吸引力的美甲配件的需求激增是市场成长的关键驱动力。
创新产品对全球美甲配件市场产生重大影响。 持久的指甲油、凝胶配方和尖端的指甲护理解决方案等持续创新响应了不断变化的消费者偏好。 这些产品不仅增强了美学吸引力,而且还提供耐用性和便利性。 市场对技术和配方创新的反应超过了对高效、省时和引领趋势的解决方案的需求。 引入新纹理、饰面和应用技术的品牌正在利用消费者的兴趣并增加销售量。 因此,市场本质上是动态的,影响购买决策和维持市场成长的独特产品不断增加。
北美在全球美甲配件市场中拥有压倒性的实力,拥有较大的市场份额并影响着趋势。 该地区强大的美容和时尚产业以及个人护理方面的高消费支出促成了这一优势。 总部位于北美的主要品牌对于塑造市场格局至关重要。 多元化的消费者基础进一步推动了需求,其中包括越来越多的男性采用指甲护理。 该地区充满活力的电子商务基础设施提高了可及性,使线上平台成为重要的分销管道。 北美的影响力特点是持续的产品创新、策略行销以及重视透过美甲和美容来表达个人的文化,从而使其在全球市场上广受欢迎。
本报告研究分析了全球美甲配件市场,提供市场规模和预测、市场动态、主要公司状况和前景等。
Global nail accessories market was valued at USD 2.84 billion in 2023, expected to reach USD 6.22 billion in 2031, with a CAGR of 10.3% for the forecast period between 2024 and 2031. The market has witnessed significant growth in recent years, fueled by the increasing popularity of nail art and grooming trends. As beauty and self-care routines become popular, consumers invest more in nail care products and accessories. The market includes various products, including nail art tools, artificial nails, and nail cutters and clippers.
Key factors contributing to the market's growth include a growing focus on personal grooming, social media influence on beauty trends, and the availability of innovative and diverse nail products. The nail accessories market is characterized by a competitive environment, with both established and emerging players introducing new and creative products to boost consumer interest.
In addition to traditional retail channels, e-commerce platforms have played a crucial role in expanding the market's reach, providing consumers with convenient access to various nail accessories. The COVID-19 pandemic further enhanced the move towards online shopping, shaping consumer behavior and purchase patterns.
Geographically, North America and Europe have been major contributors to the market, with a high demand for premium and specialty nail products. However, Asia-Pacific has become a rapidly growing market, fueled by increasing beauty awareness in countries such as China and India.
Global nail accessories market is expected to continue its upward trajectory, driven by ongoing beauty trends, product innovations, and the growing influence of social media influencers on nail art preferences.
The growing popularity of nail art has become a major force influencing the global nail accessories market. By utilizing social media platforms featuring sophisticated and artistic designs, consumers are gradually more drawn to a diverse range of nail accessories. Nail art enthusiasts seek products like specialized tools, exclusive polishes, and nail stickers with built-in self-adhesion to express their individuality. The trend's influence extends beyond beauty salons, with DIY nail art gaining popularity. This surge in demand for innovative and visually appealing nail accessories is a key factor for market growth, as consumers worldwide embrace and celebrate the artistry and creativity associated with expressive nail designs. In April 2022, Lottie London, a UK-based nail paint brand, collaborated with manicurist Chaun Legend to launch a new range of press on fake nails. The nails have a gel finish and are applied with vegan nail glue or adhesive pads that are extremely easy to remove. The press-on nails are 94% PCR, and the external packaging is recyclable, and are PETA-approved, vegan, and cruelty-free.
Innovative product offerings have a significant impact on global nail accessories market. Continuous innovations, such as long-lasting nail polishes, gel-based formulations, and cutting-edge nail care solutions, serve the changing consumer preferences. These products not only enhance aesthetic appeal but also provide durability and convenience. The market's responsiveness to technological and formulation innovations surpasses the demand for efficient, timesaving, and trend-forward solutions. Brands that introduce new textures, finishes, and application techniques capitalize on consumer interest and generate sales. Therefore, the global nail accessories market is characterized by a dynamic landscape, with a constant increase in inventive products influencing purchasing decisions and sustaining market growth.
In April 2023, Astral Brands, LLC owned butter London introduced Quick Slip Revitalizing Nail & Cuticle Oil with Coconut Oil in their nail care category, that comes in an easy squeeze tube with a brush applicator. The product claims to be formulated with a combination of conditioning Safflower Oil, Jojoba Oil, and Coconut Oil to replenish and enhance the appearance of cuticles.
North America is a dominant force in the global nail accessories market, leading to significant market share and influencing trends. The region's strong beauty and fashion industry, combined with high consumer spending on personal care, contribute to this dominance. Major brands headquartered in North America are crucial in shaping the market landscape. The diverse consumer group, such as a growing male demographic embracing nail care, further fuels demand. The region's dynamic e-commerce infrastructure enhances accessibility, making online platforms essential distribution channels. North America's influence is characterized by continuous product innovation, strategic marketing, and a culture that values individual expression through nail art and grooming, resulting in its popularity in the global nail accessories market. In October 2022, the US-based brand OPI launched OPI xPRESS/ON, the brand's first artificial nails, which provided professional quality hues, artistry, and effects. OPI xPRESS/ON has 33 press-on gel-like salon manicure designs that last 14 days.
The COVID-19 pandemic resulted in a transformation of the nail accessories market. The initial disruption caused a decline in consumer spending on non-essential items, causing the nail care industry to decline. Salon closures and restrictions on in-person services led to a shift towards at-home nail care, resulting in the demand for DIY nail accessories and products. E-commerce channels became a major factor as consumers began to use online platforms for their beauty needs. Furthermore, the emphasis on hygiene and self-care during lockdowns contributed to increased sales of nail care and wellness-oriented accessories. While the industry faced challenges, the flexibility of brands to changing consumer behaviour and preferences, along with the surge in online sales, played a vital role in the recovery and revival of the global nail accessories market post the pandemic's initial impact.
Global nail accessories market features a competitive landscape with key players driving innovation and market expansion. Established brands like Wella Operations US LLC, L'Oreal S.A., and Shiseido Company, Limited dominate, utilizing their extensive product portfolios and global reach. Emerging industry players focusing on niche and specialty offerings, contribute to market dynamism. The market's outlook highlights continued product innovation, sustainability initiatives, and strategic collaborations to maintain a competitive edge. E-commerce platforms will remain essential for market penetration, offering consumers a convenient access. As beauty trends evolve, the key players are poised to introduce unique inventions and designs, adapting to changing consumer preferences and sustaining growth in the global nail accessories market. In May 2022, US-based Rare Beauty Brands relaunched Dr. Dana's famous Nail Renewal System, which was developed by renowned dermatologist and nail expert Dr. Dana Stern. The product is a complete nail recovery kit including 3 steps that tend to hydrate, exfoliate, and strengthen nails.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.