英国乳清蛋白市场评估：依产品类型、依应用、依价格范围、依最终用户、依分销管道、依地区、机会、预测（2017-2031）

英国乳清蛋白市场是一个动态且充满活力的市场，由反映不断变化的消费者偏好、健康意识和健身趋势的因素共同推动。 2023年市场规模预计为2.515亿美元，预计到2031年将达到3.6876亿美元，2024-2031年预测期间复合年增长率为4.9%。作为一个在身心健康方面深度投资的国家，蛋白质补充剂的需求激增，该国的乳清蛋白市场也不断壮大。

主要推动力之一是该国充满活力的健身文化。英国拥有大量的健身爱好者和健身爱好者，推动了对有助于肌肉恢復和生长的蛋白质产品的需求。乳清蛋白因其支持肌肉的特性而闻名，已成为寻求最佳训练效果的人的主食。此外，便利性在市场拓展中扮演着至关重要的角色。透过各种零售管道和线上平台提供乳清蛋白，使消费者可以轻鬆购买自己喜欢的产品，以适应该国快节奏的生活方式。蛋白质奶昔和蛋白质棒作为一种方便的便携式解决方案而变得流行，可以适应繁忙的日程。

市场也在回应日益增长的个人化营养趋势。製造商提供不同类型的乳清蛋白，包括分离乳清蛋白和浓缩乳清蛋白，以满足从增肌到体重管理的各种需求。品牌不断创新，推出新的口味、配方和功能添加剂，以满足不断变化的口味和偏好。市场继续根据不断变化的偏好和社会动态来塑造其轨迹。

行动便利性推动市场需求

日本乳清蛋白需求快速成长的主要原因是便利性。一份乳清蛋白可提供 24 克蛋白质和 5.5 克 BCAA（支链胺基酸）。这些成分的碳水化合物和脂肪含量相对较低，可以在需要时保存在蛋白质奶昔中，以便您在旅途中、办公桌或通勤时携带它们。这种便利性使得乳清蛋白比在餐厅吃鸡肉更实用，也更容易被社会接受。人们通常不是在寻找代餐食品，而是在日常膳食中提供蛋白质的东西。 2023 年 7 月，Lactalis Nestle旗下高蛋白乳製品品牌 Nestle Lindahls 扩大了 Pro+ 蛋白质系列，推出了新口味：蓝莓鬆饼。新锅每份提供 18 克蛋白质，并采用特殊的乳清和酪蛋白各半混合物。本产品专为健身爱好者设计，低糖、无脂肪。

对健康和健身的兴趣日益浓厚

该国蓬勃发展的健康和健身文化是乳清蛋白市场的关键驱动因素。随着人们对人类健康和身体活力的日益重视，消费者开始将乳清蛋白作为其健身方案的重要组成部分。截至2022年，约有1,000万人註册为健身房会员，约占日本人口的14%。 YouGov 研究显示，19% 的居民打算在未来 12 个月内加入健身房，这一趋势预计到 2023 年将增加一倍以上。这种健康意识趋势的特点是健身房会员数量、训练习惯和健康活动的激增，正在推动对乳清等蛋白质补充剂的需求。健康和健身热潮与乳清蛋白市场之间的共生关係不仅满足了消费者的需求，还推动了创新并塑造了这个充满活力且快速发展的健康产业的营养选择模式。

本报告研究和分析了英国乳清蛋白市场，提供市场规模和预测、市场动态以及主要参与者的现状和前景。

目录

第一章研究方法

第 2 章专案范围与定义

第 3 章 COVID-19 对英国乳清蛋白市场的影响

第 4 章执行摘要

第五章客户回馈

• 人口统计（年龄/群组分析 - 婴儿潮世代、X 世代、千禧世代、Z 世代、性别、收入 - 低收入、中等收入、高收入、地区、国籍等）
• 市场认知度与产品讯息
• 品牌知名度与忠诚度
• 购买决策时考虑的因素
• 购买目的（增强肌肉、体重管理等）
• 过敏原註意事项
• 材料采购
• 购买频率
• 购买介质
• 品牌大使和影响者行销在促进产品/品牌渗透方面的作用

第六章英国乳清蛋白市场前景（2017-2031）

• 市场规模与预测
  • 金额
  • 数量
• 依产品类型
  • 浓缩乳清蛋白
  • 分离乳清蛋白
  • 水解乳清蛋白
• 依用途
  • 运动营养
  • 营养补充品
  • 功能性食品
  • 婴儿配方奶粉
  • 麵包店/糖果店
  • 饮料
  • 其他
• 依价格范围
  • 高级版
  • 中音
  • 经济
• 依最终用户
  • 运动员/健美运动员
  • 注重健康的消费者
  • 老人
  • 儿童
  • 其他
• 依分销管道
  • 线上零售（电子商务）
  • 专卖店（保健食品店）
  • 超商/大卖场
  • 便利商店
  • 药局/药房
  • 其他
• 依地区
  • 英格兰
  • 苏格兰
  • 威尔士
  • 北爱尔兰
• 市占率：依公司划分（2023 年）

第 7 章市场地图（2023 年）

• 依产品类型
• 依用途
• 依价格范围
• 依最终用户
• 依分销管道
• 依地区

第八章宏观环境与产业结构

• 需求与供给分析
• 进出口分析
• 价值链分析
• PESTEL 分析
• 波特五力分析

第 9 章市场动态

• 生长促进因素
• 抑製成长的因素（问题、限制因素）

第十章主要公司状况

• 前 5 名市场领导者的竞争矩阵
• 前 5 位市场领导者的市场收入分析（2023 年）
• 併购/合资企业（如果适用）
• SWOT 分析（5 家市场公司）
• 专利分析（如果适用）

第11章价格分析

第 12 章案例研究

第十三章主要公司展望

• THG plc
• Sports Supplements Limited (Bulk)
• USN North America, Inc.
• Glanbia plc
• MusclePharm Corporation
• PhD Nutrition Limited
• Arla Foods Ingredients Group
• HNC Healthy Nutrition Company (UK) Ltd
• Reflex Nutrition Limited
• Post Holdings, Inc.

第14章战略建议

第十五章关于我们公司，免责声明

The United Kingdom whey protein market presents a dynamic and thriving landscape, driven by a confluence of factors that reflect evolving consumer preferences, health awareness, and fitness trends. The market is projected to witness a CAGR of 4.9% during the forecast period 2024-2031. It was estimated to be worth USD 251.5 million in 2023 and is expected to reach USD 368.76 million by 2031. As a nation deeply invested in health and wellness, the demand for protein supplements has soared, making the country's whey protein market increasingly robust.

One of the key drivers is the country's vibrant fitness culture. The United Kingdom boasts a significant number of gym-goers and fitness enthusiasts, propelling the demand for protein products that aid muscle recovery and growth. Whey protein, with its recognized muscle-supporting properties, has become a staple for individuals seeking optimal workout results. Additionally, the convenience factor plays a pivotal role in the market's expansion. The availability of whey protein through various retail channels and online platforms ensures that consumers can easily purchase their preferred products, based on the country's fast-paced lifestyle. Protein shakes and bars have gained popularity as quick, on-the-go solutions that cater to busy schedules.

The market also responds to the growing trend of personalized nutrition. Manufacturers offer various whey protein types, including isolates and concentrates, to cater to diverse needs, from muscle builders to weight managers. Brands continuously innovate, introducing novel flavours, formulations, and functional additives that cater to evolving tastes and preferences. The market continues to shape its trajectory in response to changing preferences and societal dynamics.

On-the-go Convenience Driving the Market Demand

The primary reason for surging whey protein demand in the country is convenience. A solitary serving of whey protein has the potential to supply 24g of protein along with 5.5g of BCAAs (branched-chain amino acids), recognized supplements that facilitate muscle growth and combat muscle fatigue. These components exhibit relatively low carbohydrate and fat content and can be retained in a protein shaker until required, allowing for consumption on-the-go - be it at one's desk or during commute. This level of convenience makes whey protein more practical and significantly more socially acceptable than having chicken at a restaurant. People are generally not looking for meal replacements. Instead, they are seeking something to give them a protein boost alongside their regular food consumption. In July 2023, Lactalis Nestle's high-protein dairy brand, Nestle Lindahls, expanded its Pro+ protein range by introducing a new flavour, Blueberry Muffin. The new pots offer 18g of protein per serving and feature a special half-and-half blend of whey and casein. Created with fitness enthusiasts in mind, they are low in sugar and fat-free.

Increasing Emphasis on Health and Fitness

The country's thriving health and fitness culture has become a pivotal driver propelling the whey protein market. With a pronounced emphasis on personal wellness and physical vitality, consumers are increasingly turning to whey protein as a crucial component of their fitness regimens. As of 2022, nearly ten million individuals, constituting about 14% of the country's population, were enrolled as gym members. The same has the tendency to increase by more than double in 2023 as according to a YouGov survey, 19% of the residents expressed their intention to join a gym within the upcoming 12 months. This health-conscious trend, characterized by a surge in gym memberships, workout routines, and wellness activities, fuels the demand for protein supplements like whey. This symbiotic relationship between the health and fitness boom and the whey protein market not only addresses consumer needs but also drives innovation, shaping the landscape of nutritional options in the country's dynamic and rapidly evolving health industry.

Easy Access to Nutritional Products

The accessibility of nutritional products is a significant driving force behind the growth of the whey protein market. With the proliferation of online platforms and diverse retail outlets, consumers now enjoy effortless access to a wide array of whey protein offerings. This easy availability caters to the preferences of modern, busy lifestyles, enabling individuals to conveniently integrate protein supplementation into their routines. Online shopping further empowers consumers, granting them the flexibility to choose from various brands, formulations, and flavours without geographical constraints. As nutritional products become increasingly accessible, the whey protein market capitalizes on this trend, engaging a wider consumer base and contributing to its sustained growth. In August 2022, Upbeat introduced the country's inaugural clear whey isolate protein beverages, namely Protein Hydration and Protein Energy. Protein Hydration arrived in two delectable variations: Mixed Berry and Zesty Orange. Conversely, Protein Energy debuted in the invigorating Tropical flavour.

Whey Protein Isolate and Whey Protein Concentrate Among the Most Commonly Preferred

Whey protein isolate and whey protein concentrate are among the most highly favoured whey protein types in the United Kingdom, significantly affecting the country's whey protein market. The distinction lies in their nutritional characteristics: whey protein isolate boasts a higher protein content per serving while maintaining lower carbohydrate and fat levels. This appeals to individuals aiming for intensified protein intake without additional calories. In contrast, whey protein concentrate provides a balanced composition that includes beneficial fats and carbohydrates, resulting in a balanced nutritional supplement. These preferences reflect the diverse fitness goals and dietary choices of consumers. Manufacturers and retailers align their product offerings with these inclinations, contributing to the robust whey protein market growth. In January 2023, Grenade Holdings Limited launched the Grenade Oreo Protein Bar, marking the world's premiere protein bar to incorporate genuine Oreo pieces. Each 60g bar boasts 21g of protein and features whey protein isolate as a key ingredient.

Impact of COVID-19

The market experienced initial disruption due to COVID-19. Supply chain challenges arose from lockdowns, impacting product availability. Gym closures shifted consumer behaviour away from fitness-related purchases, including whey protein. Economic uncertainty affected spending habits, potentially influencing demand. However, the trend towards home workouts and increasing health awareness encouraged interest in protein supplements like whey for muscle recovery and overall well-being. Online shopping saw growth, aiding accessibility. Brands likely adjusted marketing to highlight immunity benefits. As the situation evolved, consumer preferences and market dynamics adapted, making post-pandemic impacts pivotal in shaping the market's trajectory.

Key Players Landscape and Outlook

The market is characterized by key players such as Glanbia plc, THG plc, MusclePharm Corporation, and Sports Supplements Limited (Bulk). These brands dominate with diverse whey protein offerings catering to various consumer preferences and fitness goals. They leverage online platforms and innovative marketing strategies to enhance accessibility and visibility. The outlook for the market is positive, driven by the country's growing health and fitness culture, the rising demand for convenient nutrition, and increasing awareness of protein's importance. Brands will likely continue innovating with new flavours and formulations to meet evolving consumer needs. As wellness trends persist, the market is expected to expand, targeting fitness enthusiasts and the broader health-conscious population. Market players collaborate to create and promote innovative products and expand brand reach. In November 2022, British dairy cooperative First Milk revealed a fresh collaboration with Arla Foods Ingredients. The partnership involved the production of a specialized whey protein powder First Milk's Lake District Creamery.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on the United Kingdom Whey Protein Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Brand Name
  • 5.4.2. Pack Size
  • 5.4.3. Price
  • 5.4.4. Customisation Options
  • 5.4.5. Packaging Type (conventional/sustainable)
  • 5.4.6. Inclination Towards Organic Products
  • 5.4.7. Promotional Offers & Discounts
• 5.5. Purpose of Purchase (muscle gain, weight management, etc.)
• 5.6. Allergen Considerations
• 5.7. Ingredient Sourcing
• 5.8. Frequency of Purchase
• 5.9. Medium of Purchase
• 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. United Kingdom Whey Protein Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Whey Protein Concentrate
  • 6.2.2. Whey Protein Isolate
  • 6.2.3. Whey Protein Hydrolysate
• 6.3. By Application
  • 6.3.1. Sports Nutrition
  • 6.3.2. Dietary Supplements
  • 6.3.3. Functional Foods
  • 6.3.4. Infant Formula
  • 6.3.5. Bakery & Confectionery
  • 6.3.6. Beverages
  • 6.3.7. Others
• 6.4. By Price Range
  • 6.4.1. Premium
  • 6.4.2. Mid-range
  • 6.4.3. Economy
• 6.5. By End-user
  • 6.5.1. Athletes & Bodybuilders
  • 6.5.2. Health-Conscious Consumers
  • 6.5.3. Elderly Population
  • 6.5.4. Children
  • 6.5.5. Others
• 6.6. By Distribution Channel
  • 6.6.1. Online Retail (E-commerce)
  • 6.6.2. Specialty Stores (Health Food Stores)
  • 6.6.3. Supermarkets/Hypermarkets
  • 6.6.4. Convenience Stores
  • 6.6.5. Drugstores/Pharmacies
  • 6.6.6. Others
• 6.7. By Region
  • 6.7.1. England
  • 6.7.2. Scotland
  • 6.7.3. Wales
  • 6.7.4. Northern Ireland
• 6.8. By Company Market Share (%), 2023

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Application
• 7.3. By Price Range
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. THG plc
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Sports Supplements Limited (Bulk)
• 13.3. USN North America, Inc.
• 13.4. Glanbia plc
• 13.5. MusclePharm Corporation
• 13.6. PhD Nutrition Limited
• 13.7. Arla Foods Ingredients Group
• 13.8. HNC Healthy Nutrition Company (UK) Ltd
• 13.9. Reflex Nutrition Limited
• 13.10. Post Holdings, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United Kingdom Whey Protein Market, By Value, In USD Million, 2017-2031F
• Figure 2. United Kingdom Whey Protein Market, By Volume, In Tons, 2017-2031F
• Figure 3. United Kingdom Whey Protein Market Share (%), By Product Type, 2017-2031F
• Figure 4. United Kingdom Whey Protein Market Share (%), By Application, 2017-2031F
• Figure 5. United Kingdom Whey Protein Market Share (%), By Price Range, 2017-2031F
• Figure 6. United Kingdom Whey Protein Market Share (%), By End-user, 2017-2031F
• Figure 7. United Kingdom Whey Protein Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United Kingdom Whey Protein Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023