市场调查报告书
商品编码
1415576
全球零售自动化市场评估:按组件、部署、应用、最终用户、地区、机会、预测(2017-2031)Retail Automation Market Assessment, By Component, By Deployment, By Application, By End-user, By Region, Opportunities, and Forecast, 2017-2031F |
全球零售自动化市场规模预计将从 2023 年的 154.1 亿美元增至 2031 年的 389.8 亿美元,2024-2031 年预测期间复合年增长率为 12.3%。零售自动化涉及先进技术和解决方案的集成,例如自动结帐亭和先进的库存管理系统,以简化和优化零售业的各种流程,提高营运效率、成本效益和消费者期望。供应链中断、劳动力成本上升、消费者行为变化以及一系列其他挑战使得零售业的成功变得越来越困难。在这种环境下,企业面临激烈的竞争,努力超越竞争对手并适应快速变化的市场动态。因此,零售业务各要素的自动化已发展成为现代零售营运的一个组成部分。
零售商的目标是到 2025 年实现商店 70% 的日常营运自动化,重点是在全球范围内提高营运效率、降低成本和增加利润的技术投资。
电子商务自动化已成为一股变革力量,为零售业的成长做出了重大贡献。随着消费者越来越多地转向线上购物,零售商正在利用自动化技术来简化流程、提高效率并提供无缝的数位购物体验。市场成长的主要驱动力之一是自动化订单处理系统的采用。电子商务平台部署先进的仓库管理系统,可自动执行订单拣选、包装和运输等任务。这不仅加快了订单履行流程,还减少了错误和营运成本,从而提高了客户满意度。此外,人工智慧和机器学习 (ML) 在电子商务自动化中的整合正在彻底改变客户互动。人工智慧驱动的聊天机器人和虚拟助理透过提供即时支援、个人化产品推荐和高效的问题解决来增强客户服务。这些自动化工具有助于提高顾客忠诚度和留任率,同时改善整体购物体验。
例如,2023年10月,我们整合了生成式人工智慧来增强我们的搜寻能力,并扩展了我们的AR和AI能力。该部署旨在帮助客户应对采购的复杂性、确定产品功能的优先顺序并提供简洁的评论摘要。此外,Walmart目前正在其网站上测试语音辅助免持购物工具。该测试包括评估语音命令的可行性、与语音助理交谈以及促进取货和送货时段的预订。诸如此类的创新措施显示了Walmart致力于利用先进技术为顾客提供更直观、更简化的购物体验。
将机器人技术和人工智慧整合到店内营运中正在彻底改变传统零售格局,带来许多好处,提高效率、客户体验和整体业务绩效。自动化机器人系统可以简化货物的追踪、计数和补货。配备电脑视觉技术的无人机和机器人设备可以执行库存检查,确保准确性,并减少传统上手动库存盘点所需的时间和精力。人工智慧演算法有助于需求预测和供应链优化。人工智慧可以透过分析市场趋势、过去的销售数据和外部因素来更准确地预测消费者需求。因此,零售商可以优化库存水准、减少缺货并最大限度地减少库存积压。
本报告研究和分析了全球零售自动化市场,提供市场规模和预测、市场动态、主要参与者趋势和前景等。
Retail automation market is projected to witness a CAGR of 12.3% during the forecast period 2024-2031, growing from USD 15.41 billion in 2023 to USD 38.98 billion in 2031. Retail automation involves the integration of advanced technologies and solutions, such as automated checkout kiosks and advanced inventory management systems, to streamline and optimize various processes within the retail industry, addressing challenges related to operational efficiency, cost-effectiveness, and evolving consumer expectations. Thriving in the retail sector has become increasingly challenging, characterized by disruptions in the supply chain, rising labor expenses, shifting consumer behaviors, and assorted hurdles. This environment places businesses in fierce competition, striving to surpass rivals and adjust to the swiftly changing market dynamics. Consequently, the automation of various facets within the retail business has evolved into a vital element in contemporary retail operations.
Retailers aim to automate as much as 70% of routine store tasks by 2025, emphasizing technological investments that enhance operational efficiency, resulting in lowered costs and increased profits worldwide.
E-commerce automation is emerging as a transformative force and contributing to the growth of the retail industry significantly. As consumers increasingly shift towards online shopping, retailers leverage automation technologies to streamline processes, enhance efficiency, and deliver a seamless digital shopping experience. One of the primary drivers of market growth includes the adoption of automated order fulfillment systems. E-commerce platforms are deploying advanced warehouse management systems for automation of tasks such as order picking, packing, and shipping. This not only accelerates the order fulfillment process but also reduces errors and operational costs, leading to improved customer satisfaction. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) in e-commerce automation is revolutionizing customer interactions. AI-powered chatbots and virtual assistants enhance customer service by providing real-time support, personalized product recommendations, and efficient issue resolution. These automated tools contribute to customer loyalty and retention while enhancing the overall shopping experience.
For instance, in October 2023, Walmart integrated generative AI to enhance its search functionalities, expanding its array of augmented reality (AR) and artificial intelligence (AI) features. The deployment aims to assist shoppers in navigating intricate purchases, prioritize product features, and present concise review summaries. Additionally, Walmart is currently in the testing phase of a hands-free shopping tool with voice assistance on its website. This trial includes assessing the feasibility of voice commands, engaging in conversations with a voice assistant, and facilitating the booking of pickup and delivery time slots. These innovative initiatives underscore Walmart's commitment to leveraging advanced technologies to provide a more intuitive and streamlined shopping experience for its customers.
The integration of robotics and AI in in-store retail operations is revolutionizing the traditional retail landscape, offering many benefits that enhance efficiency, customer experience, and the overall performance of business. Automated robotics systems can streamline the tracking, counting, and restocking of products. Drones or robotic devices equipped with computer vision technology can perform inventory checks, ensuring accuracy and reducing the time and labor traditionally associated with manual stocktaking. AI algorithms contribute to demand forecasting and supply chain optimization. AI can predict consumer demand more accurately by analyzing market trends, historical sales data, and external factors. This, in turn, enables retailers to optimize their inventory levels, reduce stockouts, and minimize overstock situations.
AI-driven chatbots and virtual assistants enhance the in-store experience. These intelligent systems can answer customer queries, provide product information, and assist with personalized recommendations. AI-powered systems learn and adapt based on customer interactions, continually improving their ability to address customer needs effectively. In-store robotics also contribute to the checkout process. Automated checkout systems, such as self-service kiosks, enhance the overall customer experience, including reducing waiting times. Additionally, robots can be employed for tasks like restocking shelves, cleaning, and even guiding customers to specific products within the store.
For instance, in October 2023, Amazon, the retail giant, initiated a trial phase for humanoid robots in one of its US warehouses with the intention of automating operational tasks. According to The Guardian, Amazon stated that Digit, the bipedal robot, is capable of gripping and lifting items. The current application of the device involves the movement of empty tote boxes within the warehouse. Nonetheless, this introduction has sparked concerns regarding the potential impact on the company's workforce, which comprises nearly 1.5 million human employees.
In the context of retail automation, omnichannel retailing refers to the integration of automated systems and technologies across various channels, creating a unified and seamless shopping experience for customers. This approach leverages retail automation to connect brick-and-mortar stores, online platforms, and mobile applications, providing customers with consistent and personalized interactions at every touchpoint. Automation enables collecting and analyzing customer data from multiple channels to personalize marketing efforts, recommendations, and promotions. For example, if a customer browses online and then visits a physical store, the automation system can provide personalized suggestions based on their online interactions. Customers can effortlessly switch between channels during their shopping journey with retail automation. They can also browse products online, add items to their cart via a mobile app, and then choose to pick up the items from a physical store. Retail automation ensures that the transition between these channels is smooth and convenient.
Another instance of such a trend includes Starbucks, which has seamlessly integrated its mobile app, loyalty program, and physical stores to create an omnichannel experience. Customers can order and pay for drinks through the mobile app, accumulate loyalty points, and then pick up their orders at a nearby Starbucks store. The company has successfully merged digital and in-store elements for a cohesive customer journey.
North America is the dominant force in the retail automation market, exemplifying a robust and technologically advanced retail landscape. This region's leadership in the market is driven by a convergence of factors, including a high level of technological adoption, a mature retail sector, and a strong emphasis on enhancing customer experiences.
The United States and Canada showcase a proactive approach to embracing retail automation technologies. Advanced point-of-sale (POS) systems, self-service kiosks, and sophisticated inventory management solutions are widely implemented across various retail establishments. The region's retailers prioritize efficiency gains, cost reduction, and staying at the forefront of technological trends to remain competitive in the dynamic market.
Moreover, the North American retail sector exhibits a notable trend toward omnichannel retailing, where online and offline shopping experiences seamlessly integrate. This requires sophisticated automation solutions that cater to both e-commerce and brick-and-mortar operations. The pervasive use of AI and machine learning (ML) technologies further contributes to the region's dominance, enabling data-driven decision-making, personalized customer interactions, and optimized supply chain management.
The central government in India has approved for 100% Foreign Direct Investment (FDI) in online retail of goods and services through the automatic route. Furthermore, there is noteworthy information regarding categorizing retail and wholesale trades as Micro, Small, and Medium Enterprises (MSMEs). This classification will enable these trades to avail loans designated for the priority sector. The government's proactive encouragement of digital transformation has proven to be a significant and positive development, and the retail industry stands as one of several sectors reaping the rewards of this groundbreaking innovation.
The COVID-19 pandemic exerted a profound impact on the retail automation market. With lockdowns, social distancing measures, and changes in consumer behavior, retailers are accelerating their adoption of automation technologies to address challenges and enhance operational resilience. The demand for contactless shopping experiences led to an increased deployment of self-checkout kiosks, touchless payment systems, and robotic solutions for tasks like inventory management and order fulfillment. The pandemic also underscored the importance of e-commerce, prompting retailers to invest in automated solutions for online order processing and delivery. Supply chain disruptions further drove the adoption of automation to ensure efficient inventory management and seamless logistics. Overall, COVID-19 acted as a catalyst, expediting the integration of retail automation solutions to meet evolving consumer expectations and navigate the uncertainties posed by the pandemic.
The retail automation market is expanding due to the increasing emphasis placed by companies worldwide on establishing e-commerce infrastructure. Furthermore, the market expansion is exponentially facilitated by investments made by companies to enhance research and development (R&D) resources, engage in collaboration projects, bolster marketing efforts, and expand distribution networks. These factors collectively contribute to the rapid expansion of the market.
In October 2022, Focal Systems, a prominent retail automation provider, entered partnership with Piggly Wiggly Midwest outlets. Piggly Wiggly Midwest is set to initiate a trial of the Focal Operating System (FocalOS) across its stores in Wisconsin and Illinois. The core aim of this collaboration is to elevate the customer experience through utilizing FocalOS to digitize and automate diverse facets of their operations. This encompasses processes, such as ordering, inventory management, merchandising, and managing in-store personnel, all contributing to an enhanced and streamlined business environment.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.