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市场调查报告书
商品编码
1472978

印度香棒市场评估:依类别,原料,香料类型,包装类型,每包数量,价格范围,最终用户,应用,分销管道和地区划分的机会和预测(2018财年-2032财年)

India Incense Sticks Market Assessment, By Category, Raw Material, Fragrance Type, Packaging Type, Number of Sticks Per Pack, Price Range, End-user, Application, Distribution Channel, Region, Opportunities and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 119 Pages | 商品交期: 3-5个工作天内

价格

印度香棒市场规模预计将从 2024 年的 12.345 亿美元成长到 2032 年的 19.5059 亿美元，预计 2024-2031 年的复合年增长率为 5.89%。

香市场的蓬勃发展，体现了精神与传统的融合以及现代消费者的品味和喜好。由于印度拥有丰富多样的文化遗产，香在该国具有巨大的价值，推动了需求。香在寺庙和家庭中用于传统和宗教用途。香已经成为人们日常生活的一部分，形成了多元化的市场环境。

印度香市场由各种原料、香料和包装形式组成，取决于消费者的口味和喜好。虽然有檀香和茉莉花等传统香味，但也有融合异国情调和草本精华的现代香味，为顾客提供了广泛的选择。

此外，随着人们对环境和永续发展的日益关注，由环保天然材料製成的有机香正大规模进入市场。2024 年 1 月，yodhya Municipal Corporation与 Phool 合作启动了一个项目，回收和循环利用花卉废料来製造香棒。该产品将在当地寺庙提供。该项目旨在透过有效利用供奉的鲜花来保持寺庙和环境清洁。

对蚊香棒的需求不断增长推动了市场成长：

印度对香的需求是由驱蚊香（俗称驱蚊阿加巴蒂）的日益普及所推动的。这款创新的香棒采用香茅、印楝和桉树等天然成分配製而成，具有驱蚊的双重功效，同时散发出宜人的香味。印度存在登革热、疟疾、基孔肯雅热等多种蚊媒疾病，有效的灭蚊措施至关重要。尤其是在有儿童和宠物的家庭中，您需要天然且不含化学物质的产品，而用于防蚊的 agarbatti 提供了一个方便且环保的解决方案。

该报告调查了印度香棒市场，并提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构、影响市场成长的因素分析以及案例研究。

目录

第一章研究方法论

第二章 专案范围与定义

第三章执行摘要

第四章 客户回馈

  • 人口统计
  • 市场意识和产品讯息
  • 品牌知名度和忠诚度
  • 做出购买决定时会考虑的因素
  • 购买管道
  • 购买目的
  • 购买频率
  • 现有或计划用户
  • 朋友和家人的推荐/线上评论
  • 品牌大使和影响者行销在促进产品/品牌渗透方面的作用

第五章 印度香市场展望

  • 市场规模/预测
  • 依类别
    • 明火香
    • 暖香
  • 依原料分
    • 竹子
    • 木炭
    • 草药
    • 其他
  • 依香味类型
    • 玫瑰
    • 檀香
    • 熏衣草
    • 茉莉花
    • 其他
  • 依包装类型
    • 包包
    • 盒子
    • 其他
  • 每包数量
    • 51 或更多
  • 依价格区间
    • 低价
    • 高价
  • 依最终用户
    • 家庭
    • 宗教机构
    • 冥想中心
    • 其他（水疗、瑜珈中心等）
  • 依用途
    • 宗教
    • 芳香疗法
    • 驱蚊剂
    • 空气净化
    • 冥想
  • 依分销渠道
    • 超市/大卖场
    • 便利店
    • 专卖店
    • 线上渠道
  • 依地区
    • 东
    • 西区/中区
    • 北方
    • 南部
  • 市占率：依公司划分，2024 财年

第 6 章 市场测绘，2024 年

  • 依类别
  • 依原料分
  • 依香味类型
  • 依包装类型
  • 每包数量
  • 依价格区间
  • 依最终用户
  • 依用途
  • 依分销渠道
  • 依地区

第七章 宏观环境与产业结构

  • 供需分析
  • 进出口分析
  • 价值链分析
  • PESTEL 分析
  • 波特五力分析

第八章市场动态

  • 生长促进因子
  • 生长抑制因素（问题/限制）

第九节 主要公司状况

  • 前 5 名市场领导者的竞争矩阵
  • 前 5 名市场领导者的市场收入分析
  • 併购/合资（如适用）
  • SWOT分析（5家参与企业）
  • 专利分析（如果适用）

第10章价格分析

第11章案例研究

第十二章 主要公司展望

  • Hari Darshan Sevashram Private Limited
  • N. Ranga Rao & Sons Pvt. Ltd. (Cycle)
  • Kanpur Flowercycling Private Limited (Phool)
  • ITC Limited (Mangaldeep)
  • Mysore Deep Perfumery House (Zed Black)
  • Moksh Agarbatti Co
  • Shree Kalpana Perfumery Works Pvt. Ltd.
  • B.V. Aswathiah & Bros (Nandi Agarbatti)
  • Hem Corporation Private Limited
  • Patanjali Ayurved Limited

第十三章 战略建议

第14章关于我们公司/免责声明

Product Code: MX11252

India incense sticks market was valued at USD 1234.5 million in FY2024, expected to reach USD 1950.59 million in FY2032, with a CAGR of 5.89% for the forecast period between FY2025 and FY2032. The market of incense sticks is vibrant as it reflects a combination of spirituality with traditions and tastes and preferences of the modern consumer. As India has a rich and varied cultural heritage, incense sticks hold tremendous value in the country, boosting their demand. Incense sticks are used in temples, homes, and other places for traditional and religious purposes. They have become a part of the daily life of individuals, forming a multi-dimensional market landscape.

India incense sticks market consist of products made with different raw materials, possessing multiple fragrances, and several packaging forms depending upon the tastes and preferences of the consumers. Sandalwood and jasmine are among the traditional fragrances offered in incense sticks, while the modern fragrances incorporate exotic blends and herbal essences, providing vast range of options to the customers.

Moreover, as the concern towards environment and sustainability is rising, eco-friendly and natural products in organic incense sticks are entering the market on a large scale. In January 2024, the Ayodhya Municipal Corporation, in partnership with Phool, launched a project to produce incense sticks by collecting and recycling flower waste. The product is planned to be offered at the local temples. The project aims to keep the temples and environment clean by putting the offered flowers to its best use.

Therefore, considering the cultural significance of incense sticks along with evolving consumer preferences, the market shows a great scope for expansion and innovation in the future.

The world's largest raw agarbatti factory is located at Rampipliya, Indore, Madhya Pradesh. This is MDPH's third manufacturing unit, built on 15 acres of land with a constructed area of 3.35 thousand square feet. The solar-powered factory manufactures over 3.5 crore raw agarbattis daily using over 800 machines.

Increasing Demand for Anti-Mosquito Sticks to Fuel the Market Growth

The demand for incense sticks in India is largely fueled by the growing popularity of anti-mosquito incense stick, popularly known as mosquito repellent agarbattis in India. These innovative incense sticks, infused with natural ingredients such as citronella, neem, and eucalyptus, provide a dual advantage of repelling mosquitoes while simultaneously emitting pleasant fragrances. With India being prone to mosquito-borne diseases, such as dengue, malaria, and chikungunya, the need for effective mosquito control measures is essential. Anti-mosquito agarbattis provide a convenient and eco-friendly solution, integrating with consumer preferences for natural and chemical-free products, particularly in households with children and pets.

The demand for these mosquito-repellent incense sticks is increasing, as they offer an affordable and hassle-free alternative to traditional mosquito coils and sprays. Furthermore, manufacturers are promoting the trend by introducing a wide range of fragrances and packaging options, enhancing consumer choice and further boosting the market growth.

In February 2024, Godrej Consumer Products Limited launched anti-mosquito Goodknight Agarbatti. The product is the country's first ever legal anti-mosquito sticks. The company uses Renofluthrin in the manufacturing process, which is a molecule two times more effective than other molecules used in home insecticides in India.

Celebrity Endorsements Propelling the Growth of the Market

Celebrities significantly influence consumer preferences, and their endorsement significantly impact product sales. In the Indian incense sticks market, celebrity endorsements have become a powerful marketing strategy, leveraging the stars' popularity to enhance brand visibility and credibility. Celebrities, especially those associated with spirituality, wellness, or traditional values, are often chosen to endorse incense stick brands. Their endorsement attract attention and promote the product with desirable qualities such as calmness, positivity, and authenticity.

Additionally, social media presence of celebrities enhances the brand's message, reaching a wider audience and promoting engagement. Their posts featuring incense sticks in their daily routines or spiritual practices serve as a powerful reminder for their followers to buy the product. Celebrity collaborations for special edition fragrances or packaging create buzz and excitement, driving sales and boosting brand loyalty among fans.

In March 2023, Hari Darshan Sevashram Private Limited launched two new products, Pure Series Natural Incense Sticks and Natural Series Premium Masala Agarbattis, endorsed by Juhi Chawla. While the former ones are herbal incense sticks without any carbon, the latter ones are charcoal-free handcrafted incense sticks containing herbs, wood powder, and organic essential oils.

Sustainability Factor Transforming India Incense Sticks Market

Sustainability is becoming a major factor in India incense sticks market, with a significant focus on bamboo and charcoal. As consumers become increasingly aware of environmental issues, there is a growing demand for eco-friendly alternatives that minimize ecological impact.

Bamboo is a significant component of traditional incense stick production, but its widespread use raises concerns about deforestation and habitat loss. Bamboo-less incense sticks have gained popularity, providing a sustainable alternative that reduces reliance on bamboo resources and helps preserve forests. Similarly, charcoal is commonly used as a binding agent in incense sticks, creating environmental challenges due to its association with deforestation and air pollution. Charcoal-free incense sticks address these concerns by eliminating charcoal from their composition, resulting in cleaner burning and reduced emissions of harmful pollutants. By prioritizing sustainability through bamboo-less and charcoal-free alternatives, India incense sticks market contributes to environmental conservation efforts and develops a more sustainable future.

In November 2023, Zed Black introduced its latest festive range of incense sticks including bamboo-less incense sticks, charcoal-free incense sticks, and masala agarbattis. The latest collection falls in the premium price range and is curated according to the evolving tastes and preferences of the consumers.

Karnataka Holds the Largest Market Share

Karnataka, a South Indian State, plays a prominent contributor in India incense sticks market, boasting the largest share in the country. The state's popularity in the industry is primarily attributed to its rich cultural heritage, favorable geographic conditions, and robust manufacturing infrastructure. Out of five lakhs people working in India incense sticks industry, three lakhs hail from Karnataka.

One key factor contributing to Karnataka's dominance in incense sticks market is abundant availability of raw materials, particularly bamboo, which is essential for making agarbattis. Additionally, Karnataka has a skilled workforce and a tradition of craftsmanship passed down through generations, ensuring the production of high-quality incense sticks that cater to various consumer preferences.

Further, the state government encourages its people to promote the incense industry. In November 2022, Chief Minister Basavaraj Bommai inaugurated AIAMA Expo 2022, the largest International Agarbathi Expo & Conference, held at Palace Grounds in Bangalore. Organized by the All India Agarbathi Manufacturing Association (AIAMA), this event marked the first of its kind for the Agarbathi industry. Running from November 24th to 26th 2022, the three-day expo revolved around the theme 'Traditionally Modern'. In fact, Department of Post issued a special edition of picture postcards to celebrate the historic event.

Future Market Scenario (FY2025 - FY2032F)

India incense sticks market will witness a surge in demand for eco-friendly and natural products, driving innovation towards bamboo-less, charcoal-free, and organic variants to meet consumer preferences for sustainability.

Advancements in manufacturing processes and packaging technologies will enhance product quality, efficiency, and shelf life, offering consumers a wider range of choices and convenience in using incense sticks.

With increasing international interest in Indian traditions and wellness practices, India incense sticks market will experience growth in exports, tapping into new markets worldwide and diversifying revenue streams for manufacturers.

Key Players Landscape and Outlook

India incense sticks market is characterized by a diverse landscape of key players ranging from large corporations to small-scale manufacturers and artisans. The market outlook appears promising with continued innovation, expansion of distribution channels, and growing emphasis on sustainability. Key players are expected to invest in research and development to introduce new fragrances, packaging designs, and eco-friendly variants to meet evolving consumer preferences.

In August 2023, Cycle Pure Agarbathi, the brand under N. Ranga Rao & Sons Pvt. Ltd., launched a new series of enhanced fragrances called Rhythm. This release marked the brand's 75 years of excellence, commitment to service, and innovation. The launch event was honored by the presence of Sourav Ganguly, the former Indian Captain and Brand Ambassador of Cycle Pure Agarbathi.

Additionally, strategic collaborations, acquisitions, and partnerships may shape the competitive landscape as companies aim to strengthen their market presence and expand into new geographies. The increasing adoption of digital marketing strategies and e-commerce platforms is likely to enhance brand visibility and consumer engagement.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Price
    • 4.4.2.Brand Reputation
    • 4.4.3.Fragrance
    • 4.4.4.Product Quality
    • 4.4.5.Packaging
    • 4.4.6.Ingredients
    • 4.4.7.Cultural Significance
    • 4.4.8.Availability and Accessibility
  • 4.5.Purchase Channel
  • 4.6.Purpose of Purchase
  • 4.7.Frequency of Purchase
  • 4.8.Existing or Intended User
  • 4.9.Recommendations from friends, family/online reviews
  • 4.10.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.India Incense Sticks Market Outlook, FY2018 -FY2032F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Category
    • 5.2.1.Directly Lighting Incense
    • 5.2.2.Heating Incense
  • 5.3.By Raw Material
    • 5.3.1.Bamboo
    • 5.3.2.Charcoal
    • 5.3.3.Herbs
    • 5.3.4.Others
  • 5.4.By Fragrance Type
    • 5.4.1.Rose
    • 5.4.2.Sandalwood
    • 5.4.3.Lavender
    • 5.4.4.Jasmine
    • 5.4.5.Others
  • 5.5.By Packaging Type
    • 5.5.1.Packets
    • 5.5.2.Boxes
    • 5.5.3.Others
  • 5.6.By Number of Sticks Per Pack
    • 5.6.1.1-25
    • 5.6.2.26-50
    • 5.6.3.Above 51
  • 5.7.By Price Range
    • 5.7.1.Masses
    • 5.7.2.Premium
  • 5.8.By End-user
    • 5.8.1.Households
    • 5.8.2.Religious Institutions
    • 5.8.3.Meditation Centres
    • 5.8.4.Others (Spas, Yoga centres, etc.)
  • 5.9.By Application
    • 5.9.1.Religious
    • 5.9.2.Aromatherapy
    • 5.9.3.Mosquito Repellent
    • 5.9.4.Air Freshening
    • 5.9.5.Meditation
  • 5.10.By Distribution Channel
    • 5.10.1.Supermarkets/Hypermarkets
    • 5.10.2.Convenience Stores
    • 5.10.3.Specialty Stores
    • 5.10.4.Online Channel
  • 5.11.By Region
    • 5.11.1.East
    • 5.11.2.West & Central
    • 5.11.3.North
    • 5.11.4.South
  • 5.12.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

  • 6.1.By Category
  • 6.2.By Raw Material
  • 6.3.By Fragrance Type
  • 6.4.By Packaging Type
  • 6.5.By Number of Sticks Per Pack
  • 6.6.By Price Range
  • 6.7.By End-user
  • 6.8.By Application
  • 6.9.By Distribution Channel
  • 6.10.By Region

7.Macro Environment and Industry Structure

  • 7.1.Supply Demand Analysis
  • 7.2.Import Export Analysis
  • 7.3.Value Chain Analysis
  • 7.4.PESTEL Analysis
    • 7.4.1.Political Factors
    • 7.4.2.Economic System
    • 7.4.3.Social Implications
    • 7.4.4.Technological Advancements
    • 7.4.5.Environmental Impacts
    • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 7.5.Porter's Five Forces Analysis
    • 7.5.1.Supplier Power
    • 7.5.2.Buyer Power
    • 7.5.3.Substitution Threat
    • 7.5.4.Threat from New Entrant
    • 7.5.5.Competitive Rivalry

8.Market Dynamics

  • 8.1.Growth Drivers
  • 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

  • 9.1.Competition Matrix of Top Five Market Leaders
  • 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 9.4.SWOT Analysis (For Five Market Players)
  • 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Player's Outlook

  • 12.1.Hari Darshan Sevashram Private Limited
    • 12.1.1.Company Details
    • 12.1.2.Key Management Personnel
    • 12.1.3.Products & Services
    • 12.1.4.Financials (As reported)
    • 12.1.5.Key Market Focus & Geographical Presence
    • 12.1.6.Recent Developments
  • 12.2.N. Ranga Rao & Sons Pvt. Ltd. (Cycle)
  • 12.3.Kanpur Flowercycling Private Limited (Phool)
  • 12.4.ITC Limited (Mangaldeep)
  • 12.5.Mysore Deep Perfumery House (Zed Black)
  • 12.6.Moksh Agarbatti Co
  • 12.7.Shree Kalpana Perfumery Works Pvt. Ltd.
  • 12.8.B.V. Aswathiah & Bros (Nandi Agarbatti)
  • 12.9.Hem Corporation Private Limited
  • 12.10.Patanjali Ayurved Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.India Incense Sticks Market, By Value, In USD Million, FY2018-FY2032F
  • Figure 2.India Incense Sticks Market, By Volume, In Million Units, FY2018-FY2032F
  • Figure 3.India Incense Sticks Market Share, By Category, In USD Million, FY2018-FY2032F
  • Figure 4.India Incense Sticks Market Share, By Raw Material, In USD Million, FY2018-FY2032F
  • Figure 5.India Incense Sticks Market Share, By Fragrance Type, In USD Million, FY2018-FY2032F
  • Figure 6.India Incense Sticks Market Share, By Packaging Type, In USD Million, FY2018-FY2032F
  • Figure 7.India Incense Sticks Market Share, By Number of Sticks Per Pack, In USD Million, FY2018-FY2032F
  • Figure 8.India Incense Sticks Market Share, By Price Range, In USD Million, FY2018-FY2032F
  • Figure 9.India Incense Sticks Market Share, By End-user, In USD Million, FY2018-FY2032F
  • Figure 10.India Incense Sticks Market Share, By Application, In USD Million, FY2018-FY2032F
  • Figure 11.India Incense Sticks Market Share, By Distribution Channel, In USD Million, FY2018-FY2032F
  • Figure 12.India Incense Sticks Market Share, By Region, In USD Million, FY2018-FY2032F
  • Figure 13.By Category Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 14.By Raw Material Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 15.By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 16.By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 17.By Number of Sticks Per Pack Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 18.By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 19.By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 20.By Application Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 21.By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 22.By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024