市场调查报告书
商品编码
1516929
全球女性香水市场评估:依产品类型、依成分、依香水类型、依包装材料、依包装尺寸、依价格范围、依通路、依地区、机会、预测(2017-2031)Women's Fragrances Market Assessment, By Product Type, By Ingredients, By Fragrance Type, By Packaging Material, By Packaging Size, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球女性香水市场规模为433.9亿美元,预计到2031年将达到692亿美元,预计在2024-2031年期间年复合成长率为6.01%。市场的持续成长得益于发展中国家消费者可支配收入的增加和美容意识的提高,导致过去几年市场持续成长。市场由香水、淡香精、淡香水、身体喷雾、除臭剂等各种产品组成。这些产品中的每一种都迎合了不同消费者的喜好。在个人护理领域,全球女性香水市场不断成长。
拥有从木质香调到柑橘香等多种香水,透过产品多样化来满足广泛的消费者需求。此外,市场分为经济型产品到高端和豪华型产品,迎合不同的消费者。对于精打细算的消费者和小众产品的爱好者来说,有很多选择。
从地理位置来看,北美是最大的香水市场。然而,由于西方美容规范的影响,以及日益成长的城市化趋势和中产阶级的崛起,亚太地区的成长速度更快。透过电子商务更轻鬆地获取产品,为消费者提供了更多选择的便利性。
名人和设计师香水的使用越来越多,对天然和永续材料的需求不断增加,以及透过Twitter 等社交平台进行的数位广告影响着人们的需求,这些都是当今的一些重要趋势。由于这些趋势,全球女性香水市场的香水销售随着时间的推移而增加。
2024年 4月,Steve Madden 推出了 Goldie Eau de Parfum,这是其最新的女性香水,带有木质花香。这款香水注入了梨子、佛手柑和茉莉花,为顾客提供清新的香味。
人们对奢华香水的偏好日益增加,推动了市场需求
随着越来越多的消费者寻求独特性和优质品质,女性香水市场对奢华香水的需求迅速成长。奢华香水与其他经济型产品的主要区别在于使用稀有且独特的成分来创造复杂的香味。除了香味之外,奢华香水的包装也能吸引消费者并提升品牌形象。优雅、艺术的包装设计会让消费者留下正面的印象。
奢侈香水主要由品牌的声誉和传统决定。知名时装公司和调香师利用其悠久的历史和精湛的过程,创造出吸引消费者并有助于彰显其社会地位的香水。由于这些香水与奢华和高贵有关,这些香水受到富裕买家和那些渴望更奢华生活方式的人们的高度欢迎。例如,2024年5月,LVMH Moet Hennessy Louis Vuitton旗下的Fendi推出了七款奢华香水。香水设计师 Quentin Bisch、Fanny Bal 和 Anne Flipo 合作打造了 7 个系列,每款香水售价 330 美元。
此外,这些奢侈品牌向消费者提供的个人化服务(例如限量版)导致对独特和稀有产品的需求激增。
配方技术的进步推动市场成长
配方技术的进步大幅推动了全球女性香水市场的成长。这些改进有助于创造先进、高效的产品,满足不同消费者的需求和偏好。例如,封装形式的新技术可以全天持续释放香味,使香味持续更长时间。该技术提高了香水的持久性和稳定性,为消费者提供更好的价值。
本报告研究和分析了全球女性香水市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global women's fragrances market was valued at USD 43.39 billion in 2023, expected to reach USD 69.20 billion in 2031, with a CAGR of 6.01% for the forecast period between 2024 and 2031. The continued market growth is owing to the disposable incomes and increased consciousness of consumers in developing countries on personal grooming. It has led to continuous market growth over the past few years. The market consists of various products such as perfumes, eau de parfums, eau de toilettes, body mists, and deodorants. Each of these products caters to different consumer inclinations. In the personal care segment, the global women's fragrances market is growing constantly.
A diverse array of perfumes ranging from woody to citrus smells for broader consumer needs through the demography is introduced by diversifying product offerings. Moreover, the market segments through economy range products to premium and luxury ranges, thereby catering to different consumers. Ample of options are available for the budget conscious consumers and the niche product enthusiasts.
Geographically, North America is the biggest market for fragrances since it has high consumer spending patterns and established brands. However, Asia-Pacific is growing at a faster rate due to growing urbanization trend and emerging middle-class, besides western grooming norms influence. Growing accessibility to products through e-commerce avenues has made consumers enjoy higher levels of convenience with more choices.
The increased use of celebrity and designer scents, growing need for sustainable materials which are all-natural, and digital advertising via social platforms, such as Twitter, influencing people's requirements today are some of the significant trends. Due to such trends, the global women's fragrances market is experiencing an increase in the sales volume in the available aromas over time.
In April 2024, Steve Madden launched its latest fragrance for women, Goldie Eau de Parfum, with woody-floral scent notes. The perfume is infused with pear, bergamot, and jasmine offering a fresh fragrance to customers.
Growing Inclination Towards Luxury Fragrances Drive the Market Demand
With more consumers desiring uniqueness and premium quality, the demand for luxury fragrances has seen a surge in the women's fragrances market. Luxury fragrances mainly use rare and distinguished ingredients creating a complex scent which separates them from the rest of the economical products. Not only the scent, but the packaging of luxury perfumes also appeals to the consumers and enhances the image of the brand. The elegant and artistic packaging designs create a positive impression on the minds of the consumers.
Luxury fragrances are mainly driven by the reputation and heritage of the brand. Well-known fashion houses and perfumers make use of their rich histories along with craftsmanship to produce smells that rule the minds of consumers and help them showcasing their status in the society. The relationship of these fragrances with lavishness and stature makes these fragrances highly looked-for among prosperous buyers and those desiring a more extravagant lifestyle. For instance, in May 2024, Fendi, owned by LVMH Moet Hennessy Louis Vuitton, launched a range of luxury fragrances, containing seven different varieties. The fragrance designers Quentin Bisch, Fanny Bal, and Anne Flipo collaborated to create the seven-piece collection, with each fragrance costing USD 330.
Furthermore, the personalized services that these luxury prestigious brands offer to their consumers, like limited-edition roll outs, bring a surge in the demand for distinctive and rare products.
Advancements in Formulation Technology Propels Market Growth
Advancements in formulation technology are considerably driving the global women's fragrances market growth. These improvements aid the creation of more advanced and efficient products that meet varied consumer needs and inclinations. For instance, the latest technology in the form of encapsulation allows the fragrances to last longer by steadily releasing the scent through the day. This technology boosts the durability and steadiness of fragrances, providing better value to consumers.
Additionally, the incorporation of skin-friendly components and innovative delivery systems has led to the expansion of multifunctional products, such as whole-body deodorants. Such products not only provide fragrance to the consumers but also provide skincare benefits to them making them a full-fledged solution for fragrance-related personal needs. In fact, in May 2024, Unilever PLC owned, Dove, launched a range of whole-body deodorants for women. The range, including Dove Whole Body Deo Invisible Cream and Dove Whole Body Deo Anti-Friction Stick, provides protection against odor in parts other than underarms.
Moreover, the growing inclination of consumers towards natural and organic products has not spared the women's fragrances market as well. Naturally and organically derived fragrances are gaining momentum, catering to the requirements of eco-friendly consumers and their demand for clean and sustainable products.
Glass Bottle Holds Dominant Global Women's Fragrances Market Share
Global women's fragrances market is dominated by glass bottles in terms of packaging. Glass bottles present an elite and premium look, offering a sense of luxury and exclusivity to the customers. Glass bottles, including translucent and transparent bottles, enhance the visual appeal of the product. Also, because glass is an inert component in scientific terms, it helps in preserving the real fragrance without letting it mix with other foreign smells. This is why glass bottles are majorly considered as the primary packaging material for fragrances as they help in maintaining the quality of the product for a prolonged time period.
Apart from this, growing concerns about environment also add to the dominance of glass bottles in packaging of fragrances. As compared to the non-recyclable plastic, glass is completely recyclable and is easier to reuse, keeping its quality in place. This even caters to the rising demand of consumers for sustainable solutions of packaging. Majority of the brands are opting for glass bottles for packaging purposes to serve their share of responsibility towards creating sustainable environment. In August 2023, Gucci introduced Flora Gorgeous Magnolia Eau de Parfum to its existing FloraFantasy collection, packed in a stretched-out bottle made of lacquered purple stone glass with a dazzling gold lid. The fragrance has a gentle touch along with a relaxing trail of musk. The fragrance is available in three sizes, i.e., 30 ml, 50 ml, and 100 ml.
Asia-Pacific is the Fastest Growing Market
Regionally, Asia-Pacific is an emerging market for women's fragrances market worldwide. This growth of the region can be attributed to several factors. Positive demographic trends like young populations significantly influence the global women's fragrances market. Other than this, rising middle class population, ongoing urbanization and higher rate of technology adoption are other factors that influence the growth of the market in the region. Additionally, the Asians are well drawn towards the Western cultures and are highly influenced by the global fashion trends , which boosts the demand for premium fragrances and fragrances that are niche.
In July 2023, luxury perfume brand Kilian Paris introduced a new floral fragrance, named Can't Stop Loving You, in Shanghai to commemorate its 15th anniversary. The launch celebrated a milestone for the brand, highlighting its legacy of crafting exquisite and high-end fragrances.
Moreover, the region is witnessing a remarkable growth in online distribution channels and digital marketing platforms, allowing consumers to search through a variety of products, compare their prices and make payment for the chosen one. This is further bringing many international brands to the region as they see good investment opportunities in Asia-Pacific. The sustainability trend also plays a vital role in helping the region emerge as a significant market for women's fragrances.
Future Market Scenario (2024 - 2031F)
Creation of personalized fragrances by using AI is expected to capture a major market share. Biometric data along with individual preferences will help in creating these personalized scents.
More of sustainable packaging solutions will be adopted to cater to the needs of environmentally conscious consumers. The sustainability trend is expected to continue in future with brands utilizing ethically sourced ingredients for their production processes, that will ultimately reduce the carbon footprint. For instance, in February 2024, Starco Brands launched Skylar's most popular eau de parfum, Boardwalk Delight, in a convenient and lightweight hair and body mist format. Travel-friendly bottle is composed of thirty percent recycled materials, which is consistent with Skylar's dedication to sustainability.
The distinction between perfumes and personal care products will fade away, as fragrances are likely to incorporate more aromatherapy benefits to promote mental and emotional well-being.
Key Players Landscape and Outlook
Global women's fragrances market is characterized by a dynamic and competitive landscape, dominated by key players who continually innovate to maintain and grow their market share. Leading brands such as LVMH Moet Hennessy Louis Vuitton, The Estee Lauder Companies Inc., and L'Oreal S.A. drive the market with their strong heritage, extensive distribution networks, and continuous investment in product development and marketing. These brands leverage their established reputations to introduce new and exclusive fragrances, ensuring they remain at the forefront of consumer preferences.
Emerging niche and boutique brands are making significant disruptions, appealing to consumers seeking unique, personalized, and artisanal scents. Brands such as Kilian Paris have gained popularity by focusing on high-quality ingredients, bespoke services, and innovative formulations. Their emphasis on sustainability and ethical sourcing resonates with the growing segment of eco-conscious consumers.
Looking ahead, the market outlook is positive, with continued growth driven by increasing consumer spending on luxury and premium products, rising urbanization, and expanding online retail channels. Technological advancements in fragrance formulation and personalized scent experiences will further propel the market, while sustainability trends will push brands to innovate in eco-friendly packaging and natural ingredients.
In July 2023, Burberry Limited launched a new fragrance for women in the name of Goddess. The product is the first fragrance by the brand which is refillable, combining the notes of vanilla with the essence of lavender, cocoa, and ginger root.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work