香水和香料市场规模、份额、成长分析（按产品类型、类别、分销管道、最终用户、地区、产业预测，2025-2032 年）- 产业预测 2025-2032

预计 2023 年全球香水和香料市场价值将达到 656 亿美元，从 2024 年的 713.7 亿美元增长到 2032 年的 1401.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.8%。

市场洞察显示，受各年龄层可支配收入成长的推动，全球香水市场正呈现强劲成长动能。由于消费者对平价奢侈品的偏好日益增长，全球香水消费支出正大幅增加。新兴市场消费者可支配收入的成长与已开发市场消费者对奢侈品的偏好相得益彰，共同推动了市场发展。电商和全通路零售的兴起提高了产品的可近性，进一步促进了销售成长。此外，消费者对个人化体验的强烈偏好，导致定製配方和客製化服务的需求激增。 TikTok、Instagram 和 YouTube 等社群媒体平台在提升香水市场认知度和兴趣方面发挥关键作用，并有望继续支持香水市场的扩张。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

香水和香料市场规模（按产品类型和复合年增长率）(2025-2032)

• 市场概况
• 香水或香水
• 淡香水（EDP）
• 淡香水（EDT）
• 古龙水（EDC）
• 其他产品类型

香水及香料市场规模（依分销通路划分）及复合年增长率（2025-2032）

• 市场概况
• 超级市场/大卖场
• 店铺
• 线上零售商
• 其他分销管道

香水和香料市场规模（按类别和复合年增长率） (2025-2032)

• 市场概况
• 高级产品
• 量产产品

香水和香料市场规模（按最终用户和复合年增长率划分）（2025-2032 年）

• 市场概况
• 男性
• 女士
• 男女通用的

香水香料市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比比较（2022-2024 年）

主要企业简介

• LVMH（France）
• The Estee Lauder Companies Inc.（USA）
• L'Oreal（France）
• Coty Inc.（USA）
• Puig（Spain）
• Inter Parfums Inc.（USA）
• Shiseido Company, Limited（Japan）
• Procter & Gamble（USA）
• Revlon, Inc.（USA）
• Amouage（Oman）
• Chanel（France）
• Dior（France）
• Gucci（Italy）
• Yves Saint Laurent（France）
• Hermes（France）
• Burberry（UK）
• Armani（Italy）
• Tom Ford（USA）
• Byredo（Sweden）
• Diptyque（France）

结论和建议

Global Fragrances And Perfumes Market size was valued at USD 65.6 billion in 2023 and is poised to grow from USD 71.37 billion in 2024 to USD 140.14 billion by 2032, growing at a CAGR of 8.8% during the forecast period (2025-2032).

Market insights indicate a favorable trajectory for global fragrances and perfumes, driven by rising disposable incomes across various demographics. The growing inclination towards affordable luxuries has significantly increased consumer spending on fragrances worldwide. In emerging markets, heightened disposable income complements the luxury aspirations of consumers in developed regions, spurring market growth. The proliferation of e-commerce and omnichannel retailing enhances product accessibility, further fueling sales. Additionally, consumers show a strong preference for personalized experiences, leading to a surge in demand for custom formulations and bespoke services. Social media platforms play a crucial role by amplifying trending fragrances, with platforms like TikTok, Instagram, and YouTube driving awareness and interest, which will continue to support the fragrance market's expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fragrances And Perfumes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fragrances And Perfumes Market Segments Analysis

Global Fragrances And Perfumes Market is segmented by Product Type, Distribution Channel, Category, End User and region. Based on Product Type, the market is segmented into Parfum or de Parfum, Eau de Parfum (EDP), Eau de Toilette (EDT), Eau de Cologne (EDC) and Other Product Types. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Stores, Online Retail Stores and Other Distribution Channels. Based on Category, the market is segmented into Premium Products and Mass Products. Based on End User, the market is segmented into Men, Women and Unisex. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fragrances And Perfumes Market

The global fragrances and perfumes market is experiencing significant growth driven by the increasing popularity of various scents that are marketed for their ability to enhance mood, relieve stress, and evoke memories. There is a growing consumer interest in home fragrances, scented candles, and personal mists, which is expected to further elevate market potential. Additionally, brands are leveraging findings from aromachology research to support claims regarding mood modulation in their marketing strategies. This combination of consumer demand for wellness-enhancing products and strategic marketing approaches is crucial for the sustained expansion of the global fragrances and perfumes market.

Restraints in the Global Fragrances And Perfumes Market

The Global Fragrances and Perfumes market faces significant challenges due to the constant introduction of new fragrances by various retailers and niche brands, complicating product discovery and diminishing brand uniqueness. The overwhelming number of products leads to limited retail shelf space and reduced marketing focus, ultimately hindering sales performance. Additionally, the surplus of stock-keeping units (SKUs) increases inventory complexity and return rates, further obstructing the sales potential for numerous fragrance and perfume brands. This saturation creates a competitive environment that makes it increasingly difficult for individual products to stand out and gain traction in the market.

Market Trends of the Global Fragrances And Perfumes Market

The Global Fragrances and Perfumes market is witnessing a significant shift towards gender-neutral and inclusive offerings, reflecting a broader societal move away from traditional gender norms. Brands are increasingly embracing unisex fragrances that emphasize individuality and self-expression, resonating with an evolving consumer base that values inclusivity. This trend not only enhances creativity in fragrance formulation and olfactory storytelling but also opens new avenues for marketing and product development. As consumers seek scents that transcend gender boundaries, companies are poised to adapt and innovate, aligning their portfolios with contemporary values and preferences that celebrate diversity and personal identity.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fragrances And Perfumes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Parfum or de Parfum
• Eau de Parfum (EDP)
• Eau de Toilette (EDT)
• Eau de Cologne (EDC)
• Other Product Types

Global Fragrances And Perfumes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Stores
• Online Retail Stores
• Other Distribution Channels

Global Fragrances And Perfumes Market Size by Category & CAGR (2025-2032)

• Market Overview
• Premium Products
• Mass Products

Global Fragrances And Perfumes Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Fragrances And Perfumes Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Category, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Category, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Category, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Category, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Category, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inter Parfums Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amouage (Oman)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Saint Laurent (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Armani (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tom Ford (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Byredo (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diptyque (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations