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市场调查报告书
商品编码
1472997
全球汽车智慧显示市场评估:依显示、依应用、依显示技术、依促销、依车辆、依地区、机会、预测(2017-2031)Automotive Smart Display Market Assessment, By Display, By Application, By Display Technologies, By Propulsion, By Vehicle, By Region, Opportunities and Forecast, 2017-2031F |
全球汽车智慧显示市场规模预计将从 2023 年的 111 亿美元增至 2031 年的 212.9 亿美元,2024-2031 年预测期间复合年增长率为 8.48%。 数位化、汽车互联网和先进导航在智慧汽车中的日益普及正在改变整个汽车产业。 车辆中的多显示器设定正在增加对汽车智慧显示器的需求。 连网汽车系统、人工智慧以及多感测器和摄影机系统等整合技术正在为全球汽车智慧显示器市场增加价值。 未来,汽车将配备多功能显示屏,包括娱乐、音乐播放、车辆数据和安全监控等。 此外,具有先进盲点、倒车摄影机和平视显示器的智慧显示器的使用也推动了需求。 由于竞争日益激烈,汽车製造商正在中低端汽车中引入智慧显示屏,改变了整个市场的动态。
基本的 LCD 介面已转变为多功能控制点,可提供轻量、灵活的运算(本地和线上)、增强的安全性以及更直觉、更有效率的方式,让各种设备进行互动。和。 这一演变得归功于人工智慧、无线连接、触控、视讯处理和显示驱动器等领域的新创新。 新的车辆诊断解决方案还需要智慧显示器来收集资讯并显示可能的结果。 未来,龙头企业推出创新项目,将为市场带来巨大机会。
例如,2024 年 1 月,大陆集团在 CES 2024 上推出了首款采用施华洛世奇水晶技术的透明汽车显示器。 该公司与 Swarovski Mobility 合作设计了一款无框半透明 10 吋透视汽车显示器。 透明采用MicroLED技术,增加萤幕对比度和亮度,观看清晰舒适。
整合智慧型手机连接和 OLED 采用推动市场扩张
Apple CarPlay 和 Android Auto 等灵活作业系统正在不断改进汽车的整个内装。 将智慧型手机与汽车结合,透过智慧型手机操作汽车的变速箱也受到终端用户的高度认可。 因此,汽车製造商正在与设备製造商和软硬体解决方案供应商合作,以改善用户体验。 例如,2023年9月,LG Display Co.为Mercedes-Benz集团的新款E级车型交付了有机发光二极管(OLED)显示器。 该显示器还具有业界首创的可切换隐私模式。
除了软体和硬体供应之外,智慧型手机连接在市场拓展中也扮演着重要角色。 整合到智慧显示器中的语音和手势识别服务提供了易用性,并使驾驶员能够专注于道路。 对多媒体系统、互联车辆功能、驾驶员辅助、导航和增强的驾驶员与车辆通讯等高级选项的需求不断增长,推动了汽车智慧显示趋势。
ADAS、电动车增强和整合技术车辆推动市场成长
配备先进资讯娱乐系统和先进驾驶辅助系统 (ADAS) 的汽车数量正在增加。 显示器记录语音指令、显示感官警告并反映车道辅助操作。 此外,随着电动车的普及,对多萤幕智慧座舱的需求日益增加。 中高阶电动车正在安装具有不同功能的多个萤幕。 资料库解决方案的部分功能,如云端运算、导航和即时监控等也将在汽车智慧显示器上展示。 由于配备摄影机设定、人工智慧和连网汽车技术等高端功能的汽车销量增加,预计该市场将会成长。 现代资讯娱乐系统、平视显示器、远端资讯处理、中央控制单元、手势控制系统和转向安装控制装置只是乘用车出于豪华、安全、舒适和保障的原因而使用的一些技术。
本报告研究和分析了全球汽车智慧显示市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
The global automotive smart display market is projected to witness a CAGR of 8.48% during the forecast period 2024-2031, growing from USD 11.1 billion in 2023 to USD 21.29 billion in 2031. Higher penetration of digitalization, the internet in vehicles, and advanced navigation in smart vehicles are transforming the overall automotive sector. The multi-display setup in vehicles is increasing the demand for smart displays in cars. Integrated technologies such as connected car systems, artificial intelligence, and multiple sensor and camera systems are adding value to the global automotive smart display market. The upcoming range of vehicles with multi-functional displays comprising entertainment, music player, vehicle data, and safety monitoring. Furthermore, the utilization of smart displays through advanced blind spots, back cameras, and head-up displays also fuels the demand for the same. The rising competition among competitors is pushing automakers to introduce smart displays in mid and lower-pricing segments of vehicles, transforming the overall market dynamics.
The basic LCD interface has transformed into a multifunctional control point that offers lightweight, flexible computing (local and tethered) with increased security and more intuitive and efficient ways to interact with a wider range of devices. This evolution is made possible by new technological innovations in fields such as artificial intelligence, wireless connectivity, touch, video processing, and display drivers. New vehicle diagnostics solutions also demand smart displays to gather information and show possible results. The future holds higher opportunities for the market as key players introduce innovative projects.
For instance, in January 2024, Continental unveiled the first transparent automotive display using Swarovski crystal technology at the Consumer Electronic Show (CES) 2024. The company collaborates with Swarovski Mobility to design a 10-inch see-through car display with a frameless and semi-transparent appearance. It looks transparent due to MicroLED technology, which enhances the screen's contrast and brightness for clear, comfortable viewing.
Integrated Smartphone Connectivity and Adoption of OLED to Fuel Market Expansion
The quicker operating systems such as Apple CarPlay and Android Auto are advancing the overall vehicle interior. The integration of smartphones with vehicles, allowing vehicle transmission to give smartphone control is also being highly adopted by the end users. Hence, the automakers are collaborating with equipment producers, and software and hardware solution vendors to add ease in user experience. For instance, in September 2023, LG Display Co. delivered an organic light-emitting diode (OLED) display to Merecedes-Benz Group AG's new E-class model. The display also comprises the industry's first switchable privacy mode.
Apart from the software and hardware supply, smartphone connectivity plays a crucial role in the market expansion. Voice recognition and gesture recognition services integrated with the smart display deliver ease and enable drivers to focus on the road. The trends in automotive smart displays are driven by the increasing demand for advanced options like multimedia systems, connected vehicle functions, driver assistance, navigation, and enhanced communication between the driver and the vehicle.
Vehicles with ADAS, EV Boost, and Integrated Technologies to Thrive Market Growth
The growing number of cars with advanced infotainment systems and advanced driving assistance systems (ADAS) installed. The display registers voice commands, displays sensory alerts, and reflects lane assistance operation. Moreover, there is a greater need for multi-screen smart cockpits due to the growing popularity of electric vehicles. Multiple screens with distinct functions are being incorporated into mid- and high-range electric vehicles. Some of the features of data-based solutions, such as cloud computing, navigation, and real-time monitoring, are also displayed on smart automotive displays. The market is expected to grow as a result of an increase in sales of cars equipped with high-end features such as camera setups, artificial intelligence, and connected car technology. Modern infotainment systems, head-up displays, telematics, central controllers, gesture control systems, and steering-mounted controls are just a few of the technologies that are being utilized in passenger cars for reasons of luxury, safety, comfort, and security.
For instance, in July 2023, MINI introduced the latest operating system for its upcoming generation models considering new requirements. The company also launched its next-generation Mini models with a round OLED screen and animated assistant. In partnership with Samsung, BHTC created a ground-breaking circular OLED central display that skillfully blends old and new technologies. These displays are powered by the same operating system.
Government Compliance Policies to Fuel Market Growth
Government around the world focuses on enhancing vehicle quality in terms of security and safety. The addition of a smart display adds value to vehicle security and hence government authorities support automakers and equipment manufacturers through production-linked schemes. The emerging economies also expand focus on moto industrialists and help them production lines. This involves programs such as Invest India and Make in India, promoting new and innovative automotive systems. Furthermore, the governments also invest to promote EV adoption, fuelling the overall automotive smart display market.
For instance, in July 2023, 9,500 electric cars were intended to be purchased by United States government agencies during the 2023 fiscal year which is three times as many as those obtained in the previous fiscal year. The Government Accountability Office states that 26 departments that have authorized EV acquisition plans estimated that they would require over USD 470 million to purchase vehicles and about USD 300 million to build and construct the required infrastructure, in addition to additional expenses.
Higher Adoption, Better Compatibility, and Compact Size to Fuel Segmental Growth
Based on display size, the sector with display sizes less than 5" held the highest revenue share. The increasing need for services such as navigation, multimedia support, driving assistance, and driver-to-vehicle communication is predicted to promote the uptake of less than 5" smart screens. In addition, there is an increasing demand for displays that are more information-rich while occupying less space in cars as they get smaller and more sophisticated. This issue can be effectively resolved with smaller smart screens because they can still offer a variety of features and information in confined locations. Furthermore, the > 10" display segment is accelerating in the market with advanced instrument clusters and central navigation systems. The EV boost has also given birth to multi-screen infotainment systems, accelerating the segment's growth.
For instance, in August 2023, Hyundai Motor Company unveiled the all-new Santa FE SUV. The first-in-class 12.3-inch Panoramic Curved Display for SANTA FE, which includes an infotainment system and digital cluster to improve driver sight and add a luxurious touch, is allegedly included with the redesigned interiors.
Asia-Pacific Region Leads in the Global Automotive Smart Display Market
The increased sales of personal vehicles with the increasing per capita income and new automotive brands entering the market are anticipated to fuel the market growth. The new manufacturing units with innovative aftermarket products along with the automakers focusing on research and development are garnering the market growth. Foreign investment in potential markets such as India and China is also transforming the regional dynamics. New local players along with the EV boom are projected to add value to the market. The technologically advanced giants in the region are also collaborating with other automotive companies to advance smart displays.
For instance, in April 2023, Samsung Display signed a memorandum of understanding (MOU) with Ferrari at Samsung Display's Asan campus in Korea to develop a display solution for implementation in Ferrari's next-generation models. Through this MOU, Samsung Display will help Ferrari's seamless digital transition by creating an innovative vehicle display solution that is suited for a luxury supercar brand and uses cutting-edge OLED technology.
Future Market Scenario (2024-2031F)
The increased sales of electric vehicles along with the new screen technology is expected to flourish the market growth.
Rising sales of passenger vehicles in emerging economies are anticipated to garner market expansion.
Increased internet penetration in automobiles, new operating systems, and automotive research and development are likely to propel market growth.
Key Players Landscape and Outlook
The automotive smart display market comprises major automotive players along with aftermarket companies. The companies focus on high-end research, OS optimization, and response time. The key players also focus on screen quality such as TFT, OLED, and other advanced displays. Furthermore, the players collaborate, acquire, and partner to advance the supply chain and distribution channel.
For instance, in January 2024, Hyundai Mobis created a high-end screen for automobiles that integrates both Local Dimming and Quantum Dot technologies, at CES in January 2024. The new multimedia device has a 27-inch curved screen and a thin (14.5 mm) design that can be made thinner to about 10 mm.
In January 2024, The first automotive display embedded with transparent Swarovski crystal was unveiled by Continental AG. Crystal Center Display featuring an exclusive design: the appearance of the screen content floating inside a body of precisely cut crystal. Superior brightness and contrast are guaranteed by cutting-edge microLED technology.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.