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市场调查报告书
商品编码
1475017
全球晚霜市场评估:依产品类型、皮肤类型、成分类型、最终用户、价格范围、分销管道、地区、机会、预测(2017-2031)Night Cream Market Assessment, By Product Type, By Skin Type, By Ingredients Type, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球晚霜市场规模为101亿美元,预计2031年将达到160.6亿美元,2024-2031年预测期间复合年增长率为5.97%。市场的主要驱动因素包括皮肤护理意识的提高和女性工作者数量的增加。含有视黄醇、抗氧化剂、玻尿酸等成分的晚霜受到消费者的青睐。环保意识的消费者喜欢有机晚霜。随着老年人口的增加,对晚霜的需求不断增加。针对细纹、暗沉、老年斑的乳霜受到中老年消费者的青睐。
城市地区不健康的生活方式、压力水平、污染等是晚霜市场的主要成长因素之一,这些导致暗沉、干燥、肤色不均等皮肤问题的普遍存在。
製造商正在推出具有先进和创新配方的晚霜,以满足消费者根据皮肤类型和问题的不同需求。此外,多功能乳霜因其多功能性而越来越受欢迎,为消费者带来多种好处。在护肤方面,随着消费者寻求产品的个人风格,订製晚霜正成为市场不可或缺的一部分。
在分销管道方面,D2C 正在成为一种流行的销售管道。这是因为消费者使用品牌网站是为了享受促销、折扣和订阅优惠。电子商务平台大幅扩展,客户可以在一个平台上存取多种产品。
儘管亚太地区正在成为一个重要市场,但北美仍然是晚霜的主要市场。这是由于使用该产品的人数众多以及大量采用先进配方的产品。
2023 年 1 月,以其益生菌注入产品而广受欢迎的 Tula Skincare 升级了 24/7 Moisture Intense Ultra Hydrating Day & Night Cream,为消费者打造高度保湿的配方。此次升级包含山茶籽油和摩洛哥坚果油的 MoistureLock 压榨油混合物,可提高乳霜的水合作用水准。
老年人口的增加推动了晚霜的需求
老年人口的增加是市场的重要驱动力。到 2022 年,全球将有 7.71 亿人年龄在 65 岁或以上。这一数字正在迅速增加,预计到 2050 年将达到 16%,到 2100 年将达到 24%。许多老年人都面临皱纹、暗沉、细纹、皮肤弹性丧失等皮肤老化问题。这种人口趋势更多地投资于皮肤护理,以保持年轻的皮肤并解决皮肤相关问题。此外,随着预期寿命的延长,越来越多的人优先考虑皮肤护理。他们认为这是他们整体身心健康的一部分,这进一步推动了对晚霜的需求。製造商正在利用这一趋势,重点开发具有抗衰老作用的配方,并满足老龄化人口的需求和偏好。
2023 年 7 月,澳洲 LYCON Cosmetics 推出了 LYCON Skin 系列,其中包括 Lycon Skin Time Out 晚霜。这款乳霜可对抗老化迹象,含有透明质酸、澳洲卡卡杜李萃取物、向日葵神经酰胺和维生素 E,以及 LYCON Skin 的标誌性抗衰老成分酵母 β-葡聚醣和抗皱□。
产品创新推动市场成长
由于业界的创新,晚霜的配方和功效发生了显着变化。随着皮肤护理科学的进步,许多新成分和输送系统被开发出来以增强晚霜的性能。胜□、透明质酸、水杨酸、植物萃取物等在纳入我们的产品配方之前,已对其对各种皮肤问题(包括老化、保湿和修復)的影响进行了广泛研究。此外,随着奈米技术和封装技术的进步,活性成分被用于产品中,以进一步最大限度地发挥其功效。这些技术进步提高了晚霜的性能,并使製造商能够创造出专门的配方来解决个人的特定皮肤类型和问题。因此,市场上充斥着效果明显的高性能晚霜,为消费者提供了广泛的选择。
本报告研究分析了全球晚霜市场,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global night cream market was valued at USD 10.1 billion in 2023, expected to reach USD 16.06 billion in 2031, with a CAGR of 5.97% for the forecast period between 2024 and 2031. The major drivers of the night cream market include the growing awareness of skin care and the increasing women's workforce. Night creams with components such as retinol, antioxidants, and hyaluronic acid are preferred by consumers. Environmentally friendly consumers like to opt for organic night creams. With growing aging population, the demand for night creams is on the rise. Creams that target fine lines, wrinkles, dark circles, and blemishes are preferred by middle aged consumers.
Unhealthy urban lifestyles, stress levels, and pollution are among the major factors responsible for the growth of the night cream market, as these have led to a rising prevalence of skin issues like dullness, dryness, uneven skin tone, and others.
Manufacturers are introducing night creams with advanced and innovative formulations catering to the diverse needs of consumers based on their skin types and concerns. Moreover, multi-functional creams are gaining popularity due to their versatility in offering multiple benefits to consumers. Customization of night creams is becoming an integral part of the market as consumers like to get a personal touch with the products when it comes to skincare.
As per the distribution channels, D2C is emerging as the preferred channel of sales as consumers rely on brands' websites and enjoy offers, discounts, and subscription benefits. E-commerce platforms are significantly expanding, giving customers access to a vast range of products on one platform.
Though Asia-Pacific is emerging as a significant market, North America remains the key market for night creams, with more people using the product and more products with advanced formulations available.
In January 2023, Tula Skincare, popular for its probiotic-fueled products, upgraded its 24/7 Moisture Intense Ultra Hydrating Day & Night Cream to create a hydrating formula for its consumers. The upgrade consists of MoistureLock Pressed Oil Blend of camellia seed & argan oils that enhances the hydration level of the cream.
Increasing Aging Population to Drive the Demand for Night Creams
The growing aging population is a significant driver of the global night cream market. In 2022, 771 million people were aged 65 years and above worldwide. The number is increasing rapidly and is expected to reach 16% in 2050 and 24% by 2100. Most amongst the older age bracket faces skin aging concerns such as wrinkles, dullness, fine lines, and loss of skin elasticity. The demographic trend invests more in the skincare regime to possess youthful skin and address skin-related issues. Moreover, with increasing life expectancy, more people are prioritizing skin care. They consider it part of their overall health and wellness, which further fuels the demand for night creams. Manufacturers are capitalizing on the trend by focusing on developing formulations with anti-aging properties, meeting the needs and preferences of the aging population.
In July 2023, Australia-based LYCON Cosmetics launched LYCON Skin range, including Lycon Skin Time Out Night Cream. The cream fights the signs of aging and consists of Hyaluronic Acid, Australian Kakadu Plum Extract, Sunflower Ceramides, and Vitamin E, along with the LYCON Skin signature anti-aging ingredient Yeast Beta-Glucan and a Peptide for wrinkle reduction.
Technological Innovations in the Product is Boosting the Market
The formulation and effectiveness of night creams have been revolutionized using technological advancements in the industry. With advancements in skincare science, many new ingredients and delivery systems have been developed to enhance the performance of these night creams. Peptides, hyaluronic acid, salicylic acid, botanical extracts and others are incorporated in the formulation of the products after studying their benefits extensively for various skin concerns such as aging, hydration, and repair. Moreover, active ingredients are being used in the products with the developments in nanotechnology and encapsulation technology, further maximizing their effectiveness. Such technological advancements enhance the performance of night creams and allow manufacturers to create specialized formulations to cater to individuals' specific skin types and concerns. Consequently, high-performance night creams delivering visible results are flooding the market, offering consumers a wide range of options.
In April 2023, No7 Future Renew aims to tackle various skin damage concerns. The key ingredient of the products is a 'super peptide' blend that enhances the skin's natural repair process. The 'super peptide' blend is a patent-pending technology by the company that cannot be found in any other product. No7 Future Renew Night Cream is a part of the range that improves uneven skin tone, treats dry skin, and reverses the loss of elasticity.
Anti-aging Night Creams Hold Larger Market Share
With a growing aging population in every country, anti-aging creams dominate the global night cream market. These creams are popular and in huge demand due to their tendency to reduce the visible signs of aging, including wrinkles, fine lines, and loss of elasticity. Formulated with ingredients such as retinol, peptides, and antioxidants, anti-aging night creams appeal to consumers looking to maintain youthful-looking skin and address age-related concerns. With an aging population and increasing emphasis on skincare, anti-aging night creams continue to dominate the market, providing effective solutions for those seeking to combat the effects of aging on their skin.
In February 2023, Eau Thermale Avene launched an anti-aging skincare range, the HYALURON ACTIV B3, consisting of pure Hyaluronic Acid and Niacinamide. The range includes a multi-intensive night cream made using Haritaki Extract and Retinal, which is 10 times more active than Retinol. The cream aims to stimulate cell renewal and enhance collagen synthesis.
Future Market Scenario (2024 - 2031F)
Emerging economies, particularly in Asia-Pacific, will generate significant growth in the night cream market. Increasing disposable incomes, urbanization, and growing middle class population will lead to higher demand for skincare products, such as night creams, in countries such as China, India, and Southeast Asian nations.
Consumer preferences for natural and organic skincare products will continue to shape the night cream trend. Brands will increasingly focus on formulating night creams with clean and sustainable ingredients to meet the growing demand for eco-friendly and skin-friendly alternatives.
The trend towards personalized skincare solutions will gain momentum, with brands offering customizable night creams tailored to individual skin types, concerns, and preferences. The advancements in data analytics and AI-driven skincare diagnostics will enable brands to provide personalized recommendations, leading to consumer engagement and loyalty.
Key Players Landscape and Outlook
The landscape of key players in the global night cream market is diverse, with established skincare companies and niche brands specializing in natural or premium formulations. L'Oreal S.A., The Estee Lauder Companies Inc., The Procter & Gamble (P&G) Company, and Unilever Plc dominate the market with their extensive product portfolios and global reach. These players invest heavily in research and development to innovate new formulations and technologies, driving market growth. Additionally, emerging brands such as The Ordinary and Sunday Riley are gaining traction, appealing to consumers seeking clean, cruelty-free, and effective skincare solutions.
The market outlook for key players is optimistic. A continued focus on product innovation, sustainability, and digital marketing strategies is expected to drive competitiveness and market expansion. As consumer demand for specialized skincare products grows, key players will strive to maintain their market positions by meeting evolving consumer preferences and delivering innovative night cream formulations. Mergers and acquisitions for better product developments will play a significant role in the growth of the market.
In February 2024, Shiseido Americas Corporation acquired DDG Skincare Holdings LLC, which offers dermatologist-led, science-based unique skincare products under the brand Dr. Dennis Gross Skincare.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work