市场调查报告书
商品编码
1355352
晚霜市场-全球产业规模、份额、趋势、机会和预测,按产品类型、价格范围、销售管道(超市/大卖场、多品牌商店、药房和药局、线上等)、地区、竞争细分Night Cream Market-Global Industry Size, Share, Trends, Opportunity, & Forecast Segmented By Product Type, Price Range, Sales Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Pharmacy & Drug Stores, Online, & Others), Region, Competition |
2022 年,全球晚霜市场估值达到 80.2 亿美元,并预计在预测期内大幅成长,预计到 2028 年复合年增长率 (CAGR) 为 6.2%。全球晚霜市场包括专门用于睡前使用的护肤产品。这些产品旨在在夜间身体自然恢復过程中为皮肤提供营养、保湿和其他益处。该市场的扩张归因于人们对护肤和美容习惯的提高,以及各地区可支配收入的增加。随着消费者越来越关注自己皮肤的健康和外观,这导致对专业产品的需求激增。此外,全球人口老化极大地推动了晚霜市场的发展。抗衰老特性有望减少皱纹、细纹和其他老化迹象,因此在老年人中广受欢迎。护肤技术和晚霜配方的不断进步,使得产品含有更多成分,如透明质酸、视黄醇、抗氧化剂、胜肽和各种天然萃取物,以满足不同的皮肤类型和问题。
主要市场驱动因素
提高护肤意识:
市场概况 | |
---|---|
预测期 | 2024-2028 |
2022 年市场规模 | 80.2亿美元 |
2028 年市场规模 | 126.1亿美元 |
2023-2028 年复合年增长率 | 6.2% |
成长最快的细分市场 | 抗衰老霜 |
最大的市场 | 亚太地区 |
社群媒体和美容影响者的激增凸显了日常护肤和自我照顾的重要性。消费者现在充分了解将专用晚霜纳入护肤方案的优势,从而促进了市场的成长。各种平台上的讯息传播增强了人们对夜间护肤程序在保持健康、年轻皮肤方面的作用的认识。
人口老化:
全球人口结构向老化方向转变,对抗老化和嫩肤产品产生了更高的需求。晚霜通常含有视黄醇、透明质酸和胜肽等成分,针对细纹、皱纹和其他与年龄相关的皮肤问题。随着保持肌肤年轻的愿望不断增强,对有效晚霜的需求激增,推动了市场扩张。
都市化与污染问题:
迅速增长的城市人口面临越来越多的污染,导致皮肤损伤和过早老化。晚霜含有抗氧化剂和增强屏障的成分,可以对抗污染和环境压力的不利影响。人们对这些问题的认识不断增强,促使消费者寻求防护性晚霜,从而刺激了市场需求。
客製化和个人化:
现代消费者正在寻求量身定制的护肤解决方案,以解决他们个人的皮肤类型和问题。晚霜的配方可以针对特定问题,例如干燥、敏感或痤疮。根据个人需求客製化晚霜的能力赢得了忠实的客户群,并促进了市场的成长。
电子商务与全球影响力:
电子商务的出现促进了全球受众更容易获得包括晚霜在内的护肤产品。消费者现在可以轻鬆地研究和采购来自世界各地的产品,从而有多种选择。随着品牌努力扩大影响力并向多元化的客户群提供产品,这推动了市场的成长。
可支配所得上升:
经济的成长和可支配收入的增加促使消费者投资于优质护肤产品。由于其专门的配方和有针对性的功效,晚霜通常属于奢华或优质护肤品类别。可支配收入的增加使消费者能够将部分预算分配给高品质的晚霜,从而推动市场成长。
主要市场挑战
竞争与饱和:
市场上充斥着无数的晚霜品牌,从成熟的化妆品巨头到新兴的独立品牌。激烈的竞争导致市场饱和,新进入者难以立足。现有品牌必须不断创新并使其产品与众不同,才能在竞争中脱颖而出。
消费者怀疑:
消费者经常质疑晚霜的功效,并寻求护肤产品的明显效果。由于皮肤类型和问题多种多样,面临的挑战在于如何让消费者相信晚霜可以带来承诺的功效。品牌需要提供确凿的科学证据和透明度,以培养消费者的信任。
成分意识和安全问题:
消费者越来越重视保养品中的成分。晚霜经常标榜异国情调的成分;然而,消费者现在正在研究并要求天然、安全且符合道德来源的成分。品牌必须在创新配方和潜在的过敏反应或不良反应之间找到良好的平衡。
环境永续性:
美容产业面临对环境影响的审查,迫使晚霜製造商解决有关包装废物、碳排放和成分采购的问题。采用永续实践和环保包装正在成为有责任心的消费者的先决条件,迫使品牌相应地调整其生产流程。
监管障碍:
护肤品产业受到不断变化的法规和标准的约束。製造商必须随时了解全球各市场的成分禁令、标籤要求和测试协议。对于在多个国家行销晚霜的全球品牌来说,遵守这些法规尤其具有挑战性。
消费者偏好的转变:
消费者的偏好正在转向简约的护肤程序,优先考虑多功能产品。这一趋势要求晚霜品牌进行创新并提供能够实现多种用途的产品,例如在单一配方中结合保湿和抗衰老功效。
数位转型与电子商务:
电子商务和直接面向消费者(DTC)模式的崛起颠覆了传统零售通路。品牌必须建立强大的线上形象,制定有吸引力的数位行销策略,并提供无缝的线上购物体验以保持竞争力。
主要市场趋势
配方技术进步:
美容产业见证了护肤配方技术的显着进步。製造商现在可以使用能够深入渗透皮肤的创新成分来製造晚霜,从而提供更好的效果。这些配方旨在解决特定的皮肤问题,例如质地不均匀、暗沉和色素沉着过度,进一步推动晚霜市场的成长。
天然和有机成分的需求:
与清洁美容和生态意识的整体趋势一致,消费者越来越多地寻求采用天然有机成分配製的晚霜。芦荟、玻尿酸、玫瑰果油和乳木果油等成分因其功效显着且对环境影响最小而广受欢迎。因此,护肤品牌正专注于采购可持续成分并强调配方透明度,以满足此需求。
客製化和个人化:
个人化护肤的概念已经获得了巨大的发展动力。消费者认识到他们的皮肤需求可能存在很大差异,并寻求针对他们特定问题(无论是衰老、保湿还是痤疮)量身定制的晚霜。该公司正在利用科技提供个人化推荐,让客户能够选择含有满足其独特肌肤需求的成分的晚霜。
先进技术的整合:
晚霜市场见证了尖端技术在产品配方中的注入。维生素A、胜肽和神经酰胺等成分被纳入其中,以解决特定的皮肤问题,如细纹、皱纹和不均匀的皮肤纹理。品牌也利用封装技术来增强活性成分的稳定性和有效性,确保其最佳地输送到皮肤。
专注于永续发展:
永续发展已成为各产业的驱动力,保养品产业也不例外。品牌正在采用环保包装解决方案,减少一次性塑料,并优化供应链,以尽量减少对环境的影响。消费者越来越被符合其价值观的品牌所吸引,从而促进了可持续且符合道德的晚霜选择的兴起。
包容性和多元性:
全球美容产业正在拥抱更大的包容性和多样性。这种趋势延伸到了晚霜市场,品牌意识到需要提供适合各种肤色和类型的产品。包容性行销和针对不同种族和皮肤问题的晚霜配方正在成为成功的重要策略。
以健康为中心的方法:
护肤、健康和自我护理之间的整体联繫正在推动以健康为中心的美容方法。晚霜现在作为更广泛的夜间仪式的一部分进行销售,旨在促进放鬆和提高睡眠品质。这种方法引起了寻求护肤产品多方面益处的消费者的共鸣。
细分市场洞察
产品类型见解:
抗老乳霜无疑在全球晚霜市场中扮演着举足轻重的角色。这些乳霜的配方可解决各种老化迹象,如皱纹、细纹、紧緻度下降和肤色不均。它们通常含有刺激胶原蛋白生成、增强皮肤水合作用并防止环境损害的成分。抗衰老晚霜吸引了广泛的消费者,特别是那些积极寻求抗衰老产品的中老年人群。人们对保持年轻肌肤和延缓衰老迹象的渴望催生了对抗衰老晚霜的强劲需求。许多消费者愿意投资有明显效果的产品。抗衰老晚霜製造商经常强调含有视黄醇、透明质酸、胜肽、抗氧化剂和生长因子等尖端成分,这些成分因其刺激胶原蛋白生成、细化皮肤纹理和减少皱纹出现的潜力而闻名。
销售通路洞察:
线上通路对全球晚霜市场产生了重大影响,对其他各行业的影响也是如此。线上平台让消费者可以非常方便地购买来自不同品牌和地区的各种晚霜产品。购物者可以在舒适的住所中仔细研究不同的选择、阅读评论、比较价格并进行购买。电子商务使成熟和新兴的晚霜品牌能够接触到全球受众,而无需在不同地理位置设立实体店面。这使得较小或小众品牌能够获得知名度并在更大范围内与老牌企业竞争。线上平台为小众和专业晚霜品牌的蓬勃发展提供了途径。这些品牌可能会迎合特定的皮肤问题、成分或道德偏好,并且可以有效地瞄准目标受众并与其线上目标受众建立联繫。包括晚霜製造商在内的众多护肤品牌都采用了直接面向消费者(DTC)模式,绕过传统零售通路,直接在网路上向消费者销售产品。这使得品牌能够更好地控制其定价、品牌和客户关係。
区域见解:
亚太地区确实在全球护肤品和化妆品市场(包括晚霜领域)发挥了重大影响力。该地区不断增长的人口、不断增加的可支配收入、不断变化的美容观念以及对护肤品的文化推崇,共同推动了其在全球舞台上的突出地位。亚太地区拥有一些世界上人口最多的国家,包括中国和印度。这些国家庞大的消费群体代表了护肤品和化妆品(包括晚霜)的庞大市场。亚太地区许多国家都拥有根深蒂固的美容和护肤文化。人们对洁净、容光焕发的肌肤的关注,加上对年轻外表的渴望,刺激了对晚霜等护肤产品的需求。城市化导致城市人口生活方式的改变和可支配收入的增加,刺激了对更高品质护肤品的需求。社群媒体平台和美容影响者在推广整个地区的护肤程序和产品方面发挥了重要作用。名人的认可和影响者的推荐对消费者的购买决定有重大影响。品牌已经认识到该地区的各种皮肤类型和问题,并根据特定需求设计客製化产品。这种创新方法有效地引起了消费者的共鸣。
主要市场参与者
报告范围:
竞争格局
公司简介:全球晚霜市场主要公司的详细分析。
可用的客製化:
全球晚霜市场报告包含给定的市场资料,技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项:
公司资讯
The Global Night Cream Market achieved a valuation of USD 8.02 billion in 2022 and is poised for substantial growth in the forecast period, projecting a Compound Annual Growth Rate (CAGR) of 6.2% through 2028. Situated within the broader skincare and cosmetics industry, the global night cream market encompasses specialized skincare products intended for application before sleep. These products aim to provide nourishment, hydration, and other benefits to the skin during the body's natural restorative processes that occur at night. The market's expansion is attributed to the heightened awareness of skincare and beauty routines, coupled with increasing disposable incomes across various regions. This has led to a surge in demand for specialized products as consumers become more attuned to their skin's health and appearance. Moreover, the aging global population has significantly propelled the night cream market. The allure of anti-aging properties, promising the reduction of wrinkles, fine lines, and other aging signs, has garnered popularity among older demographics. Continuous advancements in skincare technology and the formulation of night creams have resulted in products with enhanced ingredients such as hyaluronic acid, retinol, antioxidants, peptides, and various natural extracts, catering to diverse skin types and concerns.
Key Market Drivers
Increasing Awareness of Skincare:
Market Overview | |
---|---|
Forecast Period | 2024-2028 |
Market Size 2022 | USD 8.02 Billion |
Market Size 2028 | USD 12.61 Billion |
CAGR 2023-2028 | 6.2% |
Fastest Growing Segment | Anti-Aging Cream |
Largest Market | Asia Pacific |
The proliferation of social media and beauty influencers has underscored the importance of skincare routines and self-care. Consumers are now well-informed about the advantages of incorporating dedicated night creams into their skincare regimen, fostering the market's growth. The dissemination of information across various platforms has augmented awareness regarding the role of nighttime skincare routines in maintaining healthy, youthful skin.
Aging Population:
The global demographic shift towards an aging population has generated higher demand for anti-aging and skin rejuvenation products. Night creams often contain ingredients like retinol, hyaluronic acid, and peptides, targeting fine lines, wrinkles, and other age-related skin concerns. As the desire to preserve youthful skin intensifies, the demand for effective night creams has surged, driving market expansion.
Urbanization and Pollution Concerns:
The burgeoning urban population faces increased exposure to pollution, leading to skin damage and premature aging. Night creams, incorporating antioxidants and barrier-strengthening elements, combat the adverse effects of pollution and environmental stressors. The growing awareness of these concerns has prompted consumers to seek protective night creams, thereby boosting market demand.
Customization and Personalization:
Modern consumers are seeking tailored skincare solutions that address their individual skin types and concerns. Night creams can be formulated to target specific issues such as dryness, sensitivity, or acne. The capacity to customize night creams according to individual needs has garnered a devoted customer base and contributed to market growth.
E-Commerce and Global Reach:
The advent of e-commerce has facilitated the accessibility of skincare products, including night creams, to a global audience. Consumers can now easily research and procure products from various regions worldwide, exposing them to a wide array of choices. This has propelled market growth as brands endeavor to expand their reach and offer products to a diverse customer base.
Rising Disposable Income:
Economies' growth and escalating disposable incomes have prompted consumers to invest in premium skincare products. Night creams often fall within the luxury or premium skincare category due to their specialized formulations and targeted benefits. Increased disposable income has empowered consumers to allocate a portion of their budget to high-quality night creams, propelling market growth.
Key Market Challenges
Competition and Saturation:
The market is saturated with a myriad of night cream brands, ranging from established cosmetic giants to emerging indie labels. This intense competition results in market saturation, making it arduous for new entrants to establish a foothold. Existing brands must perpetually innovate and differentiate their products to stand out amidst the competition.
Consumer Skepticism:
Consumers often question the efficacy of night creams, seeking visible results from their skincare products. With diverse skin types and concerns, the challenge lies in convincing consumers that night creams can deliver promised benefits. Brands need to provide substantiated scientific evidence and transparency to foster consumer trust.
Ingredient Awareness and Safety Concerns:
Consumers are becoming increasingly mindful of the ingredients present in skincare products. Night creams often tout exotic ingredients; however, consumers are now researching and demanding natural, safe, and ethically sourced components. Brands must navigate the fine balance between innovative formulations and potential allergic reactions or adverse effects.
Environmental Sustainability:
The beauty industry faces scrutiny for its environmental impact, necessitating night cream manufacturers to address concerns regarding packaging waste, carbon emissions, and ingredient sourcing. Adopting sustainable practices and eco-friendly packaging are becoming prerequisites for conscientious consumers, compelling brands to align their production processes accordingly.
Regulatory Hurdles:
The skincare industry is subject to evolving regulations and standards. Manufacturers must stay abreast of ingredient bans, labeling requisites, and testing protocols across various global markets. Navigating these regulations can prove especially challenging for global brands marketing their night creams in multiple countries.
Shift in Consumer Preferences:
Consumer preferences are veering toward minimalist skincare routines that prioritize multifunctional products. This trend challenges night cream brands to innovate and offer products capable of serving multiple purposes, such as combining moisturizing and anti-aging benefits in a single formula.
Digital Transformation and E-Commerce:
The ascendancy of e-commerce and direct-to-consumer (DTC) models has disrupted traditional retail channels. Brands must establish a robust online presence, devise engaging digital marketing strategies, and provide a seamless online shopping experience to retain competitiveness.
Key Market Trends
Technological Advancements in Formulations:
The beauty industry has witnessed remarkable strides in skincare formulation technology. Manufacturers can now create night creams with innovative ingredients that deeply penetrate the skin, delivering enhanced results. These formulations are designed to tackle specific skin concerns such as uneven texture, dullness, and hyperpigmentation, further propelling the growth of the night cream market.
Demand for Natural and Organic Ingredients:
Aligned with the overarching trend of clean beauty and eco-consciousness, consumers increasingly seek night creams formulated with natural and organic ingredients. Ingredients like aloe vera, hyaluronic acid, rosehip oil, and shea butter have gained popularity for their perceived efficacy and minimal environmental impact. As a result, skincare brands are focusing on sourcing sustainable ingredients and emphasizing formulation transparency to cater to this demand.
Customization and Personalization:
The concept of personalized skincare has garnered substantial momentum. Consumers recognize that their skin's needs can vary significantly and seek night creams tailored to their specific concerns, whether it's aging, hydration, or acne. Companies are leveraging technology to offer personalized recommendations, allowing customers to select night creams with ingredients addressing their unique skin requirements.
Integration of Advanced Technology:
The night cream market has witnessed the infusion of cutting-edge technology into product formulations. Ingredients such as retinoids, peptides, and ceramides are being incorporated to address specific skin issues like fine lines, wrinkles, and uneven skin texture. Brands are also utilizing encapsulation technology to enhance the stability and effectiveness of active ingredients, ensuring their optimal delivery to the skin.
Focus on Sustainability:
Sustainability has emerged as a driving force across industries, and the skincare sector is no exception. Brands are adopting eco-friendly packaging solutions, reducing single-use plastics, and optimizing supply chains to minimize their environmental footprint. Consumers are increasingly drawn to brands aligned with their values, contributing to the rise of sustainable and ethical night cream options.
Inclusivity and Diversity:
The global beauty industry is embracing greater inclusivity and diversity. This trend extends to the night cream market, with brands recognizing the need to offer products suitable for a wide range of skin tones and types. Inclusive marketing and the formulation of night creams catering to various ethnicities and skin concerns are becoming essential strategies for success.
Wellness-Centric Approach:
The holistic connection between skincare, wellness, and self-care is propelling the wellness-centric approach to beauty. Night creams are now marketed as part of a broader nighttime ritual designed to promote relaxation and enhance sleep quality. This approach resonates with consumers seeking multifaceted benefits from their skincare products.
Segmental Insights
Product Type Insights:
Anti-aging creams have undoubtedly played a pivotal role in the global night cream market. These creams are formulated to address various signs of aging, such as wrinkles, fine lines, loss of firmness, and uneven skin tone. They typically incorporate ingredients that stimulate collagen production, enhance skin hydration, and shield against environmental damage. Anti-aging night creams appeal to a broad spectrum of consumers, particularly those in middle-aged and older demographics actively seeking products to combat visible aging effects. The aspiration to preserve youthful skin and delay the appearance of aging signs has fostered strong demand for anti-aging night creams. Many consumers are willing to invest in products promising discernible results. Manufacturers of anti-aging night creams often emphasize the inclusion of cutting-edge ingredients like retinol, hyaluronic acid, peptides, antioxidants, and growth factors, celebrated for their potential to stimulate collagen production, refine skin texture, and minimize the appearance of wrinkles.
Sales Channel Insights:
Online channels have significantly influenced the global night cream market, paralleling their impact on various other industries. Online platforms have made it remarkably convenient for consumers to access an extensive array of night cream products from diverse brands and regions. Shoppers can peruse different options, peruse reviews, compare prices, and make purchases from the comfort of their residences. E-commerce has enabled night cream brands, both established and emerging, to reach a global audience sans the need for physical storefronts in different geographical locations. This has empowered smaller or niche brands to gain visibility and compete with established players on a larger scale. Online platforms provide an avenue for niche and specialty night cream brands to flourish. These brands may cater to specific skin concerns, ingredients, or ethical preferences, and can effectively target and connect with their intended audience online. Numerous skincare brands, including night cream manufacturers, have embraced the direct-to-consumer (DTC) model, bypassed conventional retail channels, and directly sold their products online to consumers. This enables brands to wield greater control over their pricing, branding, and customer relationships.
Regional Insights:
Asia Pacific has indeed wielded significant influence in the global skincare and cosmetics market, encompassing the night cream segment. The region's burgeoning population, escalating disposable incomes, evolving beauty perceptions, and cultural reverence for skincare have collectively propelled its prominence on the global stage. Asia Pacific houses some of the world's most populous countries, including China and India. The sheer magnitude of the consumer base in these nations represents a substantial market for skincare and cosmetic products, night creams included. Numerous countries in the Asia Pacific region boast robust beauty and skincare cultures deeply embedded in their societies. A focus on clear, radiant skin, coupled with the yearning for a youthful appearance, has spurred demand for skincare products like night creams. Urbanization has induced lifestyle changes and elevated disposable incomes among urban populations, fueling the demand for higher-quality skincare products. Social media platforms and beauty influencers have played an instrumental role in promoting skincare routines and products across the region. Celebrity endorsements and influencer recommendations wield significant sway over consumers' purchase decisions. Brands have acknowledged the diverse array of skin types and concerns in the region, devising customized products tailored to specific needs. This approach to innovation has resonated effectively with consumers.
Key Market Players
Report Scope:
In this report, the Global Night Cream Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global night cream market.
Available Customizations:
Global Night Cream Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information