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市场调查报告书
商品编码
1479074
全球雨衣市场评估:依类型、最终用户、分销管道、地区、机会和预测(2017-2031)Rainwear Market Assessment, By Type [Clothing, Footwear], By End-user [Men, Women, Kids], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F |
全球雨衣市场规模预计将从 2023 年的 25.3 亿美元增至 2031 年的 35.2 亿美元,预计 2024-2031 年期间复合年增长率为 4.21%。 市场的推动因素包括消费者旅行需求的增加、休閒和户外活动的增加,例如在凉爽多雨地区健行、露营、骑自行车和登山、某些地区不可预测的天气模式、不断上升的时尚趋势和不断增加的多功能性、日常通勤需求对于季风季节的工作人口来说,以及世界某些地区降雨量的增加。
由于消费者生活方式的变化、新的时尚趋势、社交媒体和西方文化的影响以及对动态文化的日益关注,雨衣市场呈现显着增长。 雨衣曾经是必需品,如今因其多功能性和多样性而成为一种趋势。
由于高尔夫球手对雨衣的需求激增,雨衣市场正在呈现成长。 此外,DryJoys 防水技术等先进技术的使用进一步促进了市场成长。
儘管亚太地区已成为主导地区,但由于使用雨衣的人数众多以及具有先进功能的产品的出现,其他地区也为雨衣市场做出了贡献。
可持续且环保的雨衣在市场上势头强劲,并受到具有环保意识的消费者的欢迎。 例如,2024年3月,TRUE Linkswear推出了TRUELUX G,一款防水且永续的雨衣。 这款鞋是男女皆宜的,舒适且时尚。
亚太地区主导市占率
由于不可预测的气候变迁、反季节的天气模式和大雨,亚太地区在雨衣市场上占据主导地位。 从全球来看,地球上最潮湿的地方是印度和中国这两个人口大国。 国际货币基金组织(IMF)报告称,2024年亚太地区总人口将达44.4亿,而美国人口普查局公布的印度2024年人口将达14亿。 世界上降雨最多的两个地方是印度的莫辛拉姆和乞拉朋齐。 中国四川省峨眉山排名第十。 根据大英百科全书报道,全球平均年降雨量约990.6毫米。
此外,该地区快速的城市化和不断增长的千禧世代人口使人们能够拥抱新产品和创新。 旅行人数的增加进一步推动了需求,促使人们越来越偏好时尚耐用的雨衣。
轻质雨衣正在流行
轻便的雨衣让消费者可以将其放入包中携带,使其成为日常通勤和户外活动的完美选择。
轻质雨衣为消费者提供活动自由并提高透气性。 大多数都是由聚酯製成的,与笨重的材料一起穿着时会很不方便。
领先公司正在整合各种技术并使用不同的材料,使雨衣变得更轻,并在湿滑的季风季节为消费者提供便利。
例如,2022 年 10 月,Galway Bay Apparel, LLC 宣布推出专为高尔夫球手设计的全新 2023 年雨衣系列。 其订製雨衣采用专有的轻盈防水技术,称为 Hydro-Flex 32 面料,具有高度透气性,让球员保持干爽。 该系列包括双面夹克、雨衣、四分之一拉炼套头衫和订製雨裤,其结构旨在提供无与伦比的性能贴合性和人体工学功能。
本报告针对全球雨衣市场进行研究和分析,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global rainwear market is projected to witness a CAGR of 4.21% during the forecast period 2024-2031, growing from USD 2.53 billion in 2023 to USD 3.52 billion in 2031. The driving factors of the rainwear market are a rise in the traveling of consumers, an increase in recreational and outdoor activities such as hiking, camping, biking, and mountaineering in the cooler or wetter regions, unpredictable weather patterns in some places, rising fashion trends and increased multi-functionality, daily commutation requirements by working population during monsoon season, and rise in the rate of precipitation in some parts of the world.
The rainwear market is experiencing remarkable growth, driven by consumers' changing lifestyles and emerging fashion trends, the influence of social media and Western culture, and a growing emphasis on dynamic culture. Rainwear, once a necessity product, has now become a trend owing to its multi-functionality and product variety available in the market.
The rainwear market is witnessing growth due to surging demand for rainwear for golfers. Moreover, the use of advanced technologies such as DryJoys waterproof technology is further augmenting the growth of the market.
Although Asia-Pacific is emerging as a dominant region, other regions are contributing to the rainwear market due to greater number of people using the products and availability of products with advanced features.
Sustainable and environmentally friendly rainwear is gaining momentum in the market and appealing to eco-conscious consumers. For instance, in March 2024, TRUE Linkswear launched TRUELUX G, its waterproof and sustainable rainwear. These footwears are available for both men and women and provide comfort with style.
Asia-Pacific to Dominate the Market Share
Asia-Pacific dominates the rainwear market due to unpredictable changes in the climate, unseasonal weather patterns, and heavy rainfall experienced in the region. Globally, most wet places on the Earth are in India and China which are among the most populated countries. As per the reports of International Monetary Funds, the total population of Asia-Pacific is 4.44 billion as of 2024 while the population of India stands at 1.4 billion as stated by the United States Census Bureau in 2024. The top two wettest places globally are Mawsynram and Cherrapunji in India. Emei Shan, Sichuan Province in China ranks 10th in the same category. According to Britannica, the global yearly precipitation average is about 990.6 mm.
Moreover, rapid urbanization and the increasing millennial population in the region have enabled people to adopt new products and innovations. The rising traveling population further supports the demand, demonstrating a higher inclination for fashionable and durable rainwear.
Light Weight Rainwear is Gaining the Trend
Lightweight rainwear is gaining popularity due to reasons such as convenience and ease of portability and storage, which allows consumers to pack it in their bags and carry it with them, making it a go-to option for daily commutation and outdoor activities.
Lightweight rainwear gives consumers the freedom to move and provides better breathability since it is mostly made of polyester and causes inconvenience when worn from heavy and bulky materials.
The key players are incorporating various technologies and using different materials to make their rainwear offerings lightweight, providing convenience to consumers during the slippery monsoon season.
For instance, in October 2022, Galway Bay Apparel, LLC introduced its new 2023 rainwear collection designed for golfers. Its custom rainwear features its proprietary lightweight waterproof technology, known as the Hydro-Flex 32 fabric, which is breathable and keeps players dry. The collection includes a reversible jacket, a rain jacket, a quarter zip pullover, and tailored rain pants, constructed to provide unparalleled performance fit with ergonomic functionalities.
Sustainable Rainwear to Gain Momentum
Sustainable rainwear is gaining popularity due to increasing eco-consciousness among consumers. Various key players are using sustainable materials like recycled polyester, eco-friendly membranes, and organic cotton in their products. These materials minimize the environmental impact of production by reducing the reliance on virgin materials, helping to reduce waste. The rising demand for eco-friendly and modern rainwear created from recycled materials like nylon and PET plastic is increasing, supplementing the growth of the rainwear market.
For instance, in February 2024, Arc'teryx, a brand of Amer Sports Corporation, launched its latest Beta Jacket, made from Gore-Tex, a sustainable shell material used by the company for its rainwear. The sustainable material is a waterproof membrane that helps keep the wearers dry during monsoon. Additionally, sustainable rainwear incorporates sustainable water-resistant coatings that are free from harmful chemicals like polyvinyl chlorine. Sustainable rainwear brands practice ethical production techniques, including fair labor remuneration, transparency in the supply chain, and responsible sourcing of raw materials, contributing to a better cause.
Multi-functional Rainwear Flourishing the Growth
Due to its versatility, multi-functional rainwear is driving the growth of the market. These products are designed to protect the wearer from different situations, such as windy weather, cold temperatures, and heavy rains. This feature of rainwear is highly applicable to travelers, consumers who engage in outdoor activities, or people residing in regions with unpredictable weather patterns.
Additionally, multi-functional rainwear offers features such as removable linings, ventilation systems, and adjustable hoods, enabling the wearers to personalize their comfort level based on the prevailing conditions. This versatility reduces the need to purchase multiple outwear pieces for different weather conditions, helping consumers to save money.
Moreover, the rainwear design includes multiple pockets and compatibility with detachable hoods or zip-in liners. These features of multi-functional rainwear enrich the garment's usability and functionality, making them suitable for multiple purposes and activities.
For instance, in October 2023, Reen announced the launch of a sustainable, luxury waterproof jacket for men that can be worn even in heavy rains. The product appeals to consumers due to its functional versatility, as it includes various features like a windproof design, waterproof zippers, large pockets, arm vents, draw cords and cord locks.
Future Market Scenario (2024 - 2031F)
The demand for sustainable and eco-friendly rainwear is on the rise and expected to increase exponentially in the future, providing key players with an opportunity to offer more innovative products. For instance, companies may incorporate advanced technologies and fabrics to experiment and formulate zero-waste, sustainable rainwear, further supporting the market growth in the forecasted period.
The rising prevalence of fashion shows and the product's multi-functionality further indicate better opportunities for the market to grow. This is because of the rise in the young population and consumers' preference for fashionable rainwear.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
A trend has been observed among the key players like Patagonia, Inc., whose product offerings are made from 100 percent recycled materials.
Additionally, manufacturers are launching multi-purpose rainwear which consumers can wear during heavy rainfalls and use their rainwear during colder weathers and in snow. It caters to the travel enthusiasts who enjoy adventure sports such as skiing.
For instance, in October 2023, The Helly Hansen Group introduced their latest Odin Backcountry Capsule Collection, which is ideal for ski touring and during monsoon season. The collection includes the Odin BC Infinity Shell Jacket, Odin BC LT Insulator Hood, and the Odin BC Softshell Jacket. These product offerings are lightweight, highly breathable, and dry quickly, which makes them a preferred option for the consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.