雨衣市场规模、份额、成长分析，按产品类型、按尺寸、按材料、按应用、按最终用户、按分销管道、按地区 - 2025 年至 2032 年行业预测

2023 年全球雨衣市场规模为 40.7726 亿美元，预计将从 2024 年的 43.0151 亿美元增长到 2032 年的 66.0147 亿美元，预计在预测期内（2025-2032 年）将达到 66.0143 亿美元预测期），2032 年），预计复合年增长率为5.5%。

雨衣市场正在经历强劲成长，这很大程度上是由于其作为时尚配件的地位，尤其是在千禧世代和劳动人口中。随着街头时尚的发展，撞色等潮流以及半透明蕾丝雨衣和防水风衣等创新设计正在引起消费者的兴趣。疫情也改变了人们的消费习惯，鼓励人们更精打细算地购买，而女性劳动参与率的上升（根据世界银行 2023 年的资料，全球整体为 39.3%）为进一步扩张提供了机会。此外，健行和休閒等户外休閒活动的日益普及预计将进一步推动对时尚雨衣的需求，最终支持整个预测期内的市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

雨衣市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概况
• 雨衣
• 雨裤
• 雨衣
• 其他的

雨衣市场规模及复合年增长率（2025-2032）

• 市场概况
• 小的
• 中等的
• 大的

雨衣市场规模（按材料和复合年增长率） (2025-2032)

• 市场概况
• 聚酯纤维布料
• 尼龙
• 乙烯基塑料
• 戈尔特斯
• 混合

雨衣市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概况
• 骑自行车
• 露营和健行
• 其他的

雨衣市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士
• 孩子们

雨衣市场规模依分销管道及复合年增长率 (2025-2032)

• 市场概况
• 在线的
  • 电子商务
  • 公司自有网站
• 离线
  • 大型超级市场/百货商场
  • 专卖店
  • 连锁店和专利权
  • 其他的

雨衣市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Columbia Sportswear Company（USA）
• The North Face（USA）-Subsidiary of VF Corporation
• Patagonia, Inc.（USA）
• Marmot Mountain, LLC（USA）-Subsidiary of Newell Brands
• Arc'teryx（Canada）-Subsidiary of Amer Sports Corporation
• Jack Wolfskin（Germany）-Subsidiary of Callaway Golf Company
• Rains A/S（Denmark）
• Stutterheim（Sweden）
• Fjallraven（Sweden）-Subsidiary of Fenix Outdoor International AG
• Burberry Group plc（UK）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Puma SE（Germany）
• Under Armour, Inc.（USA）
• New Balance Athletics, Inc.（USA）
• Outdoor Research（USA）
• Black Diamond Equipment（USA）-Subsidiary of Clarus Corporation
• Carhartt, Inc.（USA）

结论和建议

Global Rainwear Market size was valued at USD 4077.26 million in 2023 and is poised to grow from USD 4301.51 million in 2024 to USD 6601.47 million by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The rainwear market is experiencing significant growth, largely fueled by its emerging status as a fashionable accessory, particularly among millennials and working populations. As street fashion evolves, trends such as color blocking and innovative designs-like translucent lace raincoats and water-repellent trench coats-are driving consumer interest. The pandemic has also shifted spending habits, prompting more budget-conscious purchases, while the increasing participation of women in the workforce (39.3% globally, per World Bank data in 2023) is presenting further opportunities for expansion. Additionally, the rising popularity of outdoor leisure activities, including hiking and camping, is expected to further enhance the demand for stylish rainwear, ultimately supporting market growth throughout the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rainwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rainwear Market Segmental Analysis

Global Rainwear Market is segmented by Product Type, Size, Material, Application, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Rain Jacket, Rain Pant, Rain Suit and Others. Based on Size, the market is segmented into Small, Medium and Large. Based on Material, the market is segmented into Polyester Fabric, Nylon, Vinyl, Gore- Tex and Blended. Based on Application, the market is segmented into Bike Riding, Camping and Hiking and Others. Based on End User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rainwear Market

The global rainwear market is significantly driven by the rising demand for protective clothing, prompted by shifting weather patterns and an increase in extreme weather events. As climate change leads to more unpredictable and intense rainfall, the necessity for effective rainwear has surged. Furthermore, the growing enthusiasm for outdoor activities and sports-particularly in areas with frequent rain-has further fueled this demand. These elements collectively enhance the need for high-quality rainwear, thereby propelling market growth worldwide. As consumers seek reliable protection against adverse weather conditions, the urgency for innovative and durable rainwear continues to expand, reinforcing the market's trajectory.

Restraints in the Global Rainwear Market

One significant challenge facing the global rainwear market is the rising preference for alternative waterproof materials, like Gore-Tex, which deliver enhanced waterproofing and breathability compared to conventional rainwear fabrics. These advanced materials offer improved protection and comfort for users, resulting in decreased demand for traditional rainwear items. Additionally, the high prices associated with rainwear products, coupled with the presence of cheaper alternatives in the market, further hinder market growth. As consumers gravitate towards options that offer better performance and value, traditional rainwear manufacturers are finding it increasingly difficult to compete, thus restraining the overall market expansion.

Market Trends of the Global Rainwear Market

The global rainwear market is witnessing a significant trend towards sustainability, driven by heightened consumer awareness regarding environmental issues. As eco-conscious consumers seek alternatives to traditional rainwear, the demand for products made from recycled and sustainable materials is surging. Innovations in rainwear, including the incorporation of biodegradable fabrics and the use of renewable energy in production processes, are gaining traction. This shift not only reflects a response to consumer preferences but also aligns with broader industry efforts to mitigate environmental impact. As sustainability remains a key focal point, this trend is poised to shape product offerings and market dynamics in the foreseeable future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Rainwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Rain Jacket
• Rain Pant
• Rain Suit
• Others

Global Rainwear Market Size by Size & CAGR (2025-2032)

• Market Overview
• Small
• Medium
• Large

Global Rainwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Polyester Fabric
• Nylon
• Vinyl
• Gore- Tex
• Blended

Global Rainwear Market Size by Application & CAGR (2025-2032)

• Market Overview
• Bike Riding
• Camping and Hiking
• Others

Global Rainwear Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Rainwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E-Commerce
  • Company-Owned Website
• Offline
  • Hypermarkets/ Departmental Stores
  • Specialty Stores
  • Chain and Franchises
  • Others

Global Rainwear Market Size & CAGR (2025-2032)

• North America (Product Type, Size, Material, Application, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Size, Material, Application, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Size, Material, Application, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Size, Material, Application, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Size, Material, Application, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Columbia Sportswear Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (USA) - Subsidiary of VF Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marmot Mountain, LLC (USA) - Subsidiary of Newell Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arc'teryx (Canada) - Subsidiary of Amer Sports Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack Wolfskin (Germany) - Subsidiary of Callaway Golf Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rains A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stutterheim (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fjallraven (Sweden) - Subsidiary of Fenix Outdoor International AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance Athletics, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outdoor Research (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Diamond Equipment (USA) - Subsidiary of Clarus Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carhartt, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations