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市场调查报告书
商品编码
1480001
全球精酿啤酒市场评估:依类型、类别、包装类型、包装尺寸、最终用户、分销管道、地区、机会、预测(2017-2031)Craft Beer Market Assessment, By Type, By Category, By Packaging Type, By Pack Size, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球精酿啤酒市场规模为1,111.1亿美元,预计2031年将达到2,399.1亿美元,2024-2031年预测期间复合年增长率为10.1%。 多种因素正在推动精酿啤酒市场的成长并推动其全球扩张。 精酿啤酒製造商注重啤酒的风味和品质。 为了确保风味和质量,製造商经常使用优质原料和非常规的酿造技术。 透过混合优质原料创造出多样化的风味特征,吸引了消费者的注意力,他们的口味正在从大量生产的通用啤酒转向精酿啤酒。 啤酒与当地和地区文化的联繫以及真实感吸引着消费者进入市场。 2024 年 3 月,德国 Krombacher 啤酒厂推出自有品牌 Starnberger,面向全球消费者。 该品牌展示了巴伐利亚啤酒和巴伐利亚文化,主打产品是正宗巴伐利亚风味啤酒Starnberger Hell。
精酿啤酒厂通常采用独特且富有创意的酿造方法,并突破其使用成分的限制。 不同的酿造方法创造出独特的风味,激起了啤酒爱好者的兴趣。 这些啤酒厂也称为微型啤酒厂,生产设施较小,因此相对容易满足客户不断变化的偏好。 这些公司也可以轻鬆酿造季节性和限量版啤酒,从而创造消费者的兴趣和需求。
许多精酿啤酒製造商正在利用啤酒吧、酒吧和数位管道直接接触消费者。 企业和消费者之间的直接互动有助于建立品牌忠诚客户并培养社区意识。
精酿啤酒品种和生产方法的复杂性促使人们转向精酿啤酒来满足对独特饮料的渴望。 此外,企业正在使用数位行销管道和社交媒体来推广其产品并与消费者互动。 强大的网路影响力有助于企业接触目标消费者。
环保啤酒生产,创造更清洁的未来
随着啤酒趋势的不断变化,永续性已成为关键因素。 对生态友善的酿造方法的需求正在迅速增长,从本地采购的原料到节能方法,对精酿啤酒的绿色未来的承诺符合啤酒企业的最佳利益。 啤酒公司还透过利用废水发电、安装太阳能电池板、在酿造过程中重复利用热量以及追踪温室气体排放和规划减排来减少其啤酒厂的温室气体 (GHG) 排放。 例如,位于阿拉斯加的朱诺啤酒厂利用冰川水和云杉针等成分,将阿拉斯加风味带入其生产中。
许多公司也与产业合作伙伴合作,减少供应商的排放。 例如,位于阿拉巴马州的啤酒公司 Ferus 与 Eagle Solar & Light, LLC 合作为其酿酒业务提供动力。 该公司声称第一年就节省了约 2 万美元。
精酿啤酒市场线上业务的不断增长推动了需求
精酿啤酒产业与许多其他产业一样,正在发展并经历数位革命。 许多电子商务公司出售订阅盒、手工啤酒和家庭酿造设备。 製造商正在使用直销方式生产烈酒和啤酒。 他们不断寻找可靠的啤酒和酒精经销商。 每家啤酒公司都使用电子商务作为主要管道,因为消费者可以轻鬆地在线购买啤酒并将其运送到家门口。 与此趋势一致,2023年3月,BrewBilt啤酒公司除了透过Albertsons和其他超市进行线下销售外,还开始在线上销售啤酒。 该公司製定了社交媒体行销策略来推动 D2C 销售。
本报告研究和分析了全球精酿啤酒市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global craft beer market was valued at USD 111.11 billion in 2023, expected to reach USD 239.91 billion in 2031, with a CAGR of 10.1% for the forecast period between 2024 and 2031. Several factors are responsible for driving the growth of the craft beer market and fueling their global expansion. The major focus of craft breweries is on flavors and the quality of beer. To ensure flavor and quality, manufacturers frequently make use of premium ingredients and unconventional brewing techniques. The diverse flavor profiles are created by mixing with quality ingredients, which draws the attention of customers to shift their preference from mass-produced standardized beer to craft beer. The feeling of authenticity and linkage of the beer with the culture of the respective area or region fascinates the consumers towards the market. In March 2024, Germany-based Krombacher Brewery launched its brand, Starnberger to reach the global audience. The brand showcases Bavarian beers and the culture of Bavaria with the main product Starnberger Hell, which is a genuine Bavarian style lager beer.
Craft breweries generally employ unique and creative brewing methods, pushing the limits of the components used. Various brewing methods develop unique flavor profiles which stimulate the interest of beer enthusiasts. These breweries, also known as microbreweries, have small-scale production facilities, which makes it comparatively easier for the customers to respond to the evolving tastes. Also, seasonal brews and limited-edition beers are easily brewed by these companies, generating consumer interest and demand.
Many craft breweries use brewpubs, taprooms, and digital channels to reach directly to their consumers. The direct interaction between the company and the consumers helps in building loyal customers for their brands, promoting a feeling of community.
The intricacies of craft beer varieties and the production methods encourage people to switch to craft beer to satisfy their desire for unique beverages. Additionally, companies are employing digital marketing channels and social media to advertise their offerings and interact with consumers. A strong internet presence is helping companies reach their targeted audience.
Eco-friendly Beer Production for a Cleaner Future
As the trends of beer change constantly, sustainability becomes an important factor. The need for ecologically friendly brewing methods is rapidly expanding and the beer business can benefit most from a commitment to a greener future for craft beer, starting from locally sourced ingredients to energy-efficient procedures. Also, breweries are continually working on reducing greenhouse gas (GHG) emissions in the brewery by generating electricity using wastewater, setting up solar panels, repurposing heat in the brewing process, and tracking greenhouse gas emissions while creating plans to cut them. For instance, AK-based brewery, Juneau, makes use of glacial water along with components like spruce needles, to incorporate Alaska's flavors in its production.
Many are taking initiatives to collaborate with their industry partners to lower the emissions from the suppliers. For instance, Alabama-based brewery Ferus works in collaboration with Eagle Solar & Light, LLC to power its brewing-related operations. The company claims to have saved around USD 20,000 in the first year.
Growing Online Presence of Craft Beer Market Drive the Demand
The craft beer sector, like many other industries, is growing and going through a digital revolution. Numerous e-commerce companies are selling subscription boxes, artisan brews, and equipment for home brewing beer. Manufacturers are using a drop shipping approach for spirits and beer. They are on a continuous lookout to locate a trustworthy distributor of beer and alcohol. Almost all sorts of beer firms use e-commerce as their primary channel due to the ease with which consumers can purchase beer online and get it delivered at their doorstep. Aligning with the trend, in March 2023, BrewBilt Brewing Company launched its online beer sales in addition to the offline ones through Albertsons and other supermarkets. The company framed a social media marketing strategy to encourage D2C sales.
Moreover, companies are collaborating with social media influencers for mass reach and creating brand loyalty. Attractive offers and discounts offered or announced by these influencers draw the attention of beer enthusiasts, driving the sales in the market.
Asia-Pacific to Hold Dominant Share
Significant growth in Asia-Pacific is witnessed in the craft beer industry, making it a dominant force globally. The growth is driven by changing consumer preferences towards premium beverages, rising number of microbreweries as well as independent brewers, and growing urbanization in the region. Millennials and young professionals, especially in Asian countries, are enthusiastic for unique tastes and flavours enhancing their drinking experiences. Increasing tourism and favorable government policies supporting microbreweries contribute to the region holding the dominant position.
In August 2023, India-based craft beer company, Lone Wolf, expanded its portfolio by adding two new variants to it, Mavrick and Alpha, which are made using low-additive, low-enzyme, and premium quality ingredients, with less than 5% ABV. The launch was aimed at offering a broader range of choices to consumers.
Future Market Scenario (2024 - 2031F)
Growing consumer awareness for good quality and variety of craft beer are the two factors which are expected to fuel the demand of craft beer. Alongside, unique and innovative craft beer offerings will spur the market in future.
As beer tourism is on the rise, the growing western influence will help in the expansion of the market. People like to flock to taprooms and beer festivals to taste the varieties of craft beer offered by the breweries.
The sustainability trend is expected to see a rise with technological advancements shaping the market landscape. Energy-efficient brewing processes as well as solutions for packaging will be adopted by the majority of brewers to appeal to eco-friendly consumers.
Key Players Landscape and Outlook
Global craft beer market displays a competitive environment with numerous key players dominating the industry. The key players are introducing differentiated products to maintain their market share. Big brewers aim to create flavors that customers enjoy. The market outlook seems to be promising with factors such as rising consumer demand for premium beverages, increasing demand for sustainable and eco-friendly products and technological advancements in the industry. Mergers, acquisitions, and strategic partnerships are transforming the market, providing unique varieties to consumers. In October 2023, Tilray Brands, Inc. acquired eight beverage brands, including beer brands, from Anheuser-Busch. The breweries and brewpubs associated with the brands were part of the acquisition. The acquisition aimed to benefit from the established portfolio with a loyal consumer base, thereby increasing the sales volume.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work