![]() |
市场调查报告书
商品编码
1446989
到 2030 年精酿啤酒市场预测:按类型、成分、年龄层、分销管道和地区进行的全球分析Craft Beer Market Forecasts to 2030 - Global Analysis By Type (Lagers, Ale and Other Types), Ingredient, Age Group, Distribution channel, and By Geography |
根据Stratistics MRC预测,2023年全球精酿啤酒市场规模将达31亿美元,预计2030年将达到80亿美元,预测期内复合年增长率为14.3%。
精酿啤酒被定义为由小型独立酿酒厂生产的啤酒,注重风味、品质和传统酿造方法。精酿啤酒的特点是创新、创造力以及对使用高品质原料的承诺。此外,精酿酿酒厂重视社区参与,通常在当地拥有强大的影响力,从而促进当地经济和文化的发展。一般来说,精酿啤酒代表了机芯。
根据酿酒商协会统计,2019 年美国啤酒节 (GABF) 上,拉格啤酒共有近 18 种风格的 1,764 款啤酒参赛,占酒精饮料的 15.8%。
本地采购且道地
精酿酿酒厂通常优先考虑在当地采购原料,无论是来自附近农场的啤酒花还是受当地美食启发的独特风味,从而支持当地农业并培养与土地的联繫感。此外,这种本地参与在消费者中建立了信任和忠诚度,他们重视支持小型企业并为其社区的活力做出贡献,从而推动该市场的成长。
生产成本
精酿啤酒製造商通常优先使用优质原料,例如特殊麦芽、啤酒花和酵母,这些原料的价格分布比大型啤酒厂使用的商品原料更高。此外,精酿啤酒生产批量小,体力劳动量大,这会增加单位啤酒生产的人事费用,这给精酿酿酒厂带来了挑战,并可能阻碍这个市场的发展。
创新和实验
从异国风的水果和香辛料到非常规的谷物和草药,寻找独特的成分是创新的重要方面。这些创新的结果是产生了各种啤酒风格,从啤酒花 IPA 到复杂的桶装烈性黑啤酒和酸味艾尔浓啤酒,满足了各种偏好和偏好。除了口味实验之外,精酿啤酒製造商还结合创意包装设计和沈浸式酿酒厂体验来吸引消费者并培养品牌忠诚度,从而显着推动市场成长。
监管障碍
取得并维持合法经营所需的许可证和许可证是精酿啤酒商面临的关键监管挑战。获得这些授权的过程非常耗时、成本高昂,并且可能导致官僚主义的拖延。此外,标籤法规使精酿酿酒厂面临的挑战更加复杂化,为酿酒厂确保合规性带来了额外的压力,从而显着抑制了该市场的规模。
COVID-19 的影响
COVID-19 的爆发对全球精酿啤酒市场产生了一些负面影响。其中一项重大影响是供应链中断,流动和运输限制对原材料、包装材料和设备的采购带来了挑战。结果是精酿啤酒製造商的生产延迟和成本增加。此外,啤酒节和品酒会等活动的取消或推迟进一步阻碍了该市场的扩张。
预计浓啤酒细分市场在预测期内将成为最大的细分市场
据估计,浓啤酒市场占最大份额。这是一种用速效酵母在较高温度下快速发酵製成的啤酒。其中包括多种风格,包括爱尔淡啤酒、印度淡爱尔啤酒(IPA)、棕色浓啤酒、烈性黑啤酒、波特啤酒和比利时浓啤酒。此外,许多酿酒厂从当地原料和传统中汲取灵感,培养社区意识和当地承诺,这推动了这一领域的成长。
预计东段在预测期间内酵母年增长率最高
由于酵母是一种负责发酵的微生物,并且存在各种菌株,每种菌株都赋予啤酒独特的特性,因此预计酵母细分市场在预测期内将表现出最高的复合年增长率。精酿酿酒厂通常会优先尝试不同的酵母菌株,以创造出各种风格和口味的啤酒。此外,对酵母实验室研究和开发新菌株的投资进一步推动了该产业的风味边界和创新。
由于消费者对独特而美味的啤酒的兴趣不断增加,欧洲在估计期间占据了最大的市场占有率。传统上由德国、比利时和英国等老啤酒生产国主导的欧洲,提供创新和多样化风格啤酒的小型独立酿酒厂正在復兴。此外,欧洲精酿酿酒厂之间的合作趋势也支持了该地区的成长。
由于消费者偏好的变化、可支配收入的增加以及对手工饮料的兴趣日益浓厚,预计亚太地区在预测期内将呈现最高的复合年增长率。当地企业家和爱好者正在建立酿酒厂和啤酒吧,透过提供独特的当地啤酒来满足日益增长的需求。此外,政府法规和贸易协定也在塑造该地区的精酿啤酒市场方面发挥作用。
According to Stratistics MRC, the Global Craft Beer Market is accounted for $3.1 billion in 2023 and is expected to reach $8.0 billion by 2030 growing at a CAGR of 14.3% during the forecast period. Craft beer is defined as beer made by small, independent breweries with a focus on flavor, quality, and conventional brewing methods. It's characterized by innovation, creativity, and a commitment to using high-quality ingredients. Furthermore, craft breweries value community involvement and frequently have a significant local presence, enhancing the local economy and culture. In general, craft beer is a symbol of a movement that emphasizes authenticity, diversity, and a love of beer.
According to the Brewers Association, in the Great American Beer Festival (GABF) 2019, lagers made up 1764 entries in nearly 18 different styles which constitute 15.8% of this alcoholic beverage.
Local and authentic appeal
Craft breweries often prioritize sourcing ingredients locally, whether it's hops from nearby farms or unique flavors inspired by regional cuisine, thereby supporting local agriculture and fostering a sense of connection to the land. Additionally, this local involvement builds trust and loyalty among consumers who value supporting small businesses and contributing to the vitality of their neighborhoods, which is driving this market growth.
Production costs
Craft breweries typically prioritize the use of high-quality ingredients, including specialty malts, hops, and yeast strains, that come at a higher price point than the commodity ingredients used by larger breweries. Additionally, craft beer production involves smaller batch sizes and manual labor, which can lead to increased labor costs per unit of beer produced, which can pose challenges for craft breweries and impede this market.
Innovation and experimentation
The exploration of unique ingredients, ranging from exotic fruits and spices to unconventional grains and herbs, is one of the key aspects of innovation. These innovations result in a diverse array of beer styles, from hop-forward IPAs to complex barrel-aged stouts and tart sour ales, catering to a wide range of tastes and preferences. In addition to flavor experimentation, craft brewers embrace creative packaging designs and immersive brewery experiences to captivate consumers and foster brand loyalty, significantly boosting market growth.
Regulatory hurdles
The acquisition and upkeep of the licenses and permits required for lawful operation is a significant regulatory challenge for craft breweries. The process of obtaining these permits can be time-consuming, costly, and subject to bureaucratic delays. Furthermore, labeling regulations further compound the challenges for craft breweries, adding further pressure on breweries to ensure compliance, thereby significantly hampering this market size.
Covid-19 Impact
The COVID-19 pandemic has had several negative impacts on the craft beer market globally. One significant effect has been the disruption of supply chains, with restrictions on movement and transportation leading to challenges in sourcing ingredients, packaging materials, and equipment. This has resulted in production delays and increased costs for craft breweries. Additionally, the cancellation or postponement of events such as beer festivals and tasting events has further hindered this market expansion.
The ale segment is expected to be the largest during the forecast period
The ale segment is estimated to hold the largest share. It's a beer made with quick-acting yeast through rapid fermentation at warmer temperatures. This encompasses a wide range of styles, including pale ales, India pale ales (IPAs), brown ales, stouts, porters, and Belgian ales, among others. Moreover, this fosters a sense of community and local engagement, with many breweries drawing inspiration from regional ingredients and traditions, which is boosting this segment's growth.
The yeast segment is expected to have the highest CAGR during the forecast period
The yeast segment is anticipated to have highest CAGR during the forecast period due to the fact that it is a microorganism responsible for fermentation and comes in various strains, each imparting distinct characteristics to the beer. Craft breweries often prioritize experimentation with different yeast strains, leading to a diverse array of beer styles and flavors. In addition, investments in yeast laboratories to research and develop new strains further drive the boundaries of flavor and innovation in the industry.
Europe commanded the largest market share during the extrapolated period, owing to a growing consumer interest in unique and flavorful brews. Traditionally dominated by established beer-producing countries like Germany, Belgium, and the UK, Europe has experienced a resurgence of small, independent breweries offering innovative and diverse beer styles. Additionally, there has been a trend towards collaborations between European craft breweries, which is propelling this region's growth.
Asia Pacific is expected to witness highest CAGR over the projection period, owing to changing consumer preferences, increasing disposable incomes, and a burgeoning interest in artisanal beverages. A growing number of local entrepreneurs and enthusiasts are establishing microbreweries and brewpubs, offering unique and locally-inspired brews to cater to this evolving demand. Moreover, government regulations and trade agreements have also played a role in shaping the craft beer market in the region.
Key players in the market
Some of the key players in the Craft Beer Market include Bell's Brewery Inc., Canned Heat Beer, D.G. Yuengling & Sons, Inc., Deschutes Brewery, Duvel Moortgat Brewery, Harbour Brewing Co., Lagunitas Brewing Company, Northern Monk, Omer Vander Ghinste, Stone & Wood Brewing Co., The Boston Beer Company, Inc and The Gambrinus Company.
In January 2024, The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, excitedly announces the expanded distribution of its Slingers Signature Cocktails brand, a malt-based lineup of full-flavored, 8% ABV, cocktail-inspired drinks in the convenience of a 24oz can.
In October 2023, Northern Monk has announced that they will be opening a brand-new Leeds city centre venue, taking over the former Assembly Underground.
In November 2021, Bell's Brewery founder, Larry Bell announced that he has reached an agreement with Lion, an Australian based brewer, for the sale of Bell's.