市场调查报告书
商品编码
1483130
全球狗粮市场评估:依食品类型,生命阶段,口味,食品偏好,包装类型,价格范围,最终用户,分销管道,地区,机会,预测(2017-2031)Dog Food Market Assessment, By Food Type, By Life Stage, By Flavor, By Food Preference, By Packaging Type, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
2023年全球狗粮市场规模为539.5亿美元,预计到2031年将达到761.4亿美元,2024-2031年预测期间复合年增长率为4.4%。该市场是由宠物人性化趋势上升、宠物数量不断增长以及消费者偏好不断变化等因素所推动的。在美国,世界人口有 9 亿,8,690 万个家庭拥有宠物,其中 6,510 万个家庭拥有狗。在全球范围内,狗是最受欢迎的宠物,对宠物狗的需求不断增长预计将推动狗粮的需求。
随着宠物主人越来越意识到宠物的身心健康,人们对基于天然和有机成分的狗粮的日益青睐是全球狗粮市场的主要趋势之一。由于这种意识的不断增强,对优质狗粮的需求正在迅速增加。製造商正在开发含有真正的肉类、谷物、水果和蔬菜的产品,以满足对天然替代品不断增长的需求。含有人工添加剂的产品未来不太可能获得市场占有率。
此外,狗粮分销格局也受到电子商务通路成长的显着影响,电子商务通路为宠物主人提供了订购和送货上门的便利。这些零售通路使用户能够从各种狗粮产品中进行选择、比较价格并进行最终购买,从而促进市场成长。
对满足狗狗独特健康需求的特色食品的需求不断增长。无谷物和低过敏性产品在市场上越来越重要。这一趋势反映出主人对宠物健康问题的认识不断提高,并希望为他们提供所需的饮食和营养。
2024年4月,英国狗营养公司Walker & Drake推出了一款专为满足工作犬种营养需求而量身订製的新型冷压狗粮。
永续发展趋势推动市场成长
全球狗粮市场受到全球永续发展趋势的显着影响。具有环保意识的宠物主人正在寻找满足其需求的产品。他们对采用符合道德标准的原料(例如有机蔬菜和符合道德标准饲养的肉类)製成且具有透明标籤的产品感兴趣。此外,永续包装形式也在市场上越来越受欢迎,现在市场上有可回收和可生物降解的包装材料。环保包装可减少产品的碳足迹并吸引环保消费者。例如,2024 年 1 月,丹麦宠物食品公司 Globe Buddy 推出了 Globe Buddy Brown,这是一种采用来自丹麦昆虫蛋白生产商 Enorm 的昆虫蛋白生产的优质狗粮。透过此次推出,该公司旨在实现永续发展,为其产品引入了新的包装,采用完全可回收的盒子,专为直接面向消费者的分销而量身定制。
大多数宠物食品公司都致力于透过优化运输路线、减少製造过程中的能源使用以及投资再生能源来减少碳排放。
创新驱动市场
过去几十年来宠物食品生产的进步是引发这波技术创新浪潮的因素之一。从低成本冷冻干燥技术到自动真空包装,许多食品保鲜和昇华技术延长了包括狗粮在内的几种易腐烂食品的保质期。这些技术让更多的产品可以透过电子商务平台销售,或在壁橱和商店货架上保存在室温下,让利基产品变得家喻户晓。此外,机器人、人工智慧和自动化已成为食品和饮料生产设施的标准功能。宠物食品市场也是如此。2024 年 1 月,PawCo Foods 推出了两种新的狗粮:Luxbites 和 Instabites。这两种产品都是新鲜、耐储存的狗粮,旨在方便并满足您的狗的营养需求。
本报告研究和分析了全球狗粮市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global dog food market was valued at USD 53.95 billion in 2023 and is expected to reach USD 76.14 billion by 2031, growing at a CAGR of 4.4% during the forecast period 2024-2031. The market is driven by several factors, including the increasing trend of pet humanization, the growing pet population, and evolving consumer preferences. With a global population of 900 million, 86.9 million households in the US keep a pet, and 65.1 million of them own a dog. Globally, dogs are the most popular pets, and this growing demand for pet dogs is expected to fuel the demand for dog food.
Growing preference for natural and organic ingredient-based dog food is one of the primary trends in the global dog food market, with pet owners being conscious of their pet's health and well-being. The demand for premium dog food products has surged due to this consciousness. Manufacturers are developing products with real meat, grains, fruits, and vegetables, catering to the growing demand for natural alternatives. Products with artificial additives are less likely to gain market share in the future.
Furthermore, the distribution landscape for dog food products is significantly impacted by the growth of e-commerce channels, which offer pet owners the convenience of ordering and doorstep delivery. These retail channels allow users to select from a wide variety of dog food products, compare the prices, and make the final purchase, driving market growth.
Growing demand for specialized diets catering to the specific health needs of dogs has been observed. Products that are grain-free or hypoallergenic are gaining significance in the market. This trend reflects the increasing awareness of pet health issues among their owners and the desire to provide them with the required diet and nutrition.
In April 2024, Walker & Drake, a UK-based dog nutrition company, launched a new dog food, which is cold pressed and specially customized to fulfill the nutritional requirements of working dog breeds, giving them the stamina to carry out their daily tasks.
Sustainability Trend Fuels Market Growth
The global dog food market is significantly influenced by the sustainability trend all over the world. Environmentally conscious pet owners seek products that align with their requirements. They are interested in products that use ethically sourced ingredients like organic vegetables and ethically farmed meat and are transparently labeled. Moreover, sustainable packaging formats are also gaining traction in the market with recyclable and biodegradable packaging materials available in the market. Eco-friendly packaging lowers the carbon footprint of the product and appeals to eco-friendly consumers. For instance, in January 2024, Denmark-based pet food company Globe Buddy launched Globe Buddy Brown, a premium dog food produced using insect-based protein, which is sourced from Enorm, an insect protein producer in Denmark. The company aimed at sustainability with this launch by introducing new packing for the product in a fully recyclable box, tailored especially for D2C distribution.
The majority of pet food companies are focusing on reducing carbon emissions by optimizing transportation routes, using less energy during manufacturing processes, and making investments in renewable energy sources.
Innovation Drives the Market
The improvements in pet food production over the last few decades are among the factors that have sparked this innovation surge. A multitude of food preservation and sublimation techniques, ranging from low-cost freeze-drying technologies to automated vacuum sealing, have increased the shelf life of several fresh food products, including dog food. By using these techniques, more products can be sold through e-commerce platforms or kept at room temperature on closet and store shelves, enabling niche products to become household names. Moreover, robotics, artificial intelligence, and automation have become standard features in food and beverage production facilities. The market for pet food is no different. In January 2024, PawCo Foods launched Luxbites and Instabites, two new dog food products manufactured using AI technology to optimize nutrition and taste enhancement. Both products are fresh, shelf-stable dog food designed to offer convenience and fulfill the nutrient requirements of dogs.
North America Holds the Dominant Share
North America dog food market holds a significant share of the global market. The growing trends of pet humanization and premiumization are the primary drivers of the region's dog food business. For instance, in August 2023, US-based Hello Fresh launched The Pets Table, a premium pet food brand tailored to meet the exact calorie requirements of dogs. The product is developed in collaboration with veterinarians and is basically a subscription-based service offering human-grade air-dried and fresh food products, at a competitive price.
Furthermore, as pet owners become more conscious of their dogs' nutritional needs, demand for higher-quality dog food products has increased. Additionally, according to the American Society for the Prevention of Cruelty to Animals, several incidences of diabetes, cancer, and kennel cough have been documented in dogs throughout the region. As a result, veterinarians have begun promoting low-calorie and value-added dog food products to owners, pushing manufacturers to broaden their product collections. The demand for dog food in the area has also been boosted by the expansion of dog shelters in the area, which aim to improve the health of stray dogs. In the US alone, around 3,500 animal shelters exist physically. All these factors contribute to the region's dominance in the global dog food market.
Future Market Scenario (2024-2031F)
Premium and specialized dog food products will spur the market as more pet owners become concerned about their pets' nutritional requirements. Organic, grain-free, and functional dog food options are likely to experience great demand.
Technological advancements will lead to personalized pet solutions catering to the specific dietary needs of individual dogs. Customized formulations and subscription-based services will become more prevalent.
Growing demand for dog food products promoting overall well-being as well as addressing specific health concerns will be observed in future. Manufacturers are likely to develop products with functional ingredients to aid joint health, digestion and immune support in dogs.
Key Players Landscape and Outlook
Global dog food market is highly competitive, with the prevalence of prominent players in the market, such as Mars, Incorporated, and Nestle S.A. These players dominate the market landscape, maintaining their respective market share by bringing in innovation, making strategic acquisitions and mergers and creating brand recognition. For instance, in September 2023, UK-based vegan pet food company Omni launched a new vegan wet dog food with a meaty texture, created using a proprietary technology.
As there is a growing focus on premiumization and sustainability, companies are making huge investments in research and development to introduce new formulations and expand product portfolios. The outlook for the market for dog food seems positive with manufacturers focusing on catering to the evolving demands of consumers, adopting sustainable methods of production and utilizing technological advancements to drive the market growth and gain the major market share.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work