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市场调查报告书
商品编码
1504268
全球指甲油市场评估:依产品类型、依饰面、依涂层、依类别、依原材料、依应用、依价格、依最终用户、依分销渠道、依地区、机会、预测(2017-2031))Nail Polish Market Assessment, By Product Type, By Finish, By Coat, By Category, By Source, By Application, By Price, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031 |
全球指甲油市场规模预计将从2023年的 102.1 亿美元增至2031年的 185.1 亿美元,预计2024-2031年的年复合成长率为 7.72%。随着消费者对指甲护理和美容意识的提高导致对各种指甲油产品的需求增加,该市场呈现出强劲的成长形势。此外,美甲沙龙和水疗中心的增加也推动了市场的发展。这是因为专业服务经常使用大量指甲油。社群媒体和影响力行销的兴起也发挥着重要作用。 Instagram 和 YouTube 等平台充斥着美甲教学和评论,鼓励消费者尝试不同的指甲油颜色和款式。
此外,名人代言进一步增强了新旧指甲油品牌的吸引力。此外,注重健康的消费者推动对无毒环保指甲油选择的需求。人们对传统美甲产品中使用的有害化学物质的认识不断提高,导致人们转向更安全的天然替代品。限量版和基于场合的产品线透过在假期和特殊活动期间满足特定消费者的需求和偏好来推动销售,确保全年稳定地发布新产品。
例如,2023年 9月,Sally Hansen与DreamWorks Animation合作拍摄了电影『Trolls Band Together』。全新 Insta-Dri x Trolls 限量版采用八种全新珍珠色和奶油色饰面色调,反映多彩能量。
不断崛起的美容和美容行业补充了全球指甲油市场趋势
不断上升的美容和美容趋势对全球指甲油市场产生重大影响。近年来,由于各种社会和文化因素,人们对自己整体外观的兴趣显着增加。人们对个人美容日益成长的兴趣也延伸到了指甲护理,抛光、保养良好的指甲成为个人美容程序的关键特征。美容影响者和社交媒体平台的激增在这一趋势中发挥关键作用。该媒体平台展示了创意美甲艺术、新的指甲油色调和创新技术,激励数百万人尝试美甲。教学和产品评论使消费者可以轻鬆在家中重现沙龙品质的效果,推动了对高品质指甲油产品的需求。此外,自我保健和健康意识的趋势推动人们对美容习惯进行更多投资,包括定期涂指甲油。指甲油品牌的回应是提供更多种类的颜色、饰面和配方,以满足不同的喜好和需求。从持久的凝胶抛光剂到环保和纯素选择,配合个人喜好。
例如,2023年 8月,美容品牌 Colorbar Cosmetics Pvt. Ltd. 推出了一系列 128 种色调的纯素指甲油指甲油产品。此次推出的目的是提供多种不致癌、不泛黄、不碎裂的指甲颜色。
美容和美容趋势的上升导緻美甲沙龙和美容水疗中心的增加。这项扩张使得专业美甲护理服务变得更加容易获得,并进一步提高了指甲油产品的受欢迎程度。总体而言,对美容和美容的日益关注继续推动指甲油市场向前发展,进一步推动市场作为一个充满活力且快速发展的行业的成长。
本报告研究和分析了全球指甲油市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global nail polish market is projected to witness a CAGR of 7.72% during the forecast period 2024-2031, growing from USD 10.21 billion in 2023 to USD 18.51 billion in 2031. The market is experiencing robust growth driven by increasing consumer awareness regarding nail care and grooming, leading to higher demand for various nail polish products. Also, the increase of nail salons and spas has bolstered the market, as professional services often utilize a large quantity of nail polishes. The rise in social media and influencer marketing has played a crucial role. Platforms such as Instagram and YouTube are filled with nail art tutorials and reviews, encouraging consumers to experiment with different nail polish colors and styles.
Moreover, celebrity endorsements further enhance the appeal of new and existing nail polish brands. Also, health-conscious consumers are driving the demand for non-toxic, eco-friendly nail polish options. As more people become aware of the harmful chemicals traditionally used in nail products, there is a growing shift towards safer and natural alternatives. Limited edition and occasion-based collections boost sales by catering to specific consumer needs and preferences during holidays and special events, ensuring a steady stream of new product releases throughout the year.
For instance, in September 2023, Sally Hansen partnered with DreamWorks Animation's film Trolls Band Together. The new Insta-Dri x Trolls limited edition features eight new pearls and creme finish shades that reflect the colorful energy.
Rising Beauty and Grooming to Compliment Global Nail Polish Market Trends
Rising beauty and grooming trends have significantly influenced the global nail polish market. In recent years, there has been a notable increase in the attention people pay to their overall appearance, driven by various social and cultural factors. The heightened focus on personal grooming extends to nail care, with polished, well-maintained nails becoming a key aspect of one's beauty routine. The proliferation of beauty influencers and social media platforms has played a crucial role in the trend. Media platforms showcase creative nail art, new nail polish shades, and innovative techniques, inspiring millions to experiment with their nails. Tutorials and product reviews make it easier for consumers to replicate salon-quality results at home, driving the demand for high-quality nail polish products. Moreover, the trend towards self-care and wellness has prompted many to invest more in their grooming routines, including regular manicures. Nail polish brands have responded by offering a wider variety of colors, finishes, and formulations, catering to diverse preferences and needs. From long-lasting gel polishes to eco-friendly and vegan options, there is something for everyone.
For instance, in August 2023 'Colorbar Cosmetics Pvt. Ltd.' a beauty brand launched its vegan nail lacquer nail polish line with 128 different shades. The launch aims to provide a wide range of nail color shades with non-carcinogenic, non-yellowing, and non-chipping properties.
The rise in beauty and grooming trends has led to an increase in the number of nail salons and beauty spas. The expansion makes professional nail care services more accessible, further boosting the popularity of nail polish products. Overall, the growing emphasis on beauty and grooming continues to propel the nail polish market forward, making it a dynamic and rapidly evolving industry, further driving the market growth.
Innovation in Formulation to Cater the Changing Global Nail Polish Market Consumer Preferences
Innovative product formulations have become a considerable factor in the nail polish market, reflecting advancements in technology and changing consumer preferences. These innovations have enhanced the performance, attraction, and safety of nail polish products, attracting a broader audience, and retained loyal customers. One key area of innovation is the development of long-lasting and quick-drying formulas. Traditional nail polishes often require extended drying times and were prone to chipping. In response, brands have introduced gel polishes and hybrid formulations that offer durability, shine, and faster drying times. These products provide salon-quality results that can last for weeks, appealing to busy consumers seeking convenience and longevity.
Another notable advancement in the market is the introduction of eco-friendly and non-toxic formulations. As awareness of environmental and health concerns grows, consumers are increasingly demanding safer, sustainable beauty products. Brands have responded by creating nail polishes free from harmful chemicals such as formaldehyde, toluene, and dibutyl phthalate (DBP). These "5-free" or "10-free" formulations reduce health risks and environmental impact, making them popular among health-conscious and environmentally responsible consumers and providing consumers with virtual try-on reality experiences.
For instance, in February 2022, Sally Hansen introduced an advanced virtual-try on tool as an application created by Perfect Corp., a fashion tech service provider, which allows consumers to experience hundreds of color options in the augmented reality environment which is available from any mobile.
Also, brands are experimenting with unique finishes and effects, such as holographic, matte, and textured polishes. These innovative formulations allow for greater creativity and self-expression, catering to diverse aesthetic preferences. Thus, the focus on innovative product formulations has revived the nail polish market, driving the growth and meeting the evolving demands of modern consumers.
Women Segment to Hold Significant Global Nail Polish Market Share
Women segment holds the major share in the nail polish market, as women are the largest consumer segment for the market. It can be attributed to several factors such as societal beauty standards and fashion trends often emphasizing well-groomed nails, encouraging women to use nail polish as part of their personal care routine. For instance, many women prefer to have their nails polished to match their outfits, for special occasions, or simply as a form of self-expression. Also, the variety of nail polish types available caters specifically to women's preferences. From classic reds and nudes to bold colors and glitter finishes, the wide range of options allows women to experiment with different looks. Brands such as OPI and Essie have capitalized on it by offering extensive color palettes and seasonal collections that appeal to female consumers.
In addition, nail polish has become fundamental in the beauty routines of women due to its accessibility and affordability. Unlike some beauty treatments which require professional services, nail polish can easily be applied at home, making it a convenient option for many women. Therefore, the major share of the nail polish market held by women is due to the cultural emphasis on nail aesthetics, the vast product variety tailored to their tastes, and the practicality of nail polish as a beauty product.
North-America Dominates Nail Polish Market Share
North America dominates the global nail polish market due to several factors which contribute to its market growth. The region, particularly in the United States and Canada, has a well-established beauty and cosmetics industry, supported by a high level of consumer awareness and disposable income. One key factor is the strong presence of major cosmetic brands headquartered in North America. Companies such as OPI, Essie, and Sally Hansen, which are well-known globally, originate from this region. Their extensive product ranges and innovative offerings continually set trends in the nail polish industry. The influence of fashion and beauty trends from North America play a crucial role. The region's beauty influencers and celebrities have a substantial impact on consumer preferences worldwide.
Social media platforms, especially Instagram and YouTube, showcase North America nail art market trends and new product launches, boosting the popularity of these brands internationally. Moreover, the region has a robust retail infrastructure, with numerous distribution channels ranging from high-end department stores to drugstores and online platforms. The wide accessibility ensures that consumers can easily purchase a variety of nail polish products. Also, the growing trend of self-care and at-home beauty treatments has surged in North America. During the COVID-19 pandemic, many consumers invested in home manicure kits, increasing the demand for nail polishes and related products. Hence, North America's dominance in the global nail polish market is driven by its influential beauty industry, influential culture, and strong retail presence, making it a key player in shaping global nail polish trends.
For instance, in September 2023, Sally Hansen introduced ready-to-wear press-on nails which come in a variety of colors, shapes, lengths and designs. The launch innovates at-home manicure kits.
Future Market Scenario (2024 - 2031F)
Consumers will favor eco-friendly nail polishes, leading to a rise in brands offering biodegradable packaging and non-toxic formulations. The shift will be driven by heightened environmental awareness.
Online sales of nail polish will continue to surge, supported by enhanced virtual try-on technologies and personalized recommendations. E-commerce platforms will expand their market share as consumers seek convenience and variety.
As the demand for nail polishes free from harmful chemicals grows, brands will focus on developing products with natural, vegan, and cruelty-free ingredients to cater to health-conscious consumers, further fueling the market growth.
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of the global nail polish market. The market is dominated by major players and these companies lead through extensive portfolios, strong brand recognition, product launches, acquisitions, and brand evolution. The market is poised for steady growth, driven by the fashion-conscious population with their increasing disposable income, and a rising preference for sustainable shopping. The integration of technology and personalized options in digital marketing strategies is expected to drive the market growth. Nail polish manufacturers are concerned with supply chain resilience, product quality, manufacturing locally to minimize operational cost, and provide variety which is likely to define the industry's future. Partnerships collaborations and developing technologies are projected to increase competition in the fast-paced market.
For instance, in December 2023, L'Oreal S.A. announced that it had acquired Lactobio, a leading probiotic and microbiome research company, based in Copenhagen. The acquisition opens new scientific opportunities, including leveraging Lactobio's microbiome expertise and significant IP portfolio to develop safe and effective new cosmetic solutions using live bacteria.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.