![]() |
市场调查报告书
商品编码
1509693
硬糖果的全球市场的评估:各产品,各口味,各流通管道,各地区,机会,预测(2017年~2031年)Hard Candy Market Assessment, By Product [Toffees, Pop Rocks, Lollipop, Others], By Flavor [Chocolate, Fruit, Other], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F |
全球硬糖市场规模预计将从 2023 年的 101.9 亿美元增至 2031 年的 176.4 亿美元,预计 2024-2031 年的复合年增长率为 7.10%。
市场成长的主要因素是儿童和青少年人口的增加、普遍吸引力、糖果需求的增加以及随身零食的日益普及。根据美国糖果协会 2024 年 4 月发布的一项研究,居住在美国的人们每週消费糖果两到三次,推动了硬糖市场的成长。
此外,市场上使用天然成分的无糖选择也在成长。这推动了富含维生素和其他营养素的功能性糖果的成长。为了满足注重健康的消费者的需求,各大公司在不影响品质或风味的情况下推出了更健康的替代品。
产品创新是市场成长的主要因素。由于市场上的大多数产品都很相似,因此创新对于製造商来说至关重要,使其产品与众不同并透过提供新产品来吸引客户。製造商不断创新,推出新的颜色、款式和口味。例如,2023年1月,Holollyly推出了全像棒棒糖。这款棒棒糖由异麦芽酮糖醇製成,并以银河主题设计。为了使该产品具有创新性,该公司使用雷射蚀刻技术来创造这种效果。
棒棒糖因其吸引人的设计和多样化的口味而在硬糖市场上也非常受欢迎。棒棒糖在硬糖市场上占有特殊的地位,因为它们是超越所有年龄层的糖果。此外,文化和地区偏好的影响在塑造硬糖市场的成长轨迹方面发挥关键作用。某些口味是某个地区独有的,从而使领先公司的产品具有差异化并覆盖更广泛的消费者。此外,由于其易于获取并且是一种随身携带的零食选择,它在零售分销管道中也具有优势。
水果味占主导
果味硬糖因其口味多样、色彩鲜艳、口味清爽而展现出对消费者有吸引力的优势。水果口味糖果为消费者提供了多种选择,无论是草莓、柳橙、柠檬等经典口味,或是凤梨、奇异果、西瓜等更具异国风情的口味。
其优越性的主要原因之一是其普遍的吸引力,能够引起从儿童到成人的广泛消费者的共鸣。此外,水果口味硬糖具有天然的水果风味,深受喜爱原汁原味的消费者的欢迎。
2024 年 4 月,Sweety Treaties Co. 推出了最新的硬糖 Jolly Puffs。这种糖果为所有年龄层的消费者提供美味的零食体验。这些硬糖体现了该公司对创新的承诺以及为消费者提供新产品的渴望。
年轻人口推动经济成长
年轻人口的增加在推动市场成长方面发挥着重要作用。随着消费模式的变化,年轻人已成为推动全球硬糖市场成长的关键族群。硬糖因其实惠的价格和满足消费者动态喜好的多样化口味而受到消费者的欢迎。
此外,年轻消费者对零食的热爱以及硬糖是一种有趣且方便的选择的观念也促使了对该产品的需求增加。年轻人对尝试新质地和口味的兴趣正在帮助大公司透过推出创新产品并赢得消费者的关注和忠诚度来提高其市场占有率。
本报告提供全球硬糖果市场相关调查分析,提供市场规模与预测,市场动态,主要企业的形势及预测等资讯。
Global hard candy market is projected to witness a CAGR of 7.10% during the forecast period 2024-2031, growing from USD 10.19 billion in 2023 to USD 17.64 billion in 2031.
The key factors contributing to the growth of the market are rising population of children and youth, its universal appeal, rising demand for confectionaries and increasing popularity for on-the-go snack option. As per the study by National Confectioners Association in April 2024, the people living in U.S. consume candies 2-3 times each week, driving the growth of the hard candy market as well.
Additionally, the market has observed growth in sugar free options with natural ingredients. It has driven the growth of functional candies which are infused with vitamins and other nutrients. The key players have been catering to health-conscious consumers by launching healthier substitutes without making any compromises on quality or taste.
Product innovation has been a key factor in the growth of the market. It is because most of the product offerings in the market are similar and innovation becomes crucial for manufacturers in enabling them to differentiate their products from one other and tap the audience, by providing something new to them. They continuously innovate to introduce new colors, formats, and flavors. For instance, in January 2023, Holololly launched holographic lollipops. These lollipops were created using isomalt and are designed on the theme of galaxy. For providing innovation in the offering, the company used laser etching technology for creating the effects.
Additionally, lollipops have been gaining immense popularity in the hard candies market due to their attractive designs and variety of flavors. They hold a special position in the hard candy market since they have been a treat that transcends all age boundaries. Furthermore, the influence of culture and regional preferences play a crucial role in shaping the growth trajectory of the hard candy market. As certain flavors are specific to certain regions, creating a differentiation in the offerings by the key players and gaining broader spectrum of audience. Moreover, the market has witnessed a dominance in the retail distribution channel due to ease of availability and a go-to snacking option.
Fruit Flavor to Show the Dominance
The fruit flavored hard candy has shown dominance due to their availability in varied flavors, vibrant colors, and refreshing flavor profiles which appeal to the consumers. Fruit flavored cadies offer a diverse range of options to the consumers whether in classic flavors such as strawberry, orange, and lemon or unconventional flavors such as pineapple, kiwi, watermelon, etc.
One of the major reasons for the dominance is its universal appeal as it resonates with a wider audience including both children and adult population and consumers of all demographics. Additionally, the fruit-flavored hard candy offer a natural fruit like taste which appeal to the consumers who prefer authentic flavors.
In April 2024, Sweety Treaty Co. introduced their latest launch of hard candies, Jolly Puffs, which are fruit flavored candies in sphere shape. These candies provide a delicious snacking experience to the consumers of all ages. These hard candies showcase company's commitment to innovation and urge to bring something new for their consumers.
Young Population is Augmenting the Growth
The increasing young population is playing a vital role in driving the growth of the market. With the change in the consumption patterns, the young population has emerged as an important demographic segment which has been driving the growth of global hard candy market. The hard candies appeal to the consumers due to their affordability and diverse profile of flavors which caters to the dynamic preferences of consumers.
Additionally, the inclination of young consumers towards snacking along with perception of hard candies as an enjoyable and convenient option has contributed to the rising demand of the product. The youths' interest in experimenting and trying on new textures and flavors has propelled the key players to introduce innovative offerings and help them gain the presence in the market, by capturing the attention and loyalty of the consumers.
According to an article published by Center for Childhood Obesity Research in National Library of Medicine in January 2023, one-third of children in the United States consume candies every day which further augment the growth of global hard candy market.
Furthermore, the influence of social media has amplified the visibility of the brands, manufacturing and marketing hard candies, enhancing brand awareness, and driving the young consumers to make purchases.
Application in Pharmaceutical Sector is Gaining Momentum
Hard candy holds importance in the pharmaceutical sector due to its versatile applicability which includes usage as lozenges, health supplements, and over-the-counter medication.
Functional hard candies such as lozenges are driving the growth of the market due to their applicability in the pharmaceutical industry. These candies contain active ingredients such as essential oils and menthol which helps in relieving the cough and sore throats. Some of the hard candies are developed with functional ingredients such as antioxidants, prebiotics and vitamins, providing the consumers with a delicious way to support their health and well-being.
For instance, in May 2023, Perrigo Company PLC, announced the launch of its latest Mint Lozenge. These lozenges help the consumers in reducing the withdrawal symptoms in the consumers who are trying to quit smoking.
The application of hard candies in pharmaceuticals sector is not limited to lozenges but have other functionalities such as usage in diagnostic testings. For instance, Candy Collect is a lollipop inspired device which helps in the collection of at-home saliva sampling in adults. According to research published in ACS' Analytical Chemistry in July 2023, has shown that a lollipop-based device can be used as a saliva collection system which has the ability to capture bacteria from adults' mouths. The device is covered with an isomalt hard candy, allowing the saliva to flow easily into the groove of the device as the lollipop is consumed.
Product Innovation Flourishing the Growth
Product innovation is a crucial factor for driving the growth of hard candy market. It is because the manufacturers are continuously innovating their product for catering the evolving needs of the consumers, lifestyle choices and dietary preferences, increasing the applicability of the product.
One of the major innovations in the hard candy market has been the introduction of distinct exotic profiles such as tropical fruits, spicy blends, and floral infusions. It has been supplemented with the incorporation of organic and natural ingredients.
The key players are experimenting with the texture of hard candy by the introduction of filled or layered candies, enhancing the flavor and experience of the consumers. For instance, in March 2022, Coors Light announced the launch of Chillollipop which is a beer flavored lollipop. These limited-edition offerings were made available in a pack of six for purchase in the online stores. The product got huge success and is distributed to the bar-goers at the end of an eve for the purpose of calming the consumers.
The innovation in hard candy market helps the key players in broadening the base of the consumers and differentiating their products with other players in a crowded marketplace.
Future Market Scenario (2024 - 2031F)
The market is flourishing exponentially with the rising demand for candies. Various strategies and techniques of the key players are inducing the growth. The acquisitions are playing a major role in shaping the future of the market. For instance, in August 2022, Mondelez International announced its entrance into an agreement Grupo Bimbo, a leading confectionery company which manufacturers hard candies under its brands Vero, Ricolino, La Corona, and Coronado, who are the leaders in gummies, lollipops, chocolates, and other confectionary products. The partnership will add value to MDLZ's portfolio and expand the distribution capabilities with the reach of over 2,100 DSD routes, to reach 440,000 traditional trade outlets. The acquisition will enable Mondelez International to double the size of its business in Mexico, expanding the presence of the company in confectionaries and snacking product market.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The key players are launching their products with unique marketing strategies which grabs the attention of the consumers quicky and help the company in gaining a global presence for their product.
For instance, in December 2023, The Hershey Company launched its latest offering Jolly Rancher Two Much which is a hard candy lollipop. The lollipop is developed with a unique blend of tangy blueberry and sweet strawberry flavors in a single lollipop. The product has been promoted in an innovative, humorous, and entertaining way. The ad film of the product begins with a young storyteller narrating an imaginary battleground scene, artistically weaving a captivating story of the genesis of the latest offering by the company.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.