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市场调查报告书
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1943287

糖果市场－全球产业规模、份额、趋势、机会及预测（按类型、通路、地区和竞争格局划分，2021-2031年）

Candy Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Distribution Channels, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球糖果市场预计将从 2025 年的 801.1 亿美元成长到 2031 年的 1,021.9 亿美元，年复合成长率为 4.14%。

此类别涵盖多种糖果甜点，包括糖果甜点、巧克力、口香糖和薄荷糖等，主要作为个人偏好或送给亲友的礼物。全球可支配收入的成长是支撑这一增长的基础，使消费者能够在非必需的糖果甜点上花费更多。此外，在假日和社交场合互赠糖果甜点的悠久传统也起到了重要的经济稳定作用，确保了不受暂时性消费趋势的影响，并维持了稳定的市场需求。

市场概览
预测期 2027-2031
市场规模：2025年 801.1亿美元
市场规模：2031年 1021.9亿美元
复合年增长率：2026-2031年 4.14%
成长最快的细分市场 巧克力糖果甜点
最大的市场 北美洲

然而，由于原材料成本波动，尤其是糖和可可等关键原料的价格波动，该行业面临巨大的挑战，这将对生产利润率和最终零售价格产生严重影响。儘管面临这些经济压力，市场仍保持着强劲的财务状况。根据美国国家糖果甜点协会（NCA）预测，2024年糖果甜点销售额预计将超过540亿美元。这一数字表明，儘管供应链持续面临挑战，但该行业仍展现出强大的韧性和巨大的消费潜力。

市场驱动因素

季节性消费和以礼品为中心的消费是推动销售成长的关键因素，各大节日会带来集中式的收入高峰，并支撑全年业绩。製造商和零售商正日益利用这些机会推出限量版产品，并透过利用节日期间「犒赏自己」消费的文化习俗来降低消费者对价格的敏感度。这种受节日影响的需求的重要性也反映在近期消费者行为数据中。根据美国零售联合会 (NRF) 于 2025 年 10 月发布的《2025 年万圣节消费预测》，消费者预计仅在糖果上的支出就将达到 39 亿美元，这充分展现了单一节日活动的巨大经济影响力，也印证了延长节日销售期策略的有效性。

此外，在形状、质地和口味方面的持续产品创新是市场发展的第二大引擎，即使在成熟市场中也能推动价值成长。各公司正大力投资研发，透过推出高端产品和创新组合来满足不断变化的消费者偏好。这种多元化发展的承诺也体现在主要企业的财务策略中。根据费列罗集团于2025年2月发布的“2023/2024财年合併财务报表”，该公司将总资本投资增加18%，以加强其产品开发和生产能力。此类投资对长期成长至关重要；事实上，美国国家糖果甜点协会于2025年3月发布的「2025年糖果甜点状况」报告预测，到2029年，美国糖果甜点销售额将超过700亿美元。

市场挑战

原料成本的波动，尤其是糖和可可等关键原料的成本波动，对全球糖果市场的财务稳定和成长构成重大威胁。投入价格的不可预测波动会直接挤压企业的营运利润空间，迫使製造商要么自行承担这些成本，要么将其转嫁给零售商和消费者。这种经济压力往往会导致零售价格上涨，从而减少消费者购买量，阻碍市场渗透，尤其是在价格敏感型地区。因此，企业被迫削减行销和创新预算以维持盈利，这可能会延缓潜在成长策略的实施进程。

近期产业数据显示可可豆严重短缺，凸显了供应端压力之大。根据国际可可组织预测，2024年全球可可市场将面临约47.8万吨的大规模供不应求，库存与压榨量比率将降至27.0%，为50年来的最低水准。如此严重的供不应求直接推高了采购成本，给全球糖果甜点製造商带来了严峻挑战，他们正努力维持可负担的价格。

市场趋势

向「更健康选择」（BFY）的产品配方调整代表着产业的一次结构性转变，其驱动力在于消费者希望在不放弃健康目标的前提下享受偏好。製造商正积极调整其核心产品线的配方，透过减少糖分并添加罗汉果和甜菊糖等天然甜味剂，有效地模糊了机能性食品和传统糖果甜点之间的界限。这一趋势对于降低注重健康的消费者放弃该品类的可能性至关重要。随着这一细分市场的演变，消费者的认知也在改变。根据美国糖果甜点协会于2025年3月发布的《2025年糖果甜点现况报告》，62%的消费者了解「更健康选择」的存在，这表明市场正在走向成熟，洁净标示和低糖等属性正成为公认的差异化因素。

同时，为了满足严格的监管标准并减少对环境的影响，该行业正优先考虑使用升级再造材料和整合永续包装。各公司正摒弃空泛的承诺，转而实践循环经济原则，致力于减少原生塑胶的使用并确保材料的可回收性。这种业务运营的转变对于遵守全球包装法规以及在具有环保意识的消费者中维护品牌价值至关重要。主要企业已报告在该领域取得了显着进展。根据亿滋国际于2025年4月发布的《2024年零食包装环保报告》，该公司约96%的包装设计为可回收利用，整个行业也在努力实现物流现代化并最大限度地减少废弃物。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球糖果市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依类型（糖果甜点、巧克力糖果甜点、糖果甜点）
    • 依分销管道（便利商店、传统杂货店、超级市场/大卖场、线上销售管道、百货公司）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美糖果市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲糖果市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太糖果市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲糖果市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美糖果市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球糖果市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Mars Inc.
  • Mondelez International Inc.
  • Nestle SA
  • Ferrero SpA
  • The Hershey Company
  • Perfetti Van Melle Holding BV
  • Wrigley Company
  • Haribo GmBh & Co. KG
  • Lindt & SprUngli AG
  • Meiji Group

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 4100

The Global Candy Market is projected to expand from USD 80.11 Billion in 2025 to USD 102.19 Billion by 2031, reflecting a compound annual growth rate of 4.14%. This sector comprises a wide variety of confectionery items, such as sugar candies, chocolates, gums, and mints, which are primarily purchased for personal enjoyment or as gifts. Rising global disposable incomes are a foundational support for this growth, allowing consumers to spend more on non-essential treats. Furthermore, the enduring tradition of exchanging sweets during holidays and social gatherings serves as a major economic stabilizer, ensuring demand remains consistent regardless of temporary consumer trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 80.11 Billion
Market Size 2031USD 102.19 Billion
CAGR 2026-20314.14%
Fastest Growing SegmentChocolate Candy
Largest MarketNorth America

However, the industry encounters significant hurdles due to fluctuating raw material costs, especially for key ingredients like sugar and cocoa, which can drastically affect production margins and final retail prices. Despite these economic stressors, the market maintains strong financial health. According to the National Confectioners Association, confectionery sales exceeded $54 billion in 2024. This figure highlights the sector's lasting resilience and the substantial volume of consumption that continues despite ongoing supply chain difficulties.

Market Driver

Seasonal and gifting-focused consumption acts as a crucial driver for volume growth, with major holidays creating concentrated revenue spikes that underpin annual results. Manufacturers and retailers increasingly depend on these occasions to launch limited-edition products, utilizing the cultural acceptance of indulgence during festivals to mitigate price sensitivity. The importance of this calendar-driven demand is clearly demonstrated in recent spending data. According to the National Retail Federation's 'Halloween Spending 2025' forecast from October 2025, consumers were expected to spend $3.9 billion on candy alone, emphasizing the massive financial impact of a single seasonal event and validating the strategy of extending holiday sales periods.

Additionally, continuous product innovation regarding formats, textures, and flavors serves as a secondary engine for market progress, fueling value growth even within established markets. Companies are heavily investing in research and development to address changing consumer tastes by introducing premium variants and novel combinations. This dedication to diversification is evident in the financial strategies of leading firms. According to the Ferrero Group's 'Consolidated Financial Statements for the 2023/2024 Financial Year' released in February 2025, the company raised its total capital investment by 18% to bolster product development and manufacturing. Such investment is essential for long-term growth; indeed, the National Confectioners Association's '2025 State of Treating' report from March 2025 predicts U.S. confectionery sales will surpass $70 billion by 2029.

Market Challenge

The instability of raw material costs, specifically for critical inputs like sugar and cocoa, poses a significant threat to the financial stability and growth of the Global Candy Market. Unpredictable fluctuations in input prices place immediate strain on operating margins, compelling manufacturers to either absorb these costs or transfer them to retailers and consumers. This economic pressure often results in increased retail prices, which can reduce consumer purchase volumes and hinder market penetration, particularly in price-sensitive areas. Consequently, businesses may be forced to curtail marketing or innovation budgets to maintain profitability, thereby slowing potential growth strategies.

The severity of these supply-side pressures is highlighted by recent industrial data indicating acute shortages. According to the International Cocoa Organization, the global cocoa market experienced a massive supply deficit of roughly 478,000 tonnes in 2024, leading to a stocks-to-grindings ratio of 27.0%, the lowest recorded in nearly fifty years. Such a substantial deficit directly increases procurement costs, creating a difficult environment where confectionery producers worldwide struggle to maintain affordable pricing structures.

Market Trends

The shift toward 'Better-For-You' (BFY) reformulations marks a structural change in the industry, driven by consumers wishing to indulge without abandoning their health objectives. Manufacturers are actively reworking core product lines to lower sugar levels and include natural sweeteners such as monk fruit or stevia, effectively blurring the boundaries between functional nutrition and traditional confectionery. This trend is vital for retaining health-conscious consumers who might otherwise leave the category. Consumer perception is evolving alongside this segment; according to the National Confectioners Association's '2025 State of Treating' report from March 2025, 62% of consumers now acknowledge the existence of better-for-you options, indicating a maturing market where clean-label and low-sugar attributes are becoming established differentiators.

Concurrently, the industry is prioritizing the integration of upcycled ingredients and sustainable packaging to satisfy strict regulatory standards and mitigate environmental impact. Companies are moving past vague commitments to implement circular economy principles, focusing on the reduction of virgin plastic and ensuring materials are ready for recovery. This operational evolution is essential for complying with global packaging mandates and maintaining brand equity among eco-conscious consumers. Major corporations are reporting measurable progress in this area. According to Mondelez International's '2024 Snacking Made Right Report' from April 2025, approximately 96% of the company's packaging is now designed to be recyclable, demonstrating a sector-wide dedication to modernizing logistics and minimizing waste footprints.

Key Market Players

  • Mars Inc.
  • Mondelez International Inc.
  • Nestle S.A.
  • Ferrero SpA
  • The Hershey Company
  • Perfetti Van Melle Holding B.V.
  • Wrigley Company
  • Haribo GmBh & Co. KG
  • Lindt & SprUngli AG
  • Meiji Group

Report Scope

In this report, the Global Candy Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Candy Market, By Type

  • Sugar Candy
  • Chocolate Candy & Gum Candy

Candy Market, By Distribution Channels

  • Convenience Stores
  • Traditional Grocery Stores
  • Supermarkets/Hypermarkets
  • Online Sales Channel
  • Departmental Store

Candy Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Candy Market.

Available Customizations:

Global Candy Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Candy Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Sugar Candy, Chocolate Candy & Gum Candy)
    • 5.2.2. By Distribution Channels (Convenience Stores, Traditional Grocery Stores, Supermarkets/Hypermarkets, Online Sales Channel, Departmental Store)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Candy Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channels
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Candy Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channels
    • 6.3.2. Canada Candy Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channels
    • 6.3.3. Mexico Candy Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channels

7. Europe Candy Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channels
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Candy Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channels
    • 7.3.2. France Candy Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channels
    • 7.3.3. United Kingdom Candy Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channels
    • 7.3.4. Italy Candy Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channels
    • 7.3.5. Spain Candy Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channels

8. Asia Pacific Candy Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channels
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Candy Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channels
    • 8.3.2. India Candy Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channels
    • 8.3.3. Japan Candy Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channels
    • 8.3.4. South Korea Candy Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channels
    • 8.3.5. Australia Candy Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channels

9. Middle East & Africa Candy Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channels
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Candy Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channels
    • 9.3.2. UAE Candy Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channels
    • 9.3.3. South Africa Candy Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channels

10. South America Candy Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channels
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Candy Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channels
    • 10.3.2. Colombia Candy Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channels
    • 10.3.3. Argentina Candy Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channels

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Candy Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Mars Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Mondelez International Inc.
  • 15.3. Nestle S.A.
  • 15.4. Ferrero SpA
  • 15.5. The Hershey Company
  • 15.6. Perfetti Van Melle Holding B.V.
  • 15.7. Wrigley Company
  • 15.8. Haribo GmBh & Co. KG
  • 15.9. Lindt & SprUngli AG
  • 15.10. Meiji Group

16. Strategic Recommendations

17. About Us & Disclaimer