越南净水器市场评估：依技术、类型、应用、通路、地区、机会、预测（2017-2031）

2023年越南净水器市场规模为3.9254亿美元，预计到2031年将达到10.6402亿美元，预计2024-2031年期间复合年增长率为13.27%。近年来，由于人们对受污染的水引起的疾病的认识不断提高以及对水质的担忧日益增加，该市场呈现出显着的增长。日益增长的城市化和工业化导致水污染日益严重，人们正在寻找可靠的水净化解决方案。该市场由各种基于技术的细分市场组成，例如紫外线净水器、RO 净水器、UF 净水器等，以满足客户的独特要求。

2023年11月，德国永续气候解决方案领先公司之一Viessmann Climate Solution在越南推出了Vitopure净水器和过滤器系列。Vitopure 凭藉我们创新的水处理技术和全面的水质测试满足您的饮用水和生活用水需求。Vitopure 提供五个产品线：S2、S3、S4-RO、S5 和 S6。每款产品都具有独特的现代风格和特点，适合特定的水用途。

政府改善清洁水供应的措施促进了市场的快速成长，而人均收入的增加进一步加速了这一成长。于是，除了国内企业增加外，国外企业也纷纷进入市场。结果，国内外公司之间展开了激烈的竞争，促使技术进步和产品多样化。在城市地区，特别是在河内和胡志明市等城市，由于认知度和购买力较高，产品采用率很高。

此外，由于 COVID-19 大流行造成的健康问题进一步增加，对净水器的需求也在增加。儘管取得了这些积极的进展，但课题也存在，例如对农村地区水净化的重要性缺乏瞭解以及初始成本高昂。然而，随着持续的客户教育工作和可用性的提高，越南的净水器市场预计将继续成长。

技术进步推动净水器需求

随着越南科技的进步，净水器在人们的生活中变得越来越重要。当前过滤技术的发展使它们变得更加高效并且对客户更具吸引力。现代净水器是多级过滤系统，结合了紫外线、超滤和逆渗透技术，有助于去除多种污染物，包括重金属、病毒、细菌和氟化物。2022年10月，ROBOT INVESTMENT CORPORATION推出了一系列利用碱性离子电解质市场先进技术与特性的智慧碱性离子电解质净水器。系列包括iONsmart、iONprince、iONqueen三款碱性离子水调理剂，深受消费者喜爱，引领国内新潮流。

随着需求的飙升，该公司正在引入即时水质监测、自动过滤器更换警报和 Wi-Fi 连接等功能。这些功能提供了过滤过程的无忧一致性和便利性，针对那些不想花时间管理化粪池系统的精通技术的人。

省电机器解决了高耗电的担忧，使净水器环保且实惠。此外，随着可随身携带的小型净水器的出现，市场规模正在扩大。这些小家电满足不同类别人群的需求，从个人使用到专业使用。

政府措施推动市场成长

政府措施正在推动越南净水器市场的成长。越南政府推出了多项政策来提高纯净饮用水的品质和可用性。政府正在优先投资水利基础设施，包括建造和升级水处理厂，以解决污染问题。

本报告针对越南净水器市场进行研究分析，提供市场规模与预测、各地区的市场前景、市场动态、竞争格局等。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 执行摘要

第4章 客户回馈

• 人口统计（年龄/群组分析 - 婴儿潮世代、X 世代、千禧世代、Z 世代、性别、收入 - 低收入、中等收入、高收入、地区、国籍等）
• 市场意识和产品讯息
• 品牌知名度和忠诚度
• 购买决策时考虑的因素
• 购买目的（自用、送礼）
• 购买频率
• 购买媒介
• 品牌大使和影响者行销在促进产品/品牌渗透方面的作用

第五章越南净水器市场展望（2017-2031）

• 市场规模及预测
  • 金额
  • 数量
• 市占率分析及预测
  • 按技术
  • 按类型
  • 按用途
  • 按分销渠道
  • 按地区
  • 市场占有率分析：按公司划分（金额）（前 5 名公司及其他 - 2023 年）
• 市场地图分析（2023）
  • 按技术
  • 按类型
  • 按用途
  • 按分销渠道
  • 按地区

第6章 供需分析

第7章 进出口分析

第8章 价值链分析

第9章 波特五力分析

第10章 杵分析

第11章 宏观经济指标

第12章 价格分析

第13章 获利分析

第14章 消费者购买行为分析

第15章 市场动态

• 市场驱动力
• 市场课题

第16章 市场趋势和发展

第17章 案例研究

第18章 竞争格局

• 前5名市场领导者的竞争矩阵
• 企业生态系分析（新创企业、中小企业、大型企业）
• 前5名企业SWOT分析
• 前10名主要企业状况
  • KAROFI Group Joint Stock Company
  • Sunhouse Vietnam Co., Ltd.
  • AO Smith Vietnam Co., Ltd.
  • Carpa Vietnam Joint Stock Company
  • UNILEVER VIETNAM INTERNATIONAL COMPANY LIMITED
  • Tecomen Joint Stock Company
  • Kangaroo International Joint Venture Company
  • Tan A Dai Thanh Group
  • TOSHIBA CONSUMER PRODUCTS VIETNAM COMPANY LIMITED
  • Pure Germany Water Vietnam

第19章 战略建议

第20章 关于我们公司、免责声明

Vietnam water purifier market was valued at USD 392.54 million in 2023, expected to reach USD 1064.02 million in 2031, with a CAGR of 13.27% for the forecast period between 2024 and 2031. During recent years, the market has seen substantial growth, owing to an increase in public awareness concerning diseases caused by contaminated water and raised apprehensions on quality of water. Increasing rate of urbanization and industrialization has led to a worsening state of water pollution making people look for reliable ways of purification solutions for water. The market consists of different technology-based segments, such as UV purifiers, RO purifiers, and UF purifiers, and others, suiting the unique requirements of the customers.

In November 2023, one of the key German companies for sustainable climate solutions, Viessmann Climate Solution part of Carrier Global Corporation), launched its range of Vitopure water purifiers and filters in Vietnam. Vitopure meets the needs for drinking water and household water with its innovative water treatment technology and comprehensive testing conducted on water quality. Vitopure provides five distinct product lines, S2, S3, S4-RO, S5, and S6. Each has a distinctive, contemporary style and characteristics that are suited to a particular use of water.

Efforts by the government for better clean water access have been contributing to rapid market growth, which is further accelerated by increasing per capita incomes. This has resulted in the entry of foreign firms into the country, alongside the growing number of domestic firms. Consequently, this has given rise to technological advancements and diversification of products range with stiff competition running between indigenous and foreign entities. There are higher rates of product adoption in urban areas, especially in cities like Hanoi and Ho Chi Minh City, where there is better awareness and higher purchasing ability.

Moreover, there has been further rise in health issues due to COVID- 19 pandemic, hence increasing the need for water purifiers. Despite the favorable movements, challenges like lack of knowledge about clean water importance in village areas and high initial costs, exist. But with continued commitment to educate customers and improve affordability, the Vietnam water purifier market is set for continuous growth in the future.

Technological Advancements Fuel Demand for Water Purifiers

Technological advancements in Vietnam have made water purifiers increasingly important in human life. Current developments in filter technology have resulted in improved efficiency and thus more appealing to clients. Modern water purifiers have a combination of UV, UF, and RO technologies with multi-stage filtration systems which helps in removing a wide range of contaminants such as heavy metals, viruses, bacteria, and fluoride. In October 2022, ROBOT INVESTMENT CORPORATION introduced Smart alkaline iON electrolyte water purifier range using advanced technology and characteristics of alkaline iON electrolyte market. The range includes iONsmart, iONprince, and iONqueen, the three alkaline iON electrolyte water purifiers, appealing to consumers and setting new trends in the country.

With soaring demand, companies are introducing features such as real-time water quality monitoring, automatic filter replacement alert, and Wi-Fi connectivity. Such features offer hassle-free consistency and convenience in the filtration process targeted at tech-savvy individuals who do not want to spend their time managing their purification systems.

Concerns about high electricity usage have been addressed by power saving machines, making water purifiers to be environmentally friendly and affordable. Furthermore, the inception of small size water purifiers that can be carried from one place to another has increased the market size. These compact machines cater to the needs of different categories of people, ranging from personal use to commercial use.

Government Initiatives Drive the Market Growth

Government measures have been instrumental in propelling the development of the water purifier market in Vietnam. Several policies have been introduced by the Vietnamese Government to enhance the quality and availability of pure drinking water. The government is prioritizing investments in water infrastructure, such as construction and upgrading water treatment plants, to solve the problems of pollution and contamination.

Market expansion has been supported by policies promoting public health and environmental protection. Government statistics show that poor water quality and inadequate sanitation causes approx. 9,000 deaths, 250,000 hospital admissions, and around 200,000 cases of cancer in Vietnam annually. The government's partnership with global institutions help it establish water safety plan and strict guidelines for water quality which increases awareness, leading to increased use of water purifiers. For instance, in February 2023, the World Bank issued a USD 50 million Emission Reduction-Linked Bond to raise private capital for a water purification project in Vietnam. The distribution of water purifiers under the project aims at reducing greenhouse gas emissions by substituting purifying methods that rely on burning biomass to boil water, in addition to assisting in the delivery of reliable and safe drinking water.

Enhanced demand has been further promoted by subsidies and financial incentives given to schools, hospitals, and rural areas for setting up purification systems. Public campaigns and educational initiatives targeted at enhancing awareness on the significance of clean water and advantages of water purifiers have stimulated interest among consumers.

Reverse Osmosis Segment Holds the Larger Market Share

The Vietnam water purifier market is led by the reverse osmosis (RO) segment, which is credited with superior filtration capabilities and increasing consumer knowledge on water quality. RO purifiers are very effective in eliminating wide ranges of pollutants that include dissolved salts, heavy metals, and harmful microorganisms thereby making them preferred choice for health-conscious households and business enterprises.

Installing RO technology has become more preferred due to affected sources of domestic water. Strong water purification systems have been raised as waterborne diseases and industrial water body pollutants continue to increase. RO technology ensures improvements in technology like the creation of smart user-friendly models with minimal power consumption that can be remotely controlled or maintained. In November 2023, Panasonic Manufacturing Malaysia Berhad (PMMA) introduced its latest Reverse Osmosis Water Purifier (ROWP) in Vietnam market. The product meets Japan Quality Standards, providing superior water quality as its reverse osmosis filter is able to remove 99.9% of the bacteria present in water.

Moreover, cost-effectiveness has enhanced presence of affordable models at varying rates, catering to premium and budget conscious consumers. Product adoption has been driven by well-targeted marketing campaigns emphasizing savings on long-term costs and improved health via RO purifiers.

Future Market Scenario (2024 - 2031F)

Urbanization and industrialization are increasing, which will continue to intensify water pollution issues, hence necessitating the availability of reliable water purification solutions. Consequently, consumers are likely to have higher expectations toward sophisticated water purifiers in subsequent years.

Pivotal technological innovations such as advancements in filtration efficiency, smart features, and energy saving water purifiers are expected to attract a wider customer base.

Government initiatives are expected to continue playing a key role in shaping the market scenario through policies meant for enhancing water infrastructure and quality standards throughout the country.

Key Players Landscape and Outlook

The key players contributing to the Vietnamese water purifier industry are a blend of global giants and aggressive local companies who are fighting for market penetration using innovation, forming alliances, and strong distribution channels. In the premium market segment, advanced technology and robust product portfolios have been used by top multinational brands to take over market. These global companies have taken advantage of their strong research and development capabilities to come up with hi-tech purification systems that appeal to health-conscious customers.

Also, local players have equally penetrated the market with available competitively priced products aimed at addressing specific needs of Vietnamese customers. These local brands usually understand best about water quality situations within regions and customer tastes which enables them to take up a large percentage of the market particularly in the countryside and semi-urban regions.

The market is expected to continue moving upwards in future. It is anticipated that firms will broaden their product ranges by introducing affordable and energy-efficient smart water purifiers. Also, strategic partnerships, collaborations, and acquisitions will play a significant role in addressing underprivileged areas. In March 2024, AO Smith Group collaborated with a business owning 100% Vietnamese capital, Phu Tien Co., Ltd., as a strategic partner, to take care of all the market expansion roles for AO Smith in Vietnam. In addition to building a distribution and agent system, and handling maintenance tasks, Phu Tien Co., Ltd. will proactively deploy communication and sales operations.

To remain relevant in such a dynamic environment with high competition, product innovation and strategies that prioritize consumers' needs are very important while trying to hold the market share and expand it.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Capacity
  • 4.4.3. Price
  • 4.4.4. Quality
  • 4.4.5. Customization Options
  • 4.4.6. Packaging Type
  • 4.4.7. Electricity Consumption / Star Rating
  • 4.4.8. Fitting Space
  • 4.4.9. Promotional Offers and Discounts
• 4.5. Purpose of Purchase (Personal Use, Gifting)
• 4.6. Frequency of Purchase
• 4.7. Medium of Purchase
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Vietnam Water Purifier Market Outlook, 2017-2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Technology
    • 5.2.1.1. Reverse Osmosis (RO)
    • 5.2.1.2. Ultraviolet (UV)
    • 5.2.1.3. Ultrafilters (UF)
    • 5.2.1.4. Hybrid
    • 5.2.1.5. Others
  • 5.2.2. By Type
    • 5.2.2.1. Point of Use
      • 5.2.2.1.1. Under the Counter
      • 5.2.2.1.2. Wall Mounted
      • 5.2.2.1.3. Faucet Mounted
      • 5.2.2.1.4. Others
    • 5.2.2.2. Point of Entry
  • 5.2.3. By Application
    • 5.2.3.1. Residential
    • 5.2.3.2. Commercial and Industrial
      • 5.2.3.2.1. Workplaces
      • 5.2.3.2.2. Educational Institutes
      • 5.2.3.2.3. Medical Facilities
      • 5.2.3.2.4. Manufacturing Facilities
      • 5.2.3.2.5. Others
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Direct Sales
    • 5.2.4.2. Retail Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Technology
  • 5.3.2. By Type
  • 5.3.3. By Application
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. KAROFI Group Joint Stock Company
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. Sunhouse Vietnam Co., Ltd.
  • 18.4.3. AO Smith Vietnam Co., Ltd.
  • 18.4.4. Carpa Vietnam Joint Stock Company
  • 18.4.5. UNILEVER VIETNAM INTERNATIONAL COMPANY LIMITED
  • 18.4.6. Tecomen Joint Stock Company
  • 18.4.7. Kangaroo International Joint Venture Company
  • 18.4.8. Tan A Dai Thanh Group
  • 18.4.9. TOSHIBA CONSUMER PRODUCTS VIETNAM COMPANY LIMITED
  • 18.4.10. Pure Germany Water Vietnam

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Vietnam Water Purifier Market, By Value, In USD Million, 2017-2031F
• Figure 2. Vietnam Water Purifier Market, By Volume, In Thousand Units, 2017-2031F
• Figure 3. Vietnam Water Purifier Market Share (%), By Technology, 2017-2031F
• Figure 4. Vietnam Water Purifier Market Share (%), By Type, 2017-2031F
• Figure 5. Vietnam Water Purifier Market Share (%), By Application, 2017-2031F
• Figure 6. Vietnam Water Purifier Market Share (%), By Distribution Channel, 2017-2031F
• Figure 7. Vietnam Water Purifier Market Share (%), By Region, 2017-2031F
• Figure 8. By Technology Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 9. By Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10. By Application Size Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023