净水器的泰国市场评估:各技术，类别，各用途，各流通管道，各地区，机会，预测(2018年～2032年)

泰国净水器市场规模预计将从2024年的3.0914亿美元增至2032年的5.885亿美元，在2025-2032年预测期内的复合年增长率为8.38%，这主要得益于人们对水质和水安全的日益关注。城镇化、工业化和日益增强的健康意识正在推动住宅和商业领域对净水解决方案的需求成长。技术进步和多样化的产品供应正在满足日益多样化的消费者需求。

市场扩张反映了该地区更广泛的趋势，即改善水基础设施和环境永续性，这使得泰国成为东南亚净水产业的领先国家。此外，泰国市场的巨大潜力也吸引了许多国际巨头打破障碍进入该市场。

例如，2025年5月，中国安吉尔净水器公司（深圳安吉尔饮用水工业集团）透过与泰国Mazuma公司合作，在分销和售后服务方面进入泰国市场。该公司携带主打产品RO A7 SE和RO Magic Cube X3进入泰国市场。 RO A7 SE是一款台下式净水器，采用分离式设计，可提供饮用、烹饪和清洁等多种净水等级。

本报告提供泰国的净水器市场相关调查分析，提供市场规模与预测，市场动态，主要企业的形势等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 对泰国的净水器市场的美国关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定购买时考虑的要素
• 优先的技术
• 优先的类型
• 优先的流通管道
• 购买后面临的课题

第6章 泰国的净水器市场预测(2018年～2032年)

• 市场规模的分析与预测
  • 金额
  • 数量
• 市场占有率的分析与预测
  • 各技术
    • 逆渗透(RO)
    • 紫外线(UV)
    • 超过滤(UF)
    • 混合
    • 其他
  • 类别
    • POU
    • POE
  • 各用途
    • 住宅
    • 工商业
  • 各流通管道
    • 直销
    • 零售店
    • 线上
    • 其他
  • 各地区
    • 北部
    • 南部
    • 中部
    • 东部
  • 市场占有率分析:各企业(前五名公司和其他)(金额)(2024年)
• 市场地图分析(2024年)
  • 各技术
  • 类别
  • 各用途
  • 各流通管道
  • 各地区

第7章 供需分析

第8章 进口和出口的分析

第9章 价值链分析

第10章 波特的五力分析

第11章 大环境分析

第12章 价格分析

第13章 市场动态

• 推动市场要素
• 市场课题

第14章 市场趋势与发展

第15章 政策和法规形势

第16章 案例研究

第17章 竞争情形

• 前五名市场领导者的竞争矩阵
• 前五名公司的SWOT分析
• 前十大主要企业的形势
  • Function International Public Company Limited
  • LG Electronics (M) Sdn. Bhd.
  • Coway (Thailand) Company Limited
  • PureGen Water Sdn. Bhd.
  • 3M Thailand Sdn. Bhd.
  • Mazuma (Thailand) Co., Ltd.
  • Amway (Thailand) Sdn. Bhd
  • Elken Service Sdn Bhd. (Biopure Thailand)
  • Nikom Global Marketing (M) Sdn. Bhd.
  • Panasonic Thailand Sdn. Bhd.

第18章 策略性建议

第19章 关于调查公司·免责声明

Thailand water purifier market is projected to witness a CAGR of 8.38% during the forecast period 2025-2032, growing from USD 309.14 million in 2024 to USD 588.50 million in 2032F owing to increasing concerns over water quality and safety. Urbanization, industrialization, and rising health awareness have led to higher demand for purification solutions across residential and commercial sectors. Technological advancements and diverse product offerings cater to varying consumer needs.

The market expansion reflects a broader regional trend towards improved water infrastructure and environmental sustainability, positioning Thailand as a significant player in Southeast Asia's water purification industry. Furthermore, major international companies are breaking barriers and entering the Thailand market as it holds higher potential.

For instance, in May 2025, China's ANGEL Water Purifiers (Shenzhen ANGEL Drinking Water Industrial Group) collaborated with Mazuma (Thailand) for distribution & after-sales service and entered the Thailand market. The company entered the market with its key products, RO A7 SE & RO Magic Cube X3. RO A7 SE is a split-design undersink water purifier that enables multiple purity levels - drink, cook, or clean.

Health Awareness, along with Urbanization, Drives the Thailand Water Purifier Market

Growing public awareness of waterborne diseases and contaminants has heightened demand for reliable water purification systems. Consumers are increasingly prioritizing health, leading to a surge in residential and commercial installations. Educational campaigns and media coverage have further emphasized the importance of clean drinking water, influencing purchasing decisions. This heightened consciousness is a primary driver, compelling manufacturers to innovate and offer solutions that address specific health concerns related to water quality. The country's rapid urban growth and industrial expansion have strained existing water resources, leading to increased pollution and reduced water quality. As cities expand and industries proliferate, the risk of water contamination rises, necessitating effective purification solutions. This urban-industrial dynamic has created a substantial market for water purifiers, as both households and businesses seek to ensure access to safe water amidst environmental challenges.

Technological Advancements and Government Regulations to Shape the Market Dynamics

Innovations in water purification technologies, such as reverse osmosis, ultraviolet, and nanofiltration, have enhanced the efficiency and affordability of water purifiers. These advancements have made high-quality purification accessible to a broader consumer base. Additionally, the integration of smart features and user-friendly interfaces has increased consumer interest, driving market growth. Continuous research and development efforts are expected to further propel the adoption of advanced purification systems in Thailand.

For instance, in 2024, TSR Living Solution Public Company Limited introduced a new product, the Safe Lite Plus, which is a compact and affordable UF water purifier featuring a six-stage filtration system that can be easily installed by users. This product is designed to appeal to consumers in the e-marketplace sector, which represents a significant market that prioritizes convenience at an accessible price point.

The Thai government has implemented policies and regulations aimed at improving water quality and promoting public health. Initiatives such as subsidies for water purification systems and stricter water quality standards have encouraged both consumers and businesses to invest in purification solutions. These governmental efforts not only raise awareness but also create a supportive environment for market expansion, reinforcing the importance of clean water access as a national priority.

Reverse Osmosis Segment Holds the Larger Market Share

The reverse osmosis (RO) segment leads the Thailand water purifier market due to its superior ability to remove a wide range of contaminants, including dissolved solids, heavy metals, bacteria, and chemicals, which addresses growing consumer concerns about water quality and safety. The trend is fueled by increasing health consciousness, rapid urbanization, and heightened awareness of waterborne diseases, especially in densely populated urban centers such as Bangkok, where tap water quality is a persistent concern. Technological advancements have made RO systems more efficient, compact, and accessible, catering to both residential and commercial needs. Additionally, the shift toward advanced, multi-stage filtration systems- often combining RO with UV and activated carbon technologies- aligns with consumer preferences for comprehensive purification and better-tasting water. The proliferation of e-commerce and improved distribution networks further support the widespread adoption of RO purifiers, solidifying their dominance in the market.

For instance, in December 2023, Bio-Link (Holdings) Limited, based in Hong Kong, introduced an advanced reverse osmosis water purification system. This crucial advancement not only reinforces Bio-Link's position as a leader in the global water purification sector but also represents a major step forward in their international strategy, integrating American technological innovations into Asian markets.

Impact of U.S. Tariffs on Thailand Water Purifier Market

The imposition of U.S. tariffs on Thai exports has indirect repercussions on Thailand's water purifier market. Increased tariffs can lead to higher costs for imported components essential for manufacturing purification systems, thereby raising production expenses. This cost escalation may result in higher prices for end consumers, potentially dampening demand. Furthermore, the broader economic strain from reduced export revenues could affect consumer spending power, indirectly influencing the market. Manufacturers may need to explore alternative supply chains or localize production to mitigate these impacts and maintain competitiveness.

Key Players Landscape and Outlook

Key players in Thailand's water purifier market are adopting multifaceted strategies to strengthen their market position. They focus on innovation, developing advanced purification technologies that cater to diverse consumer needs, including energy-efficient and smart systems. Expanding distribution channels, both online and offline, ensures wider market reach and accessibility. These players also invest in customer education, highlighting the health benefits of purified water to drive demand. After-sales services, such as maintenance and warranty programs, are emphasized to enhance customer satisfaction and loyalty. Collaborations with local partners and adherence to regulatory standards further solidify their market presence. By aligning product offerings with consumer preferences and market trends, these companies aim to sustain growth and competitiveness in a dynamic market landscape. Companies focus on learning about new technologies and putting them to work through advanced R&D.

For instance, in January 2022, Coway (Thailand) Co Ltd.'s Neo Plus Water Purifier, featuring advanced reverse osmosis filtration, earned NSF-JWPA P508 certification for effective water purification in low-pressure areas, benefiting markets such as Thailand. This innovation addresses local infrastructure challenges, ensuring safe, clean water. The model's popularity in Southeast Asia reflects Coway's commitment to providing high-standard water solutions tailored for Thailand's diverse water supply conditions.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs on Thailand Water Purifier Market

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent's Demographic
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Technology
• 5.5. Preferred Type
• 5.6. Preferred Distribution Channel
• 5.7. Challenges Faced Post Purchase

6. Thailand Water Purifier Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Technology
    • 6.2.1.1. Reverse Osmosis (RO)
    • 6.2.1.2. Ultraviolet (UV)
    • 6.2.1.3. Ultrafilters (UF)
    • 6.2.1.4. Hybrid
    • 6.2.1.5. Others
  • 6.2.2. By Type
    • 6.2.2.1. Point of Use
      • 6.2.2.1.1. Under the Counter
      • 6.2.2.1.2. Wall Mounted
      • 6.2.2.1.3. Faucet Mounted
      • 6.2.2.1.4. Others
    • 6.2.2.2. Point of Entry
  • 6.2.3. By Application
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial and Industrial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Direct Sales
    • 6.2.4.2. Retail Stores
    • 6.2.4.3. Online
    • 6.2.4.4. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. South
    • 6.2.5.3. Central
    • 6.2.5.4. East
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Technology
  • 6.3.2. By Type
  • 6.3.3. By Application
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Function International Public Company Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. LG Electronics (M) Sdn. Bhd.
  • 17.3.3. Coway (Thailand) Company Limited
  • 17.3.4. PureGen Water Sdn. Bhd.
  • 17.3.5. 3M Thailand Sdn. Bhd.
  • 17.3.6. Mazuma (Thailand) Co., Ltd.
  • 17.3.7. Amway (Thailand) Sdn. Bhd
  • 17.3.8. Elken Service Sdn Bhd. (Biopure Thailand)
  • 17.3.9. Nikom Global Marketing (M) Sdn. Bhd.
  • 17.3.10. Panasonic Thailand Sdn. Bhd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Thailand Water Purifier Market, By Value, In USD Million, 2018-2032F
• Figure 2. Thailand Water Purifier Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Thailand Water Purifier Market Share (%), By Technology, 2018-2032F
• Figure 4. Thailand Water Purifier Market Share (%), By Type, 2018-2032F
• Figure 5. Thailand Water Purifier Market Share (%), By Application, 2018-2032F
• Figure 6. Thailand Water Purifier Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. Thailand Water Purifier Market Share (%), By Region, 2018-2032F
• Figure 8. By Technology Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 9. By Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024