市场调查报告书
商品编码
1539200
全球软体资产管理市场评估:依组件、部署方法、企业规模、最终用户、地区、机会、预测(2017-2031)Software Asset Management Market Assessment, By Component, By Deployment Mode, By Company Size, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球软体资产管理市场规模预计将从2023年的31.4亿美元增至2031年的106.2亿美元,预计2024-2031年期间年复合成长率为 16.45%。对 IT 成本优化的主要关注是全球软体资产管理市场的主要成长动力之一。随着财务压力的增加,公司寻求证明其技术支出的合理性并从中获取价值,特别是在经济不确定的情况下。最常见的节省领域之一是软体许可证,但许多组织缺乏对其的可见性和控制力。组织可以透过优化将软体授权瓶颈减少 24%。管理与多个供应商的合约的复杂性是促使公司转向外部支援和软体资产管理解决方案以确保合规性和成本效益的另一个驱动因素。
例如,2023年 6月,Snow Software, Inc. 发布了 Snow Copilot,这是该公司首款生成式 AI 助手,目的是增强 IT 资产管理和财务运营。 Snow Copilot 提供 Snow Labs 开发的高阶资料洞察和自然语言回应。
数位转型推动全球软体资产管理市场
全球软体资产管理市场正经历数位时代的变革。在人工智慧和生成式人工智慧进步的推动下,到2027年,全球数位转型支出预计将达到 4 兆美元。这导致需要管理的软体资产更加复杂,特别是对于继续大力投资人工智慧等数位技术的组织而言。数位转型支出的增加预计将占所有资讯和通讯技术投资的三分之二,凸显了高效能软体资产管理解决方案的重要性。为了成功管理和优化软体投资、保持合规性并控製成本,同时利用由复杂的技术变化和软体资产管理市场需求驱动的IT 环境快速变化的特征,解决方案非常重要。
例如,2023年 11月,Inoapps Limited 成为首家获得 Oracle 新软体资产管理计画认证的全球合作伙伴,提供定期软体授权审查、潜在审计豁免、合约和实际使用情况相符的主动管理。
不断上升的网路安全疑虑推动软体资产管理市场规模
网路犯罪的增加增加了对软体资产管理解决方案的需求。 Ivanti, Inc. 的一份研究报告显示,73%的高阶主管日益增加安全预算,这表明整个组织越来越关注网路安全。这是因为 91%的领导者认为,需要网路安全领导力来建立与先进软体资产管理解决方案整合的安全实践。这包括应对对云端环境、资料和身分构成威胁的挑战。随着董事会更多地参与网路安全决策以监控合规性并减少缺陷,对有效资产管理的需求变得非常重要。良好的软体资产管理使组织能够协调 IT 和安全活动,全面提高保护和效率。
例如,2024年 6月,USU Software AG 将为一家法国智慧家庭自动化公司优化 SAP SE 许可证,透过准确的使用资料和模拟增强软体资产管理,并重新协商框架协议。
本报告研究和分析了全球软体资产管理市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global software asset management market is projected to witness a CAGR of 16.45% during the forecast period 2024-2031, growing from USD 3.14 billion in 2023 to USD 10.62 billion in 2031. The paramount emphasis on IT cost optimization is one of the major factors driving growth of the global software asset management market. In the face of growing financial pressures, businesses are looking to justify and extract value from technology spending, especially during economic uncertainty. One of the most common areas for potential savings is software license, where many organizations lack visibility and control. Organizations can reduce software license obstacles by 24% through optimization. It comes with the added complication of managing multiple vendors and contracts, which is another driver for organizations turning toward external support and software asset management solution, providing the guarantee of compliance and cost effectiveness.
For instance, in June 2023, Snow Software, Inc. introduced Snow Copilot, its first generative artificial intelligence assistant, designed to enhance IT asset management and financial operations. It offers advanced data insights and natural language responses developed in Snow Labs.
Digital Transformation to Drive Global Software Asset Management Market
The global software asset management market is undergoing a transformation in the digital age. The global spending on digital shift has been forecasted to reach USD 4 trillion by 2027, driven by advancement in artificial intelligence and Generative AI. This results in organizations have more complex software assets to manage, particularly as they continue to invest heavily in digital technologies such as AI. This increase in digital transformation expenditure is projected to represent two-third of all information and communication technology investments, thus underscoring the importance for high performance software asset management solutions. Solutions are essential to adequately manage and optimize software investments, maintain compliance, control costs while navigating through rapidly changing IT landscape characteristics, driven by complex technological changes and software asset management market demands.
For instance, in November 2023, Inoapps Limited becomes the first global partner accredited in Oracle's new Software Asset Management Program, offering regular software license reviews, potential audit exemptions, and proactive management to align contracts with actual usage.
Growing Cybersecurity Concerns to Promote the Software Asset Management Market Size
The increasing incidence of cybercrime has encouraged the need for software asset management solutions. The research report from Ivanti, Inc. stated that 73% of executives are boosting security budgets to deeply indicate the increased focus on cyber-security across organizations. Nevertheless, it is indeed a strategic asset, since 91% of leaders believe cybersecurity leadership should be part of establishing security measures that ate integrated with advanced software asset management solutions. This consists of safeguarding threatening challenges against cloud environments, data, and identity. The need for effective asset management have become crucial to monitor compliance and alleviate shortcomings as boards get more involved in cybersecurity decisions. Good software asset management can enable organizations to align IT and security efforts, thereby improving protection and efficiency across the board.
For instance, in June 2024, USU Software AG optimized SAP SE licenses for a French smart home automation firm, enhancing Software Asset Management with precise usage data and simulations, aiding in the renegotiation of its framework agreement.
Government Initiatives Acting as a Catalyst
The role of governments is critical in spending revenue in the software asset management market as they make efforts to draft standards and regulations for increased compliance and efficiency. Governments help to drive the creation of frameworks and tools that simplify software licensing terms and automate regulatory compliance such as ISO/IEC 19770-1, 2, and 3. This compliance is guaranteed by the standards that companies must adhere to for managing their software assets, leading to wide range of demands from all types and sizes in software asset management solutions. Moreover, government policies supporting the transparency and quality of software procurement practices encourage organizations to adopt efficient asset management solutions which are expected to contribute significantly towards software asset management market growth.
For instance, in May 2024, the Real Property Policy Division enhances federal real estate management by supporting compliance with Executive Order 13327, improving asset tracking, and overseeing the Federal Real Property Profile Management System.
BFSI Sector Leading in Software Asset Management Market
The global software asset management market is being led by the Banking, Financial Services and Insurance (BFSI) sector due to considerable investments in this area to improve better management of software. The digital banking market is set to expand from USD 8.2 billion in 2021 to USD 13.9 billion by 2026, growing at 11.3% annually. Managing these assets effectively is crucial to streamline operation and optimize cost, especially as investment grows in various software tools such as customer relationship management system, collaboration platforms, and compliance enforcement solution. Proper maintenance ensures that these tools help maintain customer relationships, safeguard information and enforce compliance. This drives demand for advanced solutions managing software asset management across sectors.
North America Dominates Software Asset Management Market Share
North America software asset management market share is expected to be characterized by major advancements and investments in 2024. Leading technology firms such as IBM Corp. and Microsoft Corp. have enriched the software asset management tools with advanced automation capabilities and predictive analytics for license management functions. Industry benchmarks are redefined with new announcements from the software asset management institute and IT asset management council certification programs. These efforts highlight North America's commitment to optimizing software investments and adapting to evolving compliance requirements, positioning the region as a global leader in software asset management.
For instance, in July 2024, ServiceNow Inc. unveiled its Washington, D.C. platform release, introducing new features for intelligent automation, Sales and Order Management, and Platform Analytics, aimed at accelerating enterprise transformation and reducing costs.
Future Market Scenario (2024 - 2031F)
The software asset management market may witness expansion on all advanced automation tools, introducing new abilities through the elimination of manual tracking and compliance tasks for further efficiencies in software asset management process.
Artificial intelligence, predictive analytics, and intelligent recommendation of software asset management for license optimization and forecasting service is expected to growth of market in the forecast period.
Cloud-based software asset management utilization strategy will become more complicated as cloud adoption expands with the need for cost and compliance management tools.
Global and regional regulations will change, forcing organizations to continuously update their software asset management practices to comply with the new standards.
Key Players Landscape and Outlook
Major software asset management market players are responding to the challenge by providing solutions that are integrating the management of SaaS with the traditional software asset management offerings. The software asset management market opportunity is on the rise due to an increasing demand for effective management of decentralized software acquisition and improved optimization of SaaS expenditure. The software asset management market will expand further as more businesses are moving towards cloud-based models, highlighting the importance of asset management across all software environments.
In March 2024, Freshworks Inc. launched a new data center in UAE, powered by Amazon Web Services, enhancing its regional offerings in customer and employee service solutions while ensuring data compliance and performance.
In February 2024, Flexera Software, Inc. completed the acquisition of Snow Software, Inc., expanding its technology asset management and financial operations capabilities. This merger enhances customer insights and management tools for hybrid IT environments.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.