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软体资产管理市场：按组件、按部署模型、按组织规模、按最终用户、按地区，2024-2031 年

Software Asset Management Market By Component, Deployment Model, Organization Size, End-User, Region for 2024-2031
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

软体资产管理市场评估 - 2024-2031

2024 年软体资产管理市场规模为 22.6 亿美元，预估 2024 年至 2031 年复合年增长率为 18.23%，至 2031 年达到 86.3 亿美元。各产业扩大采用云端技术和数位转型项目，推动了对可优化软体消耗和降低成本的 SAM 解决方案的需求。对网路安全和资料隐私法规的日益重视也发挥了作用。 SAM 技术预计从 2024 年到 2031 年将以约 18.23% 的复合年增长率成长，因为它可以帮助企业降低与未授权软体相关的风险并确保正确的许可证利用。

软体资产管理市场定义/概述

软体资产管理 (SAM) 是管理、追踪和最佳化组织的软体授权和使用情况的过程，以实现供应商合规性并最大限度地降低成本。透过使用 SAM 工具，企业可以自动化软体取得、监控软体使用情况，并提供有关许可证合规性和资产优化的见解，以避免与未经许可的软体相关的法律问题。随着人工智慧 (AI) 和自动化的发展，SAM 的未来前景预计将扩大，从而能够更准确地追踪复杂的软体系统，尤其是在云端和混合配置中。随着软体授权安排的扩大，SAM 解决方案对于企业范围的成本管理、法规遵循和网路安全将变得越来越重要。

对网路安全和资料隐私法规的日益关注会推动软体资产管理市场吗？

对网路安全和资料隐私要求的日益重视正在推动软体资产管理 (SAM) 市场的显着成长。网路攻击的频率和复杂性不断增加，加上严格的资料保护法规，使得软体资产管理成为组织 IT 计画的重要组成部分。根据Gartner 2024年4月发布的预测，2024年全球资讯安全与风险管理技术支出预计将达到1,883亿美元，较2023年成长16%。网路安全投资的激增直接影响 SAM 市场。组织希望对其软体资产进行更严格的控制，以防止安全风险并确保合规性。

例如，2023年11月，国际标准化组织（ISO）更新了资讯安全管理规则，强调企业准确记录软体许可和合规状态的重要性。这促使公司投资 SAM 解决方案，以巩固安全控制、自动执行合规性检查并降低与未经授权的软体使用相关的风险。

软体环境日益复杂会阻碍软体资产管理市场的成长吗？

软体环境日益复杂，是软体资产管理（SAM）领域扩展的主要障碍。随着公司使用本地、基于云端和混合软体解决方案的组合，追踪和管理授权变得更加复杂。这种复杂性通常需要更强大的 SAM 技术，但有些企业可能难以实施和正确采用它。例如，基于订阅的模型、多云架构和软体即服务 (SaaS) 解决方案的兴起可能会使合规性、使用情况追踪和最佳化变得复杂，并造成与现有 IT 系统的整合问题。如果公司无法正确处理这些复杂问题，SAM 工具的使用率可能会下降。

此外，IT 资源和知识有限的公司可能难以开发能够跟上不断变化的软体环境的 SAM 解决方案。尤其是中小型企业，在大规模情况下可能会面临先进 SAM 系统的高成本和复杂性。特别是，如果製造商无法建立可扩展且使用者友好的 SAM 系统来满足组织的广泛需求，市场成长可能会受到阻碍。为了应对这些课题，SAM 供应商必须专注于简化其平台、提供更直观的解决方案并提供丰富的服务来帮助管理日益复杂的软体环境。

目录

第一章全球软体资产管理市场简介

  • 市场概览
  • 调查范围
  • 先决条件

第 2 章执行摘要

第三章验证市场研究研究方法

  • 资料探勘
  • 验证
  • 初步面试
  • 资料来源列表

第 4 章软体资产管理的世界市场展望

  • 摘要
  • 市场动态
    • 促进因素
    • 阻碍因素
    • 机会
  • 波特的五力模型
  • 价值链分析

第 5 章全球软体资产管理市场：按组件

  • 摘要
  • 服务
  • 解决方案

第 6 章软体资产管理全球市场：依部署模式

  • 摘要
  • 本地
  • 基于云端

第 7 章软体资产管理的全球市场：依组织规模划分

  • 摘要
  • 大型公司
  • 中小企业 (SME)

第 8 章全球软体资产管理市场：按行业

  • 摘要
  • 银行、金融服务和保险 (BFSI)
  • 媒体娱乐
  • 医疗保健与生命科学
  • 教育
  • 政府机构
  • 製造业
  • 通讯/IT
  • 零售/消费品
  • 其他

第 9 章全球软体资产管理市场：按地区

  • 摘要
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区
    • 拉丁美洲
    • 中东/非洲

第十章全球软体资产管理市场竞争格局

  • 摘要
  • 各公司的市场排名
  • 主要发展策略

第十一章公司简介

  • Snow Software
  • Flexera Software
  • BMC Software
  • Microsoft
  • SAP
  • Ivanti
  • Aspera
  • Apptio
  • BigFix
  • Zylo

第12章主要进展

  • 产品发布/开发
  • 併购
  • 业务扩展
  • 合作伙伴与联盟

第13章附录

  • 相关研究
简介目录
Product Code: 8933

Software Asset Management Market Valuation - 2024-2031 Software Asset Management Market size was valued at USD 2.26 Billion in 2024 and is projected to reach USD 8.63 Billion by 2031, growing at a CAGR of 18.23% from 2024 to 2031. The growing complexity of software licensing and compliance requirements. As businesses continue to use a wide range of software solutions, including cloud-based and subscription-based models, successfully managing software licenses has become critical to prevent financial penalties and guarantee compliance is surpassing USD 2.26 Billion in 2024 and reaching USD 8.63 Billion by 2031. Furthermore, the growing adoption of cloud technologies and digital transformation projects across sectors increases the demand for SAM solutions to optimize software consumption and decrease costs. The rising emphasis on cybersecurity and data privacy rules also plays an important role, since SAM technologies assist firms in mitigating risks connected with unlicensed software and ensuring correct license utilization is expected to grow at aCAGR of about 18.23% from 2024 to 2031.

Software Asset Management Market: Definition/ Overview

Software Asset Management (SAM) is the process of managing, tracking, and optimizing an organization's software licenses and usage to ensure vendor compliance and cost minimization. SAM tools enable enterprises to automate software acquisition, monitor software usage, and prevent legal issues associated with unlicensed software by offering insights into license compliance and asset optimization. SAM's future scope is expected to expand as artificial intelligence (AI) and automation progress, allowing for more precise tracking of complex software systems, particularly in cloud and hybrid configurations. As software licensing arrangements expand, SAM solutions will become increasingly important for cost control, regulatory compliance, and cybersecurity across companies.

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Will Growing Focus on Cybersecurity and Data Privacy Regulations Propel the Software Asset Management Market?

The increasing emphasis on cybersecurity and data privacy requirements is driving considerable growth in the Software Asset Management (SAM) market. The growing frequency and sophistication of cyber-attacks, combined with tight data protection rules, has made software asset management an essential component of organizational IT plans. In April 2024, According to a Gartner estimate released, global spending on information security and risk management technologies is expected to reach USD 188.3 Billion in 2024, a 16% increase over 2023. This spike in cybersecurity investments is directly impacting the SAM market. Organizations aim to keep tighter control over their software assets to prevent security risks and assure compliance.

For instance, in November 2023, the International Organization for Standardization (ISO) issued updated rules on information security management, highlighting the importance of enterprises keeping correct records of software licenses and compliance status. This has driven businesses to invest in SAM solutions that can integrate security controls, automate compliance checks, and reduce the risks associated with unauthorized software usage.

Will Increasing Complexity of Software Environments Hamper the Growth of the Software Asset Management Market?

The rising complexity of software environments presents a significant obstacle to the expansion of the Software Asset Management (SAM) sector. As enterprises use a combination of on-premises, cloud-based, and hybrid software solutions, tracking and managing licenses becomes more complicated. This complexity frequently necessitates more powerful SAM technologies, which some businesses may struggle to install or properly employ. For example, the rise of subscription-based models, multi-cloud architectures, and SaaS (Software as a Service) solutions complicates compliance, usage tracking, and optimization, potentially creating integration issues with existing IT systems. If firms are unable to properly traverse this complexity, SAM tool usage may suffer.

Furthermore, firms with limited IT resources or knowledge may struggle to develop SAM solutions that can keep up with the ever-changing software landscape. Smaller businesses, in particular, may struggle with the high cost and complexity of sophisticated SAM systems intended for large-scale contexts. This could hinder market growth, particularly if manufacturers are unable to create scalable, user-friendly SAM systems that address a wide range of organizational demands. To address these problems, SAM providers must focus on simplifying their platforms, offering more intuitive solutions, and providing full services to assist organizations in managing their increasingly complex software environments.

Category-Wise Acumens

Will Rising Demand for Solutions Propel the Software Asset Management Market?

Rising demand for solutions is expected to drive considerable growth in the Software Asset Management (SAM) industry. As businesses confront greater issues in managing software assets across cloud, on-premises, and hybrid environments, they are turning to SAM solutions to automate and streamline licensing management, maximize software consumption, and assure compliance. Recently, many SAM providers have integrated AI and machine learning into their solutions to deliver predictive analytics and real-time monitoring, which can considerably improve business decision-making. For instance, in November 2023, Snow Software announced the release of Snow Atlas, an AI-powered SAM solution that lets enterprises track software usage, manage expenditures, and stay compliant across multi-cloud settings. This development emphasizes the growing necessity for novel SAM tools that can handle the complexity of modern IT ecosystems.

In January 2024, the European Union issued stronger standards under the Digital Operational Resilience Act (DORA), requiring more rigorous software management and compliance methods for firms in a variety of industries. These requirements urge enterprises to use strong SAM solutions to avoid legal and financial penalties.

Meanwhile, the services segment is expanding the fastest. As businesses seek expert advice on installing and maintaining SAM practices, the demand for consulting, training, and managed services has increased, particularly with the growing adoption of cloud-based software and changing licensing structures. This trend is being driven by the requirement for tailored support to maximize software assets and maintain compliance.

Will Rising Sales through Large Enterprise Fuel the Software Asset Management Market?

Rising sales through major organizations are projected to drive the Software Asset Management (SAM) market significantly. Large organizations manage huge and complicated IT infrastructures, which can involve thousands of software licenses from numerous vendors and platforms, emphasizing the importance of effective SAM solutions. These enterprises demand powerful tools to automate software tracking, optimize consumption, and assure compliance with licensing agreements, especially as they transition to cloud-based and hybrid solutions. In October 2023, Flexera's announcement to expand its SAM capabilities specifically targeting large enterprises with enhanced multi-cloud management features, allowing businesses to better track software costs and compliance across cloud environments. This shows the increased need for advanced SAM technologies in large organizations, driven by the complexity and scale of their software ecosystems.

However, the small and medium-sized organizations (SMEs) market is the fastest-growing, as more people become aware of the cost savings and efficiency gains offered by SAM solutions, driving adoption. Small and medium-sized enterprises (SMEs) recognize the necessity of successfully managing software assets, particularly as they increase operations and adopt more cloud-based and subscription software models.

Country/Region-wise

Will Rising Adoption of Cloud Technologies in North America Propel the Software Asset Management Market?

The increasing adoption of cloud technologies in North America is likely to drive the Software Asset Management (SAM) industry. As enterprises rapidly shift to cloud-based systems, they face new issues in software licensing and compliance management. The complexity of managing licenses across numerous cloud services and subscription models needs sophisticated SAM solutions to ensure that enterprises maximize software utilization while keeping compliant with vendor agreements. For instance, in February 2024, ServiceNow announced the release of expanded SAM features intended exclusively for cloud applications, giving enterprises access and management over their cloud software assets. This move demonstrates the growing demand for effective SAM solutions that are suited to the unique needs of cloud systems.

In January 2024, the US government issued new rules promoting cloud usage among federal agencies, emphasizing the importance of adequate asset management techniques to maintain compliance with federal procurement regulations. This strategy is expected to result in increasing investment in SAM solutions, particularly among large organizations dealing with the difficulties of cloud licensing and compliance. According to a Gartner analysis published in March 2024, the North American cloud services industry is expected to increase by 25% per year, emphasizing the critical need for enterprises to have effective SAM policies to manage their software assets efficiently. The increased usage of cloud technologies is expected to dramatically increase demand for SAM solutions in North America.

Will Growing Awareness of Effective Software License Management in Asia Pacific Drive the Software Asset Management Market?

The increased awareness of proper software license management in Asia Pacific is expected to push the Software Asset Management (SAM) industry significantly. As firms in this region become more aware of the financial and legal dangers involved with inappropriate software licensing, there is a trend toward implementing full SAM solutions. The rapid digital transformation of numerous industries, which frequently results in complex licensing arrangements, has highlighted the importance of efficient software asset management. In March 2024, the Asia Pacific Software Association conducted a survey and discovered that 65% of firms were encountering software compliance difficulties, underlining the critical need for robust license management strategies. This growing awareness prompts businesses to invest in SAM solutions that help streamline their software usage and ensure compliance.

For instance, in February 2024, the Australian government implemented a new software compliance framework to improve openness and accountability in software procurement in both the public and commercial sectors. This framework encourages enterprises to improve their software management strategies in order to avoid penalties and assure compliance with licensing agreements.

Competitive Landscape

The competitive landscape of the software asset management (SAM) market is characterized by a diverse mix of established vendors, emerging tech companies, and specialized firms offering tailored solutions. Key trends include the integration of artificial intelligence (AI) and machine learning (ML) to enhance asset tracking, compliance management, and cost optimization. As businesses increasingly adopt cloud-based solutions, vendors are focusing on providing scalable, SaaS-based SAM platforms that offer flexibility and real-time insights. Additionally, partnerships and acquisitions are becoming common as companies aim to expand their capabilities and market presence. The market is highly dynamic, with continuous innovations driven by the rising complexity of software licensing and compliance requirements.

Some of the prominent players operating in the software asset management market include:

Snow Software

Flexera Software

BMC Software

Microsoft

SAP

Ivanti, Aspera

Apptio

BigFix

Zylo

Productive

Veracode

Alfabet (Google Cloud)

HCL Technologies

Wipro

Accenture

Deloitte

KPMG

PwC

Latest Developments

In April 2024, IBM launched a new SAM framework developed exclusively for hybrid cloud deployments. This methodology intends to assist enterprises in navigating the intricacies of licensing and compliance for both on-premises and cloud apps, thereby improving overall asset management strategies.

In November 2023, Snow Software released Snow Atlas, an AI-powered SAM platform meant to assist enterprises obtain better visibility into their software assets. The platform employs machine learning algorithms to deliver predictive insights on software consumption, enabling firms to make data-driven decisions.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SOFTWARE ASSET MANAGEMENT MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY COMPONENT

  • 5.1 Overview
  • 5.2 Services
  • 5.3 Solutions

6 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL

  • 6.1 Overview
  • 6.2 On-Premise
  • 6.3 Cloud-Based

7 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE

  • 7.1 Overview
  • 7.2 Large Enterprises
  • 7.3 Small and Medium Enterprises (SMEs)

8 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL

  • 8.1 Overview
  • 8.2 Banking, Financial Services and Insurance (BFSI)
  • 8.3 Media and Entertainment
  • 8.4 Healthcare and Life Sciences
  • 8.5 Education
  • 8.6 Government
  • 8.7 Manufacturing
  • 8.8 Telecom & IT
  • 8.9 Retail and Consumer Goods
  • 8.10 Others

9 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Rest of the World
    • 9.5.1 Latin America
    • 9.5.2 Middle East & Africa

10 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies

11 COMPANY PROFILES

  • 11.1 Snow Software
    • 11.1.1 Overview
    • 11.1.2 Financial Performance
    • 11.1.3 Product Outlook
    • 11.1.4 Key Developments
  • 11.2 Flexera Software
    • 11.2.1 Overview
    • 11.2.2 Financial Performance
    • 11.2.3 Product Outlook
    • 11.2.4 Key Developments
  • 11.3 BMC Software
    • 11.3.1 Overview
    • 11.3.2 Financial Performance
    • 11.3.3 Product Outlook
    • 11.3.4 Key Developments
  • 11.4 Microsoft
    • 11.4.1 Overview
    • 11.4.2 Financial Performance
    • 11.4.3 Product Outlook
    • 11.4.4 Key Developments
  • 11.5 SAP
    • 11.5.1 Overview
    • 11.5.2 Financial Performance
    • 11.5.3 Product Outlook
    • 11.5.4 Key Developments
  • 11.6 Ivanti
    • 11.6.1 Overview
    • 11.6.2 Financial Performance
    • 11.6.3 Product Outlook
    • 11.6.4 Key Developments
  • 11.7 Aspera
    • 11.7.1 Overview
    • 11.7.2 Financial Performance
    • 11.7.3 Product Outlook
    • 11.7.4 Key Developments
  • 11.8 Apptio
    • 11.8.1 Overview
    • 11.8.2 Financial Performance
    • 11.8.3 Product Outlook
    • 11.8.4 Key Developments
  • 11.9 BigFix
    • 11.9.1 Overview
    • 11.9.2 Financial Performance
    • 11.9.3 Product Outlook
    • 11.9.4 Key Developments
  • 11.10 Zylo
    • 11.10.1 Overview
    • 11.10.2 Financial Performance
    • 11.10.3 Product Outlook
    • 11.10.4 Key Developments

12 KEY DEVELOPMENTS

  • 12.1 Product Launches/Developments
  • 12.2 Mergers and Acquisitions
  • 12.3 Business Expansions
  • 12.4 Partnerships and Collaborations

13 Appendix

  • 13.1 Related Research