市场调查报告书
商品编码
1555048
美国 POS 支付市场评估:依组件、依终端类型、依作业系统、依最终用户、依地区、机会、预测(2017-2031年)United States POS Payment Market Assessment, By Component, By Terminal Type, By Operating System, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
美国 POS 支付市场规模预计将从2023年的284.5亿美元增至2031年的499.2亿美元,预计2024-2031年的年复合成长率为 7.28%。对经济实惠的无线通讯技术不断成长的需求推动 POS 市场的扩张,实现运输和饭店等多种行业的无缝支付处理。零售商和饭店使用 POS 终端进行交易、会计、销售监控和库存管理。从本质上讲,POS 终端对于现代商业营运非常重要,它可以提高交易效率并为在竞争环境中取得成功提供重要的见解。
对低成本无线技术日益成长的需求推动了 POS 系统的市场需求。 POS 系统是一种使用无线技术处理商品和服务付款的设备。无线技术促进了交通等各行业的多项任务。在零售和饭店业,终端和设备不仅用于支付处理,还用于会计、销售监控、库存管理等。
POS 终端显示出异常快速的成长,因为它们减轻了现金负担,而现金负担是企业的主要负担。随着世界走向无现金社会,科技驱动的公司突然比传统公司更有优势,为客户提供快速、方便、安全的结帐体验。随着技术的兴起,美国的POS终端快速现代化并回应技术发展的转变。对于大多数企业来说,这些现代终端的可用性和实施日益增加。
例如,2024年 4月,基于人工智慧的自助结帐系统 Mashgin 宣布与全球支付解决方案提供商 Verifone 进行整合。透过与 Verifone Commander 的整合,Mashgin 可以在利用 Verifone 安全支付站点管理解决方案的便利商店(目前共有超过 50,000个站点)部署其电脑视觉自助结帐系统。
进阶资料分析与支付模式扩充
进阶资料分析和支付模式的扩展是 POS 系统市场的成长动力。公司使用进阶分析来更深入地了解消费者行为、完善服务并改善库存管理。这种方法透过识别可疑活动并提供有关销售趋势和高峰时段的可行见解来提高诈欺检测和营运效率。
在支付模式方面,透过NFC和RFID技术的非接触式支付的兴起提高了便利性和速度,而Apple Pay和Google Pay等行动钱包则提高了交易的安全性。加密货币支付变得越来越普遍,迎合了比特币等数位货币的用户。此外, "先买后付" (BNPL)选项越来越受欢迎,尤其是在寻求灵活支付解决方案的年轻消费者中。此外,人工智慧和机器学习的整合推动 POS 系统的创新,实现预测分析、个人化行销和自动化客户服务。
例如,PayPal2024年 6月的一项研究发现,51%的购物者已停止在不接受非接触式付款的实体店购物。年轻的购物者更有可能这样做,78%的Z 世代、55%的千禧世代和 52%的X 世代表示,他们不再在只接受传统支付方式的企业购物。
全通路零售的成长增加了市场需求
简单地说,全通路零售是一种零售策略,可在客户存取的所有管道中提供统一的体验。这种方法目的是将各种销售和管道(例如实体店、线上商店、行动应用程式和社交媒体平台)整合为客户的一种持续体验。全通路零售满足了消费者对跨多个接触点无缝互动日益成长的需求,并寻求为客户提供灵活和便利的购买体验。
现代 POS 系统整合了多种付款选项,为客户提供最佳、最便利的购买体验。此外,POS系统与全通路零售的结合提供了即时库存的优势,使客户能够透过最新的库存资讯准确地检查产品可用性并进行购买。这种整合预计将在预测期内推动 POS 支付市场的成长。
本报告研究和分析了美国 POS 支付市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
United States POS payment market is projected to witness a CAGR of 7.28% during the forecast period 2024-2031, growing from USD 28.45 billion in 2023 to USD 49.92 billion in 2031. The growing demand for affordable wireless communication technologies has fueled POS market expansion, enabling seamless payment processing across diverse industries such as transportation and hospitality. Retailers and hotels use POS terminals for transactions, and for accounting, sales monitoring, and inventory management. In essence, POS devices are integral to modern business operations, enhancing transaction efficiency and providing crucial insights for thriving in a competitive environment.
The demand for low-cost wireless technologies has increased, and this has contributed to market demand for POS systems. These are devices that are used to process payments for goods and services using wireless technology. Wireless technology makes several operations easier across various types of businesses, such as those engaged in transportation. In retailing and hospitality businesses, terminals or devices are used more than for processing payments, in accounting, monitoring sales, and inventory management.
POS terminals are growing exceptionally fast as they reduce the burden of cash in businesses, which poses a huge burden. With the world moving in the direction of a cashless society, businesses propelled into technology suddenly have an edge over their traditional counterparts, offering their customers a fast, convenient, and safe checkout experience. With the rise of technology, the POS terminals in the United States have been rapidly modernizing to cope with a transformation in technological development. The accessibility and implementation of these modern terminals to most businesses are increasingly high.
For instance, in April 2024, Mashgin, an artificial intelligence (AI)-based self-checkout system, announced that it is integrating with Verifone, a global payments solution provider. The integration with Verifone Commander will allow Mashgin to deploy its computer vision self-checkout system at convenience stores that use Verifone's secure payment site management solution, which currently totals more than 50,000 sites.
Advanced Data Analytics and Expansion of Payment Models
Advanced data analytics and expanded payment models are key drivers for growth in the POS systems market. Companies utilize advanced analytics to gain deeper insights into consumer behavior, refine offerings, and improve inventory management. This approach enhances fraud detection and operational efficiency by identifying suspicious activities and providing actionable insights into sales trends and peak hours.
In terms of payment models, the rise of contactless payments through Near Field Communication (NFC) and Radio Frequency Identification (RFID) technology offers greater convenience and speed, while mobile wallets such as Apple Pay and Google Pay enhance transaction security. Cryptocurrency payments are becoming more common, catering to users of digital currencies such as Bitcoin. Additionally, Buy Now, Pay Later (BNPL) options are gaining traction, especially among younger consumers seeking flexible payment solutions. Furthermore, the integration of AI and machine learning is fostering innovation in POS systems, enabling predictive analytics, personalized marketing, and automated customer service.
For instance, in June 2024, studies by PayPal found that 51% of shoppers had stopped shopping at brick-and-mortar businesses that didn't accept contactless payments. Young shoppers are more likely to behave this way, indicating that 78% of Gen-Z, 55% of millennials, and 52% of Gen-X no longer shop at businesses that accept only traditional payment methods.
Growth of Omnichannel Retailing to Increase Market Demand
Omnichannel retailing is simply the retail strategy whereby customers are provided with a unified experience across all various channels that reach them. The approach seeks to merge different sales and channels, such as physical stores, online stores, mobile applications, and social media platforms, among others, into one but continuous experience for customers. Omnichannel retailing seeks to offer customers flexibility and convenience in the buying experience with respect to increased consumer demands for seamless interactions across numerous touch points.
Modern POS systems are integrated with a number of payment options to provide customers with the best and most convenient buying experience. Additionally, the combination of POS systems with omnichannel retailing offers real-time inventory benefits, allowing customers to accurately check product availability and make purchases through updated inventory information. This integration is expected to drive the POS payment market growth during the forecast period.
According to the Sensormatic Solutions Annual Survey, Nearly three-quarters of the United States back-to-school consumers will shop in-store. Flexible blended shipping options such as Buy online pickup in-store (BOPIS) are expected to grow in the forecast period.
Dominance of Fixed POS Terminal Type
In the United States, fixed POS systems hold a dominant share of the POS payments market.
Fixed POS systems are very reliable and stable. Hence, they offer performance with fewer problems in connectivity that facilitates smooth and continued transaction flow without problems. They come with a complete inventory management package, customer relations, employee management, and comprehensive reporting with the versatile all-in-one package for business. Besides, the integrative power of such systems is pretty good. For instance, they can be integrated with other business tools or software such as accounting systems, e-commerce platforms, and loyalty programs to bring more ease of use and efficiency to everyday operations. Security will be another key benefit; advanced features such as encryption and secure payment processing ensure that sensitive customer data remains out of reach from fraudulent risks. Also, fixed POS systems are designed with ease-of-use features such as larger screens to make them easier for employees, mainly when in large quantities within places such as retail stores and restaurants.
For instance, fixed POS terminals are used by major companies such as Walmart and Starbucks. Walmart has integrated advanced fixed POS systems across its stores to streamline operations, enhance customer experience, and improve transaction efficiency. Starbucks has also implemented its custom fixed POS system in partnership with Oracle.
Northeast to Dominate the United States POS Payment Market Share
A variety of critical factors have made northeast an integral region in the United States POS payments market. For instance, major cities such as New York, Boston, and Philadelphia have a high volume of retail and hospitality businesses that require POS systems for their demanding transaction needs. Besides, the tech-savvy environment prevailing in the region ensures greater adoption of advanced POS technologies, such as AI and advanced analytics, that improve customer experience and operational efficiency. Stronger economic activity in the region makes transactions very high, increasing the demand for advanced POS systems. The trend for consumer behavior in northeast reflects a fundamental penchant for digital means of paying for purchases through credit cards, debit cards, mobile payments, and digital wallets. It increases demand for advanced POS solutions that can handle a variety of options.
For instance, in December 2023, FortressPay, a company based in northeast region of the United States, launched an enterprise-ready, biometric payment platform. Through its new Payment Identity platform, FortressPay strives to offer frictionless customer experiences while completely eliminating payment fraud.
Future Market Scenario (2024 - 2031F)
The rapid shift towards digital payments and the movement towards a cashless society are fueling the growth of the POS payments market.
POS payments will adapt to different form factors to meet the needs of various customer segments in the forecast period.
The rise of advanced data analytics and expansion of payment models, as well as growing omnichannel retailing, contribute to market expansion.
Payment processing companies are expanding their support for new payment technologies, including cryptocurrencies and tap-to-pay methods.
Key Players Landscape and Outlook
Continuous innovation characterizes the United States POS payment market landscape, as the companies compete to outperform one another in terms of competitive pricing, value-added services, customer experience, security, fraud prevention, and the indulgence of AI. POS Payment manufacturers are concerned with security, reliability, integration, technology, user experience, and compliance, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
In August 2024, OMNIQ corporation, a leading provider of Artificial Intelligence (AI)-based image processing technologies and supply chain management solutions, form a strategic alliance with Ingenico to Enhance Fintech Solutions.
In October 2023, Castles Technology announced a partnership with Worldline for its first international deployment of a range of Android payment terminals and associated services, including repair and staging. Worldline has selected Castles Technology due to its knowledge and expertise in both international and local payment systems.
All segments will be provided for all regions covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.