市场调查报告书
商品编码
1593763
不孕症及怀孕快速检测试剂盒市场:依产品、检测类型、通路、地区、机会、预测,2017-2031Fertility and Pregnancy Rapid Kits Market Assessment, By Product, By Test Type, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2024-2031年预测期间,全球快速不孕不育和妊娠检测试剂盒市场规模将以6.18%的复合年增长率扩大,从2023年的16.8亿美元增长到2031年的27.1亿美元。预计将成长到10亿美元。由于人们对生殖健康的认识不断提高、透过电子商务平台轻鬆获得试剂盒、不孕不育患者数量不断增加以及该领域创新产品的推出不断增多,不孕症和妊娠检测试剂盒市场正在持续增长。
快速生育和妊娠检测试剂盒可检测体内荷尔蒙水平,这是女性怀孕和不孕的主要决定因素。这些试剂盒为早期怀孕检测提供了方便的家庭解决方案,通常在几分钟内即可提供结果。由于性表达范式的变化、生殖健康意识的提高以及对计划怀孕的更加重视,这些套件的市场提供了巨大的成长机会。由于可及性和可用性的提高,这些产品的非处方药指定导致了市场占有率的显着增长。蓬勃发展的电子商务和快速商务平台进一步提高了可及性,同时使购买更加谨慎,以维护买家的尊严。此外,市场参与者和其他利害关係人正在进行的新产品发布和活动正在推动市场发展。
本报告调查了全球快速不孕不育和妊娠检测试剂盒市场,提供了市场概述、产品趋势、测试类型、分销管道、区域趋势以及进入市场的公司概况。
Global fertility and pregnancy rapid kits market is projected to witness a CAGR of 6.18% during the forecast period 2024-2031, growing from USD 1.68 billion in 2023 to USD 2.71 billion in 2031. The market for fertility and pregnancy rapid kits is growing at a consistent pace owing to the rising awareness about reproductive health, easy availability of kits through e-commerce platforms, rising cases of infertility, and innovative product launches around this space.
Fertility and pregnancy rapid kits detect the hormone levels in the body of females, which is a major determinant of pregnancy and fertility in women. They offer a convenient, at-home solution for early pregnancy detection, typically providing results within minutes. The market of these kits is registering significant growth opportunities owing to the shifting paradigm of sexual expression, rising awareness about reproductive health, and great emphasis on the conception of the planned children. The OTC designation of these products adds significant expansion of market share owing to improved accessibility and availability. Booming e-commerce and quick commerce platforms further improve accessibility while keeping the purchase discreet to maintain the dignity of the buyer. Furthermore, new product launches and campaigns being run by market players and other stakeholders give a push to the market. For instance, in June 2024, Prega News, a pregnancy detection card by Mankind Pharma Ltd., launched its expert pregnancy care solution range in collaboration with its brand ambassador, targeting the southern Indian market. The initiative aims to increase brand presence and provide essential products for pregnancy. The launch featured over 70 mom influencers, further expanding the brand's reach in key regional markets like Karnataka and Chennai, India.
Growing Awareness About Reproductive Health Drives the Market
The growing awareness of reproductive health significantly boosts the market for fertility and pregnancy rapid kits. As people are becoming increasingly aware of not only their reproductive health but also taking proactive steps to handle those health aspects, the demand for quick at-home testing solutions has increased considerably. Increased education on fertility issues, along with changes in trends toward proactive health management, compel consumers towards early detection tools. Besides this, the social stigma associated with infertility and reproductive health issues is slowly fading away, and thus, more are searching for help and guidance. Technological innovations have even made these kits more convenient and accurate. This makes them very accessible. Campaigns for health and grassroots organizations in place also add to creating awareness and a friendly atmosphere around people looking to conceive. This combined factor places the fertility and pregnancy rapid kits market on a stable growth trajectory as awareness remains on an expansion course. For instance, in February 2023, Action Canada for Sexual Health & Rights ran a signature public health campaign during Sexual Health Week, raising awareness on key issues in sexual health, education, and healthcare.
Easy Availability of Kits Through E-Commerce Platforms Drives Market Growth
Easy accessibility of fertility and pregnancy rapid kits through e-commerce is one of the factors driving market growth. Online retailers can offer consumers ease of accessing a huge variety of products without the complications of traditional brick-and-mortar stores. Access is particularly imperative for sensitive health buyers since it provides users with an alternative to shopping discreetly from their homes. Competitive pricing and consumer reviews enable the customer to make the best decision on an e-commerce platform. Fast shipping options and consumer eligibility to join an order subscription plan make online shopping, in this case, more likely to lead to repeat business. Additionally, targeted advertising online and opportunities for education about reproductive health add to the momentum of knowing, seeing, and acting upon these needs. The convenience and privacy offered by e-commerce gives an impetus to sales and promote a more proactive approach to reproductive health, thereby augmenting the growth in the fertility and pregnancy rapid kits market. For instance, in October 2024, Amazon Pharmacy (Amazon.com Services LLC) announced plans to open pharmacies in 20 new cities across the United States in 2025. This expansion will double the number of cities where customers can receive Same-Day Delivery for their medications, including pregnancy test kits. Amazon is utilizing its extensive logistics network and advanced automation technology to address one of the pharmacy industry's biggest challenges: the lack of convenient and affordable access to medications.
Dominance of Pregnancy Rapid Test Kits Segment in Market
Pregnancy rapid test kits are more commonly used than fertility rapid kits for several reasons. First, they address an immediate need for pregnancy confirmation, appealing to many individuals and couples trying to conceive. Their simplicity and ease of use, requiring only a urine sample for quick results, increase their popularity. Pregnancy tests are widely available in pharmacies and online, making them easily accessible, while fertility kits are familiar and not as readily found. These factors contribute to the higher usage of pregnancy rapid test kits. Additionally, frequent product launches of pregnancy rapid kits further strengthen the market share of this segment. In October 2024, First Response (Church & Dwight Co., Inc.) launched the Multi Check Pregnancy Test Kit, featuring the innovative EasyCup, designed to simplify pregnancy testing. This kit includes an all-in-one sample collection cup and two Rapid Result tests, catering to consumer preferences for cleanliness and ease. A study revealed that 46% of users prefer using a cup for testing. The Multi Check Kit aims to provide convenience and support for individuals on their reproductive journeys, reinforcing First Response's commitment to user-friendly solutions in pregnancy testing.
North America Dominates the Fertility and Pregnancy Rapid Kits Market
North America dominates the fertility and pregnancy rapid kits market because of several key factors. First, increasing consumer awareness and focusing on sexual health drive demand for these products. Most people and couples are seeking solutions with ease that allow for early detection of pregnancy and tracking of fertility. Easy access to advanced health facilities and technology in North America also makes a play. The region enjoys the development of new products with a higher degree of accuracy and ease of use in the kits used for testing. On top of such marketing and educational initiatives, awareness and acceptance of these kits further improves. The presence of established manufacturers and an extensive distribution network positively impacts the availability of these products, particularly in sales through e-commerce platforms. Furthermore, cultural factors promoting proactive health management result in a greater willingness to invest in fertility and pregnancy testing. Collectively, all these factors place North America in a very favorable position as a market for fertility and pregnancy rapid kits.
Future Market Scenario (2024-2031F)
The emergence of recyclable pregnancy kits is poised to transform the market landscape significantly. Companies like OVUM have launched fully recyclable tests, addressing the environmental impact of traditional single-use kits, which contribute millions of pounds of plastic waste annually. These innovations reduce landfill contributions and offer cost savings for consumers over time, as reusable options eliminate the need for repeated purchases. As consumer awareness of sustainability grows, the demand for eco-friendly products in reproductive health is expected to rise, encouraging more brands to adopt similar practices. This shift promotes environmental responsibility and aligns with broader healthcare trends toward sustainability, ultimately setting new standards in the pregnancy testing market.
Key Players Landscape and Outlook
The fertility and pregnancy kits market is fragmented and distributed among a huge number of market players with intense market competition as the products overlap with the healthcare and FMCG sectors. The market has witnessed several innovative product launches, technological advances, acquisitions, and other types of business deals in recent years.
In August 2024, LetsGetChecked, Inc., an Irish health testing startup, is set to acquire United States' digital pharmacy Truepill Inc. for USD 525 million, which includes a focus on expanding its range of at-home testing kits, particularly in fertility. Founded in 2015, LetsGetChecked offers hormone and fertility tests, among other health diagnostics. The acquisition will be financed through a USD 150 million convertible note offering. This merger aims to improve capabilities in health tech, emphasizing their commitment to innovative healthcare solutions.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.