软体定义汽车(SDV)的美国市场的评估:各车辆类型，推动因素，各车辆自动等级，各SDV类型，各地区，机会，预测(2018年～2032年)

美国软体定义汽车（SDV）市场规模预计将从2023年的240.7亿美元增至2032年的953.9亿美元，复合年增长率预计将增长18.78%。近年来，该市场呈现显着增长，并且由于对提高安全性和可持续性的需求不断增加、汽车中扩大采用5G 技术以及预计将增加电动车和自动驾驶体验的采用，预计未来几年该市场将继续扩大。由于自动驾驶汽车的复杂性和先进技术的整合度不断提高、快速个人化以及对更高效、更环保的汽车的需求不断增长，市场需求预计将增加。此外，由于扩大采用无线（OTA）软体、企业对生产先进软体的投资增加，以及最近自动驾驶创新发展的大幅增加，软体和硬体整合变得越来越普遍。此外，汽车製造商越来越多地整合车辆软体，以改善客户驾驶体验、实现即时诊断并提供导航和安全功能。

美国政府实施了各种法规来加强汽车安全功能并采用永续生产方法。政府也鼓励生产配备 ADAS（高级驾驶辅助系统）的电动车，这使汽车更安全并改善驾驶体验。此外，政府鼓励公司整合先进的车辆软体来控制安全系统和推进等关键功能。市场上的公司正在美国共同开发和推出软体定义汽车（SDV），以满足对自动驾驶和连网汽车不断增长的需求。

例如，2024 年 6 月，德国主要汽车製造商大众汽车集团向美国电动汽车製造商 Rivian Automotive 投资 50 亿美元，成立一家合资企业，将两家汽车製造商宣布使用的技术结合起来。将被建立。

本报告提供美国的软体定义汽车(SDV)市场相关调查分析，提供市场规模与预测，市场动态，主要企业的形势等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 摘要整理

第4章 客户的迴响

• 产品与市场资讯
• 品牌认知度
• 决定是否购买时考虑的要素
  • 功能及其他附加价值服务
  • 兼容性
  • 解决方案的效率
  • 推动因素类型
  • 软体应用程式
  • 售后服务
• 隐私和法规的考虑

第5章 美国的软体定义汽车(SDV)市场预测(2018年～2032年)

• 市场规模的分析与预测
  • 金额
• 市场占有率的分析与预测
  • 各车辆类型
  • 各推动因素
  • 各车辆自动等级
  • 各SDV类型
  • 各地区
  • 市场占有率分析:各企业(金额)(前五名公司和其他 - 2024年)
• 市场地图分析(2024年)
  • 各车辆类型
  • 各推动因素
  • 各车辆自动等级
  • 各SDV类型
  • 各地区

第6章 供需分析

第7章 价值链分析

第8章 波特的五力分析

第9章 大环境分析

第10章 市场动态

• 推动市场要素
• 市场课题

第11章 市场趋势与发展

第12章 案例研究

第13章 竞争情形

• 前五名市场领导者的竞争矩阵
• 前五名公司的SWOT分析
• 前9名主要企业的形势
  • Rivian Automotive, Inc.
  • Volkswagen Group
  • BMW Group
  • Tesla
  • Mercedes-Benz AG
  • Volvo Group
  • Hyundai Motor Company
  • General Motors
  • Ford Motor Company

第14章 策略性推荐

第15章 本公司相关资料，免责声明

United States software-defined vehicle market is projected to witness a CAGR of 18.78% during the forecast period 2025-2032, growing from USD 24.07 billion in 2023 to USD 95.39 billion in 2032. The market has experienced significant growth in recent years and is expected to maintain an expansion in the coming years owing to growing demand for enhanced safety and sustainability, a rise in the implementation of 5G technology in vehicles and increasing adoption of EVs and autonomous driving experience. The United States software-defined vehicle market demand is anticipated to rise owing to increased complexity and integration of advanced technologies in autonomous vehicles, rapid personalization, and growing demand for more efficient and environmentally friendly vehicles. Additionally, software and hardware integration is significantly rising owing to the growing adoption of over-the-air software, increasing investment by companies in producing advanced software, and a surge in recent innovative developments in autonomous driving. Furthermore, automakers increasingly integrate vehicle software to enhance customers' driving experience, allow real-time diagnostics, and provide navigation and security functions.

The U.S. government is implementing different regulations to enhance the safety features of vehicles and adopt sustainable manufacturing practices. The government also provides incentives to produce electric vehicles featuring advanced driver assistance systems that increase vehicle safety and improve the driving experience. Moreover, the government is compelling companies to integrate advanced vehicle software to control major functions, including safety systems, propulsion, etc. Companies in the market are collaborating and launching software-defined vehicles in the United States to address the growing demand for autonomous vehicles and connected vehicles.

For instance, in June 2024, German auto giant Volkswagen Group announced an investment of USD 5 billion in U.S. electric vehicle maker Rivian Automotive, Inc., to form a joint venture projected to introduce technology both automakers use.

Growing Demand for Autonomous Vehicles Drives Market Growth

The growing demand for autonomous vehicles, rising technological advancement, and a rapid introduction of electric and hybrid vehicles are projected to drive the United States software-defined vehicle market growth in the forecast period. In addition, the growing number of road accidents is also propelling the demand for autonomous vehicles, which further drives the growth of the United States software-defined vehicle market. According to the Association for Safe International Road Travel, nearly 1.19 million individuals die yearly due to road traffic crashes. However, in the U.S., road crashes are a leading reason for nonnatural death for citizens, based on the U.S. Department of State. Autonomous vehicles are equipped with different software and systems, including lane management systems, anti-collision systems, and others, to better decision-making and decrease the chances of accidents. Companies in the market are collaborating to expand their market presence and be competitive.

For instance, in October 2024, Toyota, Honda Motor Co., Ltd., and Nissan Group announced an agreement to promote collaboration on developing in-car software and compete against leading U.S. and Chinese manufacturers in automotive technologies.

Technological Advancements in Vehicles Propel Market Growth

Technological advancements in vehicle technology are projected to be a key driver for the growth of the United States software-defined vehicle market. Innovations in cloud computing, artificial intelligence, and cybersecurity are allowing the introduction of energy-efficient vehicles. These advancements allow for features including advanced driver assistance systems, real-time vehicle performance monitoring, and over-the-air updates, which improve vehicle performance and enhance the overall driving experience of consumers, driving the United States software-defined vehicle market growth in the forecast period. Furthermore, the partnerships and collaboration among the automotive and tech companies are surging rapid innovation and confirming that vehicles offer efficient road safety and are up to date with the latest technologies.

For instance, in March 2022, Hyundai Motor Company, a leading U.S. automaker, and Iveco S.p.A. announced that they would sign a Memorandum of Understanding to create leading innovative solutions and software for vehicles. This collaboration explores possible collaborations on shared vehicle technology, joint sourcing, and mutual supply.

Passenger Vehicles Hold the Largest Market Share

Passenger vehicles dominate the market growth as automakers introduce vehicles featuring a significant level of autonomy and advanced technologies to run the vehicles. The passenger vehicle market demand is significantly rising in the United States software-defined market owing to rising investment by leading automakers in autonomous and connected technology. Likewise, other giant market players have established strategic partnerships and collaborations with autonomous vehicle technology startups. Furthermore, the government is also planning to support different automakers and universities in advancing the functioning of passenger cars and developing connected vehicle research. For instance, in May 2023, the U.S. Department of Transportation's Federal Highway Administration awarded the University of Michigan a USD 9.85 million Advanced Transportation Technology and Innovation program grant to conduct connected vehicle technology research. Companies in the market plan to launch high-performance passenger vehicles featuring different efficient software to address the rising safety concerns and limit the number of accidents.

For instance, in July 2023, Hyundai Motor Company announced the launch of its new Santa Fe in the U.S. market with a fresh design equipped with rear parking sensors, rear air conditioner vents, and other software.

Semi-Software Defined Vehicle is Expected to Drive Market Growth

Passenger vehicles dominate the market growth as automakers introduce vehicles featuring a significant level of autonomy and advanced technologies to run the vehicles. The passenger vehicle market demand is significantly rising in the United States software-defined market owing to rising investment by leading automakers in autonomous and connected technology. Likewise, other giant market players have established strategic partnerships and collaborations with autonomous vehicle technology startups. Furthermore, the government is also planning to support different automakers and universities in advancing the functioning of passenger cars and developing connected vehicle research. For instance, in May 2023, the U.S. Department of Transportation's Federal Highway Administration awarded the University of Michigan a USD 9.85 million Advanced Transportation Technology and Innovation program grant to conduct connected vehicle technology research. Companies in the market plan to launch high-performance passenger vehicles featuring different efficient software to address the rising safety concerns and limit the number of accidents.

For instance, in July 2023, Hyundai Motor Company announced the launch of its new Santa Fe in the U.S. market with a fresh design equipped with rear parking sensors, rear air conditioner vents, and other software.

Future Market Scenario (2025-2032F)

Advancements in autonomous and connected vehicles are projected to drive the United States software-defined vehicle market growth in the forecast period.

ADAS technologies, including lane-keeping assist and emerging braking, drive market growth and standards for SDVs, improving driving experience and safety.

Installing artificial intelligence and the Internet of Things technologies transforms SDVs into smart, connected devices, proposing real-time monitoring, optimizing performance, and diagnostics.

Strategic partnerships between tech companies and automotive are surging innovation and propelling the development of advanced SDV features.

Key Players Landscape and Outlook

Key players in the United States software-defined vehicle (SDV) market are expanding their market presence by leveraging advanced technologies and strategic partnerships. Companies in the market are investing heavily in research and development to enhance vehicle functionality and user experience. These companies can offer innovative features that attract consumers by integrating cutting-edge software solutions, such as over-the-air updates and autonomous driving capabilities. Collaborations with tech firms and continuous innovation enable them to stay ahead of market trends and meet evolving customer demands. This strategy boosts their competitiveness and fosters customer loyalty and satisfaction. Furthermore, companies in the market are featuring cars with systems capable of recognizing traffic lights, conducting full lane changing, and turning left and right automatically. Automakers are continuously pushing the envelope to improve the safety of their customers further.

For instance, in January 2024, Hyundai Motor Company announced an expansion by collaborating with a U.S. mission-critical software supplier to enhance its capabilities in building a new SDV platform.

For instance, in October 2024, Volvo Group and Daimler Truck AG announced a joint venture to develop a software-defined vehicle platform for heavy-duty vehicles and accomplish a common goal of developing a truck operating system

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. Compatibility
  • 4.3.3. Efficiency of Solutions
  • 4.3.4. Propulsion Type
  • 4.3.5. Software Applications
  • 4.3.6. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. United States Software-Defined Vehicle Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Vehicle Type
    • 5.2.1.1. Passenger Vehicle
    • 5.2.1.2. Commercial Vehicle
  • 5.2.2. By Propulsion
    • 5.2.2.1. Internal Combustion Engine Vehicle
    • 5.2.2.2. Electric Vehicle
  • 5.2.3. By Vehicle Autonomy
    • 5.2.3.1. Level 1
    • 5.2.3.2. Level 2
    • 5.2.3.3. Level 3
    • 5.2.3.4. Level 4
    • 5.2.3.5. Level 5
  • 5.2.4. By SDV Type
    • 5.2.4.1. Semi-Software Defined Vehicle
    • 5.2.4.2. Software Defined Vehicle
  • 5.2.5. By Region
    • 5.2.5.1. Northeast
    • 5.2.5.2. Midwest
    • 5.2.5.3. West
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Vehicle Type
  • 5.3.2. By Propulsion
  • 5.3.3. By Vehicle Autonomy
  • 5.3.4. By SDV Type
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

• 10.1. Market Drivers
• 10.2. Market Challenges

11. Market Trends and Developments

12. Case Studies

13. Competitive Landscape

• 13.1. Competition Matrix of Top 5 Market Leaders
• 13.2. SWOT Analysis for Top 5 Players
• 13.3. Key Players Landscape for Top 9 Market Players
  • 13.3.1. Rivian Automotive, Inc.
    • 13.3.1.1. Company Details
    • 13.3.1.2. Key Management Personnel
    • 13.3.1.3. Products and Services
    • 13.3.1.4. Financials (As Reported)
    • 13.3.1.5. Key Market Focus and Geographical Presence
    • 13.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 13.3.2. Volkswagen Group
  • 13.3.3. BMW Group
  • 13.3.4. Tesla
  • 13.3.5. Mercedes-Benz AG
  • 13.3.6. Volvo Group
  • 13.3.7. Hyundai Motor Company
  • 13.3.8. General Motors
  • 13.3.9. Ford Motor Company

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Software-Defined Vehicle Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Software-Defined Vehicle Market Share (%), By Vehicle Type, 2018-2032F
• Figure 3. United States Software-Defined Vehicle Market Share (%), By Propulsion, 2018-2032F
• Figure 4. United States Software-Defined Vehicle Market Share (%), By Vehicle Autonomy, 2018-2032F
• Figure 5. United States Software-Defined Vehicle Market Share (%), By SDV Type, 2018-2032F
• Figure 6. United States Software-Defined Vehicle Market Share (%), By Region, 2018-2032F
• Figure 7. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 8. By Propulsion Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Vehicle Autonomy Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By SDV Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024