2018年至2032年美国全地形车市场评估：依驱动类型、应用、座位数、引擎容量、燃料、地区、机会和预测

美国全地形车市场预计将从2024年的18.1亿美元成长到2032年的21.9亿美元，在2025-2032年预测期内的年复合成长率为 2.42%。推动这一成长的因素有几个，包括全地形车的多种用途、技术进步以及国家对休閒活动的需求不断成长。

随着越来越多的人花钱购买全地形车用于休閒和户外活动，户外运动和探险旅游变得越来越受欢迎。家人和朋友可以享受在不同地形上竞赛的刺激，同时参与与大自然亲密接触的活动。此外，全地形车的多功能性让可从高山前往雪山。这种多功能性使 ATV 成为露营、越野骑行和许多越野比赛等休閒活动的理想选择。此外，全国各地举办的活动数量不断增加，为探索刺激体验提供了充足的机会，并有助于建立 ATV 爱好者社群。

随着全国各地越野公园和小径的建立，允许安全合法地使用 ATV 进行休閒娱乐，对 ATV 的需求也随之增加。这些设施提供导览服务或租赁服务，为那些想要体验越野驾驶刺激但不一定拥有 ATV 的新手提供了便利。随着越来越多的人发现越野驾驶的乐趣，需求持续成长。製造商也开始推出新的ATV 车型，以满足人们对休閒车和户外体验日益成长的需求。

例如，2023年 8月，美国Honda汽车公司为美国推出了三款新型 ATV：FourTrax Recon、TRX250X 和 TRX90X。 FourTrax Recon 非常适合农业工作，配备 229cc 引擎并具有电动换檔程序。 TRX250X 配备手排离合器，而 TRX90X 配备 86cc 引擎和半自动变速箱。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 执行摘要

第4章 顾客回馈

• 引擎功率
• 地形适应性
• 耐用性和品质
• 安全功能
• 舒适且符合人体工学
• 牵引能力
• 维护需求

第5章 美国全地形车市场展望，2018年～2032年

• 市场规模分析及预测
  • 依金额
  • 依数量
• 市场占有率分析及预测
  • 依驱动类型
    • 两轮驱动（2WD）
    • 四轮驱动（4WD）
    • 全轮驱动（AWD）
  • 依用途
    • 体育
    • 农业
    • 军事与国防
    • 其他
  • 依座位数
    • 1 席
    • 2 席位
    • 其他
  • 依引擎排气量
    • 少于 400cc
    • 400cc 至 800cc
    • 800cc以上
  • 依燃料
    • 汽油
    • 电力
  • 依地区
    • 东北地区
    • 中西部
    • 西部
    • 南
  • 依公司划分的市场占有率分析（前5名及其他 - 依价值计算，2024年）
• 2024年市场地图分析
  • 依驱动类型
  • 依用途
  • 依座位数
  • 依引擎排气量
  • 依燃料
  • 依地区

第6章 需求与供给分析

第7章 价值链分析

第8章 波特五力分析

第9章 PESTLE 分析

第10章 定价分析

第11章 市场动态

• 市场驱动因素
• 市场挑战

第12章 市场趋势与发展

第13章 案例研究

第14章 竞争格局

• 五大市场领导者的竞争矩阵
• 五大公司的SWOT 分析
• 十大主要公司的市场状况
  • American Honda Motor Co., Inc.
  • 公司简介
  • 主要管理团队
  • 产品与服务
  • 财务表现（如报告）
  • 主要市场重点与地理分布
  • 近期发展/合作/伙伴关係/合併与收购
  • Yamaha Motor Corporation, USA
  • Suzuki Motor USA, LLC
  • Kawasaki Motors Corp., USA
  • Bombardier Recreational Products Inc.
  • KYMCO USA, Inc.
  • Polaris Inc.
  • Textron Inc.
  • DRR USA Inc.
  • Zhejiang CFMOTO Power Co., Ltd

上述公司并未根据市场占有率排序，并且可能会根据研究工作期间可用的资讯而变更。

第15章 策略建议

第16章 关于调查公司/免责声明

United States all-terrain vehicle market is projected to witness a CAGR of 2.42% during the forecast period 2025-2032, growing from USD 1.81 billion in 2024 to USD 2.19 billion in 2032. Several factors are driving the growth, including versatile applications of ATVs, advancements in technology, and the increasing demand for recreational activities in the country.

Outdoor sports and adventure tourism are becoming popular as more people spend money on ATVs for leisure and outdoor activities. Families and friends engage in activities that allow them to connect with nature while enjoying the thrills of riding across diverse terrains. Additionally, the versatility of ATVs makes them travel from mountains to snow. This adaptability makes ATVs ideal for recreational activities such as camping, trail riding, and many off-road competitions. Moreover, an increasing number of events in the country provides ample opportunity to explore thrilling experiences and helps make a community of ATV enthusiasts.

Off-road parks and trails established all over the country that can provide safe and legal access to ATV recreational use are also increasing the demand for ATVs. The facilities provide guided tours and offer rentals, making it more convenient for first-timers wanting to experience the rush of off-roading without necessarily having to own one. As more people discover the joy of off-road driving, the demand keeps increasing. Manufacturers have also begun to introduce new ATV models that reflect their commitment to this growing demand for recreational vehicles and outdoor experiences.

For example, in August 2023, American Honda Motor Co., Inc., launched three new ATVs for the United States, including FourTrax Recon, the TRX250X, and the TRX90X. FourTrax Recon, perfect for farming, comes with a 229-cc engine, has an Electric Shift Program. The TRX250X is available with a manual clutch, and the TRX90X is equipped with an 86 cc engine and semi-automatic transmission.

Increasing Demand for Recreational Activities to Drive Market Growth

The growing demand for recreational activities is a significant factor driving the United States all-terrain vehicle market. Consumers are increasingly looking for versatile vehicles for activities like trail riding, hunting, and off-road racing as outdoor sports and recreations are gaining more popularity and acceptability. Also, the rise of adventure parks and off-road trails increases the availability of recreational users for outdoor activity participation. The integration of ATVs into the tourism industry for sightseeing and guided tours along with use for rentals further boost demand. Events and competitions based on ATV vehicles have gained wide attention, drawing young potential customers who seek adventure and socialization. Moreover, rising disposable incomes are enabling an increasing number of families to invest in recreational vehicles, thereby increasing demand for all-terrain vehicles. Companies are also targeting by introducing new lineups to attract families and young ones.

In August 2024, Yamaha Motor Corporation, U.S.A., unveiled the 2025 ATV lineup that is highlighted by Grizzly for recreational activities and by Kodiak 700 and Kodiak 450 for utility use. The company also unveiled Grizzly 110, for riders aged 10 and up.

Technological Advancement to Boost Market Growth

Technological changes are also leading to an increase in the demand for all-terrain vehicles in the United States. The industry is witnessing change, marked by innovation, which results in performance enhancement, improved safety, and environmental friendliness. One such prominent step is the introduction of electric propulsion systems, providing benefits such as low noise, lesser emissions, and instant torque delivery. Electric ATVs are also becoming popular with environmentally conscious consumers.

Additional advancements include using advanced material objects such as carbon fiber and advanced alloys that are lightweight and durable. This not only improves agility and handling but also contributes to better fuel efficiency. Smart technology integration is another key development that includes GPS navigation, real-time performance monitoring, and advanced riding modes. Companies are increasing their production, integrating all these advanced features along with using electric propulsion systems.

For instance, in August 2024, American Honda Motor Co., Inc., announced its commitment to electric mobility, revealing its North Carolina facility will be the first in the United States to manufacture electric powersports products. This initiative marks a significant step in Honda's transition towards electrification.

Four-wheel Drive Segment to Compose the Maximum Market Share

Four-wheel drive (4WD) in the all-terrain vehicle (ATV) market is a significant factor contributing to the growth and popularity of ATVs. 4WD systems provide superior traction and durability allowing ATVs to travel in rough areas and diverse landscapes such as snow, mountains, and mud with ease. The capacity is crucial for recreational users and professionals in sectors like agriculture and military operations, where durability and performance matter the most. Moreover, the social aspect of riding 4WD ATVs contributes to their popularity among youth. Many young riders participate in group outings, events, and competitions that showcase their vehicles' capabilities. The camaraderie built through shared experiences in off-roading creates lasting friendships and a sense of community among young enthusiasts. Companies are manufacturing exclusive models to cater to the growing popularity of the 4WD segment.

For instance, in September 2024, Polaris Inc., unveiled the all-new RZR Pro R Factory-Armored Limited Edition. The all-new RZR Pro R is a tough and fashionable limited-edition vehicle that combines the unrivaled vehicle protection equipment of Pro Armor with the bold, resurgent RZR appearance and craftsmanship. Additionally, it features the Pro Performance True 4WD with driver-selectable modes that allow riders to seamlessly adapt traction to changing circumstances, maximizing performance and allowing them to conquer all terrains.

Southern Region to Dominate Market Share

The southern region of the United States stands out as the leading region for all-terrain vehicle sales and usage. The south's diverse landscape includes forest, mountain, and open plains providing ample opportunities for off-road activities and recreation activities. States like Texas, Florida, and Tennessee have an extensive network of off-road trails, parks, and events that attract ATV enthusiasts. Moreover, multiple events such as Rednecks with paychecks in Texas draw thousands of participants every year, showcasing region dominance. Additionally, the agricultural region utilizes ATVs extensively for multiple tasks such as crop management, irrigation, and livestock handling, and driving demand further. The region further benefits from a higher population of outdoor enthusiasts and growing disposable income among consumers willing to invest in recreational activities. Manufacturers are increasingly focusing on the region to launch new products, and event organizers are planning more recreational events to attract the ATV community.

For instance, in April 2024, High Lifter Mud Nationals was organized at Sabine ATV Park in Burkeville, Texas. The program delivered an unforgettable experience for offroad enthusiasts and it is expected to be held again in March 2025.

Future Market Scenario (2025 - 2032F)

Demand for all-terrain vehicles in the military, agriculture, and recreational sectors will continue to expand, with vehicles being utilized for tasks such as crop management, logistics, and off-road sports.

Increasing smart technologies and automation systems in all-terrain vehicles will gain more market influence in the forecasted period, leading to enhanced user experience.

Growing participation of youth in outdoor activities, particularly in recreational activities will drive the demand for advanced ATVs equipped with advanced safety features.

Continuous engagement through events, community gatherings and competitions will foster demand for technologically advanced ATVs

Key Players Landscape and Outlook

Key companies in the United States all-terrain market are strategically expanding their product portfolios and offering products that are more durable and technologically advanced. This approach not only diversifies their offering but also helps them to capture market share. Additionally, many companies are investing heavily in research and development to enhance the features and performance of their vehicles. Integration of Advanced technologies such as improved safety systems, electric powertrains, and connectivity features, would broaden the customer base. Companies are also introducing attractive offerings to attract customers, including customizable features and accessories to appeal to a wide audience and enhance customer engagement.

For instance, in September 2024, Suzuki Motor USA, LLC, announced their second wave of 2025 ATVs under the lineup KingQuad, where each ATV arrives with a standard two-year warranty and bold styling look as well as increased capability and reliability for off-road experience.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Engine Power
• 4.2. Terrain Capability
• 4.3. Durability and Build Quality
• 4.4. Safety Features
• 4.5. Comfort and Ergonomics
• 4.6. Towing Capacity
• 4.7. Maintenance Requirements

5. United States All-terrain Vehicle Market Outlook,2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Drive Type
    • 5.2.1.1. Two-wheel Drive (2WD)
    • 5.2.1.2. Four-wheel Drive (4WD)
    • 5.2.1.3. All-wheel Drive (AWD)
  • 5.2.2. By Application
    • 5.2.2.1. Sports
    • 5.2.2.2. Agriculture
    • 5.2.2.3. Military and Defense
    • 5.2.2.4. Others
  • 5.2.3. By Seating Capacity
    • 5.2.3.1. One Seat
    • 5.2.3.2. Two Seats
    • 5.2.3.3. Others
  • 5.2.4. By Engine Capacity
    • 5.2.4.1. Less than 400 cc
    • 5.2.4.2. 400 cc to 800 cc
    • 5.2.4.3. More than 800 cc
  • 5.2.5. By Fuel
    • 5.2.5.1. Gasoline
    • 5.2.5.2. Electric
  • 5.2.6. By Region
    • 5.2.6.1. Northeast
    • 5.2.6.2. Midwest
    • 5.2.6.3. West
    • 5.2.6.4. South
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Drive Type
  • 5.3.2. By Application
  • 5.3.3. By Seating Capacity
  • 5.3.4. By Engine Capacity
  • 5.3.5. By Fuel
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. American Honda Motor Co., Inc.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Yamaha Motor Corporation, U.S.A.
  • 14.3.3. Suzuki Motor USA, LLC
  • 14.3.4. Kawasaki Motors Corp., U.S.A
  • 14.3.5. Bombardier Recreational Products Inc.
  • 14.3.6. KYMCO USA, Inc.
  • 14.3.7. Polaris Inc.
  • 14.3.8. Textron Inc.
  • 14.3.9. DRR USA Inc.
  • 14.3.10. Zhejiang CFMOTO Power Co., Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States All-terrain Vehicle Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States All-terrain Vehicle Market, By Volume, In Units, 2018-2032F
• Figure 3. United States All-terrain Vehicle Market Share (%), By Drive Type, 2018-2032F
• Figure 4. United States All-terrain Vehicle Market Share (%), By Application, 2018-2032F
• Figure 5. United States All-terrain Vehicle Market Share (%), By Seating Capacity, 2018-2032F
• Figure 6. United States All-terrain Vehicle Market Share (%), By Engine Capacity, 2018-2032F
• Figure 7. United States All-terrain Vehicle Market Share (%), By Fuel, 2018-2032F
• Figure 8. United States All-terrain Vehicle Market Share (%), By Region, 2018-2032F
• Figure 9. By Drive Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Seating Capacity Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Engine Capacity Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Fuel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024