印度护肤市场评估：依类别、产品类型、年龄层、性别、最终用途、通路、地区、机会和预测，2018-2032年

製造业和数位产业的大幅扩张推动印度对护肤产品的需求。皮肤护理是个人护理领域中成长最快的领域之一，越来越多的公司寻求满足消费者的独特需求。预计到2024年印度护肤品市值将达到 29.6亿美元。无论从价值或数量来看，脸部护理都是市场上最大的类别。预计到2032年市场规模将达到 84.9亿美元，预测期内（2025-2032年）的年复合成长率为 13.91%。

在印度，护肤市场大幅成长，因为越来越多的人相信健康的皮肤不仅有益于身体健康，而且有助于保持美丽。顾客希望致力于健康的皮肤，无论是遵循基本的皮肤护理方案还是尝试含有特定成分的产品。虽然有些人喜欢更精緻的护肤产品，如面膜、精华液、玉石滚轮、刮痧石和早晚霜，但仍有许多人开始使用更基本的护肤技术，如 CTM。市场广阔，无论新旧客户，无论需求或价格范围，都能找到适合他们的产品。

新参与者进入市场，致力于消费者的需求和偏好，预计这将推动进一步的成长。例如2023年10月，N9SKIN BEAUTY PRIVATE LIMITED推出保养品牌 "9Skin" 。该品牌目的是展示使用天然成分的优质护肤产品，满足高收入者的需求。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 执行摘要

第4章 顾客评价

• 受访者人口统计
• 在哪里买？
• 愿意花钱
• 推荐保养品
• 品牌偏好
• 值得信赖的保养品牌或产品
• 影响保养品选择的因素
• 愿意花更多钱购买优质保养品
• 皮肤类型
• 购买的主要原因
• 购买模式
• 永续包装的影响
• 经历过皮肤问题
• 影响购买决策的认证
• 影响保养品购买的因素
• 新保养品的影响点
• 更换保养品品牌的频率
• 导致保养品品牌改变的因素

第5章 印度保养品市场前景，2018年～2032年

• 市场规模分析及预测
  • 依金额
  • 依数量
• 市场占有率分析及预测
  • 依类别
    • 身体护理
    • 脸部护理
    • 手部护理
    • 除毛剂
    • 卸妆液
    • 其他
  • 依产品类型
    • 保湿霜
    • 清洁剂
    • 防晒霜
    • 抗衰老产品
    • 爽肤水
    • 面罩
    • 其他
  • 年龄层
    • 10 岁以下
    • 11 至 26 岁
    • 27 至 42 岁
    • 43 至 58 岁
    • 59 岁以上
  • 性别
    • 男性
    • 女性
    • 男女通用
  • 依最终用途
    • 个人
    • 专业
  • 依通路
    • 线上
    • 离线
  • 依地区
    • 北
    • 东部
    • 西部和中部
    • 南
  • 依公司划分的市场占有率（前5名、其他 - 依价值，2024年）
• 市场地图，2024年
  • 依类别
  • 依产品类型
  • 依年龄层
  • 依性别
  • 依最终用途
  • 依通路
  • 依地区

第6章 需求与供给分析

第7章 进出口分析

第8章 价值链分析

第9章 PESTLE 分析

第10章 波特五力分析

第11章 定价分析

第12章 市场动态

• 市场驱动因素
• 市场挑战

第13章 政策与监理情势

第14章 个案研究

第15章 竞争格局

• 五大公司的SWOT 分析
• 市场前十大主要公司的状况
  • L'Oreal India Pvt. Ltd.
  • 公司简介
  • 主要管理团队
  • 提供的主要产品
  • 主要市场重点与地理分布
  • 近期发展/合作/伙伴关係/合併与收购
  • Hindustan Unilever Limited
  • Himalaya Wellness Company
  • Procter &Gamble Hygiene and Health Care Limited
  • Honasa Consumer Limited
  • Lotus Herbals Pvt. Ltd.
  • Body Cupid Pvt. Ltd.
  • Beiersdorf（India）Private Limited
  • Biotique Botanical Research Private Limited
  • Johnson &Johnson Private Limited
  • Galderma India Pvt. Ltd.
  • Pep Technologies Private Limited
  • LG Corporation（The Face Shop）

第16章 策略建议

第17章 关于调查公司/免责声明

The immense expansion of the manufacturing and digital industries has increased demand for skin care products in India as it has emerged as one of the personal care category's fastest-growing segments, with more businesses attempting to meet consumers' unique needs. India's skin care market is projected to be worth USD 2.96 billion in FY2024. Facial care is the market's largest category both in terms of value and volume. The market is expected to reach USD 8.49 billion by FY2032F, growing at a CAGR of 13.91% for the forecast period between FY2025 and FY2032.

As more people in India have started to believe that healthy skin not only supports physical wellbeing but also helps to maintain beauty, the market for skin care has grown significantly. Customers want to concentrate on healthy skin, whether that means adhering to a basic skincare regimen or experimenting with products made from particular ingredients. While some people prefer to use more sophisticated skincare products like sheet masks, serums, jade rollers, gua sha stones, and AM-PM creams, there is still a sizeable group of people who are beginning to use more fundamental skincare techniques like CTM. The market is vast and offers products to suit every customer, new or old, regardless of needs or price range.

New players are entering the market and are expected to witness further growth by focusing on consumer needs and preferences. For instance, in October 2023, skin care brand '9Skin' was launched by the company N9SKIN BEAUTY PRIVATE LIMITED. The brand aims at introducing premium skin care products made using natural ingredients, resonating with the demands of high-income individuals.

Growth in Men's Grooming Segment Propels Market Growth

Societal norms and perceptions of masculinity have evolved, leading to a broader acceptance and encouragement of men's grooming practices. Men are now more open to investing time and resources in their personal care routines, including skincare. Also, they are becoming more aware of the importance of skincare and its role in maintaining healthy and youthful-looking skin. Access to information through various channels, including social media, blogs, and magazines, has played a significant role in educating men about skincare routines, product benefits, and best practices. Men often have specific skincare needs, such as dealing with shaving-related issues, oily skin, or concerns related to aging. Skincare brands have recognized these unique needs and have developed products specifically formulated to address them. Aligning with the trend, in February 2024, DPKA Universal Consumer Ventures Private Limited, under its brand name 82°E, launched its men's skincare category, 82°E Man. The range, comprising two new items, includes a three-in-one cleanser for the face, beard, and body and an SPF-based two-in-one moisturizer.

Incorporation of Artificial Incorporation in Skin Care Drives Market Growth

India skin care market is being revolutionized by Artificial Intelligence (AI), as it provides the most personalized skincare solutions according to the needs of each individual. With the use of advanced AI and machine learning algorithms, skincare brands can now analyze huge amounts of data, such as skin type, specific concerns, environmental factors, and even genetic information, to provide customized product recommendations. This technological innovation means that consumers are given products that would effectively answer their specific issues on the skin, such as acne, hyperpigmentation, aging, and sensitivity. Skincare applications and AI diagnostic tools have gained popularity over time, making it possible for users to analyze their condition at home. Such tools apply advanced algorithms to evaluate the images of the skin to produce detailed reports and personalized skincare routines.

For instance, in October 2024, SkinBB, Skin Beyond Borders Private Limited, launched India's first AI-powered ingredient scanning tool, LabelLooker 1.0, which helps consumers make informed skincare choices by analyzing product ingredients. Developed in collaboration with VES College of Pharmacy, the tool integrates AI technology with clinical knowledge, benefiting consumers, clinicians, and industry partners.

Facial Care Segment Holds the Largest Market Share

Facial care in India has been characterized by a cultural emphasis on appearance, skin problems arising due to urbanization, and the impact of media. Further, rising disposable income encourages consumers to invest in luxury facial care products. Clear skin is associated with success in the social and professional spheres and hence fuels demand for facial care products. Skin care brands never stop innovating in this segment by offering numerous solutions to varied problems.

Furthermore, there is a demand for these new-age products that cater to a diverse range of demography, including children, men, and old people, containing organic, natural, and herbal ingredients. Therefore, cultural, economic, demographic, and lifestyle factors are making facial care one of the most demanded categories and, thus, forecasted to capture a significant market share in the Indian skin care market.

In October 2024, beauty brand Akind, under the sponsorship of Reliance Retail Limited, launched its new face cream, named Drop A Hint with SPF 30 PA+++. This breakthrough product enhances the complexion of Indian skin and safeguards its barrier health. It integrates with any skincare regimen, providing hydration and protection while offering a light tint that helps blur imperfections.

Northern Region Dominates the India Skin Care Market

With a larger consumption of skin care products in the region fueled by urbanization, changing lifestyles, and growing exposure to beauty trends, the North region of India is said to be a key contributor to the market revenue in FY2032F. This region often has a high concentration of urban centers with populations that are more familiar with skin care practices. Besides, media and advertising efforts that influence consumer preferences have usually been concentrated in the North. Economic factors, including higher disposable income, are responsible for elevating skin care consumption in this region, which is more developed than other parts of the country. The proximity to popular beauty salons, cosmetic retail outlets, and various online platforms allows consumers to explore and invest in skincare products based on the evolving beauty ideals and aspirations in this area.

In November 2024, Giorgio Armani India Private Limited, under its brand name Armani Beauty, launched its first flagship store to sell its whole line of skincare products, fragrances, and cosmetics in the DLF Promenade mall in New Delhi. The store's skincare collection features its signature anti-aging range 'Crema Nera'.

Future Market Scenario (FY2025-FY2032F)

Growing awareness for skincare and personal grooming among consumers is expected to continue driving the market.

Innovative market offerings including cleansers, moisturizers, serums and treatments for varied skin types, masks, and corresponding specific solutions focusing on acne and aging are expected to spur the market.

The proliferation of e-commerce platforms will continue to provide easy accessibility to products whereby the consumer may conveniently explore many skincare options.

Key Players Landscape and Outlook

The skincare market in India is highly competitive, with several key players vying for market share. Galderma India Pvt. Ltd., Johnson & Johnson Private Limited, Himalaya Wellness Company, Body Cupid Pvt. Ltd., and Honasa Consumer Limited are some of the prominent businesses in the market. These key players have established their presence in the Indian skincare market through a combination of product innovation, marketing strategies, and brand loyalty. Moreover, there is a growing trend of mergers and acquisitions in the market as companies seek to expand their portfolios and enhance their digital presence amid rising consumer demand for innovative beauty products. For instance, in January 2025, HUL announced it had signed a definitive agreement to acquire the premium actives-led beauty brand Minimalist. This marks another step in the transformation journey of its Beauty & Wellbeing portfolio towards evolving and higher growth demand spaces.

The outlook for the skincare market in India is positive, with growing consumer awareness and a focus on personal care and wellness. The market is expected to grow further as consumers prioritize skincare and explore new product offerings. Brands that can cater to evolving consumer demands, such as natural and organic products, customization options, and sustainable practices, are likely to thrive in the future.

Table of Contents

1. Project Scope & Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Points of Purchase
• 4.3. Willingness to Spend
• 4.4. Preferred Skin Care Products
• 4.5. Brand Preference
• 4.6. Trusted Skin Care Brands or Products
• 4.7. Factors Affecting Selection of Skin Care Products
• 4.8. Willingness to Pay More for Premium Skin Care Products
• 4.9. Skin Type
• 4.10. Primary Reason for Purchasing
• 4.11. Buying Patterns
• 4.12. Influence of Sustainable Packaging
• 4.13. Skin Issues Experienced
• 4.14. Certifications Influencing Purchase Decisions
• 4.15. Factors Influencing Purchase of Skin Care Products
• 4.16. Point of Influence for New Skin Care Products
• 4.17. Frequency of Switching Skin Care Brands
• 4.18. Factors Leading to Change in Skin Care Brand

5. India Skin Care Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Category
    • 5.2.1.1. Body Care
    • 5.2.1.2. Facial Care
    • 5.2.1.3. Hand Care
    • 5.2.1.4. Depilatories
    • 5.2.1.5. Make-up Remover
    • 5.2.1.6. Others
  • 5.2.2. By Product Type
    • 5.2.2.1. Moisturizers
    • 5.2.2.2. Cleansers
    • 5.2.2.3. Sunscreens
    • 5.2.2.4. Anti-Aging Products
    • 5.2.2.5. Toners
    • 5.2.2.6. Face Masks
    • 5.2.2.7. Others
  • 5.2.3. By Age Group
    • 5.2.3.1. Ages Less Than 10
    • 5.2.3.2. Ages 11 to 26
    • 5.2.3.3. Ages 27 to 42
    • 5.2.3.4. Ages 43 to 58
    • 5.2.3.5. Ages 59 and Above
  • 5.2.4. By Gender
    • 5.2.4.1. Male
    • 5.2.4.2. Female
    • 5.2.4.3. Unisex
  • 5.2.5. By End User
    • 5.2.5.1. Personal
    • 5.2.5.2. Professional
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Online
    • 5.2.6.2. Offline
      • 5.2.6.2.1. Supermarkets/Hypermarkets
      • 5.2.6.2.2. Pharmacy & Drug Stores
      • 5.2.6.2.3. Specialty Stores
      • 5.2.6.2.4. Departmental Stores
      • 5.2.6.2.5. Others
  • 5.2.7. By Region
    • 5.2.7.1. North
    • 5.2.7.2. East
    • 5.2.7.3. West & Central
    • 5.2.7.4. South
  • 5.2.8. By Company Market Share (Top 5 Companies, Others - By Value, FY2024)
• 5.3. Market Mapping, FY2024
  • 5.3.1. By Category
  • 5.3.2. By Product Type
  • 5.3.3. By Age Group
  • 5.3.4. By Gender
  • 5.3.5. By End User
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. PESTLE Analysis

10. Porter's Five Forces Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Policy and Regulatory Landscape

14. Case Studies

15. Competitive Landscape

• 15.1. SWOT Analysis for Top 5 Players
• 15.2. Key Players Landscape for Top 10 Market Players
  • 15.2.1. L'Oreal India Pvt. Ltd.
    • 15.2.1.1. Company Details
    • 15.2.1.2. Key Management Personnel
    • 15.2.1.3. Key Products Offered
    • 15.2.1.4. Key Market Focus and Geographical Presence
    • 15.2.1.5. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.2.2. Hindustan Unilever Limited
  • 15.2.3. Himalaya Wellness Company
  • 15.2.4. Procter & Gamble Hygiene and Health Care Limited
  • 15.2.5. Honasa Consumer Limited
  • 15.2.6. Lotus Herbals Pvt. Ltd.
  • 15.2.7. Body Cupid Pvt. Ltd.
  • 15.2.8. Beiersdorf (India) Private Limited
  • 15.2.9. Biotique Botanical Research Private Limited
  • 15.2.10. Johnson & Johnson Private Limited
  • 15.2.11. Galderma India Pvt. Ltd.
  • 15.2.12. Pep Technologies Private Limited
  • 15.2.13. LG Corporation (The Face Shop)

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1: Top 10 Importing Countries to India, By Value (USD Thousand), 2019-2023
• Table 2: Top 10 Exporting Countries from India, By Value (USD Thousand), 2019-2023
• Table 3: Pricing Analysis of Skin Care Products, FY2024

List of Figures

• Figure 1: By Occupation
• Figure 2: By Family Size
• Figure 3: By Education Level
• Figure 4: By Monthly Household Income
• Figure 5: Points of Purchase
• Figure 6: Willingness to Spend
• Figure 7: Skin Care Products
• Figure 8: Brand Preference
• Figure 9: Trusted Skin Care Brands or Products
• Figure 10: Factors Affecting Selection of Skin Care Products
• Figure 11: Willingness to Pay More for Premium Skin Care Products
• Figure 12: Skin Type
• Figure 13: Primary Reason for Purchasing
• Figure 14: Buying Pattern
• Figure 15: Influence of Sustainable Packaging
• Figure 16: Skin Issues Experienced
• Figure 17: Certifications Influencing Purchase Decisions
• Figure 18: Factors Influencing Purchase of Skin Care Products
• Figure 19: Point of Influence for New Skin Care Products
• Figure 20: Frequency of Switching Skin Care Brands
• Figure 21: Factors That Leads to Change in Skin Care Brand
• Figure 22: India Skin Care Market Size, By Value (USD Billion), FY2018-FY2032F
• Figure 23: India Skin Care Market Size, By Volume (Thousand Units), FY2018-FY2032F
• Figure 24: India Skin Care Market Share, By Category, By Value, FY2018-FY2032F
• Figure 25: India Skin Care Market Share, By Product Type, By Value, FY2018-FY2032F
• Figure 26: India Skin Care Market Share, By Age Group, By Value, FY2018-FY2032F
• Figure 27: India Skin Care Market Share, By Age Group, By Value, FY2018-FY2032F
• Figure 28: India Skin Care Market Share, By End User, By Value, FY2018-FY2032F
• Figure 29: India Skin Care Market Share, By Distribution Channel, By Value, FY2018-FY2032F
• Figure 30: India Skin Care Market Share, By Distribution Channel, By Offline Channel, By Value, FY2018-FY2032F
• Figure 31: India Skin Care Market Share, By Region, By Value, FY2018-FY2032F
• Figure 32: India Skin Care Market Share, By Company, By Value, FY2024
• Figure 33: India Skin Care Market Map, By Category, By Value, FY2024
• Figure 34: India Skin Care Market Map, By Product Type, By Value, FY2024
• Figure 35: India Skin Care Market Map, By Age Group, By Value, FY2024
• Figure 36 India Skin Care Market Map, By Gender, By Value, FY2024
• Figure 37: India Skin Care Market Map, By End User, By Value, FY2024
• Figure 38: India Skin Care Market Map, By Distribution Channel, By Value, FY2024
• Figure 39: India Skin Care Market Map, By Region, By Value, FY2024
• Figure 40: Total Import of Beauty & Make-up Products in India, By Value (USD Million), 2019-2023
• Figure 41: Top 5 Importing Countries to India, By Share (%), 2023
• Figure 42: Total Export of Beauty & Make-up Products in India, By Value (USD Million), 2019-2023
• Figure 43: Top 5 Exporting Countries From India, By Share, 2023