美国的纯素食者食品市场:各产品类型，来历，各终端用户，各流通管道，各地区，机会，预测，2018年～2032年

美国素食市场规模预计将从 2024 年的 153.1 亿美元增长到 2032 年的 360.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.31%。随着消费者越来越注重健康和永续消费，美国的素食市场正在蓬勃发展。除了道德原因之外，消费者还看到了诸如降低胆固醇、更容易消化和降低慢性病风险等健康益处。弹性饮食习惯的兴起（减少肉类消费但不是完全不吃）也推动了植物替代品的成长。

食品科技对素食的口味、质地和营养价值产生了巨大的影响。豌豆蛋白和大豆蛋白等植物性蛋白质的创新正成为非常可行的肉类、乳製品和蛋类替代品。实验室培育和发酵的蛋白质也有望作为可持续的高蛋白质选择彻底改变该产业。

素食运动透过社群媒体和名人代言逐渐普及，有助于使植物性饮食成为主流。这为素食主义者提供了一个机会，快餐店和企业现在都提供素食选择。此外，更清晰的成分标示和有机、非基因改造产品对注重健康的消费者也有吸引力。随着需求不断增长，美国素食市场预计将进一步扩大，提供更多创新和多样化的产品。

本报告提供美国的纯素食者食品市场相关调查，提供市场概要，以及各产品类型，来历，各终端用户，各流通管道，各地区趋势，及加入此市场的主要企业的简介等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 摘要整理

第4章 客户的迴响

第5章 美国的纯素食品市场预测，2018年～2032年

• 市场规模的分析与预测
• 市场占有率分析与预测
• 市场地图分析，2024年
  • 各产品类型
  • 来历
  • 各终端用户
  • 各流通管道
  • 各地区

第6章 需求供给分析

第7章 进出口的分析

第8章 价值链分析

第9章 波特的五力分析

第10章 大环境分析

第11章 价格分析

第12章 市场动态

第13章 市场趋势与发展

第14章 案例研究

第15章 竞争情形

• 前五名市场领导的竞争矩阵
• 前五名参与企业的SWOT分析
• 前10名市场主要企业的形势
  • Beyond Meat, Inc.
  • Impossible Foods Inc.
  • Danone North America (Danone S.A.)
  • Conagra Brands, Inc. (Gardein)
  • Amy's Kitchen, Inc.
  • The Hain Celestial Group, Inc.
  • MorningStar Farms (Kellanova)
  • PURIS Holding, LLC
  • Hormel Foods Corporation
  • The Tofurky Company

第16章 策略性建议

第17章 关于调查公司·免责声明

United States vegan food market is projected to witness a CAGR of 11.31% during the forecast period 2025-2032, growing from USD 15.31 billion in 2024 to USD 36.08 billion in 2032. The United States vegan food market is growing fast due as customers are becoming more health conscious and sustainable. Along with ethical reasoning, the consumers see health benefits in it, like lower cholesterol, easy digestibility, and the risk of chronic diseases. The rise of flexible food habits, where individual reduces meat consumption without cutting it entirely, has also propelled the growth of plant-based alternatives.

Food technology has made its mark in veganism's taste, texture, and nutritional benefits. Plant-based protein innovations, like pea proteins, soy, and the like, are making their way into very realistic meat, dairy, and egg substitutes. Lab-grown proteins and fermented proteins are also coming into the act somehow and are likely to revolutionize the industry with sustainable, high-protein options.

The vegan movement has gained ground through social media and celebrity endorsements, support that lends itself to the mainstreaming of plant-based foods. It means a realization, well, MSM, of an opportunity with veganism, where now the fast-food outlets and the corporations are offering vegan options. Additionally, cleaner ingredient labels and organic, non-GMO products appeal to health-conscious consumers. As demand continues to rise, the United States vegan food market is expected to expand further, with more innovation and product diversity.

In June 2024, Conagra Brands, Inc. unveiled an exciting line-up of innovation, bringing more than 50 new items to grocery shelves. It included Gardein's Ultimate Plant-Based collection, comprising Ultimate Plant-Based Crispy Breaded F'Sh; Ultimate Plant-Based Meatballs; and Ultimate Plant-Based Chick'n Fried Rice Bowl.

Precision Fermentation and Foodservice Expansion Catalyses Market Expansion

Precision fermentation and the technology of alternative proteins are significant drivers for the rise of the vegan food market in the United States. By microbial fermentation, animal-free proteins are being synthesized to form casein and whey that resemble real dairy products but do not come with environmental costs. Development goes beyond soy and pea-based proteins to novel plant proteins, such as chickpeas, fava beans, and duckweed. These scientific breakthroughs are providing plant-derived and cultured proteins with new scalability and price possible.

The very adoption by the chain of fast-food outlets and food service providers of vegan options increases the pace at which the market grows. For example, fast-food giants such as McDonald's, Burger King, and Starbucks have added plant-based menu items to their varieties thereby making the vegan diet among mainstream consumers seem normal. At the same time, the universities, airlines, and corporate cafeterias have started to add more plant-based options with the increasing demands of consumers. As large-scale restaurant adoption continues, plant-based foods become more accessible and culturally ingrained, driving further innovation and demand for high-quality vegan alternatives.

For instance, in October 2024, Impossible Foods, Inc. announced the launch of three new plant-based retail products aimed at providing families with convenient meal options. The new offerings include Impossible Disney The Lion King Chicken Nuggets, Impossible Meal Makers, and Impossible Corn Dogs. Meal Makers contain 19 grams of protein per serving, no cholesterol, and 33% less saturated fat compared to traditional ground beef.

Retailer-Led Private and Institutional Diet to Fuel the Market Demand

Supermarkets and big-box retailers are increasingly driving the vegan food market through private-label innovation. Chains like Whole Foods, Trader Joe's, and Kroger have launched their own plant-based product lines, offering more affordable options compared to traditional vegan brands. Retailers are also strategically placing plant-based products alongside animal-based counterparts rather than in separate vegan sections, normalizing consumer adoption. As retailers invest in in-house R&D and collaborations with plant-based food startups, they are creating competitive, high-quality vegan alternatives. This shift reduces cost barriers and increases accessibility, helping plant-based products move from niche to mainstream grocery staples.

Government policies and institutional initiatives are beginning to influence the United States vegan food market. School lunch programs and hospital cafeterias are incorporating plant-based meals due to both health concerns and environmental sustainability goals. Some cities, like New York, have introduced plant-based default meals in hospitals, setting a precedent for institutional dietary shifts. Additionally, agricultural subsidies and funding for plant-based protein research are increasing, helping companies scale production and improve affordability. As policies continue to support plant-based diets for public health and environmental reasons, the vegan food market will benefit from greater legitimacy, investment, and long-term growth potential.

For instance, in February 2025, Beyond Meat, Inc. expanded line of Beyond Steak, Chimichurri and tangy and sweet Beyond Steak Korean BBQ-Style. The American Heart Association's Heart-Check program and the American Diabetes Association's Better Choices for Life program have certified the new heart-healthy2 steak options, which are made from simple and clean plant-based ingredients and have 20g of protein per serving, only 1g of saturated fat, and no cholesterol.

Meat Alternatives Segment becomes the Fastest Growing Segment

Based on the product type, the meat alternative segment is the fastest growing segment driven by increasing consumer demand for plant-based options. This growth is fuelled by health-consciousness, environmental awareness, and ethical considerations. Consumers are seeking alternatives to traditional meat due to concerns about saturated fat, cholesterol, and the environmental impact of animal agriculture. Plant-based meats are perceived as healthier, with lower levels of saturated fat and cholesterol, reducing the risk of heart disease and certain cancers. Plant-based options have a smaller environmental footprint compared to animal products, aligning with consumer preferences for sustainable living. Companies launch meat alternative products, specially designed for United States consumer base.

For instance, in February 2025, JUICYMARBLES (Formidable Foods, Inc.) announced its latest product, the "Meaty Meat" lamb meat alternative. The Meaty Meat is going to be launched in the United States and Canada and will initially only be available to North American customers.

Future Market Scenario (2025 - 2032F)

Key trends include the rise of plant-based protein products, vegan convenience foods, and innovative alternatives like cell-based meat.

Vegan seafood and fast-food options are likely to gain popularity, catering to convenience-focused consumers.

Social media and vegan activism are anticipated to drive awareness and retail expansion for plant-based products.

Dairy alternatives such as almond, soy, and oat-based milk and cheeses are expected to lead product categories.

Key Players Landscape and Outlook

The United States vegan food market is highly competitive, with brands focusing on differentiation through innovation, pricing, and distribution. One key strategy is product innovation, where companies develop plant-based alternatives with improved taste, texture, and nutrition, leveraging advancements in food technology like precision fermentation and novel protein sources. Clean labelling and functional benefits, such as high-protein, gut health, or fortified nutrients, also help brands stand out. Another major strategy is pricing and accessibility. Companies are working to reduce the cost gap between plant-based and animal-based products by optimizing production, using private-label partnerships, and securing retail shelf space. Mainstream integration is also a priority, with plant-based products placed alongside conventional counterparts rather than in separate vegan sections.

For instance, in May 2024, The Tofurky Company, Inc. launched Next Gen Plant-Based Deli Slices. With a meaty recipe that replicates the entire muscle cuts of animal-based meats in terms of taste, texture, and appearance, Tofurky is introducing a whole new line of plant-based cold cuts. With 13 grams of protein per serving, deli slices in ham and turk'y variations will allow foodservice operators to offer a tasty, high-protein alternative to any sandwich, wrap, panini, or melt.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decision
• 4.4. Preferred Purchase Channel
• 4.5. Purpose of Purchase
• 4.6. Frequency of Purchase

5. United States Vegan Food Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Meat Alternatives
    • 5.2.1.2. Dairy Alternatives
    • 5.2.1.3. Snacks and Ready-to-eat Meals
    • 5.2.1.4. Bakery and Confectionery
    • 5.2.1.5. Others
  • 5.2.2. By Source
    • 5.2.2.1. Nuts and Seeds
    • 5.2.2.2. Vegetables
    • 5.2.2.3. Grains
    • 5.2.2.4. Fruits
    • 5.2.2.5. Others
  • 5.2.3. By End-user
    • 5.2.3.1. Residential
    • 5.2.3.2. Commercial
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets/Hypermarkets
    • 5.2.4.2. Departmental Stores
    • 5.2.4.3. Specialty Stores
    • 5.2.4.4. Online
    • 5.2.4.5. Others
  • 5.2.5. By Region
    • 5.2.5.1. Northeast
    • 5.2.5.2. Southwest
    • 5.2.5.3. West
    • 5.2.5.4. Southeast
    • 5.2.5.5. Midwest
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Product Type
  • 5.3.2. By Source
  • 5.3.3. By End-user
  • 5.3.4. By Distributional Channel
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. Beyond Meat, Inc.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Impossible Foods Inc.
  • 15.3.3. Danone North America (Danone S.A.)
  • 15.3.4. Conagra Brands, Inc. (Gardein)
  • 15.3.5. Amy's Kitchen, Inc.
  • 15.3.6. The Hain Celestial Group, Inc.
  • 15.3.7. MorningStar Farms (Kellanova)
  • 15.3.8. PURIS Holding, LLC
  • 15.3.9. Hormel Foods Corporation
  • 15.3.10. The Tofurky Company,

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Vegan Food Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Vegan Food Market Share (%), By Product Type, 2018-2032F
• Figure 3. United States Vegan Food Market Share (%), By Source, 2018-2032F
• Figure 4. United States Vegan Food Market Share (%), By End-user, 2018-2032F
• Figure 5. United States Vegan Food Market Share (%), By Distribution Channel, 2018-2032F
• Figure 6. United States Vegan Food Market Share (%), By Region, 2018-2032F
• Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 8. By Source Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024