纯素市场规模、份额、成长分析（依产品、来源、通路、地区）－2025-2032 年产业预测

2023 年纯素食品市场规模价值为 172 亿美元，预计将从 2024 年的 189.5 亿美元成长到 2032 年的 412.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.2%。

随着健康意识和环保意识的增强以及食品技术的进步，纯素市场正在强劲成长。消费者越来越意识到动物农业对健康的益处和对环境的影响，例如森林砍伐和温室气体排放，因此更青睐植物来源食品。乳製品和植物替代品等创新正在增加纯素食品的供应，进一步推动市场扩张。然而，高生产成本以及农村和欠发达地区的准入限制仍然是个挑战。儘管存在这些障碍，但透过产品创新和新兴市场的扩张，市场仍呈现出巨大的机会，预示着纯素食品的前景光明。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

纯素市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 肉类和海鲜
• 乳精
• 冰淇淋和冷冻食品
• 优格
• 起司
• 奶油
• 一顿饭
• 蛋白质棒
• 其他的

纯素市场规模（按来源和复合年增长率） (2025-2032)

• 市场概览
• 杏仁
• 大豆
• 燕麦
• 小麦
• 其他的

纯素市场规模（依分销通路和复合年增长率）(2025-2032)

• 市场概览
• 离线
• 在线的

纯素市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amy's Kitchen（US）
• Beyond Meat（US）
• Plamil Foods（UK）
• Tofutti Brands（US）
• Barbara's Bakery（US）
• McDougall's Right Foods（US）
• Edward & Sons Trading Company（US）
• Danone SA（France）
• Conagra, Inc.（US）
• The Hain Celestial Group, Inc.（US）
• Axiom Foods, Inc.（US）
• Kellogg Company（US）
• Impossible Foods Inc.（US）
• Archer Daniels Midland Company（US）
• Tofutti Brands, Inc.（US）
• Nestle（Switzerland）
• VITASOY International Holdings Limited（Hong Kong）

结论和建议

Vegan Food Market size was valued at USD 17.2 billion in 2023 and is poised to grow from USD 18.95 billion in 2024 to USD 41.23 billion by 2032, growing at a CAGR of 10.2% during the forecast period (2025-2032).

The vegan food market is experiencing robust growth, driven by rising health consciousness, environmental awareness, and advancements in food technology. Consumers increasingly prefer plant-based options as they become more aware of the health benefits and the environmental repercussions of animal agriculture, such as deforestation and greenhouse gas emissions. Innovations like dairy alternatives and plant-based substitutes have enhanced the availability of vegan foods, further propelling market expansion. However, high production costs and limited access in rural and underdeveloped regions pose challenges. Despite these hurdles, the market presents significant opportunities through product innovation and expansion in emerging markets, indicating a promising future for vegan food offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vegan Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vegan Food Market Segments Analysis

Global Vegan Food Market is segmented by Product, Sources, Distribution Channel and region. Based on Product, the market is segmented into Meat & Seafood, Creamer, Ice Cream & Frozen Novelties, Yogurt, Cheese, Butter, Meals, Protein Bars and Others. Based on Sources, the market is segmented into Almond, Soy, Oats, Wheat and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vegan Food Market

Advancements in food technology, particularly in the development of dairy alternatives and plant-based meat substitutes, have significantly enhanced the availability of vegan foods. These innovative products are meticulously crafted to replicate the taste and texture of traditional animal-based items, thereby facilitating a smoother transition for consumers embracing a vegan lifestyle. This increased accessibility encourages more individuals to explore vegan options, driving the growth of the market as they seek healthier and more sustainable dietary choices. Ultimately, these modernizations play a crucial role in promoting the adoption of veganism among a wider audience.

Restraints in the Vegan Food Market

The vegan food market faces certain limitations, primarily due to the higher costs associated with processed vegan products and those developed using advanced food technologies, which can make them less accessible for budget-conscious consumers. This financial barrier may hinder market growth as potential buyers opt for more affordable animal-based alternatives. Additionally, concerns over nutritional adequacy in vegan diets, particularly regarding essential nutrients such as vitamin B12, protein, omega-3 fatty acids, and iron, pose challenges for consumers. These factors collectively create obstacles that could impede the expansion of the vegan food market.

Market Trends of the Vegan Food Market

The Vegan Food market is increasingly characterized by a strong emphasis on whole foods, reflecting a significant consumer shift towards plant-based products crafted from unprocessed and recognizable ingredients, such as nuts, seeds, legumes, and whole grains. This trend underscores a growing consumer demand for transparency and authenticity in their food choices, as more individuals prioritize their overall well-being and health. As consumers seek out clean-label products that align with their values, brands are responding by innovating with whole food options that not only cater to dietary preferences but also resonate with ethical considerations, driving the market's expansion and shaping its future trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Vegan Food Market Size by Product & CAGR (2025-2032)

• Market Overview
• Meat & Seafood
• Creamer
• Ice Cream & Frozen Novelties
• Yogurt
• Cheese
• Butter
• Meals
• Protein Bars
• Others

Global Vegan Food Market Size by Sources & CAGR (2025-2032)

• Market Overview
• Almond
• Soy
• Oats
• Wheat
• Others

Global Vegan Food Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Vegan Food Market Size & CAGR (2025-2032)

• North America (Product, Sources, Distribution Channel)
  • US
  • Canada
• Europe (Product, Sources, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Sources, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Sources, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Sources, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amy's Kitchen (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Meat (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plamil Foods (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tofutti Brands (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barbara's Bakery (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McDougall's Right Foods (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edward & Sons Trading Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axiom Foods, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Impossible Foods Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tofutti Brands, Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VITASOY International Holdings Limited (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations