日本的空气清净机市场评估:过滤器类型·终端用户·CADR·应对面积·价格分布·流通管道·各地区的机会及预测 (2019-2033年)

由于空气污染加剧、健康意识增强以及消费者对先进紧凑型空气净化解决方案的偏好，预计在预测期内（2026-2033），日本空气清净机市场规模将以 5.67% 的复合年增长率增长，从 2025 年的 5.7262 亿美元增至 203338 亿美元。

主要推动因素之一是人们对空气污染的认识不断提高，尤其是季节性过敏原，例如 PM2.5 颗粒和导致常见花粉症的雪松花粉。城市地区的交通和工业污染进一步加剧了特大城市的空气品质问题。尤其是在新冠疫情之后，人们的健康意识也不断增强，促使消费者寻求配备高效空气微粒子过滤器 (HEPA) 以及能够对抗病毒、细菌和过敏原的新技术的空气清净​​机。

在日本，庞大的老年人口更容易患呼吸系统疾病，这进一步推动了空气清净机的需求。政府支持室内空气品质和能源效率的政策措施也推动了家用和商用空气清净机的普及。技术创新也是主要驱动力，基于物联网的智慧空气清净器，具备即时空气监测、应用程式连接和自动调节等功能，正变得越来越普遍。春季（花粉季节）和冬季（干燥和流感季节）的季节性需求高峰也推动了市场扩张，零售商和网店纷纷开展促销活动以抓住这些趋势。办公室、学校和医院等商业市场也正在投资空气净化系统，以提供更健康的室内环境。未来，气候变迁造成的污染、智慧城市的兴起以及过滤技术的持续改进等推动因素预计将进一步推动市场成长。

本报告提供日本的空气清净机的市场调查，市场定义和概要，市场规模的转变·预测，各种区分的详细分析，产业结构，影响市场成长因素的分析，竞争情形，主要企业简介等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定购买时考虑的要素
• 优先流通管道
• 面临购买后的课题

第6章 日本的空气清净机市场展望

• 市场规模的分析·预测
• 市场占有率的分析·预测
  • 过滤器各类型
    • HEPA
    • 预过滤+HEPA
    • 预过滤+HEPA+活性碳
    • 其他
  • 各终端用户
    • 住宅
    • 商业/工业
  • CADR
    201 m3/时候
    • 201～300 m3/时候
    • 301～400 m3/时候
    • 400 m3/时候超
  • 各对象面积
    • 250平方英呎以下
    • 250～500平方英呎
    • 500平方英呎以上
  • 各种价格
    • 大众/经济
    • 高级
  • 各流通管道
    • 超级市场/大卖场
    • 限制商店
    • 多品牌经销店
    • 线上
    • 其他
  • 各地区
    • 北
    • 南
    • 中央
  • 企业占有率分析 (前五名公司以及其他)
• 市场地图分析

第7章 供需分析

第8章 进出口分析

第9章 价值链分析

第10章 波特的五力分析

第11章 大环境分析

第12章 价格分析

第13章 市场动态

• 推动市场要素
• 市场课题

第14章 市场趋势与发展

第15章 政策和法规情形

第16章 案例研究

第17章 竞争情形

• 前五名公司的竞争矩阵
• 前五名公司的SWOT分析
• 前十大企业的形势
  • Daikin Industries, Ltd.
  • Mitsubishi Electric Corporation
  • Koninklijke Philips N.V.
  • Panasonic Holdings Corporation
  • Honeywell International Inc.
  • Airtech Japan, Ltd.
  • Hitachi, Ltd.
  • Dyson Holdings Pte Ltd.
  • Sharp Corporation
  • Blueair Inc.

第18章 策略性建议

第19章 关于调查公司·免责声明

Japan air purifier market is projected to witness a CAGR of 5.67% during the forecast period FY2026-FY2033, growing from USD 572.62 million in FY2025 to USD 890.18 million in FY2033F, owing to rising air pollution, increased health awareness, and evolving consumer preferences for advanced and compact air purification solutions. One of the main drivers is increasing awareness of air pollution, especially PM2.5 particles and seasonal allergens such as cedar pollen that induce general kafunsho (hay fever) allergies. Traffic and industrial pollution in urban areas further aggravate air quality problems in major cities. Health awareness, especially in the wake of the COVID-19 pandemic, has also played an important part, with consumers increasingly looking for air purifiers featuring HEPA filters and emerging technologies to fight viruses, bacteria, and allergens.

Japan's elderly population, more prone to respiratory disease, has also driven demand further, while government policy initiatives supporting indoor air quality and energy efficiency have spurred both household and commercial uptake. Technological innovation has also been a main driver, with intelligent, IoT-based purifiers gaining ground through capabilities such as real-time air monitoring, app connection, and automatic adjustment. Seasonal peaks in the spring (pollen season) and winter (dry air, flu season) also drive market expansion, with retail stores and online stores taking advantage of the trends through focused promotions. The commercial market, such as offices, schools, and hospitals, is also investing in more air purification systems to provide healthier indoor environments. In the future, drivers, including climate change-triggered pollution, smart city advancements, and ongoing improvements in filter technology, are projected to continue propelling market growth.

For instance, in October 2024, Sharp, a wholly owned Indian subsidiary of SHARP Corporation Japan, rolled out its cutting-edge PureFit series of air purifiers in India. The lineup includes the PureFit FX-S120, PureFit FP-S42M-L, and PureFit FP-S40M-T/W.

Rising Air Pollution and Environmental Factors Drive the Japan Air Purifier Market

Japan air purifier industry is growing considerably, driven by deteriorating air quality and environmental issues. Growing concentrations of PM2.5, fine particles from industrial pollution, vehicle emissions, and cross-border pollution have become issues of public health concern, especially in urban Japan, such as in Tokyo and Osaka. Besides, Japan is subject to repeated seasonal pollen spikes from cedar and cypress, leading to universal kafunsho (hay fever) allergic reactions, affecting nearly 40% of the population. All these environmental forces have increased consumers' awareness about indoor air quality, driving the need for high-performance air cleaners at a fast rate. Climate change is also making air quality worse, with temperatures helping to increase pollen seasons' durations and intensities, and from time to time, dust and wildfire smoke from neighbouring countries adding to air pollution. Stricter air quality controls have also been established by the government of Japan, motivating residents and companies to utilize air purification measures. Consequently, companies are innovating with HEPA filters, ion-based technologies, and smart sensors to counter these environmental attacks.

For instance, in April 2023, Sunstar Suisse S.A., a global leader in enhancing quality of life through innovative brands and air purification expertise, first established in the medical care field in Japan, has just rolled out a cutting-edge 'plug and go' air purifier tailored specifically for pet owners. The QAIS-air-04 is a whisper-quiet, wall-mounted device that tackles pet odors right at the source by disinfecting odor-causing substances, all without any harsh chemicals.

Technological Advancements and Smart Features Drives the Japan Air Purifier Market

Japan air purifier market is revolutionized by advanced innovations and intelligent technologies as users increasingly demand high-performance, connected, and easy-to-use solutions. Top brands are incorporating AI-enabled sensors, IoT connectivity, and sophisticated filtration systems to address changing needs. Sharp Corporation's PlasmaCluster Ion Technology, for example, not only traps airborne particles but also eliminates viruses and bacteria, whereas Panasonic Holdings Corporation's nanoeX system prevents allergens and mold. In October 2024, Panasonic Holdings Corporation successfully manufactured and shipped over 100 million nanoe devices. These innovative gadgets purify and deodorize the air and moisturize the skin and hair. This is available in 107 countries worldwide. The advent of HEPA H13/H14 filters has raised the bar for PM2.5 and ultrafine particle elimination, attracting health-aware customers. Technology is also redefining the market with Wi-Fi connectivity, enabling remote control through smartphone apps, real-time indoor air quality tracking, and automatic adjustments according to pollution levels. Companies have enjoyed popularity with slim, app-operated models that integrate into smart home environments. Since technology is also developing with advances in UV-C sterilization and photocatalytic oxidation (PCO), the industry is on the brink of expansion, with both air-purity-conscious consumers demanding both air purity and convenience.

For instance, in September 2022, KALTECH Corporation is stepping into a new era with its latest air cleaning and purification products. KALTECH Corporation, capturing a whopping 40% of the market share in the photocatalytic air purifier industry in Japan.

HEPA + Prefilter + Activated Carbon Type is Dominating the Growth of the Market

The trio of HEPA, prefilter, and activated carbon filtration has been the leading trend in Japan's air purifier market, with robust growth as consumers shop for all-around protection against a variety of air quality risks. The three-layer system responds successfully to Japan's specific environmental demands, with HEPA filters trapping 99.97% of ultrafine particles such as PM2.5, allergens, and viruses. The prefilter process prolongs product life by catching larger particles prior to reaching the main filter, and activated carbon captures household smells, VOCs, and formaldehyde, which is perfect for Japan's small urban living conditions. Large brands have perfected this technology, using medical-grade HEPA H13/H14 filters and high-end carbon layers to serve both residential and commercial markets. The popularity of the system is due to its well-balanced performance in particle removal, gas filtration, and affordability, albeit with manufacturers still advancing with washable prefilters and intelligent filter-life alarms to counteract maintenance issues. With increasing awareness of air quality and continuing urban pollution, this filtration combination is likely to continue leading the market, potentially being augmented with future technologies such as IoT connectivity while still being the core of Japan's air purification technology.

Impact of the U.S. Tariffs on Japan Air Purifier Market

The U.S. government's imposition of tariffs on imported air purifiers including those from Japan could disrupt the market dynamics for Japanese manufacturers and exporters.

While Japan is not the largest supplier of air purifiers to the U.S. (compared to China), key brands could face higher export costs, potentially reducing their competitiveness in the American market.

If tariffs persist, Japanese exporters will need to optimize supply chains and innovate to maintain U.S. market presence.

Key Players Landscape and Outlook

The Japan air purifier market is characterized by intense competition among both domestic and international brands. These companies maintain a strong market presence through continuous innovation, advanced filtration technologies, and a wide range of products tailored to both residential and commercial needs. Innovation and sustainability will be key differentiators in the coming years, with future market leaders likely to be those who deliver compact, energy-efficient, and technologically advanced air purifiers featuring real-time monitoring, multi-stage filtration, and seamless integration with smart home ecosystems. The focus on sustainability and eco-friendly materials is also expected to intensify, in line with broader environmental trends and consumer preferences. Both residential and commercial demand are set to rise, particularly in sectors such as healthcare, education, hospitality, and office environments, where high-capacity and technologically advanced purification systems are in demand. To stay competitive, these companies increasingly integrate IoT, AI, and app-based controls into their products, appealing to Japan's tech-savvy population. There is also a strong emphasis on energy efficiency, eco-friendly materials, and compact designs to meet the demands of urban households and commercial spaces. Strategic collaborations, partnerships, and product customization further help these brands maintain and expand their market share.

For instance, in September 2024, Sharp Corporation teamed up with Japanese architect Kengo Kuma, known for projects including the Japan National Stadium. The main aim of the partnership is to launch an air purifier focused on corporate clients, while accepting orders from retail customers as well.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel
• 5.5. Challenges Faced Post Purchase

6. Japan Air Purifier Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Filter Type
    • 6.2.1.1. HEPA
    • 6.2.1.2. Prefilter + HEPA
    • 6.2.1.3. Prefilter + HEPA + Activated Carbon
    • 6.2.1.4. Others
  • 6.2.2. By End-use
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial/Industrial
  • 6.2.3. By CADR
    • 6.2.3.1. Below 201 m3/hr
    • 6.2.3.2. 201-300 m3/hr
    • 6.2.3.3. 301-400 m3/hr
    • 6.2.3.4. Above 400 m3/hr
  • 6.2.4. By Coverage
    • 6.2.4.1. Below 250 sq feet
    • 6.2.4.2. 250 to 500 sq feet
    • 6.2.4.3. Above 500 sq feet
  • 6.2.5. By Price Range
    • 6.2.5.1. Mass/Economy
    • 6.2.5.2. Premium
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Supermarkets/Hypermarkets
    • 6.2.6.2. Exclusive Stores
    • 6.2.6.3. Multi-Branded Outlets
    • 6.2.6.4. Online
    • 6.2.6.5. Others
  • 6.2.7. By Region
    • 6.2.7.1. North
    • 6.2.7.2. South
    • 6.2.7.3. Central
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Filter Type
  • 6.3.2. By End-use
  • 6.3.3. By CADR
  • 6.3.4. By Coverage
  • 6.3.5. By Price Range
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Daikin Industries, Ltd.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 17.3.2. Mitsubishi Electric Corporation
  • 17.3.3. Koninklijke Philips N.V.
  • 17.3.4. Panasonic Holdings Corporation
  • 17.3.5. Honeywell International Inc.
  • 17.3.6. Airtech Japan, Ltd.
  • 17.3.7. Hitachi, Ltd.
  • 17.3.8. Dyson Holdings Pte Ltd.
  • 17.3.9. Sharp Corporation
  • 17.3.10. Blueair Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Air Purifier Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. Japan Air Purifier Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. Japan Air Purifier Market Share (%), By Filter Type, FY2019-FY2033F
• Figure 4. Japan Air Purifier Market Share (%), By End-use, FY2019-FY2033F
• Figure 5. Japan Air Purifier Market Share (%), By CADR, FY2019-FY2033F
• Figure 6. Japan Air Purifier Market Share (%), By Coverage, FY2019-FY2033F
• Figure 7. Japan Air Purifier Market Share (%), By Price Range, FY2019-FY2033F
• Figure 8. Japan Air Purifier Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 9. Japan Air Purifier Market Share (%), By Region, FY2019-FY2033F
• Figure 10. By Filter Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By End-use Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By CADR Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Coverage Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 14. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025