空气清净机的泰国市场评估:过滤器类别，各最终用途，CADR，范围，各种价格，各流通管道，各地区，机会，预测(2018年～2032年)

由于空气污染水平上升、健康意识增强以及城镇化发展，泰国空气清净机市场规模预计将从2024年的1.5166亿美元增长至2032年的3.0286亿美元，在2025-2032年的预测期内，复合年增长率为9.03%。此外，全国空气品质恶化已引发严重的公共卫生问题，尤其是在曼谷和清迈等大都会地区，由于汽车废气、工业生产和农村地区农作物焚烧，PM2.5浓度不断上升。这促使政府发布空气品质警告，消费者也纷纷寻求空气清净机作为安全措施。此外，气喘和过敏等呼吸系统疾病的增多，以及人们对空气传播病毒的持续担忧，促使家庭投资空气清净器，尤其是配备 HEPA（高效微粒空气）和 UV-C（紫外线）过滤器的空气清净​​机。

政府的政策和措施也有助于扩大市场，一些地方政府鼓励在学校和医院等公共场所使用空气清净机。例如，泰国电力局 (EGAT) 于 2023 年 4 月推出了一座新的空气清净​​塔，旨在解决 PM2.5 污染问题。此净化塔可捕获 80% 以上的 PM2.5 颗粒，每小时净化空气量高达 30,000 立方米，有效覆盖半径 250 公尺的区域。都市化和可支配收入的提高，使得空气清净机成为泰国日益壮大的中产阶级日益可行的选择，智慧家庭技术也日益普及，尤其是在曼谷等大城市。

此外，可透过Wi-Fi连接即时检测空气品质的净化器以及节能规格等技术创新，也进一步吸引了精通科技的消费者。在雾霾季节（12月至4月）期间，空气清净机的需求达到峰值，社群媒体回馈和网红行销活动的口碑也促进了销售。电子商务正在帮助这些产品触及更广泛的受众，网站提供价格折扣和融资选择，以进一步提高消费者的购买力。展望未来，气候变迁的影响（包括山火增多）以及房地产项目中空气清净机的采用预计将推动市场长期扩张。这些综合因素正在推动泰国各地对空气清净机的需求。

本报告提供泰国的空气清净机市场相关调查分析，提供市场规模与预测，市场动态，主要企业的形势等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定购买时考虑的要素
• 优先的流通管道
• 购买后面临的课题

第6章 泰国的空气清净机市场预测(2018年～2032年)

• 市场规模的分析与预测
  • 金额
  • 数量
• 市场占有率的分析与预测
  • 过滤器类别
    • HEPA
    • 预过滤+HEPA
    • 预过滤+HEPA+活性碳
    • 其他
  • 各最终用途
    • 住宅
    • 商业/工业
  • 按CADR
    • 不满201m3/hr
    • 201～300m3/hr
    • 301～400m3/hr
    • 超过400m3/hr
  • 按范围
    • 不满250平方英呎
    • 250～500平方英呎
    • 500平方英呎超
  • 各种价格
    • 集体/经济
    • 高级
  • 各流通管道
    • 超级市场/大卖场
    • 高级店
    • 多品牌经销店
    • 线上
    • 其他
  • 各地区
    • 北部
    • 南部
    • 中央
    • 东部
  • 市场占有率分析:各企业(前五名公司和其他)(金额)(2024年)
• 市场地图分析(2024年)
  • 过滤器类别
  • 各最终用途
  • 按CADR
  • 按范围
  • 各种价格
  • 各流通管道
  • 各地区

第7章 供需分析

第8章 进口和出口的分析

第9章 价值链分析

第10章 波特的五力分析

第11章 大环境分析

第12章 价格分析

第13章 市场动态

• 推动市场要素
• 市场课题

第14章 市场趋势与发展

第15章 政策和法规形势

第16章 案例研究

第17章 竞争情形

• 前五名市场领导者公司的竞争矩阵
• 前五名公司的SWOT分析
• 前十大主要企业的形势
  • Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
  • Philips Electronics (Thailand) Co., Ltd.
  • Panasonic Solutions (Thailand) Co, Ltd.
  • Blueair AB
  • Thai Samsung Electronics Co., Ltd.
  • Xiaomi Technology (Thailand) Limited
  • Daikin Industries (Thailand) Co., Ltd.
  • LG Electronics (Thailand) Company Limited
  • Sharp Thai Company Limited
  • Dyson Limited

第18章 策略性建议

第19章 关于调查公司·免责声明

Thailand air purifier market is projected to witness a CAGR of 9.03% during the forecast period 2025-2032, growing from USD 151.66 million in 2024 to USD 302.86 million in 2032F, owing to rising air pollution levels, increasing health awareness, and urbanization. Also, deteriorating air quality throughout the country, specifically in metropolitan areas such as Bangkok and Chiang Mai, where PM2.5 levels are elevated due to car emissions, industrial processes, and rural agricultural burning, poses a serious public health issue. This has prompted government air quality warnings, further encouraging consumers to demand air purifiers as a safety precaution. Moreover, increasing health consciousness is also an essential factor, with increasing instances of respiratory illnesses such as asthma and allergies, together with ongoing anxieties regarding airborne viruses, leading families to invest in air purifiers, particularly those that have HEPA (High Efficiency Particulate Air) and UV-C (Ultraviolet) filters.

Government policy and initiatives have also supported expansion in the market, with some local governments encouraging air purifiers for use in public places such as schools and hospitals, while more stringent environmental policies indirectly increase demand for indoor air quality technology. For instance, in April 2023, the Electricity Generating Authority of Thailand (EGAT) rolled out a new air purification tower aimed at tackling the PM2.5 pollution problem. This machine can capture over 80% of PM2.5 particles and purify up to 30,000 cubic meters of air every hour, effectively covering a radius of 250 meters. Urbanization and rising disposable incomes have made air purifiers an increasingly viable option for Thailand's expanding middle class, particularly as smart home technology gains popularity in major cities such as Bangkok.

In addition, technological innovation, such as Wi-Fi-connected purifiers with instantaneous air quality checks and energy-saving specifications, has further drawn consumers who are technology-aware. Demand peaks during the haze period (December to April), and word-of-mouth effect, via social media feedback and influencer campaigns, has also contributed to sales. E-commerce has helped these products reach a wider audience, with websites providing price discounts and financing schemes that further enhance affordability. In the future, the impacts of climate change, including rising wildfires, and the inclusion of air purifiers in real estate projects are predicted to continue fostering long-term market expansion. Combined, they produce a formidable and growing demand for air purifiers throughout Thailand.

Rising Air Pollution Levels and Health Awareness Drive the Thailand Air Purifier Market Demand

The air purifier market in Thailand is growing, driven by worsening air quality and rising public health awareness. Urban areas such as Bangkok, Chiang Mai, and northern provinces often have toxic PM2.5 levels from car exhaust, factory effluents, and agricultural burning during the dry season, leading customers to look for safeguarding measures. For instance, in January 2025, Bangkok ranked 4th among the world's most polluted cities, with PM2.5 concentrations far exceeding the World Health Organization's recommended limits. The government's regular air pollution warnings also added to demand, with citizens increasingly looking to clean indoor air to offset respiratory hazards. The Bangkok Metropolitan Administration (BMA) declared 48 of its 50 districts as red (hazardous-to-health) zones, with particulate matter 2.5 micrometres and less in diameter (PM2.5) levels averaging 88.4 microgrammes per cubic metre (µg/m3). In parallel, increasing health consciousness, fueled by the rise in cases of asthma, allergies, and lingering COVID-19 issues, has fueled adoption, especially of purifiers with sophisticated HEPA and UV-C filters. These drivers, supported by urbanization, technological advancement, and seasonal spikes in pollution, are propelling continued market expansion, as households and businesses alike make investments in air purification to protect health and improve indoor conditions.

Government Policies and Public Initiatives Drive the Thailand Air Purifier Market Growth

Thailand's air purifier market is getting considerable push from aggressive government initiatives and public health campaigns. The Thai government has put in place strict air quality regulations and initiated nationwide awareness programs to tackle the country's deteriorating pollution crisis, especially PM2.5 levels that frequently exceed WHO safety standards. Key efforts, such as Thailand joining the Climate and Clean Air Coalition (CCAC) back in 2019, making a strong pledge to tackle short-lived climate pollutants (SLCPs), have raised public awareness of indoor air quality. Government institutions are setting an example, with schools and healthcare facilities being fitted with air cleaners under government-funded initiatives. The government's Bangkok Metropolitan Administration has already made several public buildings equipped with air purifiers. Such policy measures, along with public-private partnerships for air purification solutions available at affordable prices, are creating a systematic market environment both for consumer uptake and manufacturer innovation, making Thailand one of Southeast Asia's most rapidly growing air purifier markets.

For instance, in January 2025, Thailand rolled out a week of free public transport in Bangkok to combat the serious air pollution issue. More than 350 schools had to close due to dangerous PM2.5 levels. In addition, the government has banned crop stubble burning and introduced work-from-home policies to help improve the air quality in the city.

HEPA + Prefilter + Activated Carbon Type Dominates Thailand Air Purifier Market Share

The Thailand air purifier market is also experiencing healthy growth owing to the development of multi-stage filtration technologies, especially the HEPA + Prefilter + Activated Carbon configuration, which is now the preferred option for buyers wanting complete protection. This technology successfully caters to Thailand's specific air pollution issues by trapping PM2.5 particles (HEPA), removing large dust and hair (prefilter), and removing odors, VOCs (Volatile organic compounds), and harmful gases (activated carbon). With heightened concerns for health hazards due to urban pollution and haze during the seasons, sales of such three-layer purification systems have increased, particularly in Bangkok and Chiang Mai, where pollution levels often cross safety levels. Government endorsements of technology are also driven by recommendations for air purification, as consumers increasingly opt for complete solutions for both particulate matter and gases. With indoor air quality issues on the rise, the HEPA + Prefilter + Activated Carbon segment shall continue to lead Thailand's growing air purifier market.

For instance, in November 2022, Philips Electronics (Thailand) Co., Ltd. rolled out the Air Performer, a versatile 3-in-1 device that functions as a purifier, fan, and heater. This innovative product features a 3-layer NanoProtect HEPA filtration system with an active carbon layer and a pre-filter. It eliminates 99.97% of all invisible particles, capturing pollutants as tiny as 0.003 microns, smaller than the smallest known virus.

Impact of the U.S. Tariff on Thailand Air Purifier Market

The U.S. imposition of tariffs on air purifiers imported from Thailand has created significant challenges for Thai manufacturers and exporters.

While the direct impact on Thailand's domestic market remains moderate, the tariffs have disrupted trade dynamics, particularly for brands reliant on U.S. exports.

Thai-made air purifiers have become less competitive in the U.S. market due to higher prices. Some manufacturers are shifting production to tariff-exempt countries (Vietnam, Indonesia) to bypass duties.

With reduced export opportunities, Thai brands are focusing more on local sales, increasing supply, and price competition.

Key Players Landscape and Outlook

Thailand air purifier market has experienced remarkable growth in recent years, largely driven by escalating air pollution levels and heightened health awareness among the population. This expansion is primarily fueled by persistent environmental challenges, including worsening air quality due to rapid urbanization, industrial emissions, vehicular pollution, and seasonal agricultural burning, particularly the burning of crop residues. Looking ahead, the outlook for Thailand's air purifier market remains highly positive. Continued urbanization, persistent air pollution, rising health consciousness, and ongoing product innovation are expected to sustain robust demand. Leading companies in the Thai air purifier market are leveraging innovation, collaboration and strong distribution networks to capture market share. As air quality concerns intensify and awareness of health risks grows, both residential and commercial adoption of air purifiers will likely increase, ensuring continued market expansion in the years to come.

For instance, in May 2024, Blueair AB, a top player in air purifiers from Sweden, rolled out advanced air purifiers in the Blue MAX series in Thailand. The air purifier is designed to capture particles even smaller than PM2.5, tackling the pressing need for clean, dust-free air in our homes and buildings.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariff

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel
• 5.5. Challenges Faced Post Purchase

6. Thailand Air Purifier Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Filter Type
    • 6.2.1.1. HEPA
    • 6.2.1.2. Prefilter + HEPA
    • 6.2.1.3. Prefilter + HEPA + Activated Carbon
    • 6.2.1.4. Others
  • 6.2.2. By End-use
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial/Industrial
  • 6.2.3. By CADR
    • 6.2.3.1. Below 201 m3/hr
    • 6.2.3.2. 201-300 m3/hr
    • 6.2.3.3. 301-400 m3/hr
    • 6.2.3.4. Above 400 m3/hr
  • 6.2.4. By Coverage
    • 6.2.4.1. Below 250 sq feet
    • 6.2.4.2. 250 to 500 sq feet
    • 6.2.4.3. Above 500 sq feet
  • 6.2.5. By Price Range
    • 6.2.5.1. Mass/Economy
    • 6.2.5.2. Premium
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Supermarkets/Hypermarkets
    • 6.2.6.2. Exclusive Stores
    • 6.2.6.3. Multi Branded Outlets
    • 6.2.6.4. Online
    • 6.2.6.5. Others
  • 6.2.7. By Region
    • 6.2.7.1. North
    • 6.2.7.2. South
    • 6.2.7.3. Central
    • 6.2.7.4. East
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Filter Type
  • 6.3.2. By End Use
  • 6.3.3. By CADR
  • 6.3.4. By Coverage
  • 6.3.5. By Price Range
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Arcelik Hitachi Home Appliances Sales (Thailand) Ltd.
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Philips Electronics (Thailand) Co., Ltd.
  • 17.3.3. Panasonic Solutions (Thailand) Co, Ltd.
  • 17.3.4. Blueair AB
  • 17.3.5. Thai Samsung Electronics Co., Ltd.
  • 17.3.6. Xiaomi Technology (Thailand) Limited
  • 17.3.7. Daikin Industries (Thailand) Co., Ltd.
  • 17.3.8. LG Electronics (Thailand) Company Limited
  • 17.3.9. Sharp Thai Company Limited
  • 17.3.10. Dyson Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Thailand Air Purifier Market, By Value, In USD Million, 2018-2032F
• Figure 2. Thailand Air Purifier Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Thailand Air Purifier Market Share (%), By Filter Type, 2018-2032F
• Figure 4. Thailand Air Purifier Market Share (%), By End-use, 2018-2032F
• Figure 5. Thailand Air Purifier Market Share (%), By CADR, 2018-2032F
• Figure 6. Thailand Air Purifier Market Share (%), By Coverage, 2018-2032F
• Figure 7. Thailand Air Purifier Market Share (%), By Price Range, 2018-2032F
• Figure 8. Thailand Air Purifier Market Share (%), By Distribution Channel, 2018-2032F
• Figure 9. Thailand Air Purifier Market Share (%), By Region, 2018-2032F
• Figure 10. By Filter Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 11. By End-use Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 12. By CADR Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 13. By Coverage Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 14. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 15. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024