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市场调查报告书
商品编码
1738243
电动洗脸器的全球市场:刷子类别,各用途,各种价格,各流通管道,各地区,机会,预测,2018年~2032年Global Electric Facial Cleansers Market Assessment, By Brush Type, By Application, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F |
全球电动洁面仪市场规模预计将从2024年的28.5亿美元成长至2032年的45.2亿美元,预测期内(2025-2032年)的复合年增长率为5.94%。这主要得益于消费者对高端护肤解决方案的需求不断增长、技术进步以及人们日益增长的美容意识。其中一个关键推动因素是人们日益增长的护肤意识和对高端清洁产品的需求。皮肤科医师和美妆达人的推荐,透过深层去角质和促进产品吸收,电动洁面仪的受欢迎程度不断提升。这些技术,包括人工智慧驱动的个人化、智慧感测器和支援应用程式的设备,正在提升消费者体验,并吸引精通科技的消费者。
此外,社群媒体和美妆潮流(例如 "玻璃肌肉" 等热门话题和明星合作)在提升市场知名度和渗透率方面发挥了重要作用。可支配收入的增加,尤其是在新兴国家,增加了高端护肤设备的供应,而电商平台的蓬勃发展也使得购物更加便利。此外,男性美容市场的兴起为企业开发中性甚至男性专用产品开闢了新的途径。电动洁面仪的医疗认证以及在术后护肤方案中的应用进一步证明了其功效。永续性是另一个重要的考虑因素,注重环保的消费者更喜欢可重复使用的硅胶头刷和节能设计。综合来看,这些因素表明,电动洁面仪市场未来将继续成长,个人化、创新和永续性将成为品牌寻求满足消费者不断变化的需求的口号。
本报告提供全球电动洗脸器市场相关调查,提供市场概要,以及刷子类别,各用途,各种价格,各流通管道,各地区趋势,及加入此市场的主要企业简介等资讯。
Global electric facial cleansers market is projected to witness a CAGR of 5.94% during the forecast period 2025-2032, growing from USD 2.85 billion in 2024 to USD 4.52 billion in 2032F, owing to increasing consumer demand for advanced skincare solutions, technological advancements, and rising awareness about personal grooming. One of the major drivers is heightening awareness of skin care and the need for sophisticated cleansing products, whereby consumers are looking for better means of tackling skin issues. Electrical facial cleansers, through deep exfoliation and product absorption, are increasingly popular, further supported by dermatologists' and beauty influencers' endorsements. These technologies, including AI-driven personalization, intelligent sensors, and app-enabled devices, are improving consumer experience and drawing technology-savvy customers.
The role of social media and beauty trends, such as viral routines like "glass skin" and celebrity tie-ups, has also played a major role in increasing market visibility and adoption. Increasing disposable incomes, especially in the emerging economies, have increased premium skincare device availability, and the growth in e-commerce platforms has eased shopping. Furthermore, the increase in the male grooming market is opening new avenues, with companies creating gender-neutral or male-specific products. Medical approvals and employment of electric cleansers within post-treatment skincare regimes further authenticate their effectiveness. Sustainability is another primary consideration, with environmentally aware customers favoring reusable, silicone-tipped brushes and power-efficient designs. Taken together, these forces are driving the electric facial cleansers market ahead, with growth set to continue as personalization, innovation, and sustainability become watchwords for brands seeking to address changing consumer needs.
Rising Skincare Awareness Drives the Global Electric Facial Cleansers Market
The global electric facial cleansers market is experiencing high growth, as consumer knowledge about skincare and the requirement for higher-end cleansing solutions are on the rise. As consumers increasingly recognize skin health, concerns such as acne, pollution damage, and aging before their time have caused a boom in demand for efficient cleansing solutions. Electric face cleansers, which enjoy deep-cleansing and exfoliating features, are becoming increasingly popular as they provide better results than conventional manual procedures. Additionally, dermatologists and skin specialists widely endorse these products, further enhancing consumer confidence. For instance, in June 2024, Estee Lauder Inc. hosted a scientific board advisory meeting in Seoul, South Korea, to share insights on dermatology. The convention focused on recent trends in dermatological procedures in China and South Korea, and the positive impact of skin care products in dermatological procedures. With consumers giving increasing importance to skincare as a part of their daily lives, the market for electric facial cleansers is set for long-term growth, fueled by innovation, endorsements, and increasing focus on preventive skincare.
Influence of Social Media and Beauty Trends Drives the Global Electric Facial Cleansers Market
The market for electric facial cleansers is growing at a rapid pace, largely driven by the strong power of social media as well as changing trends in beauty. Social media giants such as Instagram, TikTok, and YouTube have become major drivers of purchase demand, with dermatologists and beauty influencers promoting the advantages of the use of electric cleansing devices in attaining smooth, "glass skin" and deep pore cleaning. Viral trends such as the 10-step Korean skincare routine and SkinTok guides have raised awareness and usage, making these devices a required component of contemporary skincare routines. Endorsements by celebrities and partnerships with beauty companies further increase visibility, while user-generated content and before-and-after reviews create trust and social proof, driving the global electric facial cleansers market demand in the forecast period. For instance, in July 2024, Secrets, ceramides, and a few double-crossing dermatologists-CeraVe, a skincare brand recommended by dermatologists and operated by L'Oreal USA S/D, Inc., backed with its latest campaign, "Cleanse Like a Derm, - a CeraVe Soap Opera." This soap opera-inspired drama is designed to help consumers learn the right way to cleanse their skin. The growth of skin care entertainment, with skincare routines blending into fun, shareable content, has also increased the popularity of electric cleansers among the younger population. With beauty trends still focusing on home-based, professional-level treatments, the market for electric facial cleansers is poised to continue its upward growth, driven by the exciting synergy between social media influence and changing consumer habits.
Household Application Dominates Market Growth Globally
The global electric facial cleansers market is experiencing notable growth, with household usage proving to be the prevailing and driving force in this growth. The shift from professional salon visits to widespread home adoption reflects changing consumer preferences, as people increasingly seek convenient, salon-quality skincare solutions in the comfort of their own homes. The high-speed growth of the household segment is driven by various reasons, such as technological innovations that have reduced the cost and accessibility of devices, increased hygiene consciousness following the pandemic, and the rising demand among consumers for tailored skincare solutions. To meet this trend, manufacturers have been launching innovative products specifically suited for in-home use, with compact designs, customizable settings, waterproof features, and even smart technology integration. This shift towards at-home skincare remedies is not merely a trend in the market, but rather an overall change in how consumers tend to their everyday beauty routines.
For instance, in May 2024, LG Electronics Inc., launched its Pra.L home beauty care lineup globally, starting in Hong Kong. The series includes three innovative products, the Dermathera facial-lifting device, Intensive Multicare all-in-one facial care device, and WashPop ultrasound facial cleanser.
North America Leads in the Global Electric Facial Cleansers Market
North America is a leading region in the global electric facial cleansers market, holding the biggest revenue share. In addition, the United States and Canada have uniquely high rates of adoption, which are propelled by high consumer consciousness regarding sophisticated skincare options as well as by cultural narratives that place high emphasis on grooming and anti-aging routines. The area is supported by strong distribution networks, and big retailers make gadgets widely available to consumers. Consumers in North America show higher readiness to spend on high-end beauty gadgets, and most of them see electric facial cleansers as a necessary part of daily skincare routines instead of a luxury. In addition, the advanced e-commerce platform in the region, coupled with high social media following, has spurred product awareness and uptake. The intersection of technological advancements, consumer literacy, and sound retail channels put North America on the trajectory to retain its market leadership in the coming years.
Impact of the U.S. Tariff on the Global Electric Facial Cleansers Market
The imposition of U.S. tariffs on imported electric facial cleansers has created significant ripple effects across the global market, influencing pricing, supply chains, and competitive dynamics.
As a key consumer of premium skincare devices, the U.S. relies heavily on imports from manufacturing hubs such as China, South Korea, and Europe.
Brands importing devices (especially from China), forcing them to either absorb costs or pass them to consumers.
Some consumers may shift to manual alternatives or delay upgrades, slowing market growth.
Key Players Landscape and Outlook
The global electric facial cleansers market is witnessing robust growth, driven by increasing consumer awareness of skincare, rising disposable incomes, and ongoing technological advancements in beauty devices. Urban populations are key consumers, using these devices to address common skin concerns such as dryness, acne, and roughness, while also benefiting from features such as exfoliation, massage, and wrinkle reduction. The convenience and time-saving aspects of electric face cleansers, along with their easy availability on e-commerce platforms, have further propelled market growth. Leading companies are driving innovation by introducing advanced features such as massaging functions, interchangeable brush heads, wireless charging, and AI-powered skin analysis to address diverse skin types and consumer preferences. Overall, the outlook for the electric facial cleansers market remains positive, with continued innovation, digital transformation, and growing consumer demand expected to drive sustained growth in the coming years.
For instance, in December 2024, L'Oreal S.A. announced to sign an agreement with the Swiss retail giant Migros Group to acquire Gowoonsesang Cosmetics Co., Ltd, which includes the popular Korean skincare brand Dr.G. This move is all about tapping into the booming K-Beauty trend and providing effective, scientifically backed skincare solutions that are both affordable and high-quality.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.