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市场调查报告书
商品编码
1738245
直髮器的全球市场:板各类型,各用途,各流通管道,各地区,机会,预测,2018年~2032年Global Hair Straightener Market Assessment, By Plate Type, By Application, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F |
全球直髮器市场规模预计将从 2024 年的 7.0235 亿美元增长至 2032 年的 10.4165 亿美元,预测期内(2025-2032 年)的复合年增长率为 5.05%。这主要得益于美髮工具需求的不断增长、时尚意识的不断增强以及护髮技术的进步。其中一个关键推动因素是,随着消费者为了方便和经济实惠而转向 DIY 美髮,对家用美髮产品的需求不断增长。社群媒体和线上美妆趋势也助长了这一趋势,Instagram, Inc. (Instagram)、字节跳动 (TikTok) 和 Google LLC (YouTube) 等平台透过网红代言和病毒式传播的美髮教程,进一步提升了直髮和顺滑髮型的流行度。
离子和红外线技术等技术进步在提升产品性能的同时,减少了对头髮的损伤,满足了消费者日益增长的对更健康造型解决方案的需求。此外,尤其是在新兴市场,可支配收入的不断增长使更多消费者能够接触到高端品牌,蓬勃发展的电商市场也使这些产品透过线上平台和美妆网站更加广泛地普及。男士美容也是一个不断发展的行业,越来越多的男士将拉直头髮作为造型的一部分。
此外,大都会地区专业沙龙的激增持续推动着对高性能设备的需求。职场和时尚潮流也在推动人们使用造型优美的直髮产品。此外,以永续发展为重点的创新,例如节能无线解决方案,也吸引了环保意识的消费者。例如,2025年7月,全球健康科技领导者荷兰皇家飞利浦公司 (Koninklijke Philips N.V.) 在印度推出了一系列令人兴奋的高端美髮工具。飞利浦防紫外线直髮器 7000 系列 (BHS732/10) 和飞利浦防紫外线吹风机 (BHD399/00) 均配备矿物离子护理功能,旨在减少紫外线造成的伤害。这些推动因素将确保市场稳定成长,而未来的发展方向则取决于技术创新和消费者观念的变化。
本报告提供全球直髮器市场相关调查,提供市场概要,以及板各类型,各用途,各流通管道,各地区趋势,及加入此市场的主要企业简介等资讯。
Global hair straightener market is projected to witness a CAGR of 5.05% during the forecast period 2025-2032, growing from USD 702.35 million in 2024 to USD 1041.65 million in 2032F, owing to rising demand for hair styling tools, augmenting fashion consciousness, and advancements in hair care technology. One of the key drivers is the increasing demand for at-home hair styling products as consumers become more inclined toward DIY beauty practices in a bid for convenience and cost-effectiveness. Social media and online beauty trends also contribute to the impact, with platforms such as Instagram, Inc. (Instagram), ByteDance (TikTok), and Google LLC (YouTube) further boosting the popularity of straight and sleek hairstyles through influencer endorsements and viral tutorials on hair styling.
Technological advancements, and ionic and infrared technologies, provide improved performance with less hair damage, addressing the increasing consumer need for healthier styling solutions. In addition, rising disposable incomes, especially in emerging markets, have opened premium brands to more consumers, and the surging e-commerce market makes these products more widely available through online platforms and beauty sites. Men's grooming is also a growth segment with increasing numbers of men using hair straighteners as part of their styling routine.
In addition, the professional salon in the market continues to push demand for high-performance devices, with the spread of salons in metropolitan areas. Workplace and fashion trends also support the use of well-groomed, straight hair, while sustainability-driven innovations such as energy-efficient and cordless solutions appeal to green consumers. For instance, in July 2025, Koninklijke Philips N.V., a global leader in health technology, launched an exciting line of premium hair styling tools in India. This collection features the Philips UV Protect Hair Straightener 7000 series (BHS732/10) and the Philips UV Protect Hair Dryer (BHD399/00), both equipped with a mineral ionic care feature designed to reduce UV damage. Collectively, these drivers guarantee the market's consistent growth, with its future direction influenced by innovation and changing consumer attitudes.
Rising Demand for At-Home Hair Styling Drives the Global Hair Straightener Market
The global hair straightener market is observing strong growth, fueled primarily by growing consumer demand for home-based hair styling solutions. Many consumers have turned to do-it-yourself beauty products, looking for convenient and affordable alternatives to salon visits. This has contributed strongly to hair straightener sales, as users purchase professional-level equipment to enjoy salon-quality outcomes from home. The increasing prevalence of sophisticated, easy-to-use straighteners with ceramic, tourmaline, and titanium technologies also confirms this move, allowing for damage-free styling with less effort. The growth of online tutorials and beauty blogging influencer communities on social media has also encouraged consumers to learn in-home styling skills, driving demand for performance-oriented straighteners. As hectic lifestyles and financial factors further prioritize ease, the home hair care sector is likely to continue pushing market growth in the next few years.
For instance, in June 2024, Dyson Direct Inc. launched the Airstrait straightener in India. This innovative hair styling tool from Dyson is designed to style hair from wet to dry. With the Airstrait, you can achieve sleek, styled hair right out of the shower, all without the need for those traditional hot plates.
Technological Advancements in Hair Tools Drive the Global Hair Straightener Market
The global hair straightener market is witnessing robust growth, driven by ongoing innovations in hair styling technology. Companies are incorporating cutting-edge materials that heat up evenly while causing less damage and frizz. Advances such as ionic and infrared technology also improve performance by preserving moisture and enhancing shine, appealing to those demanding salon-level finish in the convenience of home. Innovative features such as temperature adjustments, auto shut off, and Bluetooth connection for customized heat control are redefining consumer expectations. Furthermore, the trend toward multifunctional appliances integrating straightening, curling, and volumizing features provides more flexibility, fueling replacement demand. As concern for sustainability increases, energy-saving and environment-conscious designs are also hitting the market. These technological improvements not only enhance product effectiveness but also match increasing consumer need for high-performance, hair-friendly solutions to guarantee continued market growth.
For instance, in January 2024, Koninklijke Philips N.V. launched an innovative hair straightener featuring NourishCare Technology. This straightener features unique serum strips, which are packed with nourishing ingredients such as Vitamin E and Moroccan Argan oil, along with Kerashine care. This combination styles hair and nourishes it while shielding it from heat damage.
Commercial Application Dominates Global Market Growth
The global market for hair straighteners is being propelled significantly by strong demand from the commercial segment, including salons, spas, and professional beauty centers. The number of beauty parlors and unisex salons across the world and spending by consumers on personal grooming have increased the demand for high-performance, long-lasting straighteners among professionals. Straighteners of commercial quality, having sophisticated features such as adjustable heat settings, quick heating, and durable plates, are favored by stylists to be able to meet varied client demands effectively. Also, the thriving fashion and entertainment industries, coupled with the impact of social media styles, have accelerated the demand for professional styling equipment even more. As salons keep on investing in high-end, multifunctional equipment to improve service quality as well as client satisfaction, the commercial segment shall continue to dominate, driving overall market growth heavily.
North America is leading the Global Hair Straightener Market
North America is the dominant region in the global market for hair straighteners, led by rampant consumer expenditure on personal care and beauty products, rich salon culture, and early embracing of high-end hair styling technology. The U.S. and Canada lead in market share, spurred by major brands existing alongside extensive distribution networks across retail and e-commerce channels. The beauty-conscious population of the region, guided by celebrity influence and social media, keep calling for innovative, high-performance straighteners with ceramic plates, ionic technology, and intelligent temperature control. The rise in demand for styling solutions at home after the pandemic and the increasing popularity of multifunctional products also drive growth in the market. As more and more investments are being made in product development and marketing, the dominance of North America in the hair straightener market will continue in the following years.
For instance, in April 2022, Dyson Direct Inc. rolled out its very first paid services at its Demo Store in New York City, offering an in-person professional stylist service.
Impact of the U.S. Tariff on Global Hair Straightener Market
The U.S. tariff policies, particularly those targeting Chinese-made goods, have significantly influenced the global hair straightener market dynamics. As many hair styling tools and components are manufactured in China.
Brands have partially passed tariff costs to customers, especially for budget and mid-range straighteners.
Manufacturers and importers face reduced profitability, forcing operational adjustments.
Companies are relocating production to Vietnam, India, and Mexico to avoid tariffs. New facilities often entail higher labor and logistical expenses.
Key Players Landscape and Outlook
The key players landscape in the global hair straightener market is defined by a competitive mix of established multinational corporations and specialized beauty brands that leverage technological innovation, brand reputation, and expansive distribution networks to maintain and expand their market presence. Looking ahead, the market outlook remains robust, with growth expected to be driven by ongoing technological advancements, the rapid expansion of e-commerce channels, and rising disposable incomes-particularly in emerging markets across Asia-Pacific and Latin America. The influence of social media and beauty influences continue to shape consumer demand, while sustainability and energy efficiency are becoming increasingly important, especially in European markets. Companies are responding with frequent product launches, strategic partnerships with salons and online platforms, and targeted marketing campaigns to capture both mature and developing markets. As a result, the competitive landscape is expected to remain dynamic, with innovation, digital engagement, and regional adaptation serving as key differentiators for future growth and market leadership.
For instance, in December 2023, Remington operated by Spectrum Brands Holdings, Inc., a global hair care and grooming leader, launched two new tools in the Remington ONE Collection: a Flat Iron + Curler and Multi-Style Hair Dryer.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.