印度直髮器市场评估：依板材类型、应用、通路、地区、机会及2019年度至2033年度的预测

印度直髮器市场预计将从2025年度的3,012万美元成长至2033年度的4,522万美元，在2026年度至2033年度的预测期内，年复合成长率为5.21%。这主要得益于个人护理产品需求的不断成长、可支配收入的提高以及时尚潮流的引领。在名人代言和社群媒体趋势的推动下，人们的美容意识日益增强，推动了个人护理电器的需求成长。中等收入群体的崛起（可支配收入较高）以及城市化进程的加快也是销售成长的因素，尤其是在追求清洁卫生和良好形象的双收入家庭和专业人士群体中。此外，线上购物网站也透过各种活动、EMI（分期付款）和用户评价，使直髮器更容易获得，这也进一步促进了销售量的成长。

电气石和陶瓷板、离子技术以及多功能电器等新技术，透过最大限度地减少头髮损伤并简化造型，使直髮产品备受青睐。此外，疫情过后，人们更倾向于在家中进行个人护理，韩国和西方国家的美容潮流也迫使消费者期待沙龙级的直髮效果。然而，价格、热伤害以及对仿冒品的担忧等挑战依然存在。儘管存在这些挑战，但在新概念、线上推广和品牌知名度不断提升的推动下，市场仍有望稳步扩张。

例如，2024年1月，Koninklijke Philips N.V.推出了一款采用NourishCare技术的创新直髮器。这款直髮器配备独特的精华条，富含维生素E、摩洛哥坚果油和角蛋白护理等滋养成分。这种组合在滋养头髮的同时，也能保护头髮免受热伤害。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 美国关税的影响

第4章 执行摘要

第5章 客户之声

• 受访者人口统计
• 品牌知名度
• 购买决策考虑的因素
• 购买后面临的挑战
• 首选通路

第6章 印度直髮市场展望（2019年度-2033年度）

• 市场规模分析与预测
  • 依金额
  • 依数量
• 市场占有率分析及预测
  • 产品类型
    • 陶瓷
    • 电气石
    • 钛金属
  • 依应用
    • 家用
    • 商用
  • 依通路
    • 超商/大卖场
    • 多品牌专卖店
    • 百货公司
    • 线上渠道
    • 其他
  • 依地区
    • 北部地区
    • 南部地区
    • 西部和中部地区
    • 东部地区
  • 依公司（前五名及其他）市场占有率分析 - （基于金额，2025年度）
• 市场地图分析2025年度
  • 依板材类型
  • 依应用
  • 依通路
  • 依地区

第7章 供需分析

第8章 进出口分析

第9章 价值链分析

第10章 波特五力分析

第11章 PESTLE分析

第12章 价格分析

第13章 市场动态

• 市场驱动因素
• 市场挑战

第14章 市场趋势与发展

第15章 政策与监理格局

第16章 个案研究

第17章 竞争格局

• 五大市场领导者竞赛矩阵
• 五大公司SWOT分析
• 十大主要参与者的市场格局
  • Dyson Technology India Private Limited
  • 公司简介
  • 主要管理团队
  • 主要产品
  • 主要财务资料（截至报告时）
  • 主要市场重点与地域分布
  • 近期发展/合作/伙伴关係/併购
  • Philips India Limited
  • Havells India Limited
  • Ikonic World
  • Nova India
  • Universal Corporation Limited（Agaro）
  • Spectrum Brands Holdings, Inc.（Remington）
  • Jemella Limited（Good Hair Day）
  • Syska Led Lights Private Limited
  • Infiniti Retail Limited（Croma）
  • PID Imports India Private Limited（Alan Truman）

以上公司不以市占率预留订单，且可能根据研究期间获得的资讯而改变。

第18章 策略建议

第19章 关于调查公司及免责声明

India hair straightener market is projected to witness a CAGR of 5.21% during the forecast period FY2026-FY2033, growing from USD 30.12 million in FY2025 to USD 45.22 million in FY2033F, owing to increasing demand for personal grooming products, rising disposable incomes, and the influence of fashion trends. Growing beauty awareness among people, fueled by celebrity endorsements and social media trends, has generated higher demand for personal care appliances. A growing middle-class population with higher disposable incomes and growing urbanization has also been responsible for higher sales, especially among dual-income families and professionals seeking clean, well-groomed appearances. Sales have been supplemented by online shopping websites by making hair straighteners more accessible through promotions, EMI, and ratings.

There are new technologies, such as tourmaline and ceramic plates, ionic technology, and multitasking appliances, that have made the products desirable by minimizing hair damage and ease of styling. Also, post-pandemic, people are grooming at home more, and Korean and Western beauty trends are compelling consumers to expect salon-quality results with straighteners. Yet, there are challenges, such as concerns over prices, heat damage, and counterfeit products. Despite these, the market is ready to expand steadily, fueled by new concepts, online promotions, and increased awareness of brands.

For instance, in January 2024, Koninklijke Philips N.V. launched an innovative hair straightener featuring NourishCare Technology, India's first hair straightener designed to style with no heat damage. This straightener features unique serum strips, which are packed with nourishing ingredients like Vitamin E and Moroccan Argan oil, along with Kerashine care. This combination of styles hair nourishes it while shielding it from heat damage.

Rising Beauty and Grooming Consciousness Drives the India Hair Straightener Market Demand

The Indian hair straighteners market is growing at a rapid rate, primarily due to a growing population of people being conscious about beauty and grooming. Heightened exposure to international fashion trends through social media platforms such as Instagram, YouTube, and TikTok means Indian consumers, particularly millennial and Gen Z consumers, are increasingly conscious about fashion, thus driving demand for hair styling equipment. Celebrities and beauty experts endorsing sleek straight hair fashion have made hair straighteners a must-have grooming device. Additionally, the developing business culture stresses neat appearances, and working professionals, particularly women, purchase premium quality straighteners to use on their hair daily. The home styling trend has also ratified the market growth, and consumers seek salon-quality effects without frequent visits to salons. Companies capitalize on the trend by providing high-technology, multi-functional straighteners with advanced features such as ceramic plates, ionic technology, and adjustable heat levels for different hair types. As fashion trends evolve and individuals become more affluent, the market for hair straighteners will expand, with consumers ready to pay for high-quality personal care items. Price sensitivity and fear of heat damage remain significant to manufacturers interested in pushing further their market share.

For instance, in June 2024, Dyson Direct Inc. launched the Airstrait straightener in India. This innovative hair styling tool from Dyson is designed to style hair from wet to dry. With the Airstrait, you can achieve sleek, styled hair right out of the shower, all without the need for those traditional hot plates.

E-commerce and Digital Penetration Expand the India Hair Straightener Market Size

The rapid growth in e-commerce and digital adoption has fueled India's hair straightener market growth considerably. Online channels, including Amazon.com, Inc., Flipkart Internet Private Limited, Nykaa E-Retail PVT LTD., and Purplle (Manash E-Commerce Private Limited), have brought high-end and affordable styling products within reach of consumers in tier 1, 2, and even tier 3 cities. Doorstep delivery convenience, along with discounts, cashback, and EMI, has motivated more consumers to buy hair straighteners. Social commerce and the influencer marketing boom have also been prime drivers in influencing consumer behavior, with beauty bloggers and hairstylists endorsing product performance through tutorials and reviews. For instance, in February 2025, Vega, the leading hair styler brand in India, launched an exciting new campaign featuring its brand ambassador, a popular Bollywood actor. This campaign highlights the convenience and Triple Care features of the LitStyle L1 Hair Straightener Brush, which does so much more than just straighten hair.

Brands utilize digital channels for sales as well as customer engagement, with virtual try-ons and AI-based recommendations to make the shopping experience smoother. Ease of access to complex product descriptions, comparison features, and original user reviews has made consumers more confident about buying hair straighteners online. The entry of direct-to-consumer (D2C) brands has further fueled competition, driving innovation in features, including cordless use, quick heating, and hair damage protection. With increasing internet penetration and digital payment systems getting more efficient, the online platform is poised to drive the hair straightener market growth.

Household Segment Dominates the India Hair Straightener Market Share

The household segment has emerged as the dominant force in India's hair straightener market, driven by changing consumer behavior and lifestyle shifts. The pandemic hastened the transition, with the pandemic speeding up the movement from salon hair care to home grooming as consumers looked for safety and convenience options. Growing disposable income among India's rising middle class has made quality hair straighteners easier to buy, while rising numbers of nuclear families and working professionals look for convenience-saving personal care products. Online media such as YouTube and Instagram have been instrumental in this shift, with beauty tutorials and influencer content making professional styling techniques more accessible and boosting people's confidence in styling hair. The market has responded with new products specifically developed for home users, including portable multi-function devices, smart temperature-controlled devices, and affordable basic products. Manufacturers also customize products for the Indian market with features such as voltage stabilizers and humidity resistance to ensure their products address local consumers' requirements and secure the household segment's role as the market's growth driver.

Impact of the U.S. Tariff on India Hair Straightener Market

The imposition of U.S. tariffs on Indian-made hair straighteners could have significant repercussions for both exporters and domestic manufacturers. While India's hair straightener market is primarily driven by domestic demand, the export sector has been growing steadily, catering to the Indian diaspora and price-conscious international buyers.

Higher tariffs would make Indian-made straighteners more expensive in the U.S., weakening their price advantage over Chinese and Southeast Asian alternatives. Small and medium manufacturers, who rely on cost efficiency, may lose market share in the United States.

Some Indian brands import critical components (such as ceramic plates or heating elements) from China or other countries. U.S. tariffs on these inputs could increase production costs. Companies may need to restructure supply chains, leading to short-term delays and higher prices.

Key Players Landscape and Outlook

The Indian market of hair straighteners is very competitive with international premium brands, domestic companies, and cheap imports fighting for market share. International companies dominate the luxury segment with the latest technology and salon-quality performance. Havells India Limited and Braun GmbH cater to the mid-premium segment with efficient models certified by dermatologists. Domestic companies are gaining speed in the budget-friendly mid-segment with voltage stabilizers and humidity-proof designs. Long-lasting and budget-friendly options are also available with established players. While there are a lot of cheap Chinese imports and generic firms competing in the market at the same time, these have compromised quality and lifespan. In the next few years, the market will grow with urbanization, increasing disposable incomes, and shifting beautification trends. New trends are transforming the market, such as increasing interest in premium ionic and ceramic straighteners, the rise of direct-to-consumer (D2C) brands through social media for sale, and increased demand for eco-friendly, energy-efficient products. Collaborating with salon professionals also contributes to greater brand trust.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Hair Straightener Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Ceramic
    • 6.2.1.2. Tourmaline
    • 6.2.1.3. Titanium
  • 6.2.2. By Application
    • 6.2.2.1. Household
    • 6.2.2.2. Commercial
  • 6.2.3. By Distribution Channel
    • 6.2.3.1. Supermarkets/Hypermarkets
    • 6.2.3.2. Multi-Branded Outlets
    • 6.2.3.3. Departmental Stores
    • 6.2.3.4. Online
    • 6.2.3.5. Other
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. South
    • 6.2.4.3. West and Central
    • 6.2.4.4. East
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Plate Type
  • 6.3.2. By Application
  • 6.3.3. By Distribution Channel
  • 6.3.4. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Dyson Technology India Private Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Philips India Limited
  • 17.3.3. Havells India Limited
  • 17.3.4. Ikonic World
  • 17.3.5. Nova India
  • 17.3.6. Universal Corporation Limited (Agaro)
  • 17.3.7. Spectrum Brands Holdings, Inc. (Remington)
  • 17.3.8. Jemella Limited (Good Hair Day)
  • 17.3.9. Syska Led Lights Private Limited
  • 17.3.10. Infiniti Retail Limited (Croma)
  • 17.3.11. PID Imports India Private Limited (Alan Truman)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Hair Straightener Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Hair Straightener Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Hair Straightener Market Share (%), By Plate Type, FY2019-FY2033F
• Figure 4. India Hair Straightener Market Share (%), By Application, FY2019-FY2033F
• Figure 5. India Hair Straightener Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 6. India Hair Straightener Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Plate Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025