头髮定型聚合物市场－全球产业规模、份额、趋势、机会和预测（按类型、应用、地区和竞争细分，2020-2030 年）

2024 年全球头髮定型聚合物市场价值为 5.7577 亿美元，预计在预测期内将呈现强劲成长，到 2030 年的复合年增长率为 4.15%。头髮定型聚合物市场正在经历大幅成长，这得益于消费者对有效且持久的美髮产品的需求。随着护髮行业的不断发展，製造商预计将专注于可持续和环保的替代品，以满足有环保意识的消费者的需求。随着配方技术的不断进步和个人修饰意识的不断提高，头髮定型聚合物市场前景光明，为全球消费者提供大量创新的头髮造型解决方案。定型凝胶通常用于创造和保持各种髮型。定型聚合物在配方中起着重要作用，可提供头髮造型效果，例如硬度和定型效果。许多代聚合物表现出不同的防潮性能，这决定了在潮湿气候下的保持力和缺乏凝聚力。

头髮定型聚合物的需求直接取决于消费者的行为，他们更倾向于选择能够满足自身需求的髮型产品。如今，质地硬挺、定型效果好的造型产品是最受欢迎的产品之一。当啫咖哩涂抹在头髮上时，会形成一种聚合物纤维复合材料，类似于用于承重应用的高性能纤维复合材料。此外，社群媒体和时尚产业的影响力提高了人们对个人修饰和造型的意识，促使消费者尝试各种髮型。护髮产业的持续研发带来了新型和改良型头髮定型聚合物的发现，拓宽了可用产品的范围。然而，包括护髮在内的美容行业因其对环境的影响而面临严格审查。製造商面临着开发可持续且环保的传统头髮定型聚合物替代品的压力。此外，包括护髮在内的美容行业因其对环境的影响而面临严格审查。製造商面临着开发传统头髮定型聚合物的可持续且环保的替代品的压力。

关键市场驱动因素

对持久髮型的需求不断增长，推动了整体市场的需求

主要市场挑战

经济波动

主要市场趋势

增强质感和体积

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球头髮定型聚合物市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依类型（非离子聚合物、阴离子聚合物、阳离子聚合物、两性聚合物）
  • 依用途分类（髮胶、髮胶、髮蜡、摩丝、其他）
  • 按地区（欧洲、亚太地区、北美、中东和非洲以及南美）
  • 按公司分类（2024 年）
• 市场地图
  • 按类型
  • 按应用
  • 按地区

第六章：欧洲头髮定型聚合物市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 英国
  • 义大利
  • 西班牙

第七章：亚太地区头髮定型聚合物市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第八章：北美头髮定型聚合物市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第九章：中东和非洲头髮定型聚合物市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 沙乌地阿拉伯头髮定型聚合物化学品市场
  • 阿联酋头髮定型聚合物化学品市场
  • 卡达头髮定型聚合物化学品市场
  • 埃及头髮定型聚合物化学品市场
  • 土耳其头髮定型聚合物化学品市场
  • 南非头髮定型聚合物化学品市场

第十章：南美洲头髮定型聚合物化学品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 技术进步
• 严谨的头髮定型聚合物研发
• 新产品发布

第 13 章：全球头髮定型聚合物化学品市场：SWOT 分析

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• The Lubrizol Corporation
• Business Overview
• SWOT Analysis
• The Dow Chemical Company
• Spectrum Chemical Mfg. Corp.
• Davines SpA
• Nouryon Holding BV
• Eastman Chemical Company
• Ashland Inc.
• BASF SE
• Covestro AG
• Mitsubishi Chemical Corporation

第 16 章：策略建议

第 17 章：关于我们与免责声明

Global Hair Fixative Polymers Market was valued at USD 575.77 Million in 2024 and is anticipated to project robust growth in the forecast period with a CAGR of 4.15% through 2030. The hair fixative polymers market is experiencing substantial growth, driven by consumers' demand for effective and long-lasting hair styling products. As the hair care industry continues to evolve, manufacturers are expected to focus on sustainable and eco-friendly alternatives to cater to environmentally conscious consumers. With ongoing advancements in formulation technologies and increasing awareness about personal grooming, the hair fixative polymers market is poised for a promising future, offering a plethora of innovative hair styling solutions for consumers around the globe. Hair-setting gels are often used to create and maintain a variety of hairstyles. Fixative polymers play an important role in formulations that provide hair styling benefits such as stiffness (stiffness) and hold (curl retention). Many generations of polymers exhibit varying moisture resistance properties that determine both holding power and lack of cohesion in humid climates.

The demand for hair fixative polymer is directly dependent on the behavior of consumers who prefer a hair styling product that fulfills their needs. Nowadays, styling products with stiff texture and stronghold is one of the most popular products. When a gel is applied to the hair, a polymer-fiber composite is created that is like high-performance fiber composites which are used in load-bearing applications. Moreover, social media and the fashion industry's influence have heightened awareness about personal grooming and styling, pushing consumers to experiment with various hairdos. Ongoing research and development in the hair care industry have led to the discovery of new and improved hair fixative polymers, broadening the range of available products. However, the beauty industry, including hair care, has faced scrutiny for its environmental impact. Manufacturers are under pressure to develop sustainable and eco-friendly alternatives to traditional hair-fixative polymers. Further, the beauty industry, including hair care, has faced scrutiny for its environmental impact. Manufacturers are under pressure to develop sustainable and eco-friendly alternatives to traditional hair-fixative polymers.

Key Market Drivers

Rising Demand for Long-Lasting Hairstyles is propelling the demand of Overall Market

The increasing demand for long-lasting hairstyles is closely linked to the changing lifestyles of consumers. In today's fast-paced world, individuals have limited time for frequent touch-ups and hairstyling throughout the day. Long-lasting hairstyles have become a practical choice for busy professionals, students, and anyone seeking an efficient grooming routine. Moreover, personal grooming trends have undergone a significant transformation, fueled by the rise of social media and the influence of celebrities and fashion icons. People are more conscious of their appearance and are inclined to experiment with different hairstyles to express their individuality. This shift in grooming preferences has led to a higher demand for hair fixative products that can provide reliable and sustained hold. Hair fixative polymers are key ingredients in hairsprays, gels, mousses, and other hair styling products. These polymers form a thin, flexible film around each hair strand, creating a bonding effect that locks the hair in place. As a result, the hairstyle maintains its shape and integrity for an extended period, even in the face of external factors like humidity, wind, and movement. The versatility of hair fixative polymers allows manufacturers to develop a wide range of styling products with varying degrees of hold, from light to ultra-strong. This variety caters to different hair types and styling preferences, empowering consumers to achieve a diverse range of long-lasting hairstyles. Furthermore, for many individuals, a well-styled and long-lasting hairstyle contributes to their overall confidence and self-esteem. A hairstyle that stays intact throughout the day not only enhances one's appearance but also provides peace of mind, knowing that their look remains polished and put-together in any situation. Long-lasting hairstyles also enable individuals to express their personalities and creativity. Whether it's a sleek and professional look for the workplace, a bold and voluminous style for a night out, or a natural and tousled beachy wave for a casual day, hair fixative products make it possible to achieve and maintain these diverse looks effortlessly. According to studies, 62.8% of women in the U.S. with straight hair report that finding suitable hair products is "easy," followed by 53.4% of women with wavy hair who share the same sentiment.

Key Market Challenges

Fluctuations in Economy

Fluctuations in the global economy can significantly affect consumer spending patterns. Economic fluctuations can result in fluctuations in production costs, raw material prices, and disruptions in the supply chain. These factors, along with increased price sensitivity among consumers during economic downturns, can affect the affordability and appeal of hair fixative polymer products. During economic downturns, there may be a decrease in funding for research and innovation. Manufacturers of hair fixative polymers depend on advancements in polymer science and technology to create enhanced products. Economic challenges can impede research and development efforts, potentially delaying the introduction of innovative and high-performance hair fixative solutions. Furthermore, international trade plays a pivotal role in the cosmetics and personal care industry, encompassing hair fixative polymers. Economic uncertainties, such as trade disputes or tariff modifications, have the potential to disrupt supply chains, impact raw material availability, and escalate costs related to global sourcing. Manufacturers must adeptly navigate these challenges to ensure the stability of their production processes.

Key Market Trends

Enhancement in Texture and Volume

Full and voluminous hair has long been a symbol of beauty and vitality. As this desire persists, the Hair Fixative Polymers Market has responded with innovative solutions that enhance hair volume. These polymers work by creating a scaffolding effect, providing structure to the hair shafts, and lifting them from the roots. Texture is a key factor in achieving diverse and eye-catching hairstyles. The Hair Fixative Polymers Market is witnessing a trend toward polymers that enhance texture, making it easier to create intricate styles. Polymers designed for texture and volume enhancement achieve a harmonious equilibrium between hold and flexibility. These polymers provide structure while preserving the hair's natural bounce and flow, leading to dynamic and touchable hairstyles. Celebrities and social media influencers play a significant role in shaping beauty trends and influencing consumer decisions. As individuals aspire to recreate the voluminous and textured hairstyles showcased by their favorite icons, they actively seek products that can help them achieve similar looks. This influential factor has contributed to the increased interest in hair fixative polymers that effectively enhance texture and volume.

Key Market Players

• The Lubrizol Corporation
• The Dow Chemical Company
• Spectrum Chemical Mfg. Corp.
• Davines SpA
• Nouryon Holding B.V.
• Eastman Chemical Company
• Ashland Inc.
• BASF SE
• Covestro AG
• Mitsubishi Chemical Corporation

Report Scope:

In this report, the Global Hair Fixative Polymers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Fixative Polymers Market, By Type:

• Non-ionic Polymer
• Anionic Polymer
• Cationic Polymer
• Amphoteric Polymer

Hair Fixative Polymers Market, By Application:

• Hair Gel
• Hair Spray
• Hair Wax
• Hair Mousse
• Others

Hair Fixative Polymers Market, By Region:

• Europe
  • France
  • Germany
  • United Kingdom
  • Italy
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• North America
  • United States
  • Canada
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • Turkey
  • Egypt
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair Fixative Polymers Market.

Available Customizations:

Global Hair Fixative Polymers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customers

5. Global Hair Fixative Polymers Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 5.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 5.2.3. By Region (Europe, Asia Pacific, North America, Middle East & Africa and South America)
  • 5.2.4. By Company (2024)
• 5.3. Market Map
  • 5.3.1. By Type
  • 5.3.2. By Application
  • 5.3.3. By Region

6. Europe Hair Fixative Polymers Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 6.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 6.2.3. By Region
• 6.3. Europe: Country Analysis
  • 6.3.1. France Hair Fixative Polymers Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
  • 6.3.2. Germany Hair Fixative Polymers Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
  • 6.3.3. United Kingdom Hair Fixative Polymers Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
  • 6.3.4. Italy Hair Fixative Polymers Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Type
      • 6.3.4.2.2. By Application
  • 6.3.5. Spain Hair Fixative Polymers Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Type
      • 6.3.5.2.2. By Application

7. Asia-Pacific Hair Fixative Polymers Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 7.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 7.2.3. By Region
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Hair Fixative Polymers Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
  • 7.3.2. India Hair Fixative Polymers Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
  • 7.3.3. Japan Hair Fixative Polymers Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
  • 7.3.4. South Korea Hair Fixative Polymers Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
  • 7.3.5. Australia Hair Fixative Polymers Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application

8. North America Hair Fixative Polymers Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 8.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 8.2.3. By Region
• 8.3. North America: Country Analysis
  • 8.3.1. United States Hair Fixative Polymers Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
  • 8.3.2. Canada Hair Fixative Polymers Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
  • 8.3.3. Mexico Hair Fixative Polymers Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application

9. Middle East and Africa Hair Fixative Polymers Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 9.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 9.2.3. By Region
• 9.3. MEA: Country Analysis
  • 9.3.1. Saudi Arabia Hair Fixative Polymers Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
  • 9.3.2. UAE Hair Fixative Polymers Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
  • 9.3.3. Qatar Hair Fixative Polymers Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
  • 9.3.4. Egypt Hair Fixative Polymers Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Application
  • 9.3.5. Turkey Hair Fixative Polymers Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Type
      • 9.3.5.2.2. By Application
  • 9.3.6. South Africa Hair Fixative Polymers Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Type
      • 9.3.6.2.2. By Application

10. South America Hair Fixative Polymers Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type (Non-ionic Polymer, Anionic Polymer, Cationic Polymer, Amphoteric Polymer)
  • 10.2.2. By Application (Hair Gel, Hair Spray, Hair Wax, Hair Mousse, Others)
  • 10.2.3. By Region
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair Fixative Polymers Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
  • 10.3.2. Colombia Hair Fixative Polymers Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
  • 10.3.3. Argentina Hair Fixative Polymers Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Technological Advancements
• 12.2. Rigorous Hair Fixative Polymers Research & Development
• 12.3. New Product Launches

13. Global Hair Fixative Polymers Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Lubrizol Corporation
  • 15.1.1 Business Overview
  • 15.1.2. Company Snapshot
  • 15.1.3. Products & Services
  • 15.1.4. Financials (In case of listed companies)
  • 15.1.5. Recent Developments
  • 15.1.6. SWOT Analysis
• 15.2. The Dow Chemical Company
• 15.3. Spectrum Chemical Mfg. Corp.
• 15.4. Davines SpA
• 15.5. Nouryon Holding B.V.
• 15.6. Eastman Chemical Company
• 15.7. Ashland Inc.
• 15.8. BASF SE
• 15.9. Covestro AG
• 15.10. Mitsubishi Chemical Corporation

16. Strategic Recommendations

17. About Us & Discalimer