美髮造型产品市场规模、份额和成长分析（按类别、配方、类型、价格分布、性别、最终用途、分销管道和地区划分）—2026-2033年行业预测

预计到 2024 年，美髮造型产品市场规模将达到 256.8 亿美元，到 2025 年将达到 272.4 亿美元，到 2033 年将达到 437.5 亿美元，预测期（2026-2033 年）的复合年增长率为 6.1%。

受人们对化学美髮危害的日益关注，美髮造型产品市场正经历显着成长。消费者越来越倾向于选择便利的便携式产品，以便在家中打造理想髮型，而非依赖美髮沙龙。造型慕丝和啫咖哩等产品日益流行，进一步推动了市场扩张。此外，社群媒体的影响力也发挥关键作用，尤其是在青少年和千禧世代等年轻族群。网红和名人在这些平台上推崇的髮型正在显着影响消费者的偏好并推动市场需求。这些因素共同作用，预计将持续推动美髮造型产品市场成长，反映出消费者行为和生活方式的不断变化。

美髮造型产品市场的成长要素

美髮造型产品市场的成长主要源自于消费者对尝试不同髮型、尝试不同髮色、接受创新产品的渴望。这种需求的成长很大程度上归功于各种髮质（包括直髮、捲髮和波浪髮）的广泛接受，尤其是在西方市场。消费者的柔软性和创造力造就了一个充满活力和动态的市场，产品也因此备受青睐。此外，持续不断的创新，许多公司不断推出令人兴奋的新产品，进一步推动了市场的扩张，满足了消费者不断变化的偏好和需求。

限制美髮造型产品市场的因素

由于消费者日益重视节能，美髮产品市场面临严峻的挑战。人们对永续能源利用的意识不断增强，推动了对低功率造型工具（例如吹风机和直髮器）的需求。这一趋势表明，电力消耗更倾向于选择节能型电器，例如1600瓦的吹风机，其受欢迎程度超过了功率更高的同类产品。此外，政府推出的旨在推广环保电器的法规进一步加速了这一转变，旨在减少高功率电器使用的倡议也日益增多。因此，市场必须做出调整，以满足不断变化的消费者偏好和监管压力。

美髮造型产品市场趋势

受消费者日益增长的外在形象和整装仪容关注的推动，美髮造型产品市场正经历显着增长。随着生活方式的改变，消费者转向高端品牌，对创新解决方案的需求持续攀升。强而有力的行销活动进一步提升了品牌知名度和消费者参与度。此外，消费者越来越倾向于天然和永续的替代品，越来越多的消费者开始寻找植物来源产品。为此，製造商正积极研发并推出符合环保理念的新产品，展现其致力于满足消费者对环保健康美髮解决方案不断变化的偏好。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

全球美髮造型产品市场规模（按类别划分）及复合年增长率（2026-2033 年）

• 髮色
• 凝胶和蜡
• 髮胶喷雾

全球美髮造型产品市场规模（按配方和复合年增长率划分）（2026-2033 年）

• 血清
• 髮胶喷雾
• 乳霜和乳液
• 油
• 蜡和凝胶
• 其他（慕斯、髮泥、髮蜡等）

全球美髮造型产品市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 有机的
• 无机物

全球美髮造型产品市场规模（按价格和复合年增长率划分）（2026-2033 年）

• 价格分布
• 中价格分布
• 高价格分布

全球美髮造型产品市场规模（按性别划分）及复合年增长率（2026-2033 年）

• 男性
• 女士
• 男女通用的

全球美髮造型产品市场规模（依最终用途划分）及复合年增长率（2026-2033 年）

• 对于个人
• 时尚产业
• 水疗和沙龙

全球美髮造型产品市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 离线频道
  • 便利商店
  • 专卖店
  • 超级市场和大卖场
  • 其他的
• 线上管道

全球美髮造型产品市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• L'Oreal SA（France）
• The Procter & Gamble Company（USA）
• Unilever PLC（UK）
• Henkel AG & Co. KGaA（Germany）
• Kao Corporation（Japan）
• Shiseido Company, Limited（Japan）
• Revlon, Inc.（USA）
• Coty, Inc.（USA）
• Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Beiersdorf AG（Germany）
• Amway Corp.（USA）
• Avon Products, Inc.（UK）
• Marico Ltd.（India）
• Dabur India Limited（India）
• Amorepacific Corporation（South Korea）
• Mandom Corporation（Japan）
• Colgate-Palmolive Company（USA）
• John Paul Mitchell Systems（USA）
• Slick Organics Private Limited（India）

结论与建议

Hair Styling Products Market size was valued at USD 25.68 Billion in 2024 and is poised to grow from USD 27.24 Billion in 2025 to USD 43.75 Billion by 2033, growing at a CAGR of 6.1% during the forecast period (2026-2033).

The hair styling products market is witnessing significant growth, fueled by a rising awareness of the adverse effects linked to chemical hair treatments. Consumers are opting for convenient, portable devices that allow them to achieve desired styles at home rather than relying on salon visits. The popularity of products like hair mousse and gel is escalating, further propelling market expansion. Additionally, the influence of social media plays a crucial role, particularly among younger demographics such as teens and millennials. Hairstyles promoted by influencers and celebrities on platforms significantly shape consumer preferences and drive demand. This combination of factors positions the hair styling products market for continued growth, reflecting evolving consumer behaviors and lifestyle choices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Styling Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Styling Products Market Segments Analysis

Global Hair Styling Products Market is segmented by Category, Formulation, Type, Price, Gender, End Use, Distribution Channel and region. Based on Category, the market is segmented into Hair colour, Gels and wax and Hair spray. Based on Formulation, the market is segmented into Serum, Hair spray, Cream & lotion, Oil, Wax & gel and Others (mousses, clay, pomade, etc.). Based on Type, the market is segmented into Organic and Inorganic. Based on Price, the market is segmented into Low, Medium and High. Based on Gender, the market is segmented into Male, Female and Unisex. Based on End Use, the market is segmented into Individual, Fashion industry and spas and salons. Based on Distribution Channel, the market is segmented into Offline Channel, and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Styling Products Market

The growth of the hair styling products market is primarily influenced by consumers' desire to explore diverse hairstyles, experiment with colors, and embrace innovative offerings. This increasing demand is largely fueled by the widespread acceptance of various hair types, such as straight, curly, and wavy styles, particularly in Western markets. The flexibility and creativity of consumers have resulted in a vibrant, dynamic marketplace where products are highly valued. Furthermore, ongoing innovations from numerous companies that consistently introduce new and exciting hair care products further accelerate the expansion of this market, catering to the evolving preferences and aspirations of consumers.

Restraints in the Hair Styling Products Market

The Hair Styling Products market faces a significant restraint due to the growing emphasis on energy efficiency among consumers. As people become more conscious of sustainable energy practices, the demand for low-energy styling tools, such as hair dryers and straighteners, is expanding. This trend highlights a preference for energy-efficient appliances that minimize electricity consumption, making products like 1600W hair dryers increasingly popular compared to their higher wattage counterparts. Additionally, governmental regulations promoting eco-friendly appliances further exacerbate this shift, as initiatives targeting the reduction of high-energy-consuming devices gain traction. Consequently, the market must adapt to meet evolving consumer preferences and regulatory pressures.

Market Trends of the Hair Styling Products Market

The hair styling products market is experiencing notable growth fueled by consumers' heightened focus on personal appearance and grooming. As lifestyle changes prompt a shift towards premium brands, the demand for innovative solutions continues to rise. Strong marketing initiatives are further amplifying brand visibility and consumer engagement. In addition, there is a growing inclination towards natural and sustainable alternatives, prompting consumers to seek out plant-based options. In response, manufacturers are strategically developing and launching new products that align with this eco-conscious trend, demonstrating a commitment to meeting the evolving preferences for environmentally friendly and health-conscious hair styling solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Hair Styling Products Market Size by Category & CAGR (2026-2033)

• Market Overview
• Hair colour
• Gels and wax
• Hair spray

Global Hair Styling Products Market Size by Formulation & CAGR (2026-2033)

• Market Overview
• Serum
• Hair spray
• Cream & lotion
• Oil
• Wax & gel
• Others (mousses, clay, pomade, etc.)

Global Hair Styling Products Market Size by Type & CAGR (2026-2033)

• Market Overview
• Organic
• Inorganic

Global Hair Styling Products Market Size by Price & CAGR (2026-2033)

• Market Overview
• Low
• Medium
• High

Global Hair Styling Products Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Male
• Female
• Unisex

Global Hair Styling Products Market Size by End Use & CAGR (2026-2033)

• Market Overview
• Individual
• Fashion industry
• Spas and Salons

Global Hair Styling Products Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline Channel
  • Convenience Stores
  • Specialist Retailers
  • Supermarkets and Hypermarkets
  • Others
• Online Channel

Global Hair Styling Products Market Size & CAGR (2026-2033)

• North America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandom Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Paul Mitchell Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slick Organics Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations