直髮器市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球直髮器市场价值为 67 亿美元，预计到 2034 年将以 5.8% 的复合年增长率增长至 112 亿美元。

市场成长的驱动力在于消费者对个人仪容和自我照顾意识的提升，尤其是在千禧世代和Z世代中，他们将造型视为整体形象的一部分。社群媒体趋势、美妆部落客和教学影片的传播，使得频繁使用加热造型工具成为一种常态，鼓励消费者投资购买优质产品。如今，有相当一部分女性将加热造型工具作为日常照护的一部分，这反映出消费者对在家就能获得沙龙级效果的产品有着强烈的需求。人工智慧驱动的热感应器、无线设计以及陶瓷、钛金和电气石等材料的进步，在提升产品性能的同时减少了对头髮的损伤，使现代直髮器对更广泛的消费者群体更具吸引力。

2024年，直板夹市场规模达23亿美元，预计2034年将达到37亿美元。直板夹因其能精准均匀地加热，打造柔顺亮泽、减少毛躁的髮型而备受青睐。这些多功能美髮工具可帮助使用者轻鬆打造直髮或柔和的波浪捲髮，因此深受希望在家中获得专业美髮效果的消费者欢迎。

预计到2024年，商业领域市场规模将达到47亿美元，占70.1%的市场。美髮沙龙、美容院和专业造型师需要兼具耐用性、性能稳定和先进功能，且适用于各种髮质的高端工具。专业场所的大量使用推动了批量采购，从而提升了整体市场收入。

2024年美国直髮器市场规模达10.4亿美元，预计2034年将以6.6%的复合年增长率成长。美国市场强劲的需求源自于消费者在个人照护方面的高额支出，以及生活方式的改变和社群媒体的影响。较高的可支配收入使消费者能够投资购买高端且技术先进的造型工具，从而进一步推动了市场成长。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
• 产业影响因素
  • 成长驱动因素
  • 产业陷阱与挑战
  • 机会
• 成长潜力分析
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 价格趋势
  • 按地区和产品类型
  • 原料成本
  • 原物料供应的实际产能限制与感知产能限制
  • 供应商价格上涨验证
• 监理框架
  • 按地区
• 贸易统计
  • 主要进口国
  • 主要出口国
• 波特五力分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 产品组合基准测试
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依产品类型划分，2021-2034年

• 热风枪
• 捲髮棒
• 直板夹
  • 窄板熨斗（<1吋）
  • 标准尺寸的平底熨斗（1-1.5吋）
  • 宽板熨斗（>1.5吋）
• 直髮梳
• 其他（多功能造型器等）

第六章：市场估算与预测：依电源类型划分，2021-2034年

• 无线
  • 标准型（<3000mAh）
  • 扩展型（3000-5000mAh）
  • 专业级（>5000mAh）
• 有线

第七章：市场估计与预测：依技术划分，2021-2034年

• 陶瓷製品
• 钛
• 电气石
• 离子
• 蒸气
• 红外线的

第八章：市场估算与预测：依价格区间划分，2021-2034年

• 经济型（<30 美元）
• 中檔（30 美元 - 80 美元）
• 高级版（80-200 美元）
• 超高阶（> 200 美元）

第九章：市场估算与预测：依消费族群划分，2021-2034年

• 男人
• 女性

第十章：市场估计与预测：依用途划分，2021-2034年

• 个人
• 商业的
  • 美容中心
  • 沙龙
  • 其他（皮肤科中心等）

第十一章：市场估价与预测：依配销通路划分，2021-2034年

• 在线的
  • 电子商务市场
  • 公司网站
• 离线
  • 大型超市和超市
  • 专卖店
  • 其他（美容院、零售店等）

第十二章：市场估计与预测：依地区划分，2021-2034年

• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第十三章：公司简介

• BaByliss
• Braun GmbH
• CHI
• Conair
• Drybar Products LLC
• Dyson
• GHD
• Hot Tools Professional
• HSI Professional
• Moehair USA Inc.
• Panasonic
• Philips
• Remington
• Revlon
• RUSK PRO

The Global Hair Straightener Market was valued at USD 6.7 billion in 2024 and is estimated to grow at a CAGR of 5.8% to reach USD 11.2 billion by 2034.

The market growth is fueled by rising consumer awareness about personal grooming and self-care, particularly among millennials and Generation Z, who view styling as part of their overall identity. Social media trends, beauty influencers, and tutorial videos have normalized the frequent use of heat styling tools, encouraging consumers to invest in quality products. Today, a significant portion of women actively use heat-based styling tools as part of their routine, reflecting a strong demand for products that deliver salon-quality results at home. Advances in technology, such as AI-driven heat sensors, cordless designs, and materials like ceramic, titanium, and tourmaline, have enhanced performance while reducing hair damage, making modern straighteners more appealing to a wide range of consumers.

The flat irons segment generated USD 2.3 billion in 2024 and is projected to reach USD 3.7 billion by 2034. Flat irons are favored for their ability to deliver precise, uniform heat, creating smooth, polished hairstyles with minimal frizz. These multifunctional tools allow users to achieve straight or softly waved styles, increasing their popularity among consumers seeking professional results at home.

The commercial segment reached USD 4.7 billion and held a 70.1% share in 2024. Salons, beauty parlors, and professional stylists demand premium tools that combine durability, consistent performance, and advanced features suitable for diverse hair types. High-volume usage in professional settings drives bulk purchases, boosting overall market revenue.

U.S. Hair Straightener Market accounted for USD 1.04 billion in 2024 and is expected to grow at a CAGR of 6.6% through 2034. The strong demand in the U.S. stems from robust consumer spending on personal care, coupled with lifestyle changes and social media influence. High disposable incomes allow consumers to invest in premium and technologically advanced styling tools, reinforcing the market's growth.

Major players operating in the Hair Straightener Market include BaByliss, Braun GmbH, CHI, Conair, Drybar Products LLC, Dyson, GHD, Hot Tools Professional, HSI Professional, Moehair USA Inc., Panasonic, Philips, Remington, Revlon, and RUSK PRO. Companies in the Hair Straightener Market focus on continuous innovation, incorporating AI-based temperature controls, cordless designs, and advanced plate materials to enhance performance and reduce hair damage. Strategic partnerships with professional salons and stylists increase brand visibility and credibility. Expanding e-commerce platforms and digital marketing campaigns target tech-savvy consumers and beauty enthusiasts. Firms also offer product customization, catering to different hair types and styling preferences.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional trends
  • 2.2.2 Product type trends
  • 2.2.3 Power source trends
  • 2.2.4 Technology trends
  • 2.2.5 Price range trends
  • 2.2.6 Consumer group trends
  • 2.2.7 Usage trends
  • 2.2.8 Distribution channel trends
• 2.3 CXO perspective: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations
• 2.5 Strategic recommendations
  • 2.5.1 Supply chain diversification strategy
  • 2.5.2 Product portfolio enhancement
  • 2.5.3 Partnership and alliance opportunities
  • 2.5.4 Cost management and pricing strategy
• 2.6 Decision framework
  • 2.6.1 Investment priority matrix
  • 2.6.2 ROI analysis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls & challenges
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region and product type
  • 3.6.2 Raw material cost
  • 3.6.3 Real vs. perceived capacity constraints in supply of raw materials
  • 3.6.4 Supplier price increase validation
• 3.7 Regulatory framework
  • 3.7.1 By region
• 3.8 Trade statistics
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Porter's five forces analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By Region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East & Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Product portfolio benchmarking
• 4.7 Key developments
  • 4.7.1 Mergers & acquisitions
  • 4.7.2 Partnerships & collaborations
  • 4.7.3 New product launches
  • 4.7.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Hot air brushes
• 5.3 Curling irons
• 5.4 Flat irons
  • 5.4.1 Narrow plates flat irons (<1 inch)
  • 5.4.2 Standard plates flat irons (1-1.5 inch)
  • 5.4.3 Wide plates flat irons (>1.5 inch)
• 5.5 Straightening brushes
• 5.6 Others (multi-functional stylers, etc.)

Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Cordless
  • 6.2.1 Standard (<3000mAh)
  • 6.2.2 Extended (3000-5000mAh)
  • 6.2.3 Professional (>5000mAh)
• 6.3 Corded

Chapter 7 Market Estimates & Forecast, By Technology, 2021 - 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Ceramic
• 7.3 Titanium
• 7.4 Tourmaline
• 7.5 Ionic
• 7.6 Steam
• 7.7 Infrared

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Economy (<USD 30)
• 8.3 Mid-Range (USD 30 - USD 80)
• 8.4 Premium (USD 80- USD 200)
• 8.5 Ultra-premium (> USD 200)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Men
• 9.3 Women

Chapter 10 Market Estimates & Forecast, By Usage, 2021 - 2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Individual
• 10.3 Commercial
  • 10.3.1 Beauty centers
  • 10.3.2 Salons
  • 10.3.3 Other (dermatological center, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce marketplace
  • 11.2.2 Company websites
• 11.3 Offline
  • 11.3.1 Hypermarkets & supermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Others (beauty shops, retail stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 U.K.
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Netherlands
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Argentina
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 Saudi Arabia
  • 12.6.3 South Africa

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 13.1 BaByliss
• 13.2 Braun GmbH
• 13.3 CHI
• 13.4 Conair
• 13.5 Drybar Products LLC
• 13.6 Dyson
• 13.7 GHD
• 13.8 Hot Tools Professional
• 13.9 HSI Professional
• 13.10 Moehair USA Inc.
• 13.11 Panasonic
• 13.12 Philips
• 13.13 Remington
• 13.14 Revlon
• 13.15 RUSK PRO