印度洗洁精市场评估：依配方、应用、包装、最终用户、价格范围、通路、地区、机会、预测，2019-2033年

受社会经济和消费者行为趋势的共同推动，印度洗洁精市场预计将从2025年的13.1215亿美元成长到2033年的22.2435亿美元，预测期内（2026-2033年）的年复合成长率为 6.82%。城市化进程加快和双收入家庭增加导致人们的生活方式更加忙碌，推动了对洗洁精等简单、高效的清洁产品的需求。中产阶级可支配收入的增加也促使消费者从传统的块状肥皂转向清洁性能更强的液体肥皂。疫情后的卫生意识也刺激了需求，消费者选择抗菌和深层清洁产品。市场领导者大力推广其温和的触感和更强的去油能力等特点，在刺激需求方面发挥了重要作用。

现代零售商店和线上电子商务管道的出现加速了消费者获取这些产品的速度，线上销售和订阅模式推动了销售量的成长。浓缩物、天然成分和环保配方等产品创新适应了消费者不断变化的生活方式。政府对农村市场的激励措施和小包装的廉价价格也促使企业向二线和三线城市扩张。绿色环保议题推动品牌朝向永续、植物基和无磷酸盐产品的方向发展，以符合全球消费趋势。政府关于化学品安全和品质评估的规定也会影响产品创新。受西方影响的生活方式开始在城市消费者中传播，导致市场分化加剧。总体而言，便利性、卫生意识、高端化和永续性的结合推动印度洗洁精市场的发展。

例如，2023年 4月，从公司的招牌肥皂到基于酶的洗碗液，从赋予妇女权力到关怀地球，Hindustan Unilever Limited旗下的Sunlight 始终走在创新和进步的前沿。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 美国关税的影响

第4章 执行摘要

第5章 顾客评价

• 受访者人口统计
• 品牌知名度
• 做出购买决定时考虑的因素
• 购买后面临的挑战
• 购买频率

第6章 2019-2033年印度洗洁精市场展望

• 市场规模分析与预测
  • 依金额
• 市场占有率分析与预测
  • 依配方
    • 液体
    • 粉末
    • 固体
    • 片剂
  • 依用途
    • 洗衣机用清洁剂
    • 手洗用清洁剂
  • 依包装
    • 补充包
    • 单一单元
    • 多件套装优惠包
  • 依最终用户
    • 住房
    • 商业
  • 依价格范围
    • 大众
    • 高阶
  • 依通路
    • 超商/大卖场
    • 便利商店
    • 线上
    • 其他
  • 依地区
    • 北
    • 南部
    • 东部
    • 西部/中部地区
  • 依公司的市场占有率分析（前5名及其他公司 - 价值基础，2025年）
• 2025年市场地图分析
  • 依配方
  • 依用途
  • 依包装
  • 依最终用户
  • 依价格范围
  • 依通路
  • 依地区

第7章 需求与供给分析

第8章 进出口分析

第9章 价值链分析

第10章 波特五力分析

第11章 PESTLE 分析

第12章 定价分析

第13章 市场动态

• 市场驱动因素
• 市场挑战

第14章 市场趋势与发展

第15章 政策与监理情势

第16章 案例研究

第17章 竞争格局

• 五大市场领导者的竞争矩阵
• 排名前五的公司的SWOT 分析
• 市场前10 大公司的状况
  • Nimra Limited
  • 公司简介
  • 主要管理团队
  • 提供的主要产品
  • 主要财务状况（截至报告日）
  • 主要市场重点与地理分布
  • 近期发展/合作/伙伴关係/合併与收购
  • Wipro Consumer Care Private Limited
  • Jyothy Laboratories Limited
  • Patanjali Ayurved Limited
  • RSPL Group Pvt Ltd.
  • Selzer Innovex Pvt. Ltd.
  • Fena（P）Limited（India）
  • Shantinath Detergents Pvt. Ltd.
  • Hindustan Unilever Limited
  • Reckitt Benckiser India Limited

上述公司不按其市场占有率保留订单，并且根据研究工作期间可用的资讯可能会变更。

第18章 策略建议

第19章 关于调查公司/免责声明

India dishwashing detergent market is projected to witness a CAGR of 6.82% during the forecast period FY2026-FY2033, growing from USD 1312.15 million in FY2025 to USD 2224.35 million in FY2033F, owing to a combination of socioeconomic and consumer behavior trends. Rising urbanization and the increasing number of dual-income households have resulted in busier lifestyles, pushing demand for easy and efficient cleaning products such as liquid dishwashing detergents. Higher middle-class disposable incomes have also moved consumers away from traditional soap bars to improved liquid ones with improved cleaning performance. Post-pandemic hygiene consciousness has also spurred demand, with consumers opting for antibacterial and deep-cleaning products. Aggressive promotion by market leaders, with features such as mildness to hands and improved grease-cutting capability, has played a major role in pushing demand.

The advent of modern retail and online e-commerce channels has sped up access to such products for consumers, driven by online selling and subscription formats fueling volumes. Product innovation, such as concentrated liquids, natural variants, and environmentally friendly formulations, caters to changing consumer lifestyles, while the automatic dishwasher detergent category is growing in metro cities due to increasing dishwasher penetration. Government incentives in rural markets and lower prices for smaller packs are also incentivizing companies to penetrate Tier 2 and Tier 3 cities. Green issues are driving brands to sustainable, plant-based, and phosphate-free products, in line with global consumer trends. Government regulations on chemical safety and quality ratings are also influencing product innovation. Western lifestyles, driven by Western influences, are increasingly being adopted by urban consumers, further segmenting the market. Overall, the meeting of convenience, hygiene awareness, premiumization, and sustainability is driving the India dishwashing detergent market.

For instance, in April 2023, from their signature soaps to enzyme-powered dishwashing solutions, and from empowering women to caring for the planet, Sunlight, owned by Hindustan Unilever Limited, has consistently led the way in innovation and progress.

Rising Urbanization and Changing Lifestyles Drive the India Dishwashing Detergent Market Demand

The rapid urbanization of Indian cities is changing the way individuals live and clean their homes, driving the dishwashing detergent market. With more individuals flocking to cities, the rise in small families and two-income families has seen individuals adopt hectic lifestyles, thus the need for instant and convenient solutions. Working individuals and homemakers in urban India prefer liquid dishwashing detergents over traditional powders and bars since they are easy to use, effective at cleaning, and gentle on hands. New attitudes towards hygiene back this, as modern consumers associate liquid detergents with improved hygiene and grease cutting. In addition, keeping pace with global trends and a desire for a good life has seen high-end dishwashing products in greater demand in urban homes. Ease of use, coupled with aggressive marketing by leading brands, has made liquid dishwashing detergents a staple within urban India, driving steady growth in the market. As urbanization gathers further momentum, this trend is set to continue, with new products being introduced to meet evolving city lifestyles.

For instance, in July 2024, Elista, owned by TeknoDome India Pvt. Ltd., introduced a new range of dishwashers in India. These models are specifically designed for Indian households and effectively clean greasy, ghee-coated utensils without leaving residues.

Expansion of Modern Retail and E-Commerce Expands the India Dishwashing Detergent Market Size

The rapid expansion of new retail stores and online shopping platforms has considerably spurred the availability and reach of dishwashing detergents in India, fueling market expansion. Organized retail stores such as Big Bazaar (Big Bazaar Pvt. Ltd) and Reliance Smart (Reliance Retail Limited) have enhanced product visibility in cities and towns, and intense merchandising and promotion initiatives drive consumer purchases. At the same time, the expansion of online grocery stores and online marketplaces (Amazon.com, Inc., Flipkart Internet Private Limited) has brought mass and premium brands within reach even in tier 2/3 towns. E-commerce provides benefits such as doorstep delivery, subscription, discount, and thus, trial and repeat purchases. Such omnichannel access not only fuels purchases but also informs consumers about new-generation products, including green and liquid concentration. With digital penetration growing and last-mile logistics getting better, the interplay between modern retail and e-commerce will further propel the growth story of the dishwashing detergent market.

For instance, in November 2023, Hindustan Unilever Limited's Vim launched Vim Shudhham, a specialized range designed for cleaning brass and copper vessels. The product line includes gel and a spray, both infused with tamarind extracts and sandalwood fragrance.

Liquid Formulation Dominates the India Dishwashing Detergent Market Share

The Indian dishwashing detergent market has changed greatly, with liquid form being the most popular, dominating most of the organized market. This growth mirrors how consumers' choices are changing, especially in urban homes that increasingly demand convenience, efficiency, and skin-friendly products. Liquid detergents are popular because they can effectively cut grease, allow for accurate dosing, and be compatible with modern kitchenware, making them attractive for busy consumers. Brands have actively promoted these benefits through targeted marketing that focuses on cleanliness, foam retention, and hand-friendliness. The growth of this segment is also driven by several key drivers: rising use of dishwashers in large cities that need special liquid formulation; sustained product innovations such as concentrated gels, antibacterial types, and eco-friendly plant-based formulations; and enhanced availability through online consumption and new-generation trade channels. In the coming times, manufacturers are working on new liquid formulations that have sustainable packaging and smart dispensing solutions, keeping this segment at the forefront of India dishwashing detergent market.

For instance, in August 2024, Hindustan Unilever Limited introduced Sunlight Plus, a premium dishwashing liquid powered by RhamnoClean technology, a 100% plant-based, biodegradable biosurfactant. This innovation offers superior grease-cutting performance, skin protection, and antibacterial benefits, catering to eco-conscious consumers.

Impact of the U.S. Tariff on India Dishwashing Detergent Market

The U.S. government's recent imposition of tariffs on imported home and personal care products, including dishwashing detergents, could have mixed implications for India's domestic market. While the direct impact may be limited due to India's primarily inward-focused detergent industry.

India's dishwashing detergent market is largely consumption-driven, with minimal reliance on U.S. exports. Most major Indian manufacturers primarily cater to domestic demand. However, niche players and private-label manufacturers supplying the U.S. private-label market could face margin pressures due to higher tariffs, potentially reducing their competitiveness.

If U.S. tariffs discourage Indian exporters, some companies may redirect supply to the domestic market, intensifying competition. This could lead to price wars, especially in the premium liquid detergent segment, benefiting consumers but squeezing manufacturers' margins.

Key Players Landscape and Outlook

The Indian dishwashing detergent market is marked by aggressive competition between well-established FMCG (Fast-moving consumer goods) players and new challengers, with Hindustan Unilever Limited dominating the market on the back of aggressive marketing, product diversification, and rural reach strategies. Companies sustain their premium positioning in urban markets through imported-based formulation and superior performance positioning, while startups compete convincingly in the mid-price segment through celebrity endorsements and herbal variants. The market also has dominant mass-market contenders such as Ghari (RSPL Ltd), which leads in the bar and powder segments of price-sensitive markets, and niche players such as Godrej & Boyce Manufacturing Company Limited, Genteel, targeting environmentally aware consumers with plant-based, biodegradable products. Trends emerging include rapid volume growth in liquid detergents fueled by urbanization and convenience, combined with growing competition from private labels and direct-to-consumer eco-brands providing sustainable options. Strategic initiatives such as mergers and acquisitions, hyper-localized product offerings, and intelligent packaging solutions are likely to define the competitive environment, with victory likely to go to brands that can balance performance, price, and the environment as they navigate the digital revolution of retail distribution channels.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Frequency of Purchase

6. India Dishwashing Detergent Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Formulation
    • 6.2.1.1. Liquid
    • 6.2.1.2. Powder
    • 6.2.1.3. Cakes
    • 6.2.1.4. Tablets
  • 6.2.2. By Application
    • 6.2.2.1. Machine Washing Detergents
    • 6.2.2.2. Hand Washing Detergents
  • 6.2.3. By Packaging
    • 6.2.3.1. Refill Packs
    • 6.2.3.2. Single Unit
    • 6.2.3.3. Multi-Units Saver Packs
  • 6.2.4. By End User
    • 6.2.4.1. Residential
    • 6.2.4.2. Commercial
  • 6.2.5. By Price Range
    • 6.2.5.1. Mass
    • 6.2.5.2. Premium
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Supermarkets/Hypermarkets
    • 6.2.6.2. Convenience Stores
    • 6.2.6.3. Online
    • 6.2.6.4. Others
  • 6.2.7. By Region
    • 6.2.7.1. North
    • 6.2.7.2. South
    • 6.2.7.3. East
    • 6.2.7.4. West and Central
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Formulation
  • 6.3.2. By Application
  • 6.3.3. By Packaging
  • 6.3.4. By End User
  • 6.3.5. By Price Range
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Nimra Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. Wipro Consumer Care Private Limited
  • 17.3.3. Jyothy Laboratories Limited
  • 17.3.4. Patanjali Ayurved Limited
  • 17.3.5. RSPL Group Pvt Ltd.
  • 17.3.6. Selzer Innovex Pvt. Ltd.
  • 17.3.7. Fena (P) Limited (India)
  • 17.3.8. Shantinath Detergents Pvt. Ltd.
  • 17.3.9. Hindustan Unilever Limited
  • 17.3.10. Reckitt Benckiser India Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Dishwashing Detergent Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Dishwashing Detergent Market Share (%), By Formulation, FY2019-FY2033F
• Figure 3. India Dishwashing Detergent Market Share (%), By Application, FY2019-FY2033F
• Figure 4. India Dishwashing Detergent Market Share (%), By Packaging, FY2019-FY2033F
• Figure 5. India Dishwashing Detergent Market Share (%), By End User, FY2019-FY2033F
• Figure 6. India Dishwashing Detergent Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Dishwashing Detergent Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Dishwashing Detergent Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Formulation Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Application Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 15. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025