清洁剂市场规模、份额及成长分析（依产品类型、配方、成分、包装、应用、通路及地区）－2025-2032 年产业预测

2023 年全球清洁剂市场规模价值 200 亿美元，预计将从 2024 年的 211 亿美元成长到 2032 年的 323.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.5%。

全球清洁剂市场预计将持续成长，主要受家庭和商业空间对便利、省时的清洗解决方案的需求不断增长的推动。自动洗碗机的普及和清洁剂片的日益普及表明消费者更喜欢高效且易于使用的产品。同时，环保意识正在推动对永续和天然清洗选择的需求，从而促使製造商创新环保配方。但原材料成本上涨以及对某些化学物质对环境影响的担忧等挑战构成了潜在的障碍。尤其值得注意的是新兴国家的商机，这些国家的可支配收入不断增加，而且在疫情之后，健康和卫生已成为首要任务。总体而言，在註重便利性、永续性和创新性的趋势的推动下，市场前景仍然乐观。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 专利分析

清洁剂市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概况
• 洗碗机清洁剂
• 手洗餐具清洁剂

清洁剂市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 液体
• 粉末
• 药片
• 凝胶

清洁剂市场规模（依成分及复合年增长率） (2025-2032)

• 市场概况
• 基于化学
• 环保/生物基

清洁剂市场规模（依包装及复合年增长率） (2025-2032)

• 市场概况
• 瓶子
• 小袋
• 盒子

清洁剂市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概况
• 住宅
• 商业的

清洁剂市场规模（依分销管道及复合年增长率） (2025-2032)

• 市场概况
• 离线
• 在线的

清洁剂市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（USA）
• Unilever（UK）
• Henkel AG & Co. KGaA（Germany）
• Reckitt Benckiser Group plc（UK）
• Colgate-Palmolive Company（USA）
• Kao Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• SC Johnson & Son, Inc.（USA）
• The Clorox Company（USA）
• Amway Corporation（USA）
• Lemi Shine（USA）
• Method Products, PBC（USA）
• McBride plc（UK）
• Werner & Mertz GmbH（Germany）
• Liby Enterprise Group Co., Ltd.（China）
• Nice Group Co., Ltd.（China）
• Lion Corporation（Japan）
• Frosch（Germany）

结论和建议

Global Dishwashing Detergent Market size was valued at USD 20.0 billion in 2023 and is poised to grow from USD 21.1 billion in 2024 to USD 32.38 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global dishwashing detergent market is poised for continued growth, primarily fueled by an increasing demand for convenient and time-efficient cleaning solutions in both household and commercial spaces. The shift toward automatic dishwashers and the rising popularity of detergent tablets illustrate consumers' preference for effective, easy-to-use products. Simultaneously, eco-consciousness is driving demand for sustainable and natural cleaning options, leading manufacturers to innovate environmentally-friendly formulations. However, challenges like rising raw material costs and concerns over certain chemicals' environmental impact present potential obstacles. Notably, opportunities abound in emerging economies, where disposable incomes are rising and health and hygiene have become a priority post-pandemic. Overall, the market outlook remains positive due to trends emphasizing convenience, sustainability, and innovation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dishwashing Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dishwashing Detergent Market Segments Analysis

Global Dishwashing Detergent Market is segmented by Product Type, Form, Ingredient, Packaging, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Machine Dishwashing Detergents and Hand Dishwashing Detergents. Based on Form, the market is segmented into Liquid, Powder, Tablets and Gel. Based on Ingredient, the market is segmented into Chemical-based and Eco-friendly/Bio-based. Based on Packaging, the market is segmented into Bottles, Pouches and Boxes. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dishwashing Detergent Market

The Global Dishwashing Detergent market is being driven by a growing awareness among consumers regarding the environmental and health implications of chemical-based products. As individuals increasingly seek out eco-friendly alternatives, the demand for biologically derived and environmentally sustainable dishwashing detergents has surged. In response to this shift in consumer preferences, manufacturers are focusing their efforts on developing products that prioritize ecological safety and human health. This trend not only reflects a commitment to sustainability but also caters to a market that values natural ingredients, thereby reshaping the dynamics of the dishwashing detergent industry and fostering innovation and responsibility among producers.

Restraints in the Global Dishwashing Detergent Market

The Global Dishwashing Detergent market faces significant restraints due to the environmental impact of traditional products. Conventional detergents, which often contain harsh chemicals, can harm ecosystems by polluting water bodies and negatively affecting marine life. Additionally, the plastic packaging used for these detergents contributes to the growing issue of plastic waste. As a result, there is an increasing consumer preference for eco-friendly and biodegradable dishwashing options, despite the fact that these sustainable alternatives may come with higher production costs and lower profit margins for manufacturers. This shift presents a challenge but also an opportunity for innovation within the market.

Market Trends of the Global Dishwashing Detergent Market

The Global Dishwashing Detergent market is witnessing a significant trend towards environmentally-friendly products, driven by a surge in consumer awareness regarding sustainability and ecological impact. As individuals seek to reduce their carbon footprint, the demand for biodegradable dishwashing detergents and formulations devoid of harmful chemicals is on the rise. This shift is prompting manufacturers to innovate and reformulate products to align with these consumer preferences, increasing the availability of green alternatives. Moreover, brands emphasizing transparency in their ingredient sourcing and production processes are gaining traction. Thus, the market is evolving to prioritize eco-conscious solutions, shaping the future of dishwashing products globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Dishwashing Detergent Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Machine Dishwashing Detergents
• Hand Dishwashing Detergents

Global Dishwashing Detergent Market Size by Form & CAGR (2025-2032)

• Market Overview
• Liquid
• Powder
• Tablets
• Gel

Global Dishwashing Detergent Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Chemical-based
• Eco-friendly/Bio-based

Global Dishwashing Detergent Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottles
• Pouches
• Boxes

Global Dishwashing Detergent Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Dishwashing Detergent Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Dishwashing Detergent Market Size & CAGR (2025-2032)

• North America (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Ingredient, Packaging, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lemi Shine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method Products, PBC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Werner & Mertz GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liby Enterprise Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frosch (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations