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市场调查报告书
商品编码
1778324
口香糖的全球市场:各产品类型,各流通管道,各地区,机会,预测,2018年~2032年Global Chewing Gum Market Assessment, By Product Type, By Distribution Channel, By Region, Opportunities, and Forecast, 2018-2032F |
受消费者偏好变化和行业创新的推动,全球口香糖市场预计将从2024年的243亿美元增长至2032年的322.3亿美元,预测期内(2025-2032年)的复合年增长率为3.60%。市场最重要的推动力之一是人们对健康和保健日益增长的需求,尤其是对添加有益口腔健康的替代品的无糖口香糖的需求。富含维生素、咖啡因、益生菌和增白剂的功能性口香糖显然瞄准了注重健康的消费者的需求,而尼古丁口香糖作为戒烟辅助产品也持续成长。此外,口腔卫生也至关重要,因为口香糖因其刺激唾液分泌、预防蛀牙和清新口气的作用而日益受到认可,从而为积极的生活方式提供了便捷的解决方案。
口味和形式的创新,例如独特的口味和新颖的形式,例如颗粒状口香糖和液体状口香糖,吸引了年轻消费者并维持了市场。此外,口香糖因其减压和增强注意力的功效而受到认可,而CBD口香糖在大麻合法化的市场中也越来越受欢迎。口香糖作为一种便携、不脏乱的零食,其便利性非常适合现代消费者,尤其是旅行者和商务人士的快节奏生活方式。永续发展趋势也塑造这个产业,环保意识促使企业推出可生物降解的胶基和可回收包装。名人代言和限量版口味等促销策略也能更有效吸引消费者。然而,成熟西方市场需求萎缩以及对塑胶垃圾的担忧等因素可能会阻碍其成长。客製化营养补充剂和药物用途,例如用于药物输送的药用口香糖,是该行业未来的潜在驱动力。
例如,2025年4月,快速发展的英国无塑胶口香糖品牌Milliways Food Limited宣布进军法国市场,旨在颠覆市场格局,彻底改变全球口香糖销售格局。
本报告分析了全球口香糖市场,提供了市场概况、按产品类型、分销管道和地区划分的趋势以及市场参与者的概况。
Global chewing gum market is projected to witness a CAGR of 3.60% during the forecast period 2025-2032, growing from USD 24.30 billion in 2024 to USD 32.23 billion in 2032F, owing to evolving consumer preferences and industry innovations. Among the most crucial market forces is the growing demand for health and wellness, particularly the increasing demand for sugar-free chewing gum sweetened with alternatives linked to oral health benefits. Also, functional gum fortified with vitamins, caffeine, probiotics, or whitening agents targets explicitly the requirements of health-oriented consumers, and nicotine gum continues to grow as a smoking cessation aid. Additionally, the topic of oral hygiene is significant, as chewing gum is increasingly recognized for its role in stimulating saliva, preventing cavities, and freshening breath, thus offering a convenient solution for active lifestyles.
Innovation in flavor and form, such as unusual flavors and novel forms of pellet or liquid-center gum, appeals to younger consumers and sustains markets. Additionally, gum is valued for its ability to reduce stress and increase concentration, and CBD gum is gaining acceptance in markets where cannabis has been legalized. The convenience provided by gum as a mess-free and portable snack is well-suited for the fast-paced lifestyle of modern consumers, particularly among travelers and business professionals. Sustainability trends also shape the industry, with firms launching biodegradable gum bases and recyclable packaging due to environmental concerns. Promotional strategies, including celebrity endorsements and limited-edition flavors, also engage consumers more effectively. However, growth could be retarded by developments such as shrinking demand in mature Western markets and plastic waste concerns. Tailored nutrition and pharmaceutical use, such as medicated gum for drug delivery, are potential future drivers for industry.
For instance, in April 2025, Milliways Food Limited, the fast-growing British plastic-free chewing gum brand, announced its launch into France with the ambition of shaking up a market and revolutionizing the global chewing gum aisle.
Health and Wellness Trends Drive the Global Chewing Gum Market Demand
The global market for chewing gum is experiencing substantial growth, driven by growing consumer concern for health and well-being. With consumers placing increasing importance on diet and overall health, sugar-free gum has proven to be a success as a healthy alternative to traditional sugared gums. Manufactured with natural sweeteners such as xylitol and sorbitol, these gums effectively suppress appetite while also improving oral hygiene through a reduced risk of tooth decay and acid-neutralizing capabilities, benefits supported by dental societies internationally. Moreover, teeth-whitening products appeal to consumers seeking cosmetic value as well as freshness. Furthermore, nicotine replacement gums have also contributed to market growth, facilitating quitting smoking attempts amid rising anti-tobacco campaigns. As manufacturers continue to innovate with clean-label ingredients and sustainable packaging, the chewing gum market is poised for growth, supported by health-conscious consumers who expect products to provide both functionality and well-being. This focus on well-being ensures that chewing gum remains relevant in a competitive confectionery landscape, responding to modern-day expectations for products that facilitate a healthier way of life.
For instance, in May 2024, Gandour gum, a well-known brand in the Saudi community, launched a sugar-free gum.
Innovation in Flavors and Formats Expands Global Chewing Gum Market Size
The chewing gum market is undergoing a dramatic transformation as manufacturers leverage sophisticated flavor innovations and innovative product formats to attract consumers and drive business expansion. The gum industry of today is much more diverse than traditional mint and fruit flavors, with manufacturers taking risks with bold, international, and even retro flavor profiles, from hot chili and tropical fruit to dessert-inspired flavors of birthday cake and salted caramel. Limited-season flavors and celebrity endorsements add to the frenzy, creating a sense of urgency that appeals to young, fashion-forward consumer segments. Product format innovation is also redefining the industry landscape. Pellet gums, liquid-center pieces, and hybrid gum-candy packs are gaining traction, providing unique textures and sensory experiences. These innovations not only revitalize leveled markets but also reveal new opportunities in emerging markets, where new flavors and formats can capture previously untapped consumer bases. As brands continue to push the envelope in terms of flavor and texture, the global chewing gum market is expected to grow, underscoring that innovation and adaptability are key drivers of success in this fast-paced business.
For instance, in May 2022, Center Fruit, the biggest gum brand owned by Perfetti Van Melle India (PVMI), announced the launch of its all-new Center Fruit Tennis ball-shaped gum. The fresh Centre fruit Tennis ball-shaped gum features a crunchy coating and a soft, pineapple-flavored liquid filling, providing consumers with an exciting and juicy experience.
Sugared Chewing Gum Dominates the Global Chewing Gum Market
Despite the growing popularity of the sugar-free variants, sugared chewing gums still dominate the overall market, especially in emerging economies and among young people. The sustained dominance is attributed to several underlying drivers, including widespread affordability, strong and distinctive flavor profiles, and brand loyalty. Established brands maintain popularity through nostalgia and aggressive marketing efforts aimed at young consumers, including sporting activity sponsorship and influencer collaborations. For instance, in February 2022, Perfetti Van Melle India Pvt Ltd launched a new TVC for its Center Fresh brand and has revised its earlier popular 'Fresh breath confidence' ad with a new tagline "Dil Ki Baat Zubaan Pe".
In price-sensitive economies in Asia, Latin America, and Africa, sugared gums are favored because they are less costly to produce and have greater availability in small-scale retail outlets and kiosks, where premium sugar-free products are not available. However, the market for sugary gum is under threat in Western economies, where consumers are increasingly opting for sugar-free and functional types of gum. Regulatory pressures, such as sugar taxes and stricter labeling requirements, could further impact growth in specific markets. Despite these pressures, manufacturers are reacting by introducing lower-sugar offerings and hybrid products that blend traditional sweetness with health-based ingredients.
Asia-Pacific Region leads the Global Chewing Gum Market
The Asia-Pacific region is now the dominant force in the global chewing gum market, driven by rapid urbanization, a growing youth population, and increasing disposable incomes. Economies such as China, India, Japan, and Indonesia are spearheading this development, as the social acceptance of chewing gum as a confectionery product and a breath freshener fuels demand. One of the major drivers of the Asia-Pacific region's dominance is the increasing popularity of new and localized flavors, such as green tea, lychee, and tropical fruits, which align with regional consumer preferences. Moreover, sugary gums are extremely popular among a broad spectrum of countries in the APAC region, especially among young consumers seeking sweet and affordable options. Brands are capitalizing on this growth opportunity by expanding production capacities and launching targeted marketing programs tailored to local markets. For instance, top international companies are actively participating. With the emergence of middle-class populations and evolving consumer behavior, the chewing gum market in the Asia-Pacific region is poised to sustain its leading position, outpacing growth rates in North America and Europe. As businesses continue to innovate flavor profiles, product formats, and health-oriented offerings, this region will remain a major driver of the global chewing gum business growth.
For instance, in April 2023, two Bengaluru-based brothers launched their startup Gud Gum to provide a plastic-free, fully biodegradable, and healthier alternative to regular chewing gum, which pollutes the earth with plastic.
Impact of the U.S. Tariff on the Global Chewing Gum Market
The imposition of U.S. tariffs on imported goods, including chewing gum and its raw materials, has had mixed effects on the global chewing gum market, influencing trade dynamics, production costs, and pricing strategies.
Tariffs on sugar, gum base ingredients (like chicle or synthetic polymers), and flavorings have raised manufacturing expenses for gum producers reliant on imports.
Companies operating in China, Mexico, and Southeast Asia, major suppliers of gum ingredients, face higher costs when exporting to the U.S.
Some manufacturers are relocating production to tariff-exempt countries (e.g., moving facilities from China to Vietnam or Indonesia) to avoid duties.
Key Players Landscape and Outlook
The global chewing gum market is characterized by intense competition with international confectionery giants and innovative niche players competing for market share. Expansion is fueled by growing demand for sugar-free and functional gums, which offer advantages such as teeth whitening, energy boost, and enhanced digestive well-being, reflecting a broader trend towards healthy lifestyles and increased awareness of oral hygiene. Innovation in flavor, format, and packaging, the rising trend of eating on the go, and the increasing role of digital channels have also fueled consumer buying behavior and market expansion. The market is also being disrupted by agile niche players that respond to shifting consumer trends. Companies are capitalizing on the natural, sustainable trend by providing plant-based gum and eco-friendly packaging. Functional gum brands are following wellness trends, offering benefits that support cognitive function and stress management. Industry growth in the future will be fueled by innovation around health, expansion in developing markets, and sustainability initiatives, but will need to contend with weakening demand in Western economies and regulatory barriers.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.