口香糖市场规模、份额和成长分析（按糖类型、产品类型、分销管道和地区划分）－2026-2033年产业预测

预计到 2024 年，全球口香糖市场规模将达到 298.3 亿美元，到 2025 年将成长至 311.1 亿美元，到 2033 年将成长至 435.7 亿美元，在预测期（2026-2033 年）内，复合年增长率为 4.3%。

全球口香糖市场正经历强劲成长，这主要得益于消费者对无糖产品、创新口味以及口腔卫生改善、能量补充和消化支持等功能性益处的需求不断增长。消费者口腔卫生意识的提高和对更健康产品的偏好进一步推动了市场动态。此外，电子商务的扩张和便捷零食的普及正在改变消费者的购买行为。包括传统口香糖、无糖口香糖和有机口香糖在内的多样化产品形式，满足了不同地区的消费者偏好。关键趋势包括口味创新、转向天然成分以及对便利健康产品日益增长的需求，这些都促使市场领导不断探索独特的配方和糖替代品。

推动全球口香糖市场发展的因素

全球口香糖市场深受消费者对健康替代品日益增长的偏好影响，推动了无糖口香糖和功能性口香糖需求的成长。注重健康的消费者尤其青睐功能性口香糖，这类口香糖通常含有维生素、矿物质和植物萃取物等有益成分，有助于促进整体健康，并可能有助于缓解压力、控制体重和改善口腔卫生。这反映了更广泛的健康意识趋势。这种对功能性和健康型口香糖的需求不断增长，正在推动口香糖产业的创新，并带来巨大的成长机会。

全球口香糖市场限制因素

由于环境问题，传统口香糖市场面临严峻挑战。传统口香糖产品由不可生物降解的合成聚合物製成，会造成污染。这导致製造商面临越来越大的压力，需要开发环保替代品，同时也促使监管机构对继续使用有害材料的公司采取审查和行动。人们对口香糖生态影响的认识不断提高，促使消费者对既能满足环境需求又能兼顾消费者利益的永续产品需求日益增长。因此，各公司面临越来越大的压力，需要不断创新并推出绿色解决方案，以保持市场竞争力并展现其社会责任感。

全球口香糖市场趋势

全球口香糖市场正经历着向功能性成分和口味创新的重大转变，製造商正努力提升产品品质，以满足不断变化的消费者偏好。添加咖啡因、CBD和益生菌的口香糖的出现引起了广泛关注，吸引了注重健康、追求多功能性的消费者。这一趋势反映了市场对产品的更广泛需求，他们不仅希望产品能解决口臭问题，更希望产品能满足人们对健康和生活方式的期望。随着各大品牌不断探索独特的口味组合和健康益处，口香糖类别有望吸引更多追求咀嚼乐趣和功能性的消费者群体。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球口香糖市场规模（按糖类型划分）及复合年增长率（2026-2033 年）

• 含糖口香糖
• 无糖口香糖

全球口香糖市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 托盘类型
• 黏性/标籤型
• 填充类型
• 切割和包装型
• 球型

全球口香糖市场规模（依分销管道划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 药局
• 便利商店
• 百货公司
• 在线的

全球口香糖市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Mars Wrigley（USA）
• Mondelez International（USA）
• Perfetti Van Melle（Italy）
• Lotte Corporation（South Korea）
• The Hershey Company（USA）
• Cloetta（Sweden）
• Grupo Arcor SA（Argentina）
• Gumlink（Denmark）
• Continental Confectionery Company（CCC）（Turkey）
• Ferrara Candy Company（USA）
• Ford Gum & Machine（USA）
• Fimcobase（Egypt）
• Cafosa（Spain）
• Zoft（USA）
• GelStat Corporation（USA）
• Arcor Group（Argentina）
• Bazooka Candy Brands（USA）
• Yildiz Holding（Turkey）
• Milliways（UK）

结论与建议

Global Chewing Gum Market size was valued at USD 29.83 Billion in 2024 and is poised to grow from USD 31.11 Billion in 2025 to USD 43.57 Billion by 2033, growing at a CAGR of 4.3% during the forecast period (2026-2033).

The global chewing gum market experiences robust growth driven by rising demand for sugar-free varieties alongside innovative flavors and functional benefits such as oral health enhancement, energy boosts, and digestive support. Increased consumer awareness around oral hygiene and a preference for healthier options further enrich market dynamics. The expansion of e-commerce and the popularity of convenient on-the-go snack options have also reshaped consumer purchasing behavior. A diverse array of product formats, including traditional, sugar-free, and organic gums, caters to a wide range of tastes across different regions. Key trends include flavor innovation, a shift towards natural ingredients, and fulfilling the desire for convenient, health-oriented products, prompting market leaders to continuously explore unique formulations and sugar alternatives.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Chewing Gum market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Chewing Gum Market Segments Analysis

Global Chewing Gum Market is segmented by Sugar Type, Product Type, Distribution Channel and region. Based on Sugar Type, the market is segmented into Sugared Chewing Gum and Sugar-free Chewing Gum. Based on Product Type, the market is segmented into Pallet Type, Stick/Tab Type, Centre-Filled Type, Cut and Wrap Type and Ball Type. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Departmental Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Chewing Gum Market

The Global Chewing Gum market is significantly influenced by the rising consumer preference for healthier alternatives, leading to increased demand for both sugar-free and functional chewing gums. Health-conscious individuals are particularly drawn to functional gums, which often include beneficial ingredients such as vitamins, minerals, and botanicals aimed at promoting overall wellness. These products may help with stress relief, weight management, and enhanced oral health, reflecting a broader trend towards wellness. This growing inclination towards functional and health-oriented chewing gums is driving innovation and presenting substantial growth opportunities within the chewing gum sector.

Restraints in the Global Chewing Gum Market

The conventional chewing gum market faces significant challenges due to environmental concerns, as traditional products are made from synthetic polymers that are not biodegradable, leading to contamination. This has ignited pressure on manufacturers to develop eco-friendly alternatives, prompting scrutiny and regulatory action against those that continue to use harmful materials. As awareness grows about the ecological impact of chewing gum, there is a rising demand for sustainable options that address both environmental and consumer concerns. Consequently, businesses are increasingly compelled to innovate and adopt green solutions to remain competitive and responsible in the market.

Market Trends of the Global Chewing Gum Market

The Global Chewing Gum market is witnessing a significant shift towards innovations in functional ingredients and flavors, as manufacturers strive to enhance product offerings and cater to evolving consumer preferences. The emergence of gum infused with caffeine, CBD, and probiotics is gaining traction, appealing to health-conscious consumers who prioritize multifunctionality. This trend reflects a broader market demand for products that not only provide fresh breath but also align with wellness and lifestyle aspirations. As brands continue to explore unique flavor combinations and health-focused benefits, the chewing gum category is set to capture a more diverse demographic seeking both enjoyment and functionality in their chewing experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Chewing Gum Market Size by Sugar Type & CAGR (2026-2033)

• Market Overview
• Sugared Chewing Gum
• Sugar-free Chewing Gum

Global Chewing Gum Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Pallet Type
• Stick/Tab Type
• Centre-Filled Type
• Cut and Wrap Type
• Ball Type

Global Chewing Gum Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online

Global Chewing Gum Market Size & CAGR (2026-2033)

• North America (Sugar Type, Product Type, Distribution Channel)
  • US
  • Canada
• Europe (Sugar Type, Product Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sugar Type, Product Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sugar Type, Product Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sugar Type, Product Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Mars Wrigley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perfetti Van Melle (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloetta (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Arcor S.A. (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gumlink (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental Confectionery Company (CCC) (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferrara Candy Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ford Gum & Machine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fimcobase (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cafosa (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GelStat Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcor Group (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bazooka Candy Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yildiz Holding (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Milliways (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations