印度的微波炉市场:各类型，各容量，各终端用户，结构，各流通管道，各地区，机会，预测，2019年度～2033年度

受社会经济、技术和文化因素的共同驱动，印度微波炉市场预计将以8.52%的复合年增长率增长，从2025财年的3.8016亿美元增长至2033财年的7.3121亿美元。快速的城市化和核心家庭的趋势，尤其是不断增长的劳动人口，推动了人们对省时便捷的厨房电器（包括微波炉）的需求。快节奏的生活方式已成为常态，促使消费者转向即时烹饪方式，这显着促进了用于加热、烘焙和烧烤的微波炉需求增长。可支配收入的增加，尤其是在中产阶级中，也推动了市场成长，使消费者能够购买配备先进技术（例如对流烹饪和智慧技术）的高端型号。

亚马逊和 Flipkart 等线上购物平台的兴起，使得微波炉比以往任何时候都更经济实惠。低价、零分期付款以及便利的配送服务，都深受注重价格的消费者青睐。此外，饮食习惯的改变——包括对预製食品和冷冻食品的日益青睐，以及蒸煮和空气炸等更健康的烹饪方式——也促进了微波炉的普及。同时，基于 Wi-Fi 的智慧微波炉和节能变频微波炉等技术创新，正受到追求多功能家电的科技达人的青睐。各大品牌也在主要城市以外的二、三线市场扩张，推出价格亲民的入门级产品，并强调其便利性和现代烹饪方式。西方文化、名人效应和社群媒体的影响也推动了微波炉的消费，尤其是在年轻消费者群体中。此外， "印度製造" 计划和政府的商品及服务税（GST）合理化举措，透过鼓励本地生产和提高微波炉价格竞争力，为该行业提供了支持。未来，智慧厨房技术的进步、健康烹饪功能的普及以及零售通路向小城镇的渗透，有望推动市场发展，使微波炉成为印度家庭的必备电器。

例如，知名耐用消费品品牌LG电子印度有限公司于2022年10月推出了一系列令人瞩目的全新微波炉产品。这些型号拥有时尚的设计、智慧的功能和尖端的技术。 LG创新的木炭微波炉在保留美味正宗烟熏风味的同时，实现了更健康的烹饪方式。

本报告分析了印度微波炉市场，并提供了市场概览，以及按类型、容量、最终用户、型号、分销管道和地区划分的趋势分析，并介绍了市场参与者的概况。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 GST合理化的影响

第5章 摘要整理

第6章 顾客的迴响

第7章 印度的微波炉市场预测，2019年度～2033年度

• 市场规模分析与预测
• 市场占有率分析与预测
  • 各类型
    • 单功能微波炉
    • 烤肉微波炉
    • 对流微波炉
  • 各容量
    • 25升以下
    • 25升～30升
    • 30升以上
  • 各终端用户
    • 家庭
    • 商业
  • 按结构
    • 檯面式
    • 台下式
    • 炉上方式
    • 嵌入式
  • 各流通管道
    • 超级市场/大卖场
    • 多品牌商店
    • 限制商店
    • 线上
    • 其他
  • 各地区
    • 北
    • 南
    • 西部·中央部
    • 东
  • 各企业市场占有率分析(前五名公司以及其他- 以金额为准，2025年度)
• 市场地图分析，2025年度

第8章 需求供给分析

第9章 进出口的分析

第10章 价值链分析

第11章 波特的五力分析

第12章 大环境分析

第13章 价格分析

第14章 市场动态

• 市场促进因素
• 市场课题

第15章 市场趋势与发展

第16章 政策和法规情形

第17章 案例研究

第18章 竞争情形

• 前五名市场领导的竞争矩阵
• 前五名参与企业的SWOT分析
• 前10名市场主要企业的形势
  • Godrej Enterprises Private Limited
  • Midea India Private Limited
  • Voltas Limited
  • IFB Industries Ltd
  • BSH Household Appliances Manufacturing Private Limited
  • LG Electronics India Limited
  • Samsung India Electronics Private Limited
  • Whirlpool of India Limited
  • Hafele India Private Limited
  • Ultron E-Commerce Private Limited (Faber)

第19章 策略性建议

第20章 关于调查公司·免责声明

India microwave oven market is projected to witness a CAGR of 8.52% during the forecast period FY2026-FY2033, growing from USD 380.16 million in FY2025 to USD 731.21 million in FY2033F, owing to a combination of socio-economic, technological, and cultural factors. The rapid rate of urbanization, combined with the expansion of nuclear families, particularly among working professionals, has led to an increased need for time-saving and convenient kitchen appliances, including microwaves. Busy lives are the norm, and consumers are turning to instant cooking, which has largely contributed to the rising demand for microwaves for reheating, baking, and grilling. The rise in disposable incomes, particularly among the expanding middle class, has also contributed to market growth, enabling consumers to splurge on high-end models with advanced technology, including convection cooking and smart technology.

The advent of online shopping portals such as Amazon.com, Inc. and Flipkart Internet Private Limited has made microwaves more affordable than ever, with low prices, zero-EMI offerings, and the convenience of delivery that resonates with price-conscious consumers. Furthermore, shifting food habits, with the increasing preference for ready-to-eat food, frozen food, and healthier forms of cooking such as steaming and air frying, have also contributed to the growing acceptance of microwaves. Meanwhile, technological innovations such as Wi-Fi-based smart microwaves and energy-saving inverter microwaves are winning over tech-aware consumers who seek multi-functional appliances. Beyond key cities, brands are expanding into Tier 2 and 3 markets with affordable entry-level products, supported by messaging that emphasizes convenience and contemporary cooking patterns. The pull of Western culture, celebrity influencers, and social media are also further fueling microwave consumption, particularly among younger consumers. Furthermore, "Make in India" and the government's efforts in GST rationalization supported the industry by promoting local manufacturing and enabling more competitive pricing for microwaves. In the future, advancements in smart kitchen technology, health-focused cooking features, and deeper retail penetration in small towns are likely to propel the market, making microwaves an unavoidable appliance in Indian homes.

For instance, in October 2022, LG Electronics India Limited, a renowned brand in consumer durables, launched its exciting new lineup of 2022 MICROWAVE OVENS. These models boast sleek designs, smart features, and cutting-edge technology. The innovative Charcoal Microwaves from LG provide a healthier cooking option while preserving that delicious, authentic smoky flavour.

Changing Lifestyles and Urbanization Drive the India Microwave Oven Market Demand

The swift shift in lifestyles and urbanization is the key driver for the need for microwave ovens in India. As individuals move to cities and adopt the fast-moving urban lifestyle, the demand for quick, time-saving kitchen appliances has gone through the roof. Double-income and nuclear families, especially among working professionals, value efficiency in food preparation, thus making microwave ovens an absolute essential for homes. Their compact sizes fit the limitations of small urban kitchens, and functions such as quick reheating, defrosting, and one-touch cooking appeal to busy lifestyles to the core. The shift from joint families to small, independent units has reduced the time spent on elaborate cooking, thus stoking the usage of microwaves further. Further, the increasing Westernization of food habits, such as the consumption of ready-to-eat meals, frozen food, and baked items, has enhanced the versatility of microwaves beyond simple reheating. Urban consumers increasingly opt for high-end models with grills and convection functions, allowing them to experiment with a blend of cuisines from the comfort of their kitchens. As India's urban population continue to grow and lifestyles turn further towards convenience, the market for microwave ovens is set for long-term growth, driven by these dynamic socio-demographic shifts.

For instance, in October 2022, Samsung India Electronics Private Limited launched an exciting addition to its home appliances lineup: the new Pickle Mode Microwave. According to the company, this innovative microwave enables users to whip up their favorite pickles without the hassle of sun-drying them manually.

Technological Advancements Expands the India Microwave Oven Market Size

The Indian market for microwave ovens is experiencing strong growth based on ongoing technological advancements that improve functionality, convenience, and energy efficiency. New microwaves today are supplied with more sophisticated features like inverter technology, which provides consistent cooking while lowering power consumption, an important selling proposition in energy-saving homes. Wi-Fi and app-controlled smart microwaves are increasingly popular among tech-literate consumers, allowing remote operation and synchronization with smart home systems. Multifunctional models with convection, grilling, and air-frying features have broadened the appliance's functionality, appealing to consumers looking for versatile cooking products in small urban kitchens. Sensor cooking technology, which changes time and power automatically in accordance with food moisture levels, simplifies the cooking process further, appealing to busy professionals and young cooks. Moreover, companies are emphasizing green designs like energy-saving options and lower standby power consumption, aligning with India's increasing focus on sustainability. Such innovation not only addresses changing consumer tastes but also premiumization, leading to upgrades from entry-level to high-end models. As companies keep launching innovative features, technological developments continue to be a key determinant in increasing the size and reach of the microwave oven market throughout India.

For instance, in July 2024, LG Electronics India Limited unveiled an exciting new range of microwave ovens for 2024, showcasing cutting-edge technology and sleek designs. This fresh lineup featured nine innovative models, including seven from the Scan to Cook series and two from the premium Objet series. Each model is equipped with LG ThinQ connectivity, ensuring a smooth and effortless cooking experience.

Countertop Ovens are Dominating the India Microwave Oven Market

The Indian kitchen appliance market is evolving, with countertop ovens emerging as the most popular choice in the microwave category. These multi-functional appliances combine basic microwave features with baking, grilling, and convection functions, making them an increasingly favored option in urban kitchens. The trend suggests that consumers seek cooking solutions that are space-efficient and versatile, delivering restaurant-quality food at home.

There are various reasons why the shift is happening. Firstly, small footprints in urban cities make countertop models preferable to built-in models. Secondly, increased interest in gourmet cooking and home baking has generated demand for appliances that can accomplish more than reheating. Companies are capitalizing on the trend by introducing new smart countertop models, inverters, and ceramic enamel interiors. The trend suggests that basic microwave-only models will eventually become obsolete, as consumers increasingly prefer all-in-one countertop models suited to India's evolving cooking needs and space constraints.

Companies are responding by designing more localized models tailored to Indian cooking methods, such as tandoori preparation and roti making.

Impact of the U.S. Tariff on the India Microwave Oven Market

The U.S. government's imposition of tariffs on imported goods, including microwave ovens, could have mixed implications for the Indian market, both as a manufacturing hub and a consumer base. While India is not a major exporter of microwave ovens to the U.S., the broader global trade dynamics may indirectly impact the domestic industry.

If U.S. tariffs make Chinese-made microwaves more expensive for American buyers, India could emerge as an alternative manufacturing hub under the "China+1" strategy.

The PLI (Production-Linked Incentive) scheme for appliances could attract foreign investment in domestic microwave manufacturing.

The tariff scenario could accelerate "Make in India" initiatives, with brands increasing local production to reduce dependency on imports. Indian manufacturers may invest more in R&D for indigenous components, reducing reliance on Chinese suppliers.

Key Players Landscape and Outlook

The India microwave oven market is characterized by fierce competition between established players such as LG Electronics India Limited, Samsung India Electronics Private Limited, IFB Industries Ltd, and Bajaj Electricals Ltd., each dominating specific segments through tailored strategies. LG Electronics India Limited is a market leader with its innovative Inverter Technology in the NeoChef series and robust after-sales service, and Samsung India Electronics Private Limited charms urban millennials with feature-rich, Wi-Fi-enabled models and slim designs. IFB Industries Ltd has established a niche in convection and grill microwaves for bakers, and Bajaj Electricals Ltd. dominates the budget segment, particularly in Tier 2 and Tier 3 towns.

The market also sees nascent competition from overseas players such as Panasonic Life Solutions India Pvt Ltd, and Whirlpool of India Limited, launching feature-rich yet affordable products, apart from premium players such as Morphy Richards and Philips India Limited, luring high-end consumers with multi-feature products. Urban consumers will drive demand for smart, convection, as well as grill microwaves, while budget models will drive growth in small towns. Overall, the future of India's microwave oven market hinges on walking the tightrope between cost and innovation, riding domestic production, and catering to the diverse needs of urban and rural consumers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Impact of GST Rationalization

5. Executive Summary

6. Voice of Customers

• 6.1. Respondent Demographics
• 6.2. Brand Awareness
• 6.3. Factors Considered in Purchase Decisions
• 6.4. Challenges Faced Post Purchase
• 6.5. Preferred Distribution Channel

7. India Microwave Oven Market Outlook, FY2019-FY2033F

• 7.1. Market Size Analysis & Forecast
  • 7.1.1. By Value
  • 7.1.2. By Volume
• 7.2. Market Share Analysis & Forecast
  • 7.2.1. By Type
    • 7.2.1.1. Solo
    • 7.2.1.2. Grill
    • 7.2.1.3. Convection
  • 7.2.2. By Capacity
    • 7.2.2.1. Below 25 Liters
    • 7.2.2.2. 25L to 30 Liters
    • 7.2.2.3. Above 30 Liters
  • 7.2.3. By End User
    • 7.2.3.1. Household
    • 7.2.3.2. Commercial
  • 7.2.4. By Structure
    • 7.2.4.1. Countertop
    • 7.2.4.2. Under-counter
    • 7.2.4.3. Over-the-range
    • 7.2.4.4. Built-in
  • 7.2.5. By Distribution Channel
    • 7.2.5.1. Supermarkets/Hypermarkets
    • 7.2.5.2. Multi-Branded Stores
    • 7.2.5.3. Exclusive Stores
    • 7.2.5.4. Online
    • 7.2.5.5. Others
  • 7.2.6. By Region
    • 7.2.6.1. North
    • 7.2.6.2. South
    • 7.2.6.3. West and Central
    • 7.2.6.4. East
  • 7.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 7.3. Market Map Analysis, FY2025
  • 7.3.1. By Type
  • 7.3.2. By Capacity
  • 7.3.3. By End User
  • 7.3.4. By Structure
  • 7.3.5. By Distribution Channel
  • 7.3.6. By Region

8. Demand Supply Analysis

9. Import and Export Analysis

10. Value Chain Analysis

11. Porter's Five Forces Analysis

12. PESTLE Analysis

13. Pricing Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Policy and Regulatory Landscape

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 10 Market Players
  • 18.3.1. Godrej Enterprises Private Limited
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Key Products Offered
    • 18.3.1.4. Key Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 18.3.2. Midea India Private Limited
  • 18.3.3. Voltas Limited
  • 18.3.4. IFB Industries Ltd
  • 18.3.5. BSH Household Appliances Manufacturing Private Limited
  • 18.3.6. LG Electronics India Limited
  • 18.3.7. Samsung India Electronics Private Limited
  • 18.3.8. Whirlpool of India Limited
  • 18.3.9. Hafele India Private Limited
  • 18.3.10. Ultron E-Commerce Private Limited (Faber)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Microwave Oven Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Microwave Oven Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Microwave Oven Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Microwave Oven Market Share (%), By Capacity, FY2019-FY2033F
• Figure 5. India Microwave Oven Market Share (%), By End User, FY2019-FY2033F
• Figure 6. India Microwave Oven Market Share (%), By Structure, FY2019-FY2033F
• Figure 7. India Microwave Oven Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Microwave Oven Market Share (%), By Region, FY2019-FY2033F
• Figure 9. India Microwave Oven Market Share (%), By Company, FY2025
• Figure 10. By Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Capacity Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By End User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Structure Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 15. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025